{"id":130,"date":"2026-06-11T14:56:18","date_gmt":"2026-06-11T11:56:18","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=130"},"modified":"2026-06-11T16:25:18","modified_gmt":"2026-06-11T13:25:18","slug":"reduce-app-install-cost","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/","title":{"rendered":"\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0643\u0644 \u0634\u0647\u0631\u061f \u0625\u0646\u062a \u0628\u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u063a\u0644\u0637 (5 \u0623\u0633\u0628\u0627\u0628 + \u0627\u0644\u062d\u0644)"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #9 | Pillar (Acquisition \/ Unit Economics)\n     \u0627\u0644\u0639\u0646\u0648\u0627\u0646: \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0643\u0644 \u0634\u0647\u0631\u061f \u0625\u0646\u062a \u0628\u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u063a\u0644\u0637 (5 \u0623\u0633\u0628\u0627\u0628 + \u0627\u0644\u062d\u0644)\n     SLUG: reduce-app-install-cost\n     \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\n     META_DESCRIPTION: \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f 5 \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u0634\u062e\u0651\u0635\u0647\u0627 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 \u0628\u062a\u0643\u0633\u0628.\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. \u0642\u0627\u0639\u062f\u0629 RTL. banned-words. \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629.\n     =========================================================== --><\/p>\n<p>\u0628\u062a\u0641\u062a\u062d \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0643\u0644 \u0634\u0647\u0631 \u0648\u062a\u0644\u0627\u0642\u064a <strong>\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/strong> \u0637\u0627\u0644\u0639\u0629 \u0634\u0648\u064a\u0629 \u0643\u0645\u0627\u0646. \u0641\u0628\u062a\u0646\u0632\u0644 \u0627\u0644\u0640 bids (\u0645\u0632\u0627\u064a\u062f\u0627\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a) \u0648\u062a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0623\u0631\u062e\u0635. \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0647\u062f\u0627 \u0623\u0633\u0628\u0648\u0639 \u0648\u0628\u0639\u062f\u064a\u0646 \u0628\u064a\u0631\u062c\u0639 \u064a\u0637\u0644\u0639 \u062a\u0627\u0646\u064a.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0634 \u0625\u0646\u0643 \u0628\u062a\u062f\u0641\u0639 \u0643\u062a\u064a\u0631. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0646\u0643 \u0628\u062a\u0631\u0627\u0642\u0628 \u0631\u0642\u0645 \u0646\u0627\u0642\u0635. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install (\u0627\u0644\u062a\u062d\u0645\u064a\u0644) \u0644\u0648\u062d\u062f\u0647\u0627 \u0645\u0628\u062a\u0642\u0648\u0644\u0651\u0643\u0634 \u0644\u0648 \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u064a\u0643\u0633\u0628 \u0648\u0644\u0627 \u0644\u0623.<\/p>\n<p>\u062e\u0644\u0651\u064a\u0646\u0627 \u0646\u0648\u0631\u064a\u0643 \u0627\u0644\u0640 5 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062e\u0644\u0651\u064a \u0627\u0644\u0631\u0642\u0645 \u064a\u0637\u0644\u0639. \u0648\u0625\u0632\u0627\u064a \u062a\u0634\u062e\u0651\u0635 \u0643\u0644 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0642\u0628\u0644 \u0645\u0627 \u064a\u0627\u0643\u0644 \u0623\u0631\u0628\u0627\u062d\u0643.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u0628\u062f\u0623)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 install (\u0627\u0644\u062a\u062d\u0645\u064a\u0644):<\/strong> \u0644\u0645\u0627 \u062d\u062f \u064a\u0646\u0632\u0651\u0644 \u062a\u0637\u0628\u064a\u0642\u0643 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632\u0647. \u062f\u0647 \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0628\u0633\u060c \u0645\u0634 \u0628\u064a\u0639.<\/li>\n<li><strong>\u0627\u0644\u0640 CPI:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f (cost per install). \u0635\u0631\u0641\u062a \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062d\u062f \u064a\u0646\u0632\u0651\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0640 CAC:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (customer acquisition cost). \u0635\u0631\u0641\u062a \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062a\u0648\u0635\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b\u060c \u0645\u0634 \u0645\u062c\u0631\u062f \u0646\u0632\u0651\u0644.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution (\u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0645\u064a\u0644):<\/strong> \u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647. \u0632\u064a \u0644\u0645\u0627 \u062a\u0633\u0623\u0644 \u0632\u0628\u0648\u0646: \u0625\u0646\u062a \u062c\u0627\u064a \u0645\u0646 \u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u061f<\/li>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 \u0628\u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u0632\u064a \u062d\u0643\u0645 \u0645\u0633\u062a\u0642\u0644 \u0628\u062f\u0644 \u0645\u0627 \u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0646\u0641\u0633\u0647\u0627.<\/li>\n<li><strong>\u0646\u0638\u0627\u0645 ATT:<\/strong> \u0625\u0639\u062f\u0627\u062f \u0641\u064a \u0622\u064a\u0641\u0648\u0646 \u0628\u064a\u0633\u0623\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0648 \u0645\u0648\u0627\u0641\u0642 \u064a\u062a\u062a\u0628\u0651\u0639\u0648\u0647 \u0639\u0628\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (App Tracking Transparency). \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0631\u0641\u0636\u060c \u0641\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062a\u0642\u0644.<\/li>\n<li><strong>\u0646\u0638\u0627\u0645 SKAdNetwork (\u0648\u0627\u062e\u062a\u0635\u0627\u0631\u0647 SKAN):<\/strong> \u0637\u0631\u064a\u0642\u0629 \u0634\u0631\u0643\u0629 Apple \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0628\u062f\u0648\u0646 \u0643\u0634\u0641 \u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0628\u064a\u0648\u0635\u0651\u0644\u0643 \u0623\u0631\u0642\u0627\u0645 \u0623\u0642\u0644 \u0648\u0623\u0628\u0637\u0623.<\/li>\n<li><strong>\u0627\u0644\u0640 CAC payback:<\/strong> \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0644\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0631\u062c\u0651\u0639 \u0641\u064a\u0647\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628\u0647. \u0644\u0648 \u0637\u0648\u0644\u062a \u0623\u0643\u062a\u0631 \u0645\u0646 \u0642\u0639\u062f\u062a\u0647 \u0645\u0639\u0627\u0643\u060c \u0625\u0646\u062a \u0628\u062a\u062e\u0633\u0631 \u0639\u0644\u064a\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 ASO:<\/strong> \u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u062a\u0637\u0628\u064a\u0642\u0643 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 (app store optimization) \u0639\u0634\u0627\u0646 \u0627\u0644\u0644\u064a \u064a\u0634\u0648\u0641\u0647\u0627 \u064a\u0646\u0632\u0651\u0644 \u0623\u0643\u062a\u0631. \u0628\u064a\u0634\u062a\u063a\u0644 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062f\u0641\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 CPI \u0648 CAC\u061f \u0648\u0644\u064a\u0647 \u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install \u0644\u0648\u062d\u062f\u0647 \u0648\u0647\u0645\u061f<\/h2>\n<p>\u0627\u0644\u0640 CPI \u0647\u0648 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f. \u0627\u0644\u0640 CAC \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u0648\u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0645 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n<p>\u062e\u0644\u064a\u0647\u0627 \u0628\u0645\u062b\u0627\u0644 \u0623\u0631\u0642\u0627\u0645\u0647 \u0648\u0627\u0636\u062d\u0629. \u0627\u0644\u0640 CPI \u0639\u0646\u062f\u0643 1.50$. \u0628\u0633 \u0645\u0646 \u0643\u0644 10 \u064a\u062d\u0645\u0651\u0644\u0648\u0627\u060c \u0648\u0627\u062d\u062f \u0628\u0633 \u0628\u064a\u062a\u0641\u0639\u0651\u0644 \u0648\u064a\u0628\u0642\u0649 \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0642\u064a\u0645\u0629. \u064a\u0639\u0646\u064a \u0639\u0634\u0627\u0646 \u062a\u0648\u0635\u0644 \u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0641\u0639\u0644\u064a\u060c \u062f\u0641\u0639\u062a 10 \u062a\u062d\u0645\u064a\u0644\u0627\u062a. \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0642\u0649 15$\u060c \u0645\u0634 1.50$.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/09-real-cpi-vs-real-cac.png\" alt=\"\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0645\u0648\u062f\u064a\u0646: \u0627\u0644\u0640 CPI \u0627\u0644\u0631\u062e\u064a\u0635 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0623\u0639\u0644\u0649 \u0628\u0643\u062a\u064a\u0631\" \/><figcaption>\u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u064a\u0628\u0627\u0646 \u0631\u062e\u064a\u0635 \u062c\u062f\u0627\u064b. \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0636\u0639\u0627\u0641\u0647\u060c \u0644\u0623\u0646 \u0645\u0634 \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0639\u0645\u064a\u0644 \u062f\u0641\u0639. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u0634\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644 \u0644\u0648 \u0628\u062a\u0643\u0633\u0628.<\/figcaption><\/figure>\n<p>\u0647\u0646\u0627 \u0628\u0642\u0649 \u0627\u0644\u0641\u062e. \u0645\u0645\u0643\u0646 \u062a\u062e\u0641\u0651\u0636 \u0627\u0644\u0640 CPI \u0648\u0627\u0644\u0640 CAC \u064a\u0637\u0644\u0639 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u062a\u0646\u0632\u0651\u0644 \u0627\u0644\u0640 bid \u0648\u062a\u062c\u064a\u0628 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0623\u0631\u062e\u0635\u060c \u0628\u0633 \u0623\u0636\u0639\u0641\u060c \u0641\u0646\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u0641\u0639\u0651\u0644\u0648\u0627 \u062a\u0642\u0644. \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0642\u0649 \u0623\u0631\u062e\u0635\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0642\u0649 \u0623\u063a\u0644\u0649.<\/p>\n<p>\u0648\u0644\u064a\u0647 \u062f\u0647 \u0628\u064a\u062d\u0635\u0644 \u0628\u0627\u0644\u0630\u0627\u062a\u061f \u0644\u0623\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0628\u062a\u064f\u062d\u0633\u0651\u0646 \u0639\u0644\u0649 \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u0648\u0644 \u0644\u0647\u0627 \u062a\u064f\u062d\u0633\u0651\u0646 \u0639\u0644\u064a\u0647. \u0644\u0648 \u0647\u062f\u0641\u0643 \u0627\u0644\u0645\u064f\u0639\u0644\u064e\u0646 \u0644\u0644\u0645\u0646\u0635\u0629 \u0647\u0648 \u0627\u0644\u0640 install\u060c \u0647\u064a \u0647\u062a\u062c\u064a\u0628 \u0644\u0643 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0628\u0623\u0631\u062e\u0635 \u0633\u0639\u0631\u060c \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0644\u0648 \u062f\u0648\u0644 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u064a\u062f\u0641\u0639\u0648\u0627 \u0648\u0644\u0627 \u0644\u0623. \u0647\u064a \u0628\u062a\u0637\u064a\u0639 \u0623\u0645\u0631\u0643 \u062d\u0631\u0641\u064a\u0627\u064b.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 \u0628\u062a\u0643\u0633\u0628 \u0647\u0648 \u0627\u0644\u0640 CAC \u0645\u0634 \u0627\u0644\u0640 CPI. \u0648\u0641\u064a \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062c\u0627\u064a\u0629 \u0647\u0646\u0641\u0643\u0651\u0643 \u0627\u0644\u0640 5 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0644\u064a \u0628\u062a\u0631\u0641\u0639 \u0627\u0644\u0631\u0642\u0645 \u062f\u0647\u060c \u0648\u0627\u062d\u062f \u0648\u0627\u062d\u062f.<\/p>\n<h2>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0623\u0648\u0644: \u0647\u0644 \u0627\u0644\u0640 attribution \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0646\u0633\u0628 \u0627\u0644\u0640 install \u0644\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637\u061f<\/h2>\n<p>\u0623\u0643\u062a\u0631 \u0633\u0628\u0628 \u062e\u0641\u064a \u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0647\u0648 \u0625\u0639\u062f\u0627\u062f attribution \u063a\u0644\u0637 \u0628\u064a\u0646\u0633\u0628 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0644\u0642\u0646\u0627\u0629 \u0645\u0634 \u0647\u064a \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u062a\u0647. \u062f\u0647 \u0645\u0634 \u062e\u0637\u0623 \u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u0633\u060c \u062f\u0647 \u062e\u0637\u0623 \u0628\u064a\u0639\u0644\u0651\u0645 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062d\u0627\u062c\u0629 \u063a\u0644\u0637.<\/p>\n<p>\u0627\u062a\u062e\u064a\u0651\u0644 \u0627\u0644\u0633\u0644\u0633\u0644\u0629. \u0627\u0644\u0640 attribution \u0628\u064a\u0646\u0633\u0628 \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0644\u0642\u0646\u0627\u0629 A \u0648\u0647\u064a \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062c\u0627\u064a\u0651\u0629 \u0645\u0646 \u0642\u0646\u0627\u0629 B. \u0627\u0644\u0642\u0646\u0627\u0629 A \u062a\u0628\u0627\u0646 &#8220;\u0628\u0637\u0644\u0629&#8221;\u060c \u0641\u0625\u0646\u062a \u0648\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0628\u062a\u0632\u0648\u0651\u062f\u0648\u0627 \u0627\u0644\u0635\u0631\u0641 \u0639\u0644\u064a\u0647\u0627. \u0627\u0644\u0642\u0646\u0627\u0629 A \u0623\u0635\u0644\u0627\u064b \u0645\u0628\u062a\u0628\u064a\u0639\u0634\u060c \u0641\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0645\u0628\u064a\u0632\u064a\u062f\u0648\u0634. \u0627\u0644\u0640 blended CPI (\u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0639\u0628\u0631 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0639 \u0628\u0639\u0636) \u064a\u0631\u062a\u0641\u0639\u060c \u0648\u0627\u0644\u0640 payback \u064a\u062a\u0645\u062f\u062f\u060c \u0648\u0627\u0644\u0643\u0627\u0634 \u0628\u064a\u062a\u062d\u0628\u0633 \u0641\u064a \u0642\u0646\u0627\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642 \u0628\u0633.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/09-cpi-rising-chain.png\" alt=\"\u062f\u064a\u0627\u062c\u0631\u0627\u0645 \u0627\u0644\u0633\u0644\u0633\u0644\u0629: attribution \u063a\u0644\u0637 \u064a\u063a\u0630\u0651\u064a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0625\u0634\u0627\u0631\u0629 \u063a\u0644\u0637 \u0641\u062a\u0631\u0641\u0639 \u0627\u0644\u0635\u0631\u0641 \u0641\u064a\u0637\u0644\u0639 \u0627\u0644\u0640 CPI \u0648\u064a\u062a\u0645\u062f\u062f \u0627\u0644\u0640 payback \u0648\u064a\u062a\u062d\u0628\u0633 \u0627\u0644\u0643\u0627\u0634\" \/><figcaption>\u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628: attribution \u063a\u0644\u0637 \u2190 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u0635\u0631\u0641 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0645\u0628\u062a\u0628\u064a\u0639\u0634 \u2190 \u0627\u0644\u0640 CPI \u0627\u0644\u0640 blended \u064a\u0637\u0644\u0639 \u2190 \u0627\u0644\u0640 payback \u064a\u062a\u0645\u062f\u062f \u2190 \u0627\u0644\u0643\u0627\u0634 \u064a\u062a\u062d\u0628\u0633. \u0627\u0644\u062e\u0644\u0644 \u0641\u064a \u0623\u0648\u0644 \u0627\u0644\u062e\u0637\u060c \u0628\u0633 \u0628\u062a\u062f\u0641\u0639 \u062a\u0645\u0646\u0647 \u0641\u064a \u0622\u062e\u0631\u0647.<\/figcaption><\/figure>\n<p>\u0639\u0644\u0627\u0645\u0629 \u0633\u0631\u064a\u0639\u0629 \u0628\u062a\u0643\u0634\u0641 \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0642\u0627\u0631\u0646 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 MMP \u0628\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 in-app (\u0627\u0644\u0644\u064a \u062a\u0637\u0628\u064a\u0642\u0643 \u0628\u064a\u0633\u062c\u0651\u0644\u0647 \u062c\u0648\u0627\u0647 \u0641\u0639\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a). \u0644\u0648 \u0627\u0644\u0640 MMP \u0628\u064a\u0642\u0648\u0644 \u0642\u0646\u0627\u0629 A \u062c\u0627\u0628\u062a 200 \u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0640 backend \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0642\u0648\u0644 \u062f\u0648\u0644 40 \u0628\u0633 \u062f\u0641\u0639\u0648\u0627\u060c \u0641\u064a\u0647 \u062e\u0644\u0644 \u0641\u064a \u0627\u0644\u0646\u0633\u0628. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0644\u0627\u0632\u0645 \u062a\u062a\u0637\u0627\u0628\u0642 \u0641\u064a \u062d\u062f\u0648\u062f \u0645\u0639\u0642\u0648\u0644\u0629\u060c \u0648\u0644\u0648 \u0641\u064a\u0647 \u0641\u062c\u0648\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0627\u0644\u0640 setup \u0647\u0648 \u0627\u0644\u0645\u062a\u0647\u0645 \u0627\u0644\u0623\u0648\u0644.<\/p>\n<p>\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0639\u0646 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0646\u0633\u0628 \u062f\u064a \u0648\u0625\u0632\u0627\u064a \u062a\u0643\u0634\u0641\u0647\u0627 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0642\u0628\u0644 \u0645\u0627 \u062a\u0646\u0632\u0651\u0644 \u0623\u064a bid\u060c \u0627\u0639\u0645\u0644 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629 \u062f\u064a: \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 MMP \u0645\u0642\u0627\u0628\u0644 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 in-app \u0644\u0643\u0644 \u0642\u0646\u0627\u0629. \u0644\u0648 \u0645\u0634 \u0645\u062a\u0637\u0627\u0628\u0642\u0629\u060c \u0625\u0646\u062a \u0628\u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0629 \u063a\u0644\u0637\u060c \u0648\u0623\u064a \u0642\u0631\u0627\u0631 \u0628\u0639\u062f\u0647\u0627 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0631\u0642\u0645 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643.<\/p>\n<div class=\"cta-box\">\n<h3>\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0640 attribution \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0646\u0633\u0628 \u0635\u062d\u061f<\/h3>\n<p>\u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0627\u0644\u0644\u064a \u0628\u0646\u0643\u0634\u0641\u0647 \u0641\u064a \u0627\u0644\u0640 Free Audit. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 setup \u0648\u0646\u0648\u0631\u064a\u0643 \u0623\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u0627\u0643\u0644 \u0635\u0631\u0641 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0628\u064a\u0639\u060c \u0648\u0623\u0646\u0647\u064a \u0631\u0642\u0645 \u0641\u064a \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h2>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062b\u0627\u0646\u064a: \u0647\u0644 \u062e\u0633\u0631\u062a \u0642\u064a\u0627\u0633 iOS \u0628\u0639\u062f ATT \u0648 SKAdNetwork\u061f<\/h2>\n<p>\u0628\u0639\u062f \u0646\u0638\u0627\u0645 ATT \u0648\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0640 SKAdNetwork\u060c \u0628\u0642\u064a\u062a \u062a\u0634\u0648\u0641 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0642\u0644 \u0628\u0643\u062a\u064a\u0631 \u0639\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0622\u064a\u0641\u0648\u0646. \u0648\u062f\u0647 \u0645\u0634 \u0645\u062c\u0631\u062f \u0625\u0632\u0639\u0627\u062c\u060c \u062f\u0647 \u0628\u064a\u0631\u0641\u0639 \u062a\u0643\u0644\u0641\u062a\u0643 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0628\u0633\u064a\u0637. \u0623\u0631\u0642\u0627\u0645 \u0623\u0642\u0644 \u062a\u0639\u0646\u064a \u0623\u0648\u0628\u062a\u0645\u0627\u064a\u0632\u064a\u0634\u0646 (\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a) \u0623\u0639\u0645\u0649. \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u062d\u062a\u0627\u062c\u0629 \u062a\u0634\u0648\u0641 \u0645\u064a\u0646 \u062d\u0645\u0651\u0644 \u0648\u0645\u064a\u0646 \u062f\u0641\u0639 \u0639\u0634\u0627\u0646 \u062a\u062c\u064a\u0628 \u0646\u0627\u0633 \u0632\u064a\u0651\u0647\u0645. \u0644\u0645\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u064a \u062a\u062e\u062a\u0641\u064a \u0623\u0648 \u062a\u062a\u0623\u062e\u0631\u060c \u0647\u064a \u0628\u062a\u062e\u0645\u0651\u0646 \u0623\u0643\u062a\u0631 \u0648\u0628\u062a\u0635\u064a\u0628 \u0623\u0642\u0644\u060c \u0641\u0627\u0644\u0640 CPI \u064a\u0637\u0644\u0639.<\/p>\n<p>\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0648\u0636\u0651\u062d \u0627\u0644\u0641\u062c\u0648\u0629. \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 2026\u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0640 CPI \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0648\u0635\u0644 \u062d\u0648\u0627\u0644\u064a 5.84$\u060c \u0628\u0632\u064a\u0627\u062f\u0629 \u062d\u0648\u0627\u0644\u064a 19% \u0639\u0646 \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0644\u064a \u0641\u0627\u062a\u062a. \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a\u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0640 CPI \u0639\u0644\u0649 \u0623\u0646\u062f\u0631\u0648\u064a\u062f \u0643\u0627\u0646 \u062d\u0648\u0627\u0644\u064a 1.92$. \u064a\u0639\u0646\u064a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0628\u064a\u062a\u0643\u0644\u0651\u0641\u0643 \u062a\u0644\u0627\u062a \u0623\u0636\u0639\u0627\u0641 \u062a\u0642\u0631\u064a\u0628\u0627\u064b\u060c \u0648\u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u062f\u0647 \u0633\u0628\u0628\u0647 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0639\u062f ATT.<\/p>\n<h3>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 \u062f\u0647 \u0639\u0645\u0644\u064a\u0627\u064b \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643\u061f<\/h3>\n<p>\u0644\u0648 \u0646\u0635 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0643 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646\u060c \u0641\u0625\u0646\u062a \u0628\u062a\u064f\u062d\u0633\u0651\u0646 \u0646\u0635 \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0625\u0646\u062a \u0634\u0628\u0647 \u0623\u0639\u0645\u0649. \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u0627\u062e\u062f\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0627\u0629 \u062f\u064a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0627\u0642\u0635\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629. \u0648\u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0645\u0645\u0643\u0646 \u062a\u0648\u0642\u0641 \u062d\u0645\u0644\u0629 \u0622\u064a\u0641\u0648\u0646 \u0634\u063a\u0651\u0627\u0644\u0629 \u0643\u0648\u064a\u0633 \u0644\u0623\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0627 \u0628\u062a\u0628\u0627\u0646 \u0636\u0639\u064a\u0641\u0629\u060c \u0648\u0647\u064a \u0645\u0634 \u0636\u0639\u064a\u0641\u0629\u060c \u0625\u0646\u062a \u0628\u0633 \u0645\u0634 \u0634\u0627\u064a\u0641\u0647\u0627 \u0635\u062d.<\/p>\n<p>\u0627\u0644\u062d\u0644 \u0645\u0634 \u0625\u0646\u0643 \u062a\u0647\u0631\u0628 \u0645\u0646 \u0622\u064a\u0641\u0648\u0646. \u0645\u0633\u062a\u062e\u062f\u0645 \u0622\u064a\u0641\u0648\u0646 \u063a\u0627\u0644\u0628\u0627\u064b \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0640 retention \u0648\u0627\u0644\u0625\u0646\u0641\u0627\u0642. \u0627\u0644\u062d\u0644 \u0625\u0646\u0643 \u062a\u0641\u0647\u0645 \u0625\u0632\u0627\u064a \u062a\u0642\u0631\u0623 \u0628\u064a\u0627\u0646\u0627\u062a SKAN \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0648\u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631 \u0635\u062d \u0641\u064a \u062d\u062f\u0648\u062f\u0647\u0627. \u0644\u0648 \u0644\u0633\u0647 \u0645\u0634 \u0641\u0627\u0647\u0645 \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0646\u060c \u0627\u0642\u0631\u0623 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-att\/\">\u064a\u0639\u0646\u064a \u0625\u064a\u0647 ATT \u0648\u0625\u064a\u0647 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643<\/a> \u0648 <a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">\u0634\u0631\u062d SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a \u0644\u0644\u0645\u0634\u063a\u0651\u0644\u064a\u0646<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0639\u0631\u0641 \u0646\u0633\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0643 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0645\u0642\u0627\u0628\u0644 \u0623\u0646\u062f\u0631\u0648\u064a\u062f. \u0644\u0648 \u0622\u064a\u0641\u0648\u0646 \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0645\u062a\u062d\u0643\u0645\u0634 \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a\u0647 \u0628\u0646\u0641\u0633 \u0633\u0631\u0639\u0629 \u0623\u0646\u062f\u0631\u0648\u064a\u062f\u060c \u0648\u0627\u062f\u0651\u064a\u0647\u0627 \u0646\u0627\u0641\u0630\u0629 \u0642\u064a\u0627\u0633 \u0623\u0637\u0648\u0644 \u0642\u0628\u0644 \u0623\u064a \u0642\u0631\u0627\u0631 \u0625\u064a\u0642\u0627\u0641.<\/p>\n<h2>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062b\u0627\u0644\u062b: \u0647\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0646\u0641\u0633\u0647 \u0628\u0642\u0627 \u0645\u0633\u062a\u0647\u0644\u0643 (creative fatigue)\u061f<\/h2>\n<p>\u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u064a\u0641\u0642\u062f \u0641\u0639\u0627\u0644\u064a\u062a\u0647 \u0645\u0639 \u0627\u0644\u062a\u0643\u0631\u0627\u0631. \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u064a\u0634\u0648\u0641\u0647 \u0645\u0631\u0629 \u0648\u0627\u062a\u0646\u064a\u0646 \u0648\u0639\u0634\u0631\u0629\u060c \u0641\u0628\u064a\u062a\u0634\u0628\u0651\u0639 \u0648\u064a\u0628\u0637\u0651\u0644 \u064a\u062a\u0641\u0627\u0639\u0644. \u062f\u0647 \u0627\u0633\u0645\u0647 creative fatigue (\u0625\u0631\u0647\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646).<\/p>\n<p>\u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645. \u0627\u0644\u0640 CTR (\u0646\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0628\u064a\u0636\u063a\u0637\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u0627\u0644\u0644\u064a \u0634\u0627\u0641\u0648\u0647) \u0628\u064a\u0646\u0632\u0644. \u0627\u0644\u0640 frequency (\u0639\u062f\u062f \u0627\u0644\u0645\u0631\u0627\u062a \u0627\u0644\u0644\u064a \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0648\u0627\u062d\u062f \u0634\u0627\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646) \u0628\u064a\u0637\u0644\u0639. \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u062f\u0641\u0639 \u0623\u063a\u0644\u0649 \u0639\u0634\u0627\u0646 \u062a\u0648\u0635\u0644 \u0644\u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u060c \u0641\u0627\u0644\u0640 CPI \u064a\u0637\u0644\u0639 \u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u063a\u064a\u0651\u0631 \u0623\u064a \u062d\u0627\u062c\u0629 \u062a\u0627\u0646\u064a\u0629.<\/p>\n<p>\u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u0633\u064a\u0637: \u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u0644\u0627\u062a\u0629 \u062f\u0648\u0644 \u0645\u0639 \u0628\u0639\u0636 \u0644\u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0644\u0648 \u0627\u0644\u0640 CTR \u0646\u0627\u0632\u0644\u060c \u0648\u0627\u0644\u0640 frequency \u0637\u0627\u0644\u0639\u060c \u0648\u0627\u0644\u0640 CPI \u0637\u0627\u0644\u0639\u060c \u062f\u064a \u0645\u0634 \u0635\u062f\u0641\u0629\u060c \u062f\u0647 \u0625\u0639\u0644\u0627\u0646 \u0628\u0642\u0627 \u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u0645\u062d\u062a\u0627\u062c \u064a\u062a\u063a\u064a\u0651\u0631.<\/p>\n<p>\u0648\u0627\u0644\u062d\u0644 \u0631\u062e\u064a\u0635 \u0646\u0633\u0628\u064a\u0627\u064b. \u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0643\u0631\u064a\u064a\u062a\u0641 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u064a\u0648\u0635\u0644 \u0644\u062a\u062d\u0633\u0651\u0646 \u062d\u0648\u0627\u0644\u064a 14% \u062e\u0644\u0627\u0644 90 \u064a\u0648\u0645. \u0645\u0634 \u0645\u062d\u062a\u0627\u062c \u0625\u0646\u062a\u0627\u062c \u0636\u062e\u0645\u060c \u0645\u062d\u062a\u0627\u062c \u0625\u064a\u0642\u0627\u0639 \u062b\u0627\u0628\u062a. \u062c\u0647\u0651\u0632 3 \u0644\u0640 4 \u0646\u0633\u062e \u062c\u062f\u064a\u062f\u0629 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0646\u060c \u0628\u062f\u0651\u0644 \u0623\u0648\u0644 \u0645\u0627 \u0627\u0644\u0640 frequency \u064a\u0639\u062f\u0651\u064a \u062d\u062f \u0645\u0639\u064a\u0651\u0646\u060c \u0648\u0633\u064a\u0628 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0646\u0633\u062e\u0629 \u062a\u0643\u0645\u0651\u0644.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0639\u0645\u0644 \u062a\u0646\u0628\u064a\u0647 \u0628\u0633\u064a\u0637: \u0623\u0648\u0644 \u0645\u0627 \u0627\u0644\u0640 frequency \u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u0639\u062f\u0651\u064a 3 \u0623\u0648 4\u060c \u062c\u0647\u0651\u0632 \u0628\u062f\u064a\u0644. \u0645\u062a\u0633\u062a\u0646\u0627\u0634 \u0627\u0644\u0640 CPI \u064a\u0637\u0644\u0639 \u0639\u0634\u0627\u0646 \u062a\u062a\u062d\u0631\u0651\u0643\u060c \u0627\u062a\u062d\u0631\u0651\u0643 \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0640 frequency \u0642\u0628\u0644\u0647\u0627.<\/p>\n<h2>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0627\u0628\u0639: \u0647\u0644 \u0628\u062a\u0637\u0627\u0631\u062f \u0623\u0631\u062e\u0635 CPI \u0641\u0628\u062a\u062c\u064a\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0636\u0639\u0627\u0641\u061f<\/h2>\n<p>\u0645\u0637\u0627\u0631\u062f\u0629 \u0623\u0631\u062e\u0635 \u062a\u062d\u0645\u064a\u0644 \u0628\u062a\u062c\u064a\u0628 \u0644\u0643 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 retention \u0636\u0639\u064a\u0641. \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0631\u062e\u064a\u0635 \u0627\u0644\u0644\u064a \u0645\u0628\u064a\u0631\u062c\u0639\u0634 \u062a\u0627\u0646\u064a \u064a\u0648\u0645\u060c \u0648\u0645\u0628\u064a\u062f\u0641\u0639\u0634\u060c \u0623\u063a\u0644\u0649 \u0641\u0639\u0644\u064a\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u063a\u0627\u0644\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644 \u0648\u064a\u062f\u0641\u0639.<\/p>\n<p>\u062e\u0644\u064a\u0647\u0627 \u0628\u0645\u062b\u0627\u0644. \u0636\u063a\u0637\u062a \u0639\u0644\u0649 \u0627\u0644\u0640 bid \u0641\u0627\u0644\u0640 CPI \u0646\u0632\u0644 \u0645\u0646 3$ \u0644\u0640 1.50$. \u062d\u0633\u0651\u064a\u062a \u0625\u0646\u0643 \u0648\u0641\u0651\u0631\u062a \u0627\u0644\u0646\u0635. \u0628\u0633 \u0627\u0644\u0640 day-7 retention (\u0646\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0644\u0633\u0647 \u0641\u0627\u062a\u062d\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0639\u062f 7 \u0623\u064a\u0627\u0645) \u0646\u0632\u0644 \u0645\u0646 25% \u0644\u0640 8%. \u064a\u0639\u0646\u064a \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u062e\u064a\u0635\u0629 \u062f\u064a \u0628\u062a\u062e\u062a\u0641\u064a \u0628\u0633\u0631\u0639\u0629 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0635\u0644 \u0644\u0623\u064a \u0642\u064a\u0645\u0629. \u0627\u0644\u0640 CAC payback \u0627\u062a\u0645\u062f\u062f\u060c \u0644\u0623\u0646 \u0623\u063a\u0644\u0628 \u0627\u0644\u0644\u064a \u062c\u0628\u062a\u0647\u0645 \u0645\u0634 \u0647\u064a\u0648\u0635\u0644\u0648\u0627 \u0623\u0635\u0644\u0627\u064b \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0641\u0639.<\/p>\n<p>\u062f\u0647 \u0627\u0644\u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0644\u064a \u0645\u062d\u062a\u0627\u062c\u0647: \u0628\u0637\u0651\u0644 \u062a\u0633\u0623\u0644 &#8220;\u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646 CPI \u0628\u062a\u0627\u0639\u0647 \u0623\u0631\u062e\u0635\u061f&#8221; \u0648\u0627\u0633\u0623\u0644 &#8220;\u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0640 CAC payback \u0628\u062a\u0627\u0639\u0647 \u0623\u0642\u0635\u0631\u061f&#8221;. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062a\u0627\u0646\u064a \u0647\u0648 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0645\u064a\u0646 \u0628\u064a\u062c\u064a\u0628 \u0641\u0644\u0648\u0633 \u0641\u0639\u0644\u0627\u064b.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0644\u0645\u0627 \u062a\u0646\u0632\u0651\u0644 bid \u0648\u062a\u0634\u0648\u0641 \u0627\u0644\u0640 CPI \u0646\u0632\u0644\u060c \u0645\u062a\u0641\u0631\u062d\u0634 \u0641\u0648\u0631\u0627\u064b. \u0627\u0633\u062a\u0646\u0649 \u0623\u0633\u0628\u0648\u0639 \u0648\u0628\u0635\u0651 \u0639\u0644\u0649 \u0627\u0644\u0640 day-7 retention \u0644\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0644\u0648 \u0646\u0632\u0644 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d\u060c \u0625\u0646\u062a \u0645\u0627 \u0648\u0641\u0651\u0631\u062a\u0634\u060c \u0625\u0646\u062a \u0627\u0634\u062a\u0631\u064a\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0631\u062e\u0635 \u0648\u0623\u0636\u0639\u0641.<\/p>\n<h2>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062e\u0627\u0645\u0633: \u0647\u0644 \u0645\u0647\u0645\u0644 \u0627\u0644\u0640 ASO \u0641\u0628\u062a\u062f\u0641\u0639 \u0623\u0643\u062a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u061f<\/h2>\n<p>\u0644\u0648 \u0635\u0641\u062d\u0629 \u0645\u062a\u062c\u0631\u0643 \u0645\u0634 \u0645\u062a\u062d\u0633\u0651\u0646\u0629\u060c \u0646\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u0648\u0641\u0648\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0628\u064a\u0646\u0632\u0651\u0644\u0648\u0627 \u0641\u0639\u0644\u0627\u064b \u0628\u062a\u0642\u0644. \u0641\u0628\u062a\u062f\u0641\u0639 \u0623\u0643\u062a\u0631 \u0644\u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0644\u0645\u0633 \u0627\u0644\u0640 bidding \u062e\u0627\u0644\u0635.<\/p>\n<p>\u0641\u0643\u0651\u0631 \u0641\u064a \u0627\u0644\u0640 ASO \u0643\u0645\u0636\u0627\u0639\u0650\u0641 \u0644\u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u064a. \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u064a\u062c\u064a\u0628 \u0627\u0644\u0646\u0627\u0633 \u0644\u0628\u0627\u0628 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0628\u0633 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0647\u064a \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u0646\u0639\u0647\u0645 \u064a\u062f\u062e\u0644\u0648\u0627. \u0644\u0648 \u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0629 \u0636\u0639\u064a\u0641\u0629\u060c \u0623\u0648 \u0627\u0644\u0640 screenshots \u0645\u0634 \u0628\u062a\u0634\u0631\u062d \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0642\u0644\u064a\u0644\u0629\u060c \u0643\u062a\u064a\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u062a \u0639\u0634\u0627\u0646 \u062a\u0648\u0635\u0651\u0644\u0647\u0645 \u0628\u064a\u0642\u0641\u0648\u0627 \u0639\u0646\u062f \u0627\u0644\u0628\u0627\u0628 \u0648\u064a\u0645\u0634\u0648\u0627. \u0625\u0646\u062a \u062f\u0641\u0639\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062e\u0633\u0631\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0641\u064a \u0622\u062e\u0631 \u062e\u0637\u0648\u0629.<\/p>\n<p>\u0648\u0627\u0644\u0623\u062b\u0631 \u0643\u0628\u064a\u0631. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ASO \u0645\u0645\u0643\u0646 \u064a\u0642\u0644\u0644 \u0627\u0644\u0640 CPI \u0644\u062d\u062f 35% \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u063a\u064a\u0651\u0631 \u0645\u0632\u0627\u064a\u062f\u0627\u062a\u0643 \u0648\u0644\u0627 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643. \u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0646\u0641\u0633 \u0627\u0644\u0635\u0631\u0641\u060c \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0623\u0643\u062a\u0631\u060c \u0644\u0623\u0646 \u0646\u0633\u0628\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u062a\u062a\u062d\u0648\u0651\u0644 \u0644\u062a\u062d\u0645\u064a\u0644.<\/p>\n<p>\u0639\u0646\u0627\u0635\u0631 \u0633\u0631\u064a\u0639\u0629 \u062a\u0628\u062f\u0623 \u0628\u064a\u0647\u0627: \u0627\u0644\u0639\u0646\u0648\u0627\u0646 (\u064a\u0642\u0648\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0628\u0648\u0636\u0648\u062d \u0645\u0634 \u0627\u0633\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0633)\u060c \u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0629 (\u062a\u0628\u0627\u0646 \u0648\u0633\u0637 20 \u0623\u064a\u0642\u0648\u0646\u0629 \u062a\u0627\u0646\u064a\u0629)\u060c \u0623\u0648\u0644 screenshot (\u064a\u0634\u0631\u062d \u0627\u0644\u0641\u0627\u064a\u062f\u0629 \u0641\u064a \u062b\u0627\u0646\u064a\u0629)\u060c \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a (\u0627\u0637\u0644\u0628\u0647\u0627 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0633\u0639\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0635\u062d).<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0642\u0628\u0644 \u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062d\u0633\u0651\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0623\u0648\u0644. \u0643\u0644 \u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0640 ASO \u0628\u064a\u062e\u0641\u0651\u0636 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u062c\u0627\u064a \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u062f\u0647 \u0623\u0631\u062e\u0635 \u062a\u062e\u0641\u064a\u0636 \u0645\u0645\u0643\u0646 \u062a\u0639\u0645\u0644\u0647\u060c \u0644\u0623\u0646\u0647 \u0628\u064a\u0634\u062a\u063a\u0644 \u0645\u0631\u0629 \u0648\u0628\u064a\u0641\u064a\u062f \u0643\u0644 \u062d\u0645\u0644\u0627\u062a\u0643.<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062e\u0645\u0633\u0629 \u0641\u064a \u062c\u062f\u0648\u0644 \u0648\u0627\u062d\u062f<\/h2>\n<p>\u062f\u0647 \u0645\u0644\u062e\u0635 \u062a\u0631\u062c\u0639\u0644\u0647 \u0648\u0625\u0646\u062a \u0628\u062a\u0634\u062e\u0651\u0635. \u0643\u0644 \u0633\u0628\u0628\u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0644\u064a \u062a\u0634\u0648\u0641\u0647\u0627\u060c \u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0641\u0644\u0648\u0633\u060c \u0648\u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u062a\u0628\u062f\u0623 \u0628\u064a\u0647\u0627.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0633\u0628\u0628<\/th>\n<th>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0644\u064a \u062a\u0634\u0648\u0641\u0647\u0627<\/th>\n<th>\u0627\u0644\u0623\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0641\u0644\u0648\u0633<\/th>\n<th>\u0623\u0648\u0644 \u062e\u0637\u0648\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0640 attribution \u063a\u0644\u0637<\/td>\n<td>\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 MMP \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0640 in-app<\/td>\n<td>\u0635\u0631\u0641 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0645\u0628\u062a\u0628\u064a\u0639\u0634\u060c \u0627\u0644\u0640 blended CPI \u064a\u0637\u0644\u0639<\/td>\n<td>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0640 setup<\/td>\n<\/tr>\n<tr>\n<td>\u0641\u0642\u062f\u0627\u0646 \u0642\u064a\u0627\u0633 \u0622\u064a\u0641\u0648\u0646<\/td>\n<td>\u0627\u0644\u0640 CPI \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 ~5.84$ \u0645\u0642\u0627\u0628\u0644 ~1.92$ \u0623\u0646\u062f\u0631\u0648\u064a\u062f<\/td>\n<td>\u0623\u0648\u0628\u062a\u0645\u0627\u064a\u0632\u064a\u0634\u0646 \u0623\u0639\u0645\u0649 \u064a\u0639\u0646\u064a CPI \u0623\u0639\u0644\u0649<\/td>\n<td>\u0641\u0647\u0645 SKAN \u0648 ATT<\/td>\n<\/tr>\n<tr>\n<td>\u0625\u0631\u0647\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (creative fatigue)<\/td>\n<td>\u0627\u0644\u0640 CTR \u0646\u0627\u0632\u0644 \u0648\u0627\u0644\u0640 frequency \u0637\u0627\u0644\u0639<\/td>\n<td>\u0627\u0644\u0640 CPI \u064a\u0637\u0644\u0639 \u0644\u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/td>\n<td>\u062a\u062c\u062f\u064a\u062f \u0643\u0631\u064a\u064a\u062a\u0641 (~14% \u062e\u0644\u0627\u0644 90 \u064a\u0648\u0645)<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0637\u0627\u0631\u062f\u0629 \u0623\u0631\u062e\u0635 CPI<\/td>\n<td>\u0627\u0644\u0640 day-7 retention \u0636\u0639\u064a\u0641<\/td>\n<td>\u0627\u0644\u0640 CAC payback \u064a\u062a\u0645\u062f\u062f<\/td>\n<td>\u0642\u064a\u0627\u0633 \u0628\u0627\u0644\u0640 payback \u0645\u0634 \u0627\u0644\u0640 CPI<\/td>\n<\/tr>\n<tr>\n<td>\u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0640 ASO<\/td>\n<td>\u0627\u0644\u0640 conversion \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u062a\u062d\u0645\u064a\u0644 \u0636\u0639\u064a\u0641<\/td>\n<td>\u062a\u062f\u0641\u0639 \u0623\u0643\u062a\u0631 \u0644\u0643\u0644 \u062a\u062d\u0645\u064a\u0644<\/td>\n<td>\u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 (\u0644\u062d\u062f -35%)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0644\u0648 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0641\u0639\u0644\u0627\u064b \u0628\u062a\u0627\u0643\u0644 \u0645\u0646 \u0631\u0628\u062d\u0643\u061f<\/h2>\n<p>\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0647\u064a: \u0627\u0644\u0640 CAC payback = \u0627\u0644\u0640 CAC \u00f7 \u0645\u062a\u0648\u0633\u0637 \u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0634\u0647\u0631\u064a. \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0627\u062e\u062f \u0643\u0627\u0645 \u0634\u0647\u0631 \u0639\u0634\u0627\u0646 \u064a\u0631\u062c\u0651\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628\u0647.<\/p>\n<p>\u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645. \u0627\u0644\u0640 CAC \u0639\u0646\u062f\u0643 15$. \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u062f\u0641\u0639 5$ \u0641\u064a \u0627\u0644\u0634\u0647\u0631. \u064a\u0639\u0646\u064a \u0627\u0644\u0640 payback = 15 \u00f7 5 = 3 \u0634\u0647\u0648\u0631. \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0627\u062c \u064a\u0642\u0639\u062f \u0645\u0639\u0627\u0643 3 \u0634\u0647\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0639\u0634\u0627\u0646 \u062a\u062a\u0639\u0627\u062f\u0644\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u0631\u0628\u062d.<\/p>\n<p>\u0647\u0646\u0627 \u0628\u0642\u0649 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0633\u0645 \u0643\u0644 \u062d\u0627\u062c\u0629. \u0642\u0627\u0631\u0646 \u0627\u0644\u0640 payback \u0628\u0641\u062a\u0631\u0629 \u0627\u0644\u0640 retention (\u0642\u062f \u0625\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0641\u0636\u0644 \u0645\u0639\u0627\u0643 \u0641\u0639\u0644\u0627\u064b). \u0644\u0648 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0633\u064a\u0628\u0643 \u0628\u0639\u062f \u0634\u0647\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0640 payback 3 \u0634\u0647\u0648\u0631\u060c \u0641\u0625\u0646\u062a \u0628\u062a\u062e\u0633\u0631 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644. \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0623\u0631\u062e\u0635 \u062a\u062d\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0628\u0631\u0636\u0647 \u0628\u062a\u062e\u0633\u0631\u060c \u0644\u0623\u0646\u0647 \u0628\u064a\u0645\u0634\u064a \u0642\u0628\u0644 \u0645\u0627 \u064a\u0631\u062c\u0651\u0639 \u0641\u0644\u0648\u0633\u0647.<\/p>\n<p>\u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0627\u0644\u0640 CPI \u0644\u0648\u062d\u062f\u0647 \u0639\u0645\u0631\u0647 \u0645\u0627 \u0647\u064a\u0642\u0648\u0644 \u0644\u0643 \u0644\u0648 \u0628\u062a\u0643\u0633\u0628. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u062a\u0631\u0627\u0642\u0628\u0647 \u0647\u0648 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0640 payback \u0628\u0627\u0644\u0640 retention. \u0644\u0648 \u0627\u0644\u0640 payback \u0623\u0642\u0635\u0631 \u0645\u0646 \u0642\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u0643\u0633\u0628. \u0644\u0648 \u0623\u0637\u0648\u0644\u060c \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062e\u0633\u0631 \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u0633\u0639\u0631\u0647.<\/p>\n<p>\u0644\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0627\u0642\u0631\u0623 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u062d\u0633\u0628 \u0631\u0642\u0645\u064a\u0646 \u0628\u0633 \u0627\u0644\u0646\u0647\u0627\u0631\u062f\u0647: \u0627\u0644\u0640 CAC payback \u0628\u0627\u0644\u0634\u0647\u0648\u0631\u060c \u0648\u0645\u062a\u0648\u0633\u0637 \u0641\u062a\u0631\u0629 \u0627\u0644\u0640 retention \u0628\u0627\u0644\u0634\u0647\u0648\u0631. \u062d\u064f\u0637 \u0627\u0644\u0631\u0642\u0645\u064a\u0646 \u062c\u0646\u0628 \u0628\u0639\u0636. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645 \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0644\u0648 \u0628\u062a\u0643\u0633\u0628 \u0648\u0644\u0627 \u0628\u062a\u062e\u0633\u0631\u060c \u0623\u0648\u0636\u062d \u0645\u0646 \u0623\u064a CPI \u0641\u064a \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f.<\/p>\n<h2>\u0637\u064a\u0628 \u0623\u0628\u062f\u0623 \u0645\u0646\u064a\u0646\u061f \u0644\u064a\u0647 \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0640 setup \u0645\u0634 \u0645\u0646 \u0627\u0644\u0640 bids\u061f<\/h2>\n<p>\u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u0645\u0634 \u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0640 bids. \u0623\u0648\u0644 \u062e\u0637\u0648\u0629 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u0623\u0631\u0642\u0627\u0645\u0643 \u0635\u062d. \u0645\u064a\u0646\u0641\u0639\u0634 \u062a\u0634\u062e\u0651\u0635 \u0644\u064a\u0647 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u062a\u0631\u062a\u0641\u0639 \u0644\u0648 \u0627\u0644\u0640 attribution \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u064a\u0643\u0630\u0628\u0648\u0627 \u0639\u0644\u064a\u0643 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.<\/p>\n<p>\u0641\u0643\u0651\u0631 \u0641\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u062f\u0647: setup \u0627\u0644\u0623\u0648\u0644\u060c \u0628\u0639\u062f\u064a\u0646 \u062a\u0634\u062e\u064a\u0635\u060c \u0628\u0639\u062f\u064a\u0646 \u062a\u062d\u0633\u064a\u0646. \u0644\u0648 \u0642\u0644\u0628\u062a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0628\u062f\u0623\u062a \u062a\u062d\u0633\u0651\u0646 \u0648\u0623\u0631\u0642\u0627\u0645\u0643 \u063a\u0644\u0637\u060c \u0625\u0646\u062a \u0628\u062a\u062d\u0633\u0651\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0629 \u0643\u0627\u0630\u0628\u0629. \u062a\u0646\u0632\u0651\u0644 bid \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0641\u0627\u0643\u0631\u0647\u0627 \u0636\u0639\u064a\u0641\u0629 \u0648\u0647\u064a \u0642\u0648\u064a\u0629\u060c \u0623\u0648 \u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0641\u0627\u0643\u0631\u0647\u0627 \u0628\u0637\u0644\u0629 \u0648\u0647\u064a \u0628\u062a\u0633\u0631\u0642 \u0643\u0631\u064a\u062f\u062a \u063a\u064a\u0631\u0647\u0627. \u0643\u0644 \u062a\u0639\u062f\u064a\u0644 \u0628\u064a\u062e\u0628\u0651\u0637 \u0623\u0643\u062a\u0631.<\/p>\n<p>\u0644\u0643\u0646 \u0623\u0648\u0644 \u0645\u0627 \u062a\u0635\u0644\u0651\u062d \u0627\u0644\u0640 setup\u060c \u0643\u0644 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062e\u0645\u0633\u0629 \u0628\u062a\u0628\u0642\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0634\u062e\u064a\u0635 \u0628\u0623\u0631\u0642\u0627\u0645 \u062a\u062b\u0642 \u0641\u064a\u0647\u0627. \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0640 MMP \u0645\u0639 \u0627\u0644\u0640 in-app\u060c \u0641\u062a\u0643\u0634\u0641 \u0627\u0644\u0640 attribution \u0627\u0644\u063a\u0644\u0637. \u062a\u0634\u0648\u0641 \u0628\u064a\u0627\u0646\u0627\u062a \u0622\u064a\u0641\u0648\u0646 \u0635\u062d\u060c \u0641\u062a\u0642\u0631\u0623 \u0623\u062b\u0631 SKAN. \u062a\u062a\u0627\u0628\u0639 \u0627\u0644\u0640 frequency \u0628\u062f\u0642\u0629\u060c \u0641\u062a\u0645\u0633\u0643 \u0627\u0644\u0625\u0631\u0647\u0627\u0642 \u0628\u062f\u0631\u064a. \u062a\u0642\u064a\u0633 \u0627\u0644\u0640 retention \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0641\u062a\u0639\u0631\u0641 \u0645\u064a\u0646 \u0645\u0633\u062a\u062e\u062f\u0645 \u0636\u0639\u064a\u0641. \u062a\u0634\u0648\u0641 \u0627\u0644\u0640 conversion \u0644\u0644\u0645\u062a\u062c\u0631\u060c \u0641\u062a\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0640 ASO \u0647\u0648 \u0627\u0644\u062b\u0642\u0628.<\/p>\n<p>\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0631\u062d\u0644\u0629 \u0643\u0644\u0647\u0627 \u0641\u064a \u0633\u0637\u0631: \u0627\u0644\u0640 CPI \u0631\u0642\u0645 \u0628\u064a\u0643\u0630\u0628 \u0644\u0645\u0627 \u064a\u0643\u0648\u0646 \u0644\u0648\u062d\u062f\u0647. \u0627\u0644\u0640 CAC \u0648 \u0627\u0644\u0640 payback \u0647\u0645\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0648\u0627\u0644\u0640 setup \u0627\u0644\u0635\u062d \u0647\u0648 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u0651\u064a\u0643 \u062a\u0634\u0648\u0641 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062f\u064a \u0623\u0635\u0644\u0627\u064b.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0645\u062a\u0628\u062f\u0623\u0634 \u0628\u0627\u0644\u0640 bids. \u0627\u0628\u062f\u0623 \u0628\u0633\u0624\u0627\u0644 \u0648\u0627\u062d\u062f: &#8220;\u0623\u0631\u0642\u0627\u0645\u064a \u0635\u062d\u061f&#8221;. \u0635\u0644\u0651\u062d \u0627\u0644\u0640 setup\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0627\u0645\u0634\u064a \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062e\u0645\u0633\u0629 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628\u060c \u0648\u0643\u0644 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0647\u064a\u0628\u0642\u0649 \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0634\u062e\u064a\u0635 \u0648\u0627\u0644\u062d\u0644.<\/p>\n<div class=\"cta-box\">\n<h3>\u0627\u0644\u0640 CAC \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0637\u0644\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f<\/h3>\n<p>\u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0643\u0634\u0641 \u0623\u064a \u0633\u0628\u0628 \u0645\u0646 \u0627\u0644\u062e\u0645\u0633\u0629 \u0634\u063a\u0651\u0627\u0644 \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0648\u0641\u064a\u0646 \u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633. \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 attribution \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0640 retention\u060c \u0648\u0646\u0648\u0631\u064a\u0643 \u0628\u0627\u0644\u0638\u0628\u0637 \u0623\u0646\u0647\u064a \u0631\u0642\u0645 \u062a\u0631\u0627\u0642\u0628\u0647 \u0628\u062f\u0644 \u0627\u0644\u0640 CPI.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648 \u0627\u0644\u0640 CAC\u061f<\/strong><br \/>\n\u0627\u0644\u0640 CPI \u0647\u0648 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f. \u0627\u0644\u0640 CAC \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u064a\u0646\u0632\u0644 \u0648\u0627\u0644\u0640 CAC \u064a\u0637\u0644\u0639\u060c \u0644\u0648 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u062e\u064a\u0635\u0629 \u0645\u0628\u062a\u062a\u062d\u0648\u0651\u0644\u0634 \u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u0647\u0645 \u0647\u0648 \u0627\u0644\u0640 CAC.<\/p>\n<p><strong>\u0644\u064a\u0647 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u062a\u0637\u0628\u064a\u0642\u064a \u0639\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0623\u0646\u062f\u0631\u0648\u064a\u062f\u061f<\/strong><br \/>\n\u0628\u0633\u0628\u0628 \u0646\u0638\u0627\u0645 ATT \u0648 SKAdNetwork\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0622\u064a\u0641\u0648\u0646 \u0628\u0642\u062a \u0623\u0642\u0644\u060c \u0641\u0627\u0644\u0623\u0648\u0628\u062a\u0645\u0627\u064a\u0632\u064a\u0634\u0646 \u0623\u0635\u0639\u0628 \u0648\u0627\u0644\u0640 CPI \u0623\u0639\u0644\u0649. \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 2026\u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0640 CPI \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0643\u0627\u0646 \u062d\u0648\u0627\u0644\u064a 5.84$ \u0645\u0642\u0627\u0628\u0644 \u062d\u0648\u0627\u0644\u064a 1.92$ \u0639\u0644\u0649 \u0623\u0646\u062f\u0631\u0648\u064a\u062f.<\/p>\n<p><strong>\u0627\u0632\u0627\u064a \u0627\u0642\u0644\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u0627\u062e\u0641\u0651\u0636 \u0627\u0644\u0640 bids\u061f<\/strong><br \/>\n\u062d\u0633\u0651\u0646 \u0627\u0644\u0640 ASO (\u0645\u0645\u0643\u0646 \u064a\u062e\u0641\u0651\u0636 \u0644\u062d\u062f 35%)\u060c \u062c\u062f\u0651\u062f \u0627\u0644\u0643\u0631\u064a\u064a\u062a\u0641 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0648\u0635\u0644\u0651\u062d \u0627\u0644\u0640 attribution \u0639\u0634\u0627\u0646 \u0645\u062a\u0635\u0631\u0641\u0634 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0645\u0628\u062a\u0628\u064a\u0639\u0634. \u062e\u0641\u0636 \u0627\u0644\u0640 bid \u0622\u062e\u0631 \u062d\u0627\u062c\u0629 \u062a\u0639\u0645\u0644\u0647\u0627 \u0645\u0634 \u0623\u0648\u0644\u0647\u0627.<\/p>\n<p><strong>\u0647\u0644 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u064a\u0643\u0633\u0628 \u0623\u0643\u062a\u0631\u061f<\/strong><br \/>\n\u0644\u0623 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629. \u0645\u0645\u0643\u0646 \u062a\u062e\u0641\u0651\u0636 \u0627\u0644\u0640 CPI \u0648\u062a\u062c\u064a\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0636\u0639\u0627\u0641\u060c \u0641\u0627\u0644\u0640 retention \u064a\u0646\u0632\u0644 \u0648\u0627\u0644\u0640 payback \u064a\u062a\u0645\u062f\u062f. \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0635\u062d \u0647\u0648 \u0627\u0644\u0640 CAC payback \u0645\u0634 \u0627\u0644\u0640 CPI.<\/p>\n<p><strong>\u0625\u064a\u0647 \u0647\u0648 \u0627\u0644\u0640 CAC payback \u0648\u0625\u0632\u0627\u064a \u0623\u062d\u0633\u0628\u0647\u061f<\/strong><br \/>\n\u0627\u0644\u0640 CAC payback = \u0627\u0644\u0640 CAC \u00f7 \u0645\u062a\u0648\u0633\u0637 \u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0634\u0647\u0631\u064a. \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0627\u062e\u062f \u0643\u0627\u0645 \u0634\u0647\u0631 \u064a\u0631\u062c\u0651\u0639 \u062a\u0643\u0644\u0641\u062a\u0647. \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0623\u0637\u0648\u0644 \u0645\u0646 \u0641\u062a\u0631\u0629 \u0627\u062d\u062a\u0641\u0627\u0638\u0643 \u0628\u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0625\u0646\u062a \u0628\u062a\u062e\u0633\u0631 \u0639\u0644\u064a\u0647.<\/p>\n<p><strong>\u0644\u064a\u0647 \u0644\u0627\u0632\u0645 \u0623\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0640 tracking setup \u0642\u0628\u0644 \u0645\u0627 \u0623\u0639\u062f\u0651\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u061f<\/strong><br \/>\n\u0644\u0648 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u063a\u0644\u0637\u060c \u0623\u064a \u062a\u0639\u062f\u064a\u0644 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0629 \u063a\u0644\u0637. \u0645\u0645\u0643\u0646 \u062a\u0648\u0642\u0641 \u0642\u0646\u0627\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0623\u0648 \u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0641\u0627\u0634\u0644\u0629. \u0635\u0644\u0651\u062d \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0628\u064a\u0628\u0642\u0649 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0631\u0642\u0645 \u062a\u062b\u0642 \u0641\u064a\u0647.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/what-is-att\/\">\u064a\u0639\u0646\u064a \u0625\u064a\u0647 ATT \u0648\u0625\u064a\u0647 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">\u0634\u0631\u062d SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a \u0644\u0644\u0645\u0634\u063a\u0651\u0644\u064a\u0646<\/a><\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0648\u0642\u0651\u0641 \u0645\u0637\u0627\u0631\u062f\u0629 \u0627\u0644\u0640 CPI\u060c \u0648\u0627\u0645\u0633\u0643 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644 \u0644\u0648 \u0628\u062a\u0643\u0633\u0628<\/h3>\n<p>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0646\u0632\u0651\u0644 \u0623\u064a bid \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062c\u0627\u064a\u060c \u062e\u0644\u0651\u064a\u0646\u0627 \u0646\u0631\u0627\u062c\u0639 \u0645\u0639\u0627\u0643 \u0623\u0646\u0647\u064a \u0633\u0628\u0628 \u0645\u0646 \u0627\u0644\u062e\u0645\u0633\u0629 \u0628\u064a\u0631\u0641\u0639 \u062a\u0643\u0644\u0641\u062a\u0643 \u0641\u0639\u0644\u0627\u064b. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0648\u0627\u0644\u0640 payback \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0646\u0648\u0631\u064a\u0643 \u0641\u064a\u0646 \u0641\u0644\u0648\u0633\u0643 \u0628\u062a\u0634\u062a\u063a\u0644 \u0648\u0641\u064a\u0646 \u0628\u062a\u062a\u062d\u0631\u0642.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h3>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.businessofapps.com\/data\/cost-per-install\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 Business of Apps: \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 (CPI) 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.adjust.com\/resources\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0627\u0631\u064a\u0631 Adjust: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0642\u064a\u0627\u0633 \u0622\u064a\u0641\u0648\u0646 \u0628\u0639\u062f ATT<\/a><\/li>\n<li><a href=\"https:\/\/www.apptweak.com\/en\/aso-blog\" target=\"_blank\" rel=\"noopener nofollow\">\u0645\u062f\u0648\u0651\u0646\u0629 AppTweak: \u0623\u062b\u0631 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 ASO \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0643\u0644 \u0634\u0647\u0631\u061f \u0625\u0646\u062a \u0628\u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u063a\u0644\u0637 (5 \u0623\u0633\u0628\u0627\u0628 + \u0627\u0644\u062d\u0644)\",\"description\":\"\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f 5 \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u0634\u062e\u0651\u0635\u0647\u0627 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 \u0628\u062a\u0643\u0633\u0628.\",\"inLanguage\":\"ar\",\"about\":\"\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\",\"author\":{\"@type\":\"Organization\",\"name\":\"AppScale\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"AppScale\"}}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648 \u0627\u0644\u0640 CAC\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0640 CPI \u0647\u0648 \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f. \u0627\u0644\u0640 CAC \u0647\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u064a\u0646\u0632\u0644 \u0648\u0627\u0644\u0640 CAC \u064a\u0637\u0644\u0639\u060c \u0644\u0648 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0631\u062e\u064a\u0635\u0629 \u0645\u0628\u062a\u062a\u062d\u0648\u0651\u0644\u0634 \u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u0647\u0645 \u0647\u0648 \u0627\u0644\u0640 CAC.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0644\u064a\u0647 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u062a\u0637\u0628\u064a\u0642\u064a \u0639\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0623\u0646\u062f\u0631\u0648\u064a\u062f\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0628\u0633\u0628\u0628 \u0646\u0638\u0627\u0645 ATT \u0648 SKAdNetwork\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0622\u064a\u0641\u0648\u0646 \u0628\u0642\u062a \u0623\u0642\u0644\u060c \u0641\u0627\u0644\u0623\u0648\u0628\u062a\u0645\u0627\u064a\u0632\u064a\u0634\u0646 \u0623\u0635\u0639\u0628 \u0648\u0627\u0644\u0640 CPI \u0623\u0639\u0644\u0649. \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 2026\u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0640 CPI \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0643\u0627\u0646 \u062d\u0648\u0627\u0644\u064a 5.84$ \u0645\u0642\u0627\u0628\u0644 \u062d\u0648\u0627\u0644\u064a 1.92$ \u0639\u0644\u0649 \u0623\u0646\u062f\u0631\u0648\u064a\u062f.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0627\u0632\u0627\u064a \u0627\u0642\u0644\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u0627\u062e\u0641\u0651\u0636 \u0627\u0644\u0640 bids\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u062d\u0633\u0651\u0646 \u0627\u0644\u0640 ASO (\u0645\u0645\u0643\u0646 \u064a\u062e\u0641\u0651\u0636 \u0644\u062d\u062f 35%)\u060c \u062c\u062f\u0651\u062f \u0627\u0644\u0643\u0631\u064a\u064a\u062a\u0641 \u0628\u0627\u0646\u062a\u0638\u0627\u0645\u060c \u0648\u0635\u0644\u0651\u062d \u0627\u0644\u0640 attribution \u0639\u0634\u0627\u0646 \u0645\u062a\u0635\u0631\u0641\u0634 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0645\u0628\u062a\u0628\u064a\u0639\u0634. \u062e\u0641\u0636 \u0627\u0644\u0640 bid \u0622\u062e\u0631 \u062d\u0627\u062c\u0629 \u062a\u0639\u0645\u0644\u0647\u0627 \u0645\u0634 \u0623\u0648\u0644\u0647\u0627.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u064a\u0643\u0633\u0628 \u0623\u0643\u062a\u0631\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629. \u0645\u0645\u0643\u0646 \u062a\u062e\u0641\u0651\u0636 \u0627\u0644\u0640 CPI \u0648\u062a\u062c\u064a\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0636\u0639\u0627\u0641\u060c \u0641\u0627\u0644\u0640 retention \u064a\u0646\u0632\u0644 \u0648\u0627\u0644\u0640 payback \u064a\u062a\u0645\u062f\u062f. \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0635\u062d \u0647\u0648 \u0627\u0644\u0640 CAC payback \u0645\u0634 \u0627\u0644\u0640 CPI.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0625\u064a\u0647 \u0647\u0648 \u0627\u0644\u0640 CAC payback \u0648\u0625\u0632\u0627\u064a \u0623\u062d\u0633\u0628\u0647\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0640 CAC payback = \u0627\u0644\u0640 CAC \u00f7 \u0645\u062a\u0648\u0633\u0637 \u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0634\u0647\u0631\u064a. \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0627\u062e\u062f \u0643\u0627\u0645 \u0634\u0647\u0631 \u064a\u0631\u062c\u0651\u0639 \u062a\u0643\u0644\u0641\u062a\u0647. \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0623\u0637\u0648\u0644 \u0645\u0646 \u0641\u062a\u0631\u0629 \u0627\u062d\u062a\u0641\u0627\u0638\u0643 \u0628\u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0625\u0646\u062a \u0628\u062a\u062e\u0633\u0631 \u0639\u0644\u064a\u0647.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0644\u064a\u0647 \u0644\u0627\u0632\u0645 \u0623\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0640 tracking setup \u0642\u0628\u0644 \u0645\u0627 \u0623\u0639\u062f\u0651\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0648 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u063a\u0644\u0637\u060c \u0623\u064a \u062a\u0639\u062f\u064a\u0644 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0629 \u063a\u0644\u0637. \u0645\u0645\u0643\u0646 \u062a\u0648\u0642\u0641 \u0642\u0646\u0627\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0623\u0648 \u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0641\u0627\u0634\u0644\u0629. \u0635\u0644\u0651\u062d \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0628\u064a\u0628\u0642\u0649 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0631\u0642\u0645 \u062a\u062b\u0642 \u0641\u064a\u0647.\"}}\n]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f 5 \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u0634\u062e\u0651\u0635\u0647\u0627 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 \u0628\u062a\u0643\u0633\u0628.<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"81","_yoast_wpseo_content_score":"60","footnotes":""},"categories":[1],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0643\u0644 \u0634\u0647\u0631\u061f \u0625\u0646\u062a \u0628\u062a\u0631\u0627\u0642\u0628 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u063a\u0644\u0637 (5 \u0623\u0633\u0628\u0627\u0628 + \u0627\u0644\u062d\u0644) - Appscale<\/title>\n<meta name=\"description\" content=\"\u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u0631\u062a\u0641\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f 5 \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u0634\u062e\u0651\u0635\u0647\u0627 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 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\u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f 5 \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u0634\u062e\u0651\u0635\u0647\u0627 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0644\u0648 \u0628\u062a\u0643\u0633\u0628.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Appscale\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-11T11:56:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T13:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/09-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta 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