{"id":125,"date":"2026-06-08T16:21:30","date_gmt":"2026-06-08T13:21:30","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=125"},"modified":"2026-06-08T16:21:30","modified_gmt":"2026-06-08T13:21:30","slug":"increase-app-downloads","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/","title":{"rendered":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627"},"content":{"rendered":"<p>\u0623\u063a\u0644\u0628 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u064a\u062c\u064a\u0644\u0646\u0627 \u0639\u0646 <strong>\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/strong> \u0628\u062a\u0628\u062f\u0623 \u0628\u0646\u0641\u0633 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u063a\u0644\u0637: &#8220;\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0623\u0631\u062e\u0635\u061f&#8221;. \u0648\u062f\u0647 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u0651\u064a\u0643 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0648\u0625\u0646\u062a \u0641\u0627\u0643\u0631 \u0625\u0646\u0643 \u0628\u062a\u0648\u0641\u0651\u0631.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0646 \u0623\u0631\u062e\u0635 \u062a\u062d\u0645\u064a\u0644 (install) \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0637\u0644\u0639 \u0623\u063a\u0644\u0649 \u062a\u062d\u0645\u064a\u0644. \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0631\u062e\u064a\u0635 \u0627\u0644\u0644\u064a \u0645\u0627 \u0628\u064a\u0631\u062c\u0639\u0634\u060c \u0648\u0644\u0627 \u0628\u064a\u062f\u0641\u0639\u060c \u0628\u064a\u0639\u0645\u0644 \u062d\u0627\u062c\u062a\u064a\u0646: \u0628\u064a\u062e\u0631\u0628 \u0627\u0644\u0640 data \u0628\u062a\u0627\u0639\u062a\u0643\u060c \u0648\u0628\u064a\u062e\u0644\u0651\u064a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u0631\u0648\u062d \u062a\u062c\u064a\u0628\u0644\u0643 \u0646\u0627\u0633 \u062a\u0627\u0646\u064a\u0629 \u0632\u064a\u0651\u0647 \u0628\u0627\u0644\u0638\u0628\u0637. \u0641\u0625\u0646\u062a \u0628\u062a\u062f\u0641\u0639 \u0645\u0631\u062a\u064a\u0646: \u0645\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0641\u0627\u0636\u064a\u060c \u0648\u0645\u0631\u0629 \u0639\u0644\u0649 \u0625\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u062a\u0639\u0644\u0651\u0645\u062a \u062a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u063a\u0644\u0637.<\/p>\n<p>\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u062f\u0647 \u0647\u0646\u0642\u0644\u0628 \u0627\u0644\u0633\u0624\u0627\u0644. \u0645\u0634 &#8220;\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0623\u0631\u062e\u0635\u061f&#8221;\u060c \u0644\u0643\u0646 &#8220;\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u062c\u064a\u0628 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0628\u062a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0641\u0639\u0648\u0627\u061f&#8221;. \u062f\u0647 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0628\u0635\u062f\u0642 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0645\u0646 \u0627\u0644\u0633\u062a\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u0628\u062f\u0623)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 install (\u0627\u0644\u062a\u062d\u0645\u064a\u0644):<\/strong> \u0644\u0645\u0627 \u062d\u062f \u064a\u0646\u0632\u0651\u0644 \u062a\u0637\u0628\u064a\u0642\u0643 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632\u0647. \u062f\u0647 \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0628\u0633\u060c \u0645\u0634 \u0628\u064a\u0639.<\/li>\n<li><strong>\u0627\u0644\u0640 CPI:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f (cost per install). \u0635\u0631\u0641\u062a \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062d\u062f \u064a\u0646\u0632\u0651\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0640 cost per quality install:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0641\u0639\u0644\u0627\u064b \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629 (\u0633\u062c\u0651\u0644\u060c \u0631\u062c\u0639\u060c \u0623\u0648 \u062f\u0641\u0639). \u062f\u0647 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0647\u0645\u0651\u0643\u060c \u0645\u0634 \u0627\u0644\u0640 CPI \u0627\u0644\u062e\u0627\u0645.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution (\u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0645\u064a\u0644):<\/strong> \u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647. \u064a\u0639\u0646\u064a \u062a\u0633\u0623\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631: \u0625\u0646\u062a \u062c\u0627\u064a \u0645\u0646 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629\u061f<\/li>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 \u0628\u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u0632\u064a \u062d\u0643\u0645 \u0645\u0633\u062a\u0642\u0644 \u0628\u062f\u0644 \u0645\u0627 \u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0646\u0641\u0633\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0640 retention (\u0627\u0644\u0628\u0642\u0627\u0621):<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u062a\u0637\u0628\u064a\u0642\u0643 \u0628\u0639\u062f \u0623\u064a\u0627\u0645 \u0645\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644. \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u062a\u0641\u064a \u062a\u0627\u0646\u064a \u064a\u0648\u0645 \u0645\u0627\u0644\u0648\u0634 \u0642\u064a\u0645\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 LTV:<\/strong> \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0645\u0631\u0647 \u0645\u0639\u0627\u0643. \u0628\u064a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0625\u062c\u0645\u0627\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u064a\u0633\u064a\u0628\u0643.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0623\u0631\u062e\u0635 \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u0637\u0644\u0639 \u0623\u063a\u0644\u0649 \u062a\u062d\u0645\u064a\u0644\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0627\u0644\u0640 CPI \u0627\u0644\u0644\u064a \u0628\u062a\u0634\u0648\u0641\u0647 \u0631\u0642\u0645 \u0638\u0627\u0647\u0631\u064a. \u0647\u0648 \u0628\u064a\u0642\u064a\u0633 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u060c \u0645\u0634 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. \u0648\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u062a\u062d\u0645\u064a\u0644\u0647\u0627 \u0631\u062e\u064a\u0635 \u0645\u0645\u0643\u0646 \u062a\u0643\u0648\u0646 \u0623\u063a\u0644\u0649 \u0642\u0646\u0627\u0629 \u0639\u0646\u062f\u0643 \u0641\u0639\u0644\u0627\u064b\u060c \u0644\u0648 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u062f\u064a \u0645\u0627 \u0628\u062a\u0631\u062c\u0639\u0634 \u0648\u0645\u0627 \u0628\u062a\u062f\u0641\u0639\u0634.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-real-cpi-vs-vanity-cpi.png\" alt=\"\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0627\u0644\u0638\u0627\u0647\u0631\u064a \u0627\u0644\u0631\u062e\u064a\u0635 \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\" \/><figcaption>\u0642\u0646\u0627\u0629 \u0628\u0640 CPI \u0623\u0631\u062e\u0635 \u0645\u0645\u0643\u0646 \u062a\u0637\u0644\u0639 \u0623\u063a\u0644\u0649. \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0631\u0642 \u0647\u0648 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062a\u062d\u0648\u0651\u0644 \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639\u060c \u0645\u0634 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0646\u0641\u0633\u0647.<\/figcaption><\/figure>\n<p>\u062e\u0644\u064a\u0647\u0627 \u0628\u0645\u062b\u0627\u0644 \u0623\u0631\u0642\u0627\u0645\u0647 \u0648\u0627\u0636\u062d\u0629. \u0639\u0646\u062f\u0643 \u0642\u0646\u0627\u062a\u064a\u0646:<\/p>\n<ul>\n<li>\u0642\u0646\u0627\u0629 A: \u0627\u0644\u0640 CPI = 5 \u0631\u064a\u0627\u0644\u060c \u0648\u0645\u0646 \u0643\u0644 100 \u062a\u062d\u0645\u064a\u0644\u060c 2 \u0628\u0633 \u0628\u064a\u062a\u062d\u0648\u0651\u0644\u0648\u0627 \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639.<\/li>\n<li>\u0642\u0646\u0627\u0629 B: \u0627\u0644\u0640 CPI = 9 \u0631\u064a\u0627\u0644\u060c \u0648\u0645\u0646 \u0643\u0644 100 \u062a\u062d\u0645\u064a\u0644\u060c 6 \u0628\u064a\u062a\u062d\u0648\u0651\u0644\u0648\u0627 \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0642\u0646\u0627\u0629 A \u0639\u0634\u0627\u0646 \u062a\u0648\u0635\u0644 \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639 \u0648\u0627\u062d\u062f \u0628\u062a\u062f\u0641\u0639 100 \u062a\u062d\u0645\u064a\u0644 \u00f7 2 = 50 \u062a\u062d\u0645\u064a\u0644\u060c \u064a\u0639\u0646\u064a 250 \u0631\u064a\u0627\u0644. \u0627\u0644\u0642\u0646\u0627\u0629 B \u0628\u062a\u062f\u0641\u0639 100 \u00f7 6 \u2248 17 \u062a\u062d\u0645\u064a\u0644\u060c \u064a\u0639\u0646\u064a \u062d\u0648\u0627\u0644\u064a 150 \u0631\u064a\u0627\u0644. \u0627\u0644\u0642\u0646\u0627\u0629 &#8220;\u0627\u0644\u0623\u063a\u0644\u0649&#8221; \u0641\u064a \u0627\u0644\u0640 CPI \u062c\u0627\u0628\u062a \u0644\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0628\u062b\u0644\u062b \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u062a\u0642\u0631\u064a\u0628\u0627\u064b.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0645\u062a\u0642\u0627\u0631\u0646\u0634 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u0627\u0644\u0640 CPI \u0623\u0628\u062f\u0627\u064b. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0627\u0631\u0646 \u0635\u062d \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639. \u0648\u0641\u064a \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0644\u064a \u062c\u0627\u064a \u0647\u0646\u062d\u0633\u0628\u0647 \u0628\u0627\u0644\u0638\u0628\u0637.<\/p>\n<h2>\u0643\u0627\u0645 \u062a\u062d\u0645\u064a\u0644 \u0641\u0639\u0644\u0627\u064b \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0641\u0639\u061f<\/h2>\n<p>\u0623\u0642\u0644 \u0628\u0643\u062a\u064a\u0631 \u0645\u0645\u0627 \u062a\u062a\u062e\u064a\u0651\u0644. \u062d\u0633\u0628 \u062a\u0642\u0631\u064a\u0631 RevenueCat \u0644\u062d\u0627\u0644\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 2025\u060c \u0645\u062a\u0648\u0633\u0637 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0628\u064a\u062d\u0648\u0651\u0644 <strong>\u062d\u0648\u0627\u0644\u064a 1.9% \u0628\u0633<\/strong> \u0645\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u062f\u0641\u0639\u0648\u0627 \u062e\u0644\u0627\u0644 35 \u064a\u0648\u0645. \u064a\u0639\u0646\u064a \u0645\u0646 \u0643\u0644 1000 \u062a\u062d\u0645\u064a\u0644\u060c \u062d\u0648\u0627\u0644\u064a 19 \u0628\u064a\u062f\u0641\u0639\u0648\u0627. \u062f\u0647 \u0645\u062a\u0648\u0633\u0637\u060c \u0648\u0628\u064a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0641\u0626\u0629 \u0648\u0627\u0644\u0633\u0648\u0642.<\/p>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0628\u062a\u0641\u0643\u0651\u0643 \u0627\u0644\u0633\u0624\u0627\u0644 \u0643\u0644\u0647. \u0644\u0648 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 1.9%\u060c \u064a\u0628\u0642\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0639\u0646\u062f\u0643 = \u0627\u0644\u0640 CPI \u0645\u0636\u0631\u0648\u0628 \u0641\u064a \u062d\u0648\u0627\u0644\u064a 50. \u0627\u0644\u0640 CPI \u0627\u0644\u0644\u064a \u0634\u0643\u0644\u0647 5 \u0631\u064a\u0627\u0644 \u0647\u0648 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 250 \u0631\u064a\u0627\u0644 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639.<\/p>\n<p>\u0639\u0634\u0627\u0646 \u062a\u0639\u0631\u0641 \u0625\u0646\u062a \u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u060c \u062e\u062f \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u062a\u0642\u0631\u064a\u0631:<\/p>\n<ul>\n<li>\u0623\u0641\u0636\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u0648\u0635\u0644 \u0644\u0640 conversion <strong>8.5%<\/strong> \u0644\u0644\u064a \u062f\u0641\u0639. \u064a\u0639\u0646\u064a \u0623\u0631\u0628\u0639 \u0623\u0636\u0639\u0627\u0641 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u062a\u0642\u0631\u064a\u0628\u0627\u064b.<\/li>\n<li>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0640 hard paywall (\u0627\u0644\u0644\u064a \u0628\u064a\u0637\u0644\u0628 \u0627\u0644\u062f\u0641\u0639 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642) \u0628\u064a\u0648\u0635\u0644 <strong>12.1%<\/strong>.<\/li>\n<li>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0640 freemium (\u0645\u062c\u0627\u0646\u064a \u0645\u0639 \u0645\u064a\u0632\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629) \u062d\u0648\u0627\u0644\u064a <strong>2.2%<\/strong>.<\/li>\n<\/ul>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0639\u0631\u0641 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u064a \u062f\u0641\u0639\u060c \u062d\u062a\u0649 \u0644\u0648 \u0631\u0642\u0645 \u062a\u0642\u0631\u064a\u0628\u064a \u0645\u0646 \u0622\u062e\u0631 60 \u064a\u0648\u0645. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0631\u0642\u0645 \u062f\u0647\u060c \u0623\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0642\u0646\u0648\u0627\u062a\u0643 \u0628\u062a\u0642\u0627\u0631\u0646 \u0623\u0631\u0642\u0627\u0645 \u0638\u0627\u0647\u0631\u064a\u0629. \u0648\u0644\u0648 \u0646\u0633\u0628\u062a\u0643 \u062a\u062d\u062a 1.9%\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0634 \u0641\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0640 onboarding \u0648\u0627\u0644\u0640 paywall.<\/p>\n<h2>\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0645\u0646 \u0627\u0644\u0640 6 \u062a\u0646\u0641\u0639 \u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/h2>\n<p>\u0645\u0641\u064a\u0634 \u0642\u0646\u0627\u0629 &#8220;\u0623\u062d\u0633\u0646&#8221;. \u0641\u064a \u0642\u0646\u0627\u0629 \u062a\u0646\u0641\u0639 \u0644\u062a\u0637\u0628\u064a\u0642\u0643 \u062d\u0633\u0628 \u0646\u0648\u0639\u0647 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0648\u062c\u0645\u0647\u0648\u0631\u0643. \u062f\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0633\u062a\u0629 \u0627\u0644\u0644\u064a \u0628\u0646\u0634\u062a\u063a\u0644 \u0628\u064a\u0647\u0627 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642\u0627\u062a B2C \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0648\u0643\u0644 \u0648\u0627\u062d\u062f\u0629 \u0628\u062a\u0646\u0641\u0639 \u0644\u0645\u064a\u0646\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u064a\u0628\u0647.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th>\u062a\u0646\u0641\u0639 \u0644\u0645\u064a\u0646<\/th>\n<th>\u0627\u0644\u0640 CPI \u0627\u0644\u0646\u0633\u0628\u064a<\/th>\n<th>\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0623\u062f\u0627\u0629 Apple Search Ads (\u0648\u0627\u062e\u062a\u0635\u0627\u0631\u0647\u0627 ASA): \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062f\u0627\u062e\u0644 \u0645\u062a\u062c\u0631 \u0622\u0628\u0644<\/td>\n<td>\u0623\u064a \u062a\u0637\u0628\u064a\u0642 iOS \u0628\u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u0636\u062d\u0629 (\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u062e\u062f\u0645\u0627\u062a)<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0640 retention \u0648\u0627\u0644\u0640 LTV<\/td>\n<\/tr>\n<tr>\n<td>\u062d\u0645\u0644\u0627\u062a Google App Campaigns: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0639\u0628\u0631 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u064a\u0648\u062a\u064a\u0648\u0628 \u0648\u0627\u0644\u0634\u0628\u0643\u0629<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a Android \u0628\u062d\u062c\u0645 \u0643\u0628\u064a\u0631 \u0648\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629\u060c \u0628\u062a\u062a\u062d\u0633\u0651\u0646 \u0645\u0639 \u0627\u0644\u0640 event mapping \u0627\u0644\u0635\u062d<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 Meta (\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645)<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062c\u0645\u0647\u0648\u0631 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0639\u0631\u064a\u0636 \u0648\u0645\u062d\u062a\u0648\u0649 \u0628\u0635\u0631\u064a<\/td>\n<td>\u0645\u0646 \u0627\u0644\u0623\u0631\u062e\u0635 \u0641\u064a \u0627\u0644\u0640 CPI \u0627\u0644\u062e\u0627\u0645<\/td>\n<td>retention \u062a\u062d\u062a \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0634\u0628\u0643\u0629\u060c \u0641\u0627\u0644\u0640 payback \u0623\u0637\u0648\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 TikTok: \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u062f\u064a\u0648 \u0642\u0635\u064a\u0631<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u0633\u062a\u0647\u062f\u0641 \u062c\u0645\u0647\u0648\u0631 \u0623\u0635\u063a\u0631 \u0633\u0646\u0627\u064b \u0648\u0645\u062d\u062a\u0648\u0649 \u062a\u0631\u0641\u064a\u0647\u064a<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636 \u0625\u0644\u0649 \u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0645\u062a\u0641\u0627\u0648\u062a\u0629 \u062c\u062f\u0627\u064b\u060c \u0645\u062d\u062a\u0627\u062c\u0629 \u0641\u0644\u062a\u0631\u0629 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0634 \u0628\u0627\u0644\u0639\u062f\u062f<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0633\u064a\u0646 \u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a (\u0627\u0644\u0640 ASO): \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b \u0627\u0644\u0633\u062a\u0648\u0631 \u0628\u062f\u0648\u0646 \u0625\u0639\u0644\u0627\u0646<\/td>\n<td>\u0623\u064a \u062a\u0637\u0628\u064a\u0642\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0645\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/td>\n<td>\u0642\u0631\u064a\u0628 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631<\/td>\n<td>\u0639\u0627\u0644\u064a\u0629\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u062f\u0648\u0651\u0631 \u0639\u0644\u064a\u0643 \u0628\u0646\u0641\u0633\u0647<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u0646\u0627\u0629 \u0627\u0644\u0625\u062d\u0627\u0644\u0629 (\u0627\u0644\u0640 referral): \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u062f\u0639\u0648 \u0645\u0633\u062a\u062e\u062f\u0645<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0641\u064a\u0647\u0627 \u0642\u064a\u0645\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u062d\u0627\u0641\u0632 \u0645\u0634\u0627\u0631\u0643\u0629<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649 \u062b\u0642\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u062c\u0627\u064a\u0651\u0629 \u0645\u0646 \u062a\u0648\u0635\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u062e\u062f \u0628\u0627\u0644\u0643 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0645\u0647\u0645\u0629 \u0639\u0646 \u0623\u062f\u0627\u0629 ASA. \u0627\u0644\u0640 CPI \u0628\u062a\u0627\u0639\u0647\u0627 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0646\u064a\u0629\u060c \u0648\u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u0651\u064a \u0646\u0627\u0633 \u0643\u062a\u064a\u0631 \u062a\u0633\u062a\u0628\u0639\u062f\u0647\u0627. \u0628\u0633 \u062d\u0633\u0628 \u0645\u0624\u0634\u0631\u0627\u062a AppTweak \u0648 Admiral Media\u060c \u0647\u064a \u0623\u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0645\u062f\u0641\u0648\u0639\u0629 \u0641\u064a \u0627\u0644\u0640 retention \u0648\u0627\u0644\u0640 LTV\u060c \u0648\u0628\u062a\u062c\u064a\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0642\u062a \u0623\u0637\u0648\u0644 \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0634\u0628\u0643\u0627\u062a iOS. \u064a\u0639\u0646\u064a \u062a\u062d\u0645\u064a\u0644\u0647\u0627 \u0623\u063a\u0644\u0649\u060c \u0628\u0633 \u0639\u0645\u064a\u0644\u0647\u0627 \u0628\u064a\u0641\u0636\u0644 \u0648\u064a\u062f\u0641\u0639 \u0623\u0643\u062a\u0631. \u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639. \u0644\u0648 \u0644\u0633\u0647 \u0645\u0634 \u0641\u0627\u0647\u0645 \u0625\u0632\u0627\u064a \u062a\u0642\u064a\u0633 \u062f\u0647 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0642\u0631\u0623 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP<\/a> \u0627\u0644\u0623\u0648\u0644.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0645\u062a\u0628\u0646\u064a\u0634 \u062e\u0637\u062a\u0643 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 &#8220;\u0631\u062e\u064a\u0635\u0629&#8221;. \u0648\u0632\u0651\u0639 \u062a\u062c\u0631\u0628\u062a\u0643 \u0639\u0644\u0649 \u0642\u0646\u0627\u062a\u064a\u0646 \u0623\u0648 \u062a\u0644\u0627\u062a\u0629 \u0628\u062a\u0646\u0641\u0639 \u0644\u0646\u0648\u0639 \u062a\u0637\u0628\u064a\u0642\u0643\u060c \u0648\u0633\u064a\u0628 \u0627\u0644\u0631\u0642\u0645 (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639) \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u0642\u0631\u0631 \u0645\u064a\u0646 \u062a\u0643\u0628\u0651\u0631.<\/p>\n<div class=\"cta-box\">\n<h3>\u0639\u0627\u064a\u0632 \u062a\u0639\u0631\u0641 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631 \u0648\u0623\u0646\u0647\u064a \u062a\u0642\u0641\u0644\u061f<\/h3>\n<p>\u0641\u064a \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 (30 \u062f\u0642\u064a\u0642\u0629) \u0628\u0640 $50\u060c \u0628\u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 tracking \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u062a\u0627\u0639\u062a\u0643\u060c \u0648\u0646\u062d\u0633\u0628 \u0645\u0639\u0627\u0643 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629. \u062a\u0637\u0644\u0639 \u0639\u0627\u0631\u0641 \u0628\u0627\u0644\u0638\u0628\u0637 \u0641\u064a\u0646 \u0641\u0644\u0648\u0633\u0643 \u0628\u062a\u0634\u062a\u063a\u0644 \u0648\u0641\u064a\u0646 \u0628\u062a\u062a\u062d\u0631\u0642.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h2>\u0625\u0632\u0627\u064a \u062a\u0642\u064a\u0633 &#8220;cost per quality install&#8221; \u0628\u062f\u0644 \u0627\u0644\u0640 CPI\u061f<\/h2>\n<p>\u0628\u0645\u0639\u0627\u062f\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u064a\u0637\u0629: \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 = \u0627\u0644\u0640 CPI \u00f7 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639. \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u0642\u0644\u0628 \u062a\u0631\u062a\u064a\u0628 \u0642\u0646\u0648\u0627\u062a\u0643 \u0631\u0623\u0633\u0627\u064b \u0639\u0644\u0649 \u0639\u0642\u0628\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0642\u0644\u0628 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0644\u064a \u0643\u0646\u062a \u0646\u0627\u0648\u064a \u062a\u0627\u062e\u062f\u0647.<\/p>\n<p>\u0645\u062b\u0627\u0644 \u0628\u0642\u0646\u0627\u062a\u064a\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0640 CPI \u0628\u0627\u0644\u0638\u0628\u0637\u060c \u0648\u0646\u062a\u064a\u062c\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b:<\/p>\n<ul>\n<li>\u0642\u0646\u0627\u0629 X: \u0627\u0644\u0640 CPI = 6 \u0631\u064a\u0627\u0644\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 1.5% \u2192 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 = 6 \u00f7 0.015 = 400 \u0631\u064a\u0627\u0644.<\/li>\n<li>\u0642\u0646\u0627\u0629 Y: \u0627\u0644\u0640 CPI = 6 \u0631\u064a\u0627\u0644\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 4% \u2192 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 = 6 \u00f7 0.04 = 150 \u0631\u064a\u0627\u0644.<\/li>\n<\/ul>\n<p>\u0646\u0641\u0633 \u0627\u0644\u0640 CPI\u060c \u0648\u0641\u0631\u0642 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u0636\u0639\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0644\u0648 \u0643\u0646\u062a \u0628\u062a\u0642\u0627\u0631\u0646 \u0628\u0627\u0644\u0640 CPI\u060c \u0643\u0646\u062a \u0647\u062a\u0642\u0648\u0644 &#8220;\u0627\u0644\u0642\u0646\u0627\u062a\u064a\u0646 \u0632\u064a \u0628\u0639\u0636&#8221; \u0648\u062a\u0648\u0632\u0651\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u064a\u0646\u0647\u0645 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u064a. \u0648\u062f\u0647 \u0642\u0631\u0627\u0631 \u063a\u0644\u0637 \u0628\u064a\u0643\u0644\u0651\u0641\u0643.<\/p>\n<p>\u0646\u0642\u0637\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0645\u0647\u0645\u0629: \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0642\u064a\u0627\u0633. \u0645\u062a\u062d\u0633\u0628\u0634 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u064a \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646. \u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0627\u0641\u0630\u0629 <strong>14 \u064a\u0648\u0645<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644\u060c \u0639\u0634\u0627\u0646 \u062a\u062f\u0651\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0642\u062a \u064a\u0631\u062c\u0639 \u0648\u064a\u062f\u0641\u0639. \u0644\u0648 \u0642\u0633\u062a \u0628\u062f\u0631\u064a\u060c \u0647\u062a\u0638\u0644\u0645 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0644\u064a \u0645\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u064a\u0627\u062e\u062f \u0648\u0642\u062a \u064a\u0642\u0631\u0631 (\u0632\u064a \u0623\u062f\u0627\u0629 ASA)\u060c \u0648\u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u062a\u062d\u0645\u064a\u0644\u0647\u0627 \u0633\u0631\u064a\u0639 \u0648\u0642\u064a\u0645\u062a\u0647 \u0628\u062a\u062e\u062a\u0641\u064a \u0628\u0639\u062f \u0623\u0633\u0628\u0648\u0639.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0639\u0645\u0644 \u062c\u062f\u0648\u0644 \u0628\u0633\u064a\u0637 \u0628\u0623\u0631\u0628\u0639 \u062e\u0627\u0646\u0627\u062a \u0644\u0643\u0644 \u0642\u0646\u0627\u0629: \u0627\u0644\u0640 CPI\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 \u062e\u0644\u0627\u0644 14 \u064a\u0648\u0645\u060c \u0627\u0644\u0646\u0627\u062a\u062c (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639)\u060c \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628. \u0627\u0644\u0642\u0646\u0627\u0629 \u0631\u0642\u0645 1 \u0641\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u062f\u0647 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0643\u0628\u0651\u0631\u0647\u0627\u060c \u0645\u0634 \u0627\u0644\u0623\u0631\u062e\u0635 \u0641\u064a \u0627\u0644\u0640 CPI.<\/p>\n<h2>\u0644\u064a\u0647 \u0645\u0646 \u063a\u064a\u0631 attribution \u0645\u064a\u0646\u0641\u0639\u0634 \u062a\u0642\u0627\u0631\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u062a\u0646\u0633\u0628 \u0644\u0646\u0641\u0633\u0647\u0627 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0644\u0648 \u062c\u0645\u0639\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0651\u0639\u064a\u0647 \u0645\u0646\u0635\u0627\u062a Meta \u0648 ASA \u0648\u0627\u0644\u0633\u062a\u0648\u0631\u060c \u0647\u062a\u0644\u0627\u0642\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u062f\u0647 \u0627\u0633\u0645\u0647 over-claiming: \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u062a\u0642\u0648\u0644 &#8220;\u0623\u0646\u0627 \u0627\u0644\u0644\u064a \u062c\u0628\u062a \u062f\u0647&#8221; \u0644\u0646\u0641\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<p>\u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0646\u0643 \u0628\u062a\u062d\u0633\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 \u063a\u0644\u0637 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\u060c \u0644\u0623\u0646 \u0627\u0644\u0628\u0633\u0637 (\u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a) \u0645\u062a\u0636\u062e\u0651\u0645. \u0641\u062a\u0637\u0644\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0623\u0631\u062e\u0635 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0648\u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0641\u0627\u0643\u0631\u0647\u0627 \u0628\u0637\u0644\u0629 \u0648\u0647\u064a \u0628\u062a\u0633\u0631\u0642 \u0643\u0631\u064a\u062f\u062a \u0642\u0646\u0648\u0627\u062a \u062a\u0627\u0646\u064a\u0629.<\/p>\n<p>\u0627\u0644\u062d\u0644 \u0625\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0628\u064a\u0648\u062d\u0651\u062f \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u064a\u0634\u064a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u062f\u0647 \u0634\u063a\u0644 \u0627\u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">MMP<\/a> (\u0632\u064a AppsFlyer \u0623\u0648 Adjust). \u0647\u0648 \u0628\u064a\u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0628\u0633\u060c \u0648\u0628\u064a\u0648\u0635\u0651\u0644 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0645\u0644\u0647 \u0628\u0639\u062f \u0643\u062f\u0647. \u0645\u0646 \u063a\u064a\u0631\u0647\u060c \u0623\u0631\u0642\u0627\u0645 \u0642\u0646\u0648\u0627\u062a\u0643 \u0645\u0634 \u0628\u062a\u062a\u0642\u0627\u0631\u0646\u060c \u0628\u062a\u062a\u0632\u0627\u062d\u0645. \u0648\u0644\u0648 \u0645\u062d\u062a\u0627\u0631 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629\u060c \u0634\u0648\u0641 <a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">\u0645\u0642\u0627\u0631\u0646\u0629 AppsFlyer \u0648\u0644\u0627 Adjust<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0642\u0628\u0644 \u0645\u0627 \u062a\u0642\u0631\u0651\u0631 \u0623\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u060c \u0627\u0639\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u0633\u064a\u0637: \u0627\u062c\u0645\u0639 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0651\u0639\u064a\u0647\u0627\u060c \u0648\u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0625\u062c\u0645\u0627\u0644\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0633\u062a\u0648\u0631. \u0644\u0648 \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0623\u0639\u0644\u0649\u060c \u0641\u0623\u0631\u0642\u0627\u0645\u0643 \u0641\u064a\u0647\u0627 \u062a\u0643\u0631\u0627\u0631\u060c \u0648\u0645\u062d\u062a\u0627\u062c MMP \u064a\u0648\u062d\u0651\u062f\u0647\u0627 \u0642\u0628\u0644 \u0623\u064a \u0642\u0631\u0627\u0631.<\/p>\n<h2>\u0625\u0632\u0627\u064a \u062a\u0646\u0641\u0651\u0630 \u062f\u0647 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629\u061f<\/h2>\n<p>\u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u062a\u0642\u062f\u0631 \u062a\u0628\u062f\u0623 \u0641\u064a\u0647\u0627 \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u062f\u0647. \u0645\u0631\u062a\u0651\u0628\u0629 \u0628\u062d\u064a\u062b \u0643\u0644 \u062e\u0637\u0648\u0629 \u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0644\u064a \u0642\u0628\u0644\u0647\u0627.<\/p>\n<ol>\n<li><strong>\u0639\u0631\u0651\u0641 event \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629\u060c \u0645\u0634 \u0627\u0644\u0640 install.<\/strong> \u062d\u062f\u062f \u0627\u0644\u062d\u062f\u062b (event) \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644 &#8220;\u062f\u0647 \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629&#8221;: \u0627\u0634\u062a\u0631\u0627\u0643\u060c \u0623\u0648\u0644 \u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u0625\u0643\u0645\u0627\u0644 \u062e\u0637\u0648\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u062f\u0647 \u0647\u0648 \u0647\u062f\u0641\u0643\u060c \u0645\u0634 \u0627\u0644\u062a\u062d\u0645\u064a\u0644.<\/li>\n<li><strong>\u0627\u0631\u0628\u0637 \u0627\u0644\u0640 event \u062f\u0647 \u0639\u0628\u0631 \u0627\u0644\u0640 MMP.<\/strong> \u062e\u0644\u0651\u064a \u0627\u0644\u0640 MMP \u064a\u0633\u062c\u0651\u0644 \u0627\u0644\u062d\u062f\u062b \u062f\u0647 \u0648\u064a\u0646\u0633\u0628\u0647 \u0644\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0635\u062d\u060c \u0628\u062f\u0648\u0646 \u062a\u0643\u0631\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0643\u062f\u0647 \u0628\u0642\u0649 \u0639\u0646\u062f\u0643 \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f.<\/li>\n<li><strong>\u0642\u064a\u0633 cost per quality install \u0644\u0645\u062f\u0629 14 \u064a\u0648\u0645 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629.<\/strong> \u0637\u0628\u0651\u0642 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629: \u0627\u0644\u0640 CPI \u00f7 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639. \u0627\u0633\u062a\u0646\u0649 14 \u064a\u0648\u0645 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0623\u064a \u0642\u0646\u0627\u0629.<\/li>\n<li><strong>\u0643\u0628\u0651\u0631 \u0627\u0644\u0623\u0631\u062e\u0635 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639.<\/strong> \u0627\u0644\u0642\u0646\u0627\u0629 \u0628\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0632\u0648\u0651\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627\u060c \u062d\u062a\u0649 \u0644\u0648 CPI \u0628\u062a\u0627\u0639\u0647\u0627 \u0623\u0639\u0644\u0649 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627.<\/li>\n<li><strong>\u0627\u0642\u0641\u0644 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0639\u062f\u062f \u0628\u0644\u0627 \u0642\u064a\u0645\u0629.<\/strong> \u0623\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u062c\u064a\u0628 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0643\u062a\u064a\u0631 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639 \u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b (\u0623\u0648 \u0635\u0641\u0631 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062f\u0641\u0639\u0648\u0627)\u060c \u0627\u0642\u0641\u0644\u0647\u0627 \u0623\u0648 \u0642\u0644\u0651\u0644\u0647\u0627. \u0627\u0644\u0639\u062f\u062f \u0644\u0648\u062d\u062f\u0647 \u0645\u0634 \u0647\u062f\u0641.<\/li>\n<\/ol>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u062f\u0647 \u0645\u0634 \u0627\u062e\u062a\u064a\u0627\u0631\u064a. \u0644\u0648 \u0646\u0641\u0651\u0630\u062a \u062e\u0637\u0648\u0629 4 (\u062a\u0643\u0628\u0651\u0631) \u0642\u0628\u0644 \u062e\u0637\u0648\u0629 2 (\u0627\u0644\u0631\u0628\u0637 \u0639\u0628\u0631 MMP)\u060c \u0647\u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645. \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0643\u0628\u0651\u0631.<\/p>\n<h2>\u0644\u064a\u0647 \u0627\u0644\u0640 scaling \u0628\u0633\u0631\u0639\u0629 \u0641\u064a \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0631\u062e\u064a\u0635\u0629 \u0628\u064a\u0631\u0641\u0639 \u062a\u0643\u0644\u0641\u062a\u0643\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0639\u0646\u062f\u0647\u0627 \u0633\u0642\u0641 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629. \u0623\u0648\u0644 \u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0627\u0644\u0642\u0646\u0627\u0629 \u0628\u062a\u0628\u062f\u0623 \u062a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0623\u0648\u0633\u0639 \u0648\u0623\u0642\u0644 \u062f\u0642\u0629 \u0639\u0634\u0627\u0646 \u062a\u0635\u0631\u0641 \u0627\u0644\u0641\u0644\u0648\u0633. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0627\u0644\u0640 CPI \u0628\u064a\u0631\u062a\u0641\u0639\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u062a\u0642\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p>\u062f\u0647 \u0627\u0633\u0645\u0647 \u0627\u0644\u062a\u0634\u0628\u0651\u0639. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u0643\u0627\u0646\u062a \u0628\u062a\u062c\u064a\u0628 \u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0641\u0639 \u0628\u0640 150 \u0631\u064a\u0627\u0644\u060c \u0644\u0645\u0627 \u062a\u0636\u0627\u0639\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627 \u0641\u062c\u0623\u0629\u060c \u0645\u0645\u0643\u0646 \u062a\u0637\u0644\u0639\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0628\u0640 250 \u0623\u0648 300 \u0631\u064a\u0627\u0644\u060c \u0644\u0623\u0646\u0643 \u062f\u062e\u0644\u062a \u0641\u064a \u0634\u0631\u064a\u062d\u0629 \u0623\u0636\u0639\u0641 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<p>\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d: \u0648\u0633\u0651\u0639 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u062c. \u0632\u0648\u0651\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 \u0645\u0639\u0642\u0648\u0644\u0629 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639 (\u0645\u062b\u0644\u0627\u064b 20% \u0625\u0644\u0649 30%)\u060c \u0648\u0631\u0627\u0642\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0628\u0639\u062f \u0643\u0644 \u0632\u064a\u0627\u062f\u0629. \u0637\u0648\u0644 \u0645\u0627 \u0627\u0644\u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0623\u0648 \u0642\u0631\u064a\u0628\u060c \u0643\u0645\u0651\u0644. \u0623\u0648\u0644 \u0645\u0627 \u064a\u0628\u062f\u0623 \u064a\u0637\u0644\u0639 \u0628\u0648\u0636\u0648\u062d\u060c \u0648\u0642\u0641\u062a \u0639\u0646\u062f \u0627\u0644\u062d\u062f \u0627\u0644\u0644\u064a \u0627\u0644\u0642\u0646\u0627\u0629 \u0628\u062a\u0634\u062a\u063a\u0644 \u0641\u064a\u0647 \u0643\u0648\u064a\u0633.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0644\u062a\u0648\u0633\u064a\u0639 \u0645\u0634 \u0632\u0631\u0627\u0631 \u0628\u062a\u062f\u0648\u0633\u0647 \u0645\u0631\u0629. \u0647\u0648 \u062d\u0644\u0642\u0629: \u0632\u0648\u0651\u062f\u060c \u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0642\u0645\u060c \u0642\u0631\u0651\u0631 \u062a\u0643\u0645\u0651\u0644 \u0648\u0644\u0627 \u062a\u062b\u0628\u062a. \u0623\u064a \u0642\u0646\u0627\u0629 \u0644\u064a\u0647\u0627 \u0633\u0642\u0641\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0625\u0646\u0643 \u062a\u0644\u0627\u0642\u064a\u0647 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0641\u064a\u0647 \u0641\u0644\u0648\u0633.<\/p>\n<h2>\u0644\u0648 \u0627\u0644\u0640 event mapping \u0641\u064a\u0647 \u062e\u0644\u0644\u060c \u0625\u064a\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644 \u0644\u0623\u0631\u0642\u0627\u0645\u0643\u061f<\/h2>\n<p>\u0643\u0644 \u0631\u0642\u0645 \u0628\u0639\u062f\u0647 \u0628\u064a\u0637\u0644\u0639 \u063a\u0644\u0637. \u0627\u0644\u0640 event mapping (\u0631\u0628\u0637 \u0623\u062d\u062f\u0627\u062b \u062a\u0637\u0628\u064a\u0642\u0643 \u0628\u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u064a\u0639\u0646\u064a \u0625\u0646\u0643 \u062a\u0642\u0648\u0644 \u0644\u0644\u0642\u0646\u0627\u0629 &#8220;\u062f\u0647 \u0627\u0644\u0644\u064a \u062d\u0635\u0644: \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u062c\u0651\u0644\u060c \u0623\u0648 \u0627\u0634\u062a\u0631\u0649\u060c \u0623\u0648 \u062f\u0641\u0639 \u0643\u0630\u0627&#8221;) \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0644\u064a \u0643\u0644 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0627\u062a \u0628\u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647. \u0644\u0648 \u0641\u064a\u0647 \u062e\u0644\u0644 \u0647\u0646\u0627\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639 \u063a\u0644\u0637\u060c \u0641\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u063a\u0644\u0637\u060c \u0641\u0642\u0631\u0627\u0631 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631 \u063a\u0644\u0637.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-channel-quality-matrix.png\" alt=\"\u0645\u0635\u0641\u0648\u0641\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a: \u0627\u0644\u0639\u062f\u062f \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0648\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631 \u0648\u0623\u0646\u0647\u064a \u062a\u0642\u0641\u0644\" \/><figcaption>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0644\u064a \u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u064a\u0645\u064a\u0646 (\u0639\u062f\u062f \u0639\u0627\u0644\u064a \u0648\u0642\u064a\u0645\u0629 \u0639\u0627\u0644\u064a\u0629) \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0643\u0628\u0651\u0631\u0647\u0627. \u0627\u0644\u0644\u064a \u062a\u062d\u062a \u0639\u0644\u0649 \u0627\u0644\u0634\u0645\u0627\u0644 (\u0639\u062f\u062f \u0639\u0627\u0644\u064a \u0648\u0642\u064a\u0645\u0629 \u0635\u0641\u0631) \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0642\u0641\u0644\u0647\u0627. \u0648\u0623\u064a \u062e\u0644\u0644 \u0641\u064a \u0627\u0644\u0640 event mapping \u0628\u064a\u062d\u0631\u0651\u0643 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u063a\u0644\u0637.<\/figcaption><\/figure>\n<p>\u0623\u0645\u062b\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0644\u0644\u062e\u0644\u0644 \u0628\u0646\u0634\u0648\u0641\u0647\u0627 \u0641\u0639\u0644\u0627\u064b: \u062d\u062f\u062b \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u064a\u062a\u0628\u0639\u062a \u0628\u0642\u064a\u0645\u0629 \u0635\u0641\u0631\u060c \u0641\u0627\u0644\u0642\u0646\u0627\u0629 \u062a\u0641\u062a\u0643\u0631 \u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0627\u062f\u0641\u0639\u0634 \u0648\u062a\u0648\u0642\u0641 \u062a\u062c\u064a\u0628 \u0632\u064a\u0651\u0647. \u0623\u0648 \u0646\u0641\u0633 \u0627\u0644\u062d\u062f\u062b \u0628\u064a\u062a\u0633\u062c\u0651\u0644 \u0645\u0631\u062a\u064a\u0646\u060c \u0641\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u062a\u0637\u0644\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0623\u0648 \u0627\u0644\u062d\u062f\u062b \u0645\u0634 \u0645\u062a\u0638\u0628\u0637 \u0639\u0644\u0649 iOS\u060c \u0641\u062d\u0645\u0644\u0627\u062a \u0623\u062f\u0627\u0629 ASA \u062a\u0628\u0627\u0646 \u0623\u0636\u0639\u0641 \u0645\u0646 \u062d\u0642\u064a\u0642\u062a\u0647\u0627 \u0648\u062a\u0642\u0641\u0644\u0647\u0627 \u0648\u0647\u064a \u0634\u063a\u0651\u0627\u0644\u0629.<\/p>\n<p>\u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0640 event mapping \u0647\u064a \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0642\u0628\u0644 \u0623\u064a \u0642\u0631\u0627\u0631 \u0642\u0646\u0648\u0627\u062a. \u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0627\u0644\u0644\u064a \u0628\u0646\u0628\u062f\u0623 \u0628\u064a\u0647 \u0641\u064a \u0623\u064a \u0645\u0631\u0627\u062c\u0639\u0629. \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0639\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643<\/a>\u060c \u0648\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u062d\u0633\u0627\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0642\u0628\u0644 \u0645\u0627 \u062a\u062b\u0642 \u0641\u064a \u0623\u064a \u0631\u0642\u0645 \u0642\u0646\u0627\u0629\u060c \u0627\u0641\u062d\u0635 \u062b\u0644\u0627\u062b \u062d\u0627\u062c\u0627\u062a: \u062d\u062f\u062b \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u064a\u0628\u0639\u062a \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0634 \u0635\u0641\u0631\u061f \u0645\u0641\u064a\u0634 \u062d\u062f\u062b \u0628\u064a\u062a\u0633\u062c\u0651\u0644 \u0645\u0631\u062a\u064a\u0646\u061f \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u062a\u0638\u0628\u0637 \u0639\u0644\u0649 iOS\u061f \u0644\u0648 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646\u0647\u0645 \u0641\u064a\u0647\u0627 \u062e\u0644\u0644\u060c \u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u0628\u0639\u062f\u0647\u0627 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0645\u0644.<\/p>\n<h2>\u062c\u062f\u0648\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0633\u062a\u0629 \u0641\u064a \u0635\u0648\u0631\u0629 \u0648\u0627\u062d\u062f\u0629<\/h2>\n<p>\u062f\u0647 \u0645\u0644\u062e\u0635 \u0633\u0631\u064a\u0639 \u062a\u0642\u062f\u0631 \u062a\u0631\u062c\u0639\u0644\u0647 \u0648\u0625\u0646\u062a \u0628\u062a\u0642\u0631\u0651\u0631. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0646\u0633\u0628\u064a\u0629 \u0648\u0628\u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0641\u0626\u0629 \u062a\u0637\u0628\u064a\u0642\u0643 \u0648\u0633\u0648\u0642\u0643\u060c \u0641\u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0627\u062a\u062c\u0627\u0647 \u0645\u0634 \u0643\u0642\u0627\u0639\u062f\u0629 \u062b\u0627\u0628\u062a\u0629.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th>\u062a\u0646\u0641\u0639 \u0644\u0645\u064a\u0646<\/th>\n<th>\u0627\u0644\u0640 CPI \u0627\u0644\u0646\u0633\u0628\u064a<\/th>\n<th>\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0623\u062f\u0627\u0629 ASA (\u0645\u062a\u062c\u0631 \u0622\u0628\u0644)<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a iOS \u0628\u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u0636\u062d\u0629<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0640 retention \u0648 LTV<\/td>\n<\/tr>\n<tr>\n<td>\u062d\u0645\u0644\u0627\u062a Google App<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a Android \u0628\u062d\u062c\u0645 \u0643\u0628\u064a\u0631<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 Meta<\/td>\n<td>\u062c\u0645\u0647\u0648\u0631 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0639\u0631\u064a\u0636<\/td>\n<td>\u0645\u0646 \u0627\u0644\u0623\u0631\u062e\u0635<\/td>\n<td>retention \u062a\u062d\u062a \u0627\u0644\u0645\u062a\u0648\u0633\u0637<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 TikTok<\/td>\n<td>\u062c\u0645\u0647\u0648\u0631 \u0623\u0635\u063a\u0631 \u0633\u0646\u0627\u064b<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636 \u0625\u0644\u0649 \u0645\u062a\u0648\u0633\u0637<\/td>\n<td>\u0645\u062a\u0641\u0627\u0648\u062a\u0629\u060c \u0645\u062d\u062a\u0627\u062c\u0629 \u0641\u0644\u062a\u0631\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u062a\u0648\u0631 \u0627\u0644\u0639\u0636\u0648\u064a (ASO)<\/td>\n<td>\u0623\u064a \u062a\u0637\u0628\u064a\u0642\u060c \u062e\u0627\u0635\u0629 \u0645\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/td>\n<td>\u0642\u0631\u064a\u0628 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631<\/td>\n<td>\u0639\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u0646\u0627\u0629 \u0627\u0644\u0625\u062d\u0627\u0644\u0629 (referral)<\/td>\n<td>\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u0642\u064a\u0645\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636<\/td>\n<td>\u0627\u0644\u0623\u0639\u0644\u0649 \u062b\u0642\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"cta-box\">\n<h3>\u0646\u0631\u0627\u062c\u0639 \u0645\u0639\u0627\u0643 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0640 tracking \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629<\/h3>\n<p>\u0625\u062d\u0646\u0627 \u0628\u0646\u0634\u062a\u063a\u0644 \u0645\u0639 \u062a\u0637\u0628\u064a\u0642\u0627\u062a B2C (\u0627\u0644\u0644\u064a \u0628\u062a\u0628\u064a\u0639 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0628\u0627\u0634\u0631\u0629) \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629. \u0628\u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 event mapping \u0648\u0627\u0644\u0640 attribution\u060c \u0648\u0646\u062d\u0633\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0639\u0646\u062f\u0643. \u062a\u0637\u0644\u0639 \u0639\u0627\u0631\u0641 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u060c \u0648\u0623\u0646\u0647\u064a \u062a\u0642\u0641\u0644\u060c \u0648\u0642\u062f \u0625\u064a\u0647 \u0628\u062a\u0648\u0641\u0651\u0631. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648 cost per quality install\u061f<\/strong><br \/>\n\u0627\u0644\u0640 CPI \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0623\u064a \u062a\u062d\u0645\u064a\u0644\u060c \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u062e\u062a\u0641\u0649 \u062a\u0627\u0646\u064a \u064a\u0648\u0645. \u0627\u0644\u0640 cost per quality install \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0641\u0639\u0644\u0627\u064b \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629 (\u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0623\u0648 \u0641\u0627\u0639\u0644). \u0628\u062a\u062d\u0633\u0628\u0647 \u0628\u0645\u0639\u0627\u062f\u0644\u0629: \u0627\u0644\u0640 CPI \u00f7 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639. \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 CPI \u0628\u062a\u0627\u0639\u0647\u0627 \u0631\u062e\u064a\u0635 \u0648\u062a\u0643\u0644\u0641\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u063a\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b\u060c \u0648\u0627\u0644\u0639\u0643\u0633.<\/p>\n<p><strong>\u0645\u062d\u062a\u0627\u062c MMP \u0639\u0634\u0627\u0646 \u0623\u0632\u0648\u0651\u062f \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u064a\u061f<\/strong><br \/>\n\u0639\u0634\u0627\u0646 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u0639\u062f\u062f\u060c \u0644\u0623. \u0639\u0634\u0627\u0646 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0641\u0639\u0648\u0627 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u0622\u0647. \u0645\u0646 \u063a\u064a\u0631 MMP \u0628\u064a\u0648\u062d\u0651\u062f \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0645\u0634 \u0628\u062a\u0627\u0639\u062a\u0647\u0627\u060c \u0648\u0628\u062a\u0642\u0627\u0631\u0646 \u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0636\u062e\u0651\u0645\u0629\u060c \u0641\u0628\u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637. \u0627\u0642\u0631\u0623 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP<\/a>.<\/p>\n<p><strong>\u0623\u0631\u062e\u0635 \u0642\u0646\u0627\u0629 \u062f\u0627\u064a\u0645\u0627\u064b \u0623\u062d\u0633\u0646\u061f<\/strong><br \/>\n\u0644\u0623. \u0623\u0631\u062e\u0635 \u0642\u0646\u0627\u0629 \u0641\u064a \u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u062a\u0643\u0648\u0646 \u0623\u063a\u0644\u0649 \u0642\u0646\u0627\u0629 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u060c \u0644\u0648 \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u0647\u0627 \u0645\u0627 \u0628\u062a\u0631\u062c\u0639\u0634 \u0648\u0645\u0627 \u0628\u062a\u062f\u0641\u0639\u0634. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0631\u0651\u0631 \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u062e\u0644\u0627\u0644 14 \u064a\u0648\u0645\u060c \u0645\u0634 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u0637\u0628\u064a\u0642\u0643 \u0644\u0627 \u064a\u0642\u062f\u0631 \u064a\u0646\u0645\u0648 \u0628\u062f\u0648\u0646\u0647\u061f<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">\u0645\u0642\u0627\u0631\u0646\u0629 AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/a><\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0648\u0642\u0651\u0641 \u062d\u0631\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637<\/h3>\n<p>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641\u0643 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062c\u0627\u064a\u060c \u062e\u0644\u0651\u064a\u0646\u0627 \u0646\u0631\u0627\u062c\u0639 \u0645\u0639\u0627\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u062c\u064a\u0628 \u0639\u0645\u0644\u0627\u0621 \u062f\u0641\u0639\u0648\u0627 \u0641\u0639\u0644\u0627\u064b. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0628\u0646\u062d\u0633\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\u060c \u0648\u0646\u0648\u0631\u064a\u0643 \u0641\u064a\u0646 \u0641\u0644\u0648\u0633\u0643 \u0628\u062a\u0634\u062a\u063a\u0644 \u0648\u0641\u064a\u0646 \u0628\u062a\u062a\u062d\u0631\u0642.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h3>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.revenuecat.com\/state-of-subscription-apps-2025\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 RevenueCat: \u062d\u0627\u0644\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 2025<\/a><\/li>\n<li><a href=\"https:\/\/www.apptweak.com\/en\/aso-blog\/apple-ads-benchmarks\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 AppTweak: \u0645\u0624\u0634\u0631\u0627\u062a Apple Ads 2025<\/a><\/li>\n<li><a href=\"https:\/\/admiral.media\/apple-search-ads-benchmarks\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 Admiral Media: \u0645\u0624\u0634\u0631\u0627\u062a Apple Search Ads<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627\",\"description\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.\",\"inLanguage\":\"ar\",\"about\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\",\"author\":{\"@type\":\"Organization\",\"name\":\"AppScale\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"AppScale\"}}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648 cost per quality install\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0640 CPI \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0623\u064a \u062a\u062d\u0645\u064a\u0644\u060c \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u062e\u062a\u0641\u0649 \u062a\u0627\u0646\u064a \u064a\u0648\u0645. \u0627\u0644\u0640 cost per quality install \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0641\u0639\u0644\u0627\u064b \u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629 (\u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0623\u0648 \u0641\u0627\u0639\u0644). \u0628\u062a\u062d\u0633\u0628\u0647 \u0628\u0645\u0639\u0627\u062f\u0644\u0629: \u0627\u0644\u0640 CPI \u00f7 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0644\u0644\u064a \u062f\u0641\u0639. \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 CPI \u0628\u062a\u0627\u0639\u0647\u0627 \u0631\u062e\u064a\u0635 \u0648\u062a\u0643\u0644\u0641\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u063a\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b\u060c \u0648\u0627\u0644\u0639\u0643\u0633.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0645\u062d\u062a\u0627\u062c MMP \u0639\u0634\u0627\u0646 \u0623\u0632\u0648\u0651\u062f \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u064a\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0639\u0634\u0627\u0646 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u0639\u062f\u062f\u060c \u0644\u0623. \u0639\u0634\u0627\u0646 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0641\u0639\u0648\u0627 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u060c \u0622\u0647. \u0645\u0646 \u063a\u064a\u0631 MMP \u0628\u064a\u0648\u062d\u0651\u062f \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0645\u0634 \u0628\u062a\u0627\u0639\u062a\u0647\u0627\u060c \u0648\u0628\u062a\u0642\u0627\u0631\u0646 \u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0636\u062e\u0651\u0645\u0629\u060c \u0641\u0628\u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0623\u0631\u062e\u0635 \u0642\u0646\u0627\u0629 \u062f\u0627\u064a\u0645\u0627\u064b \u0623\u062d\u0633\u0646\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0623\u0631\u062e\u0635 \u0642\u0646\u0627\u0629 \u0641\u064a \u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u062a\u0643\u0648\u0646 \u0623\u063a\u0644\u0649 \u0642\u0646\u0627\u0629 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u060c \u0644\u0648 \u062a\u062d\u0645\u064a\u0644\u0627\u062a\u0647\u0627 \u0645\u0627 \u0628\u062a\u0631\u062c\u0639\u0634 \u0648\u0645\u0627 \u0628\u062a\u062f\u0641\u0639\u0634. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0631\u0651\u0631 \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u062e\u0644\u0627\u0644 14 \u064a\u0648\u0645\u060c \u0645\u0634 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644.\"}}\n]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale<\/title>\n<meta name=\"description\" content=\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale\" \/>\n<meta property=\"og:description\" content=\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/\" \/>\n<meta property=\"og:site_name\" content=\"Appscale\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T13:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"appscale_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"appscale_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/\"},\"author\":{\"name\":\"appscale_admin\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#\\\/schema\\\/person\\\/2991930bbd3c32a6b569caae742956bc\"},\"headline\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627\",\"datePublished\":\"2026-06-08T13:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/\"},\"wordCount\":184,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/08-cover.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/\",\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/\",\"name\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/08-cover.png\",\"datePublished\":\"2026-06-08T13:21:30+00:00\",\"description\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/08-cover.png\",\"contentUrl\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/08-cover.png\",\"width\":2400,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/increase-app-downloads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/\",\"name\":\"Appscale\",\"description\":\"\u0646\u0645\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\",\"publisher\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#organization\",\"name\":\"Appscale\",\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/cropped-mark.png\",\"contentUrl\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/cropped-mark.png\",\"width\":512,\"height\":512,\"caption\":\"Appscale\"},\"image\":{\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/appscale26\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@appscale0\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/#\\\/schema\\\/person\\\/2991930bbd3c32a6b569caae742956bc\",\"name\":\"appscale_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g\",\"caption\":\"appscale_admin\"},\"sameAs\":[\"https:\\\/\\\/appscaleup.com\\\/blog\"],\"url\":\"https:\\\/\\\/appscaleup.com\\\/blog\\\/author\\\/appscale_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale","description":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/","og_locale":"en_US","og_type":"article","og_title":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale","og_description":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.","og_url":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/","og_site_name":"Appscale","article_published_time":"2026-06-08T13:21:30+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png","type":"image\/png"}],"author":"appscale_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"appscale_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#article","isPartOf":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/"},"author":{"name":"appscale_admin","@id":"https:\/\/appscaleup.com\/blog\/#\/schema\/person\/2991930bbd3c32a6b569caae742956bc"},"headline":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627","datePublished":"2026-06-08T13:21:30+00:00","mainEntityOfPage":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/"},"wordCount":184,"commentCount":0,"publisher":{"@id":"https:\/\/appscaleup.com\/blog\/#organization"},"image":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#primaryimage"},"thumbnailUrl":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/","url":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/","name":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627 - Appscale","isPartOf":{"@id":"https:\/\/appscaleup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#primaryimage"},"image":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#primaryimage"},"thumbnailUrl":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png","datePublished":"2026-06-08T13:21:30+00:00","description":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0623\u0631\u062e\u0635 \u062a\u0643\u0644\u0641\u0629 \u0641\u062e. \u0627\u0639\u0631\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0640 6\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0643\u0634\u0641 \u0623\u0646\u0647\u064a \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0639 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0633\u0651\u0639.","breadcrumb":{"@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/appscaleup.com\/blog\/increase-app-downloads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#primaryimage","url":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png","contentUrl":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/08-cover.png","width":2400,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/appscaleup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0632\u064a\u0627\u062f\u0629 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643: 6 \u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u0647\u0627"}]},{"@type":"WebSite","@id":"https:\/\/appscaleup.com\/blog\/#website","url":"https:\/\/appscaleup.com\/blog\/","name":"Appscale","description":"\u0646\u0645\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645","publisher":{"@id":"https:\/\/appscaleup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/appscaleup.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/appscaleup.com\/blog\/#organization","name":"Appscale","url":"https:\/\/appscaleup.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/appscaleup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/cropped-mark.png","contentUrl":"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/cropped-mark.png","width":512,"height":512,"caption":"Appscale"},"image":{"@id":"https:\/\/appscaleup.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/appscale26\/","https:\/\/www.tiktok.com\/@appscale0"]},{"@type":"Person","@id":"https:\/\/appscaleup.com\/blog\/#\/schema\/person\/2991930bbd3c32a6b569caae742956bc","name":"appscale_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc140bab3d352321ad4318a1dfc07f7a20f5ee7cbb68f910d29a20fd7b4e68bb?s=96&d=mm&r=g","caption":"appscale_admin"},"sameAs":["https:\/\/appscaleup.com\/blog"],"url":"https:\/\/appscaleup.com\/blog\/author\/appscale_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":1,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/posts\/125\/revisions\/126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/media\/124"}],"wp:attachment":[{"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscaleup.com\/blog\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}