{"id":141,"date":"2026-06-14T21:27:22","date_gmt":"2026-06-14T18:27:22","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=141"},"modified":"2026-06-14T21:27:23","modified_gmt":"2026-06-14T18:27:23","slug":"facebook-numbers-vs-sales","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/","title":{"rendered":"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 (\u0645\u0634 \u0627\u062d\u062a\u064a\u0627\u0644)"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #11 | (Attribution \/ Measurement \/ Reporting Gap)\n     \u0627\u0644\u0639\u0646\u0648\u0627\u0646: \u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 (\u0645\u0634 \u0627\u062d\u062a\u064a\u0627\u0644)\n     SLUG: facebook-numbers-vs-sales\n     \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: \u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\n     META_DESCRIPTION: \u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0641\u062c\u0648\u0629 + \u0625\u0632\u0627\u064a \u062a\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0637\u0628\u064a\u0639\u064a \u0648\u0644\u0627 \u0641\u064a setup \u063a\u0644\u0637 \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0641\u0644\u0648\u0633.\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. \u0642\u0627\u0639\u062f\u0629 RTL. banned-words. \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629. \u0646\u0628\u0631\u0629 TOFU \u0628\u0646\u0637\u0645\u0651\u0646\u0643 \u0648\u0646\u0639\u0644\u0651\u0645\u0643.\n     =========================================================== --><\/p>\n<p>\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 200 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621. \u0628\u062a\u0641\u062a\u062d \u0627\u0644\u0640 backend \u062a\u0644\u0627\u0642\u064a 120. \u0623\u0648\u0644 \u0631\u062f \u0641\u0639\u0644 \u0637\u0628\u064a\u0639\u064a: &#8220;\u0623\u0646\u0627 \u0645\u063a\u0634\u0648\u0634\u061f&#8221;. \u0627\u0637\u0645\u0646\u060c \u0627\u0644\u0641\u062c\u0648\u0629 \u062f\u064a \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a. \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062c\u064a \u0641\u064a \u062f\u0645\u0627\u063a \u0623\u064a \u062d\u062f \u0628\u064a\u0635\u0631\u0641 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u0648 \u0646\u0641\u0633\u0647: \u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0644\u064a \u0634\u0627\u064a\u0641\u0647\u0627 \u0641\u064a \u062d\u0633\u0627\u0628\u064a\u061f<\/p>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u062e\u062a\u0635\u0631\u0629: \u0644\u0623\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0646\u0638\u0627\u0645\u0643 \u0628\u064a\u0639\u062f\u0651\u0648\u0627 \u062d\u0627\u062c\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0628\u0637\u0631\u064a\u0642\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646. \u0645\u0634 \u0644\u0623\u0646 \u062d\u062f \u0628\u064a\u063a\u0634\u0651\u0643.<\/p>\n<p>\u0644\u0643\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0634 &#8220;\u0644\u064a\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0645\u0648\u062c\u0648\u062f\u0629&#8221;. \u0627\u0644\u0633\u0624\u0627\u0644: \u0647\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0641\u064a \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u061f \u0648\u0644\u0627 \u0641\u064a\u0647 setup \u063a\u0644\u0637 \u0628\u064a\u062e\u0644\u064a\u0643 \u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643\u061f \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0625\u0646\u0643 \u062a\u0646\u0627\u0645 \u0645\u0631\u062a\u0627\u062d\u060c \u0648\u0625\u0646\u0643 \u062a\u0648\u0642\u0641 \u062d\u0645\u0644\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0628\u0625\u064a\u062f\u0643.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u0628\u062f\u0623)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 attribution (\u0646\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0629):<\/strong> \u0631\u0628\u0637 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647. \u0632\u064a \u0644\u0645\u0627 \u062a\u0633\u0623\u0644 \u0632\u0628\u0648\u0646: \u0625\u0646\u062a \u062c\u0627\u064a \u0645\u0646 \u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646\u061f<\/li>\n<li><strong>\u0627\u0644\u0640 backend \/ CRM:<\/strong> \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0633\u062c\u0651\u0644 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u064a\u0638\u0647\u0631 \u0647\u0646\u0627\u060c \u0645\u0634 \u0641\u064a \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution window (\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0646\u0633\u0628):<\/strong> \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0644\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0646\u0633\u0628 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0625\u0639\u0644\u0627\u0646. \u0645\u062b\u0644\u0627\u064b 7 \u0623\u064a\u0627\u0645 \u0628\u0639\u062f \u0627\u0644\u0636\u063a\u0637.<\/li>\n<li><strong>\u0627\u0644\u0640 over-reporting:<\/strong> \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0627\u0644\u0631\u0642\u0645 \u0628\u062a\u0627\u0639\u0647\u0627 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0640 backend.<\/li>\n<li><strong>\u0627\u0644\u0640 under-reporting:<\/strong> \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u0641\u0648\u0651\u062a \u0645\u0628\u064a\u0639\u0627\u062a. \u0627\u0644\u0631\u0642\u0645 \u0628\u062a\u0627\u0639\u0647\u0627 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u0640 backend.<\/li>\n<li><strong>\u0627\u0644\u0640 view-through conversion:<\/strong> \u062d\u062f \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u064a\u0636\u063a\u0637\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u0634\u062a\u0631\u0649. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062d\u0633\u0628\u0647\u0627 \u0644\u064a\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 double counting:<\/strong> \u0646\u0641\u0633 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062a\u062a\u0639\u062f\u0651 \u0645\u0631\u062a\u064a\u0646. \u0645\u0631\u0629 \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0645\u0631\u0629 \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0623\u0648 \u0645\u0631\u062a\u064a\u0646 \u062c\u0648\u0651\u0647 \u0641\u064a\u0633\u0628\u0648\u0643 \u0646\u0641\u0633\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 de-duplication:<\/strong> \u0625\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u062a\u0639\u0631\u0641 \u0625\u0646 \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0646\u0641\u0633 \u0627\u0644\u062d\u062f\u062b \u0647\u0645\u0627 \u062d\u062f\u062b \u0648\u0627\u062d\u062f\u060c \u0641\u062a\u0639\u062f\u0651\u0647 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 Pixel \/ SDK:<\/strong> \u0627\u0644\u0643\u0648\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u0633\u062c\u0651\u0644 \u0641\u064a\u0647 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0645\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0640 CAPI (Conversions API):<\/strong> \u0637\u0631\u064a\u0642\u0629 \u0628\u062a\u0628\u0639\u062a \u0628\u064a\u0647\u0627 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0645\u0646 \u0627\u0644\u0640 backend \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0645\u0646\u0635\u0651\u0629\u060c \u0628\u062f\u0644 \u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0640 Pixel \u0641\u064a \u0627\u0644\u0645\u062a\u0635\u0641\u062d \u0628\u0633.<\/li>\n<li><strong>\u0627\u0644\u0640 ATT:<\/strong> \u0625\u0639\u062f\u0627\u062f \u0641\u064a \u0622\u064a\u0641\u0648\u0646 \u0628\u064a\u0633\u0623\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0648 \u0645\u0648\u0627\u0641\u0642 \u064a\u062a\u062a\u0628\u0651\u0639\u0648\u0647. \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0631\u0641\u0636.<\/li>\n<li><strong>\u0627\u0644\u0640 SKAdNetwork (SKAN):<\/strong> \u0646\u0638\u0627\u0645 Apple \u0627\u0644\u0644\u064a \u0628\u064a\u0631\u062c\u0651\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0623\u062e\u0631 \u0648\u0645\u062c\u0645\u0651\u0639 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 modeled conversions:<\/strong> \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u062f\u0651\u0631\u0647\u0627 \u0628\u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0628\u062f\u0644 \u0645\u0627 \u064a\u0639\u062f\u0651\u0647\u0627 \u0648\u0627\u062d\u062f\u0629 \u0648\u0627\u062d\u062f\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 cross-device:<\/strong> \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0628\u062f\u0623 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u0648\u064a\u0643\u0645\u0651\u0644 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u062a\u0627\u0646\u064a. \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0648\u0627\u0634\u062a\u0631\u0649 \u0639\u0644\u0649 \u0627\u0644\u0644\u0627\u0628\u062a\u0648\u0628.<\/li>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 \u0628\u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f\u060c \u0632\u064a \u062d\u0643\u0645 \u0645\u0633\u062a\u0642\u0644 \u0628\u062f\u0644 \u0645\u0627 \u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0646\u0641\u0633\u0647\u0627.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0646\u0638\u0627\u0645\u0643 \u0628\u064a\u0637\u0644\u0651\u0639\u0648\u0627 \u0623\u0631\u0642\u0627\u0645 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u062a\u064a\u0646 \u0628\u064a\u0639\u062f\u0651\u0648\u0627 \u062d\u0627\u062c\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u0628\u0637\u0631\u064a\u0642\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646\u060c \u0648\u062f\u0647 \u0628\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0634 \u0628\u0627\u0644\u0635\u062f\u0641\u0629. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u064a\u0633 &#8220;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646&#8221; \u062d\u0633\u0628 \u0646\u0645\u0648\u0630\u062c\u0647: \u0645\u064a\u0646 \u0634\u0627\u0641 \u0623\u0648 \u0636\u063a\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0628\u0639\u062f\u0647\u0627 \u0627\u0634\u062a\u0631\u0649. \u0627\u0644\u0640 backend \u0628\u064a\u0642\u064a\u0633 \u062d\u0627\u062c\u0629 \u062a\u0627\u0646\u064a\u0629 \u062e\u0627\u0644\u0635: \u0627\u0644\u0644\u064a \u062d\u0635\u0644 \u0641\u0639\u0644\u0627\u064b \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628. \u0641\u0637\u0628\u064a\u0639\u064a \u0645\u0627\u064a\u062a\u0637\u0627\u0628\u0642\u0648\u0634. \u0627\u0644\u0641\u062c\u0648\u0629 \u0645\u0634 \u062f\u0644\u064a\u0644 \u063a\u0634\u060c \u062f\u064a \u0646\u062a\u064a\u062c\u0629 \u0645\u0646\u0647\u062c\u064a\u0646 \u0642\u064a\u0627\u0633 \u0645\u062e\u062a\u0644\u0641\u064a\u0646.<\/p>\n<p>\u062e\u0644\u064a\u0647\u0627 \u0628\u062a\u0634\u0628\u064a\u0647. \u062a\u062e\u064a\u0651\u0644 \u0645\u062d\u0644 \u0639\u0646\u062f\u0647 \u0639\u062f\u0651\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u0628 \u0628\u064a\u0639\u062f\u0651 \u0643\u0644 \u0627\u0644\u0644\u064a \u062f\u062e\u0644\u0648\u0627\u060c \u0648\u0643\u0627\u0634\u064a\u0631 \u0628\u064a\u0639\u062f\u0651 \u0643\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627. \u0644\u0648 \u0627\u0644\u0639\u062f\u0651\u0627\u062f \u0642\u0627\u0644 200 \u0648\u0627\u0644\u0643\u0627\u0634\u064a\u0631 \u0642\u0627\u0644 120\u060c \u062f\u0647 \u0645\u0634 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u062d\u062f \u0633\u0631\u0642. \u062f\u0647 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0628\u064a\u0639\u062f\u0651\u0648\u0627 \u062d\u0627\u062c\u0629 \u0645\u062e\u062a\u0644\u0641\u0629. \u0648\u0627\u062d\u062f \u0628\u064a\u0639\u062f\u0651 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0648\u0627\u0644\u062a\u0627\u0646\u064a \u0628\u064a\u0639\u062f\u0651 \u0627\u0644\u0641\u0644\u0648\u0633.<\/p>\n<p>\u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0642\u0631\u0628 \u0644\u0644\u0639\u062f\u0651\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u0628. \u0647\u0648 \u0628\u064a\u0642\u0648\u0644\u0643 &#8220;\u0623\u0646\u0627 \u0633\u0627\u0639\u062f\u062a \u0641\u064a 200 \u0639\u0645\u0644\u064a\u0629&#8221;. \u0627\u0644\u0640 backend \u0623\u0642\u0631\u0628 \u0644\u0644\u0643\u0627\u0634\u064a\u0631. \u0628\u064a\u0642\u0648\u0644\u0643 &#8220;\u0648\u0635\u0644\u0646\u064a 120 \u0628\u0627\u0644\u0641\u0639\u0644&#8221;. \u0627\u0644\u0631\u0642\u0645\u064a\u0646 \u0635\u062d\u060c \u0643\u0644 \u0648\u0627\u062d\u062f \u0641\u064a \u0633\u064a\u0627\u0642\u0647. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0633 \u0644\u0645\u0627 \u062a\u0639\u0627\u0645\u0644 \u0631\u0642\u0645 \u0627\u0644\u0639\u062f\u0651\u0627\u062f \u0643\u0625\u0646\u0647 \u0631\u0642\u0645 \u0627\u0644\u0643\u0627\u0634\u064a\u0631 \u0648\u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0642\u0631\u0627\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0636\u062e\u0651\u0645 \u0627\u0644\u0631\u0642\u0645 \u0648\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0644\u0651\u0644\u0647\u061f<\/h2>\n<p>\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0642\u0648\u0644\u0643 \u0645\u0634\u0643\u0644\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u0641\u0623\u0648\u0644 \u062d\u0627\u062c\u0629 \u062a\u0639\u0645\u0644\u0647\u0627 \u0642\u0628\u0644 \u0623\u064a \u062d\u0644: \u0627\u0639\u0631\u0641 \u0641\u062c\u0648\u062a\u0643 \u0631\u0627\u064a\u062d\u0629 \u0641\u064a\u0646. \u0641\u064a\u0647 \u062d\u0627\u0644\u062a\u064a\u0646.<\/p>\n<p>\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062f\u0651\u0639\u064a \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 (over-reporting). \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 200 \u0648\u0627\u0644\u0640 backend \u0628\u064a\u0642\u0648\u0644 120. \u062f\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u0633\u0628\u0628 double counting\u060c \u0623\u0648 view-through conversions\u060c \u0623\u0648 \u0646\u0627\u0641\u0630\u0629 \u0646\u0633\u0628 \u0637\u0648\u064a\u0644\u0629 \u0628\u062a\u0646\u0633\u0628 \u0645\u0628\u064a\u0639\u0627\u062a \u0642\u062f\u064a\u0645\u0629 \u0644\u062d\u0645\u0644\u0629 \u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645 \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u0641\u0636\u0644 \u0641\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0627\u0647\u064a\u0627\u0634 \u0633\u0628\u0628\u0647\u0627 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<p>\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u0627\u0646\u064a\u0629\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062f\u0651\u0639\u064a \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 (under-reporting). \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 80 \u0648\u0627\u0644\u0640 backend \u0628\u064a\u0642\u0648\u0644 200. \u062f\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u0633\u0628\u0628 \u0622\u064a\u0641\u0648\u0646 \u0648\u0627\u0644\u0640 ATT\u060c \u0623\u0648 \u0627\u0644\u0640 cross-device\u060c \u0623\u0648 \u0646\u0627\u0641\u0630\u0629 \u0646\u0633\u0628 \u0642\u0635\u064a\u0631\u0629 \u0628\u062a\u0641\u0648\u0651\u062a \u0627\u0644\u0644\u064a \u0627\u0634\u062a\u0631\u0648\u0627 \u0645\u062a\u0623\u062e\u0631. \u0627\u0644\u0631\u0642\u0645 \u0646\u0627\u0642\u0635 \u0644\u0623\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0645\u0634 \u0634\u0627\u064a\u0641\u0629 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0644\u064a \u0647\u064a \u0641\u0639\u0644\u0627\u064b \u0633\u0627\u0639\u062f\u062a \u0641\u064a\u0647\u0627.<\/p>\n<p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0645\u062a\u0631\u0648\u062d\u0634 \u062a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u062d\u0644 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0639\u0644\u0627\u062c \u0627\u0644\u0640 over \u063a\u064a\u0631 \u0639\u0644\u0627\u062c \u0627\u0644\u0640 under \u062a\u0645\u0627\u0645\u0627\u064b. \u0648\u0627\u062d\u062f \u0628\u064a\u062a\u062d\u0644 \u0628\u062a\u0646\u0636\u064a\u0641 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u060c \u0648\u0627\u0644\u062a\u0627\u0646\u064a \u0628\u062a\u062a\u0639\u0627\u064a\u0634 \u0645\u0639\u0627\u0647 \u0648\u062a\u0639\u062f\u0651\u0644\u0647 \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a\u0643.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/11-double-counting.png\" alt=\"\u062c\u0631\u0627\u0641 \u0623\u0639\u0645\u062f\u0629 \u0628\u064a\u0642\u0627\u0631\u0646 \u0645\u062c\u0645\u0648\u0639 \u0645\u0627 \u062a\u062f\u0651\u0639\u064a\u0647 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a (\u0641\u064a\u0633\u0628\u0648\u0643 150 + \u062c\u0648\u062c\u0644 100 = 250) \u0645\u0642\u0627\u0628\u0644 \u0639\u0645\u0648\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0640 backend (180)\" \/><figcaption>\u0644\u0645\u0627 \u062a\u062c\u0645\u0639 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0651\u0639\u064a\u0647 \u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0644\u0648\u062d\u062f\u0647\u0627\u060c \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0637\u0644\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062f\u0651\u0639\u064a 150\u060c \u062c\u0648\u062c\u0644 \u0628\u064a\u062f\u0651\u0639\u064a 100\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639 250\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 backend \u0634\u0627\u064a\u0641 180 \u0628\u0633. \u0627\u0644\u0641\u0631\u0642 \u0647\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0644\u064a \u0627\u062a\u0639\u062f\u0651\u062a \u0645\u0631\u062a\u064a\u0646.<\/figcaption><\/figure>\n<h2>\u0625\u0632\u0627\u064a \u0627\u0644\u0640 attribution window \u0628\u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u0631\u0642\u0645\u061f (\u0627\u0644\u0633\u0628\u0628 1)<\/h2>\n<p>\u0644\u0623\u0646 \u0627\u0644\u0640 attribution window \u0647\u0648 \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0644\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0646\u0633\u0628 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0623\u064a \u0634\u0631\u0627\u0621 \u0628\u0631\u0647 \u0627\u0644\u0645\u062f\u0629 \u062f\u064a \u0628\u064a\u062e\u062a\u0641\u064a \u0645\u0646 \u0631\u0642\u0645\u0647. \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0628\u0642\u0649 7 \u0623\u064a\u0627\u0645 \u0628\u0639\u062f \u0627\u0644\u0636\u063a\u0637 \u0648\u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0628\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (7-day click \u0648 1-day view).<\/p>\n<p>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 \u0639\u0645\u0644\u064a\u0627\u064b\u061f \u0644\u0648 \u062d\u062f \u0636\u063a\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0646\u0647\u0627\u0631\u062f\u0647 \u0648\u0627\u0634\u062a\u0631\u0649 \u0628\u0639\u062f 9 \u0623\u064a\u0627\u0645\u060c \u0627\u0644\u0634\u0631\u0627\u0621 \u062f\u0647 \u0645\u0634 \u0647\u064a\u062a\u062d\u0633\u0628 \u0644\u0641\u064a\u0633\u0628\u0648\u0643. \u062e\u0631\u062c \u0628\u0631\u0647 \u0627\u0644\u0640 7 \u0623\u064a\u0627\u0645. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 under-reporting \u0637\u0628\u064a\u0639\u064a \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0644\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a\u0647\u0627 \u0628\u064a\u0627\u062e\u062f \u0648\u0642\u062a \u0632\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0643\u0648\u0631\u0633\u0627\u062a \u0623\u0648 \u0623\u064a \u062d\u0627\u062c\u0629 \u0633\u0639\u0631\u0647\u0627 \u0639\u0627\u0644\u064a.<\/p>\n<p>\u0648\u0627\u0644\u0639\u0643\u0633 \u0628\u064a\u062d\u0635\u0644 \u0628\u0631\u0636\u0647. \u0644\u0648 \u0648\u0633\u0651\u0639\u062a \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u062c\u062f\u0627\u064b\u060c \u0645\u0645\u0643\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u064a\u0646\u0633\u0628 \u0645\u0628\u064a\u0639\u0627\u062a \u0642\u062f\u064a\u0645\u0629 \u0643\u0627\u0646\u062a \u062c\u0627\u064a\u0629 \u0645\u0646 \u062d\u0645\u0644\u0629 \u0642\u0628\u0644 \u0643\u062f\u0647\u060c \u0644\u062d\u0645\u0644\u0629 \u062c\u062f\u064a\u062f\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u062f\u0644\u0648\u0642\u062a\u064a. \u062f\u0647 over-reporting. \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0628\u062a\u062f\u0651\u064a \u0627\u0644\u0641\u0636\u0644 \u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0635\u062f\u0641\u0629 \u0641\u064a \u0622\u062e\u0631 \u0644\u062d\u0638\u0629.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0639\u0631\u0641 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0641\u0639\u0651\u0644\u0629 \u0641\u064a \u062d\u0633\u0627\u0628\u0643\u060c \u0648\u0627\u0639\u0631\u0641 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u062f\u0629 \u0628\u064a\u0646 \u0623\u0648\u0644 \u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0643. \u0644\u0648 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0634\u062a\u0631\u064a \u0645\u062a\u0623\u062e\u0631 \u0639\u0646 \u0627\u0644\u0646\u0627\u0641\u0630\u0629\u060c \u0625\u0646\u062a \u0628\u062a\u0634\u0648\u0641 under-reporting \u0637\u0628\u064a\u0639\u064a\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0644\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644\u0647.<\/p>\n<div class=\"cta-box\">\n<h3>\u062d\u0627\u0633\u0633 \u0625\u0646 \u0627\u0644\u0641\u062c\u0648\u0629 \u0639\u0646\u062f\u0643 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u061f<\/h3>\n<p>\u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0627\u0644\u0640 setup \u0645\u0634 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0627\u0644\u0644\u064a \u0628\u0646\u0643\u0634\u0641\u0647 \u0641\u064a \u0627\u0644\u0640 Free Audit. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0646\u0633\u0628 \u0648\u0627\u0644\u0640 tracking \u0648\u0646\u0642\u0648\u0644\u0643 \u0627\u0644\u0641\u062c\u0648\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0644\u0627 \u0641\u064a\u0647 \u062e\u0644\u0644 \u0628\u064a\u0643\u0644\u0651\u0641\u0643.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0646\u0641\u0633 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u062a\u062a\u0639\u062f\u0651 \u0645\u0631\u062a\u064a\u0646 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u061f (\u0627\u0644\u0633\u0628\u0628 2)<\/h2>\n<p>\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0634\u0627\u064a\u0641\u0629 \u0622\u062e\u0631 \u062a\u0641\u0627\u0639\u0644 \u0639\u0646\u062f\u0647\u0627 \u0628\u0633\u060c \u0648\u0628\u062a\u062f\u0651\u0639\u064a \u0627\u0644\u0641\u0636\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0646\u0641\u0633\u0647\u0627. \u062f\u0647 \u0627\u0633\u0645\u0647 double counting \u0628\u0633\u0628\u0628 \u0645\u0646\u0637\u0642 \u0627\u0644\u0640 last-click\u060c \u064a\u0639\u0646\u064a \u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0622\u062e\u0631 \u0645\u0631\u0629 \u0644\u0645\u0633\u0647\u0627 \u0641\u064a\u0647\u0627.<\/p>\n<p>\u0627\u0644\u0635\u0648\u0631\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u0633\u064a\u0637\u0629. \u062a\u062e\u064a\u0651\u0644 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0628\u064a\u0648\u0645\u064a\u0646 \u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0648\u0636\u063a\u0637 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0634\u062a\u0631\u0649. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 &#8220;\u0623\u0646\u0627 \u0627\u0644\u0644\u064a \u0639\u0631\u0651\u0641\u062a\u0647 \u0628\u064a\u0643\u060c \u0641\u0647\u0648 \u0628\u062a\u0627\u0639\u064a&#8221;. \u062c\u0648\u062c\u0644 \u0628\u064a\u0642\u0648\u0644 &#8220;\u0623\u0646\u0627 \u0627\u0644\u0644\u064a \u062c\u0628\u062a \u0627\u0644\u0636\u063a\u0637\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0641\u0647\u0648 \u0628\u062a\u0627\u0639\u064a&#8221;. \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0628\u064a\u0639\u062f\u0651\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>\u0644\u0648 \u062c\u0645\u0639\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0643\u062f\u0647\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 150\u060c \u062c\u0648\u062c\u0644 \u0628\u064a\u0642\u0648\u0644 100\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639 250. \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 backend \u0634\u0627\u064a\u0641 180 \u0639\u0645\u0644\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0633. \u0627\u0644\u0640 70 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u062f\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u062a\u0639\u062f\u0651\u062a \u0645\u0631\u062a\u064a\u0646\u060c \u0645\u0634 \u0645\u0628\u064a\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/p>\n<p>\u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0644\u064a\u0647 \u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0645\u0639 \u0628\u0639\u0636 \u0628\u064a\u0637\u0644\u0651\u0639 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645 \u062f\u0627\u064a\u0645\u0627\u064b. \u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u062d\u0633\u0628 \u0644\u0635\u0627\u0644\u062d\u0647\u0627\u060c \u0648\u0645\u062d\u062f\u0634 \u0628\u064a\u062e\u0635\u0645 \u0627\u0644\u062a\u062f\u0627\u062e\u0644. \u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0627\u0644\u0645\u0634\u063a\u0651\u0644\u064a\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0639\u062a\u0645\u062f\u0648\u0627 \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0645\u0633\u062a\u0642\u0644 \u0628\u064a\u0634\u0648\u0641\u0648\u0627 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0628\u062f\u0644 \u0645\u0627 \u064a\u062c\u0645\u0651\u0639\u0648\u0627 \u0627\u062f\u0651\u0639\u0627\u0621\u0627\u062a \u0645\u062a\u0639\u0627\u0631\u0636\u0629.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0645\u062a\u062c\u0645\u0639\u0634 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0639\u0644\u0649 \u0631\u0642\u0645 \u062c\u0648\u062c\u0644 \u0648\u062a\u0639\u062a\u0628\u0631\u0647 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u062f\u0647 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062f\u0627\u062e\u0644. \u062e\u062f \u0631\u0642\u0645\u0643 \u0645\u0646 \u0627\u0644\u0640 backend\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646\u0647\u0627 \u0628\u0633.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0640 view-through conversions \u0648\u0625\u0632\u0627\u064a \u0628\u062a\u0636\u062e\u0651\u0645 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643\u061f (\u0627\u0644\u0633\u0628\u0628 3)<\/h2>\n<p>\u0627\u0644\u0640 view-through conversion \u0647\u064a \u0625\u0646 \u062d\u062f \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646\u0643 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u064a\u0636\u063a\u0637\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u0634\u062a\u0631\u0649 \u062e\u0644\u0627\u0644 \u064a\u0648\u0645 \u0648\u0627\u062d\u062f (1-day view)\u060c \u0648\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062d\u0633\u0628\u0647\u0627 \u0639\u0644\u0649 \u0625\u0646\u0647\u0627 \u0646\u062a\u064a\u062c\u0629 \u0625\u0639\u0644\u0627\u0646\u0647. \u062f\u0647 \u0628\u064a\u0631\u0641\u0639 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0644\u0623\u0646\u0647 \u0628\u064a\u0646\u0633\u0628 \u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0646\u0627\u0633 \u0645\u0645\u0643\u0646 \u0643\u0627\u0646\u062a \u0647\u062a\u0634\u062a\u0631\u064a \u0623\u0635\u0644\u0627\u064b \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u0646\u0627 \u0641\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0640 backend \u0645\u0627\u0628\u064a\u0641\u0631\u0651\u0642\u0634 \u0628\u064a\u0646 &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0647 \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646 \u0642\u0628\u0644 \u0645\u0627 \u064a\u0634\u062a\u0631\u064a&#8221; \u0648&#8221;\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0647 \u0627\u0634\u062a\u0631\u0649 \u0639\u0627\u062f\u064a \u0644\u0623\u0646\u0647 \u0639\u0631\u0641 \u0639\u0646\u0643 \u0645\u0646 \u0632\u0645\u0627\u0646&#8221;. \u0647\u0648 \u0628\u064a\u0633\u062c\u0651\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u062e\u0644\u0627\u0635. \u0644\u0643\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0648\u0644 &#8220;\u0623\u0646\u0627 \u0627\u0644\u0633\u0628\u0628&#8221; \u0644\u0623\u0646 \u0627\u0644\u0639\u064a\u0646 \u0639\u062f\u0651\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0633\u0627\u0639\u0627\u062a.<\/p>\n<p>\u062f\u0647 \u0645\u0634 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u0627\u0644\u0640 view-through \u0628\u0644\u0627 \u0642\u064a\u0645\u0629. \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062d\u062f \u0634\u0627\u0641\u0647 \u0641\u0639\u0644\u0627\u064b \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0623\u062b\u0651\u0631 \u0641\u064a \u0642\u0631\u0627\u0631\u0647. \u0628\u0633 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0644\u0648 \u062d\u0633\u0628\u062a \u0643\u0644 view-through \u0639\u0644\u0649 \u0625\u0646\u0647\u0627 \u0645\u0628\u064a\u0639\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0631\u0642\u0645\u0643 \u0647\u064a\u0628\u0642\u0649 \u0645\u062a\u0636\u062e\u0651\u0645\u060c \u0648\u0647\u062a\u0641\u062a\u0643\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u062a\u062c\u064a\u0628 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u064a\u0628\u0647 \u0641\u0639\u0644\u0627\u064b.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0627\u0641\u0635\u0644 \u0627\u0644\u0640 view-through \u0639\u0646 \u0627\u0644\u0640 click \u0641\u064a \u062a\u0642\u0627\u0631\u064a\u0631\u0643. \u0644\u0648 \u0645\u0639\u0638\u0645 &#8220;\u0645\u0628\u064a\u0639\u0627\u062a&#8221; \u0641\u064a\u0633\u0628\u0648\u0643 \u062c\u0627\u064a\u0629 \u0645\u0646 view-through\u060c \u0627\u0644\u0631\u0642\u0645 \u0628\u062a\u0627\u0639\u0647 \u0645\u062a\u0636\u062e\u0651\u0645\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0644\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062c\u0627\u0628\u0647\u0627 \u0623\u0642\u0644 \u0628\u0643\u062a\u064a\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0628\u064a\u062d\u062a\u0641\u0644 \u0628\u064a\u0647.<\/p>\n<h2>\u0625\u0632\u0627\u064a \u0627\u0644\u0640 de-duplication \u0627\u0644\u063a\u0644\u0637 \u0628\u064a\u062e\u0644\u0651\u064a \u0627\u0644\u062d\u062f\u062b \u064a\u062a\u0639\u062f\u0651 \u0645\u0631\u062a\u064a\u0646\u061f (\u0627\u0644\u0633\u0628\u0628 4)<\/h2>\n<p>\u062f\u0647 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u062d\u062f \u062f\u0644\u0648\u0642\u062a\u064a \u0627\u0644\u0644\u064a \u0645\u0634 \u0637\u0628\u064a\u0639\u064a\u060c \u062f\u0647 \u062e\u0644\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0644\u0627\u0632\u0645 \u062a\u0635\u0644\u0651\u062d\u0647. \u0628\u064a\u062d\u0635\u0644 \u0644\u0645\u0627 \u0627\u0644\u0640 Pixel \u0648\u0627\u0644\u0640 CAPI \u064a\u0628\u0639\u062a\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u062d\u062f\u062b \u0645\u0646 \u063a\u064a\u0631 \u0645\u0639\u0631\u0651\u0641 \u0645\u0648\u062d\u0651\u062f (event ID)\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0627\u064a\u0639\u0631\u0641\u0634 \u0625\u0646\u0647\u0645 \u0646\u0641\u0633 \u0627\u0644\u062d\u062f\u062b\u060c \u0641\u064a\u0639\u062f\u0651\u0647 \u0645\u0631\u062a\u064a\u0646.<\/p>\n<p>\u0625\u064a\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644 \u0628\u0627\u0644\u0638\u0628\u0637\u061f \u0625\u0646\u062a \u0641\u0639\u0651\u0644\u062a \u0627\u0644\u0640 CAPI \u0639\u0634\u0627\u0646 \u062a\u062d\u0633\u0651\u0646 \u062f\u0642\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0628\u0639\u062f \u0645\u0627 \u0627\u0644\u0640 Pixel \u0628\u0642\u0649 \u0628\u064a\u0636\u064a\u0651\u0639 \u062c\u0632\u0621 \u0628\u0633\u0628\u0628 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u0644\u062d\u062f \u0647\u0646\u0627 \u0635\u062d. \u0628\u0633 \u0644\u0648 \u0643\u0644 \u062d\u062f\u062b \u0628\u064a\u062a\u0628\u0639\u062a \u0628\u0645\u0639\u0631\u0651\u0641 \u0645\u062e\u062a\u0644\u0641 \u0645\u0646 \u0627\u0644\u0640 Pixel \u0648\u0645\u0646 \u0627\u0644\u0640 CAPI\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0634\u0648\u0641\u0647\u0645 \u062d\u062f\u062b\u064a\u0646 \u0645\u0646\u0641\u0635\u0644\u064a\u0646. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u062d\u062f \u0628\u064a\u0638\u0647\u0631 \u0643\u0623\u0646\u0647 \u0639\u0645\u0644\u064a\u062a\u064a\u0646.<\/p>\n<p>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0644\u064a \u062a\u0644\u0627\u062d\u0638\u0647\u0627: \u0642\u0641\u0632\u0629 \u0645\u0641\u0627\u062c\u0626\u0629 \u0648\u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a\u0629 \u0641\u064a \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u0639\u062f \u0645\u0627 \u0641\u0639\u0651\u0644\u062a \u0627\u0644\u0640 CAPI \u0645\u0628\u0627\u0634\u0631\u0629. \u0627\u0644\u0631\u0642\u0645 \u0646\u0637 \u0641\u062c\u0623\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u0627\u0644\u0635\u0631\u0641 \u0623\u0648 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062a\u063a\u064a\u0631. \u062f\u0647 \u0645\u0634 \u0646\u062c\u0627\u062d\u060c \u062f\u0647 \u0639\u062f\u0651 \u0645\u0643\u0631\u0631.<\/p>\n<p>\u0627\u0644\u062d\u0644 \u0648\u0627\u0636\u062d: \u0643\u0644 \u062d\u062f\u062b \u0644\u0627\u0632\u0645 \u064a\u062a\u0628\u0639\u062a \u0628\u0645\u0639\u0631\u0651\u0641 \u0648\u0627\u062d\u062f (event ID \u0645\u0648\u062d\u0651\u062f) \u0645\u0646 \u0627\u0644\u0640 Pixel \u0648\u0627\u0644\u0640 CAPI\u060c \u0639\u0634\u0627\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u064a\u062f\u0645\u062c \u0627\u0644\u0646\u0633\u062e\u062a\u064a\u0646 \u0648\u064a\u0639\u062f\u0651\u0647\u0645 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u062f\u0647 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0643\u062a\u0631 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0644\u064a \u0628\u0646\u0634\u0648\u0641\u0647\u0627\u060c \u0648\u0641\u064a\u0647 \u062a\u0641\u0627\u0635\u064a\u0644 \u0623\u0643\u062a\u0631 \u0639\u0646\u0647 \u0648\u0639\u0646 \u063a\u064a\u0631\u0647 \u0641\u064a <a href=\"\/app-tracking-mistakes\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0640 tracking \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0644\u0648 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0646\u0637 \u0641\u062c\u0623\u0629 \u0628\u0639\u062f \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0640 CAPI\u060c \u0627\u0641\u062d\u0635 \u0627\u0644\u0640 de-duplication \u0641\u0648\u0631\u0627\u064b. \u0627\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0640 Pixel \u0648\u0627\u0644\u0640 CAPI \u0628\u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0640 event ID \u0644\u0643\u0644 \u062d\u062f\u062b. \u062f\u0647 setup \u063a\u0644\u0637 \u0628\u064a\u062e\u0644\u064a\u0643 \u062a\u062f\u0641\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u0651 \u0645\u0643\u0631\u0631.<\/p>\n<h2>\u0644\u064a\u0647 iOS \u0648 ATT \u0648 SKAdNetwork \u0628\u064a\u062e\u0644\u0651\u0648\u0627 \u0627\u0644\u0631\u0642\u0645 \u062a\u0642\u062f\u064a\u0631 \u0645\u0634 \u0639\u062f\u0651\u061f (\u0627\u0644\u0633\u0628\u0628 5)<\/h2>\n<p>\u0644\u0623\u0646 \u0628\u0639\u062f \u0627\u0644\u0640 ATT\u060c \u0627\u0644\u0644\u064a \u0631\u0641\u0636\u0648\u0627 \u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0645\u0627\u0628\u064a\u062a\u0639\u062f\u0651\u0648\u0634 \u0641\u0639\u0644\u064a\u0627\u064b\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u062f\u0651\u0631 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0645 \u0628\u0627\u0644\u062d\u0633\u0627\u0628 \u0628\u062f\u0644 \u0645\u0627 \u064a\u0639\u062f\u0651\u0647\u0627. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0646 \u0631\u0642\u0645 \u0622\u064a\u0641\u0648\u0646 \u0628\u0642\u0649 \u062a\u0642\u0631\u064a\u0628\u064a \u0648\u0645\u062a\u0623\u062e\u0631\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b under-reporting.<\/p>\n<p>\u0646\u0634\u0631\u062d\u0647\u0627 \u062e\u0637\u0648\u0629 \u062e\u0637\u0648\u0629. \u0646\u0638\u0627\u0645 \u0627\u0644\u0640 ATT (App Tracking Transparency) \u0647\u0648 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0638\u0647\u0631 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645: &#8220;\u062a\u0648\u0627\u0641\u0642 \u0625\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062f\u0647 \u064a\u062a\u062a\u0628\u0651\u0639\u0643\u061f&#8221;. \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0631\u0641\u0636. \u0641\u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0642\u0649 \u0645\u0634 \u0645\u062a\u0627\u062d \u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u064a\u0631\u0628\u0637\u0647 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0647\u0648 \u0634\u0627\u064a\u0641 \u0627\u0644\u0634\u0631\u0627\u0621 \u062d\u0635\u0644\u060c \u0628\u0633 \u0645\u0634 \u0639\u0627\u0631\u0641 \u064a\u0642\u0648\u0644 \u062d\u0635\u0644 \u0628\u0633\u0628\u0628 \u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646. \u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0641\u0647\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u062f\u0647 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644\u060c \u0627\u0642\u0631\u0623 <a href=\"\/what-is-att\">ATT \u0628\u0627\u0644\u0639\u0631\u0628\u064a<\/a>.<\/p>\n<p>\u0639\u0634\u0627\u0646 \u064a\u0633\u062f\u0651 \u0627\u0644\u0641\u062c\u0648\u0629\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0633\u062a\u062e\u062f\u0645 \u062d\u0627\u062c\u062a\u064a\u0646. \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u0640 modeled conversions\u060c \u064a\u0639\u0646\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u064a\u0642\u062f\u0651\u0631\u0647\u0627 \u0628\u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0645\u0634 \u0628\u0627\u0644\u0639\u062f\u0651 \u0627\u0644\u0641\u0639\u0644\u064a. \u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0640 SKAdNetwork\u060c \u0648\u0647\u0648 \u0646\u0638\u0627\u0645 Apple \u0627\u0644\u0644\u064a \u0628\u064a\u0631\u062c\u0651\u0639 \u0644\u0644\u0645\u0646\u0635\u0651\u0629 postbacks (\u062a\u0642\u0627\u0631\u064a\u0631) \u0645\u062a\u0623\u062e\u0631\u0629 \u0628\u064a\u0646 24 \u0648 48 \u0633\u0627\u0639\u0629\u060c \u0648\u0645\u062c\u0645\u0651\u0639\u0629 \u0645\u0646 \u063a\u064a\u0631 \u062a\u0641\u0627\u0635\u064a\u0644 \u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645. \u0634\u0631\u062d \u0627\u0644\u0646\u0638\u0627\u0645 \u062f\u0647 \u0643\u0627\u0645\u0644 \u0641\u064a <a href=\"\/skadnetwork-arabic\">SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a<\/a>.<\/p>\n<p>\u064a\u0639\u0646\u064a \u0631\u0642\u0645 \u0622\u064a\u0641\u0648\u0646 \u0639\u0646\u062f\u0643 \u0645\u0634 \u0639\u062f\u0651 \u062f\u0642\u064a\u0642. \u0647\u0648 \u062e\u0644\u064a\u0637 \u0645\u0646 \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062a\u0623\u062e\u0631\u0629 \u0648\u0645\u062c\u0645\u0651\u0639\u0629. \u0648\u062f\u0647 \u0628\u064a\u062e\u0644\u0651\u064a\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0648\u0628\u064a\u062a\u0623\u062e\u0631 \u064a\u0638\u0647\u0631. \u0645\u0634 \u0639\u0637\u0644 \u0641\u064a \u062d\u0633\u0627\u0628\u0643\u060c \u062f\u0647 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646 \u0628\u0639\u062f \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0644\u0645\u0627 \u062a\u0634\u0648\u0641 under-reporting \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646\u060c \u0627\u0639\u0631\u0641 \u0625\u0646\u0647 \u0637\u0628\u064a\u0639\u064a \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0645\u0634 \u062e\u0644\u0644. \u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0631\u0642\u0645 \u0622\u064a\u0641\u0648\u0646 \u0643\u062a\u0642\u062f\u064a\u0631 \u0645\u062a\u0623\u062e\u0631\u060c \u0627\u0633\u062a\u0646\u0649 \u0627\u0643\u062a\u0645\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0640 SKAN \u0642\u0628\u0644 \u0623\u064a \u062d\u0643\u0645\u060c \u0648\u0642\u0627\u0631\u0646 \u062f\u0627\u064a\u0645\u0627\u064b \u0628\u0627\u0644\u0640 backend \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0641 \u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0622\u064a\u0641\u0648\u0646.<\/p>\n<h2>\u0644\u064a\u0647 \u0645\u0642\u0627\u0631\u0646\u0629 &#8220;\u064a\u0648\u0645 \u0628\u064a\u0648\u0645&#8221; \u0628\u062a\u0637\u0644\u0651\u0639 \u0641\u0631\u0648\u0642\u0627\u062a \u0648\u0647\u0645\u064a\u0629\u061f (\u0627\u0644\u0633\u0628\u0628 6 + 7)<\/h2>\n<p>\u0644\u0623\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0627\u0644\u0640 backend \u0628\u064a\u0633\u062c\u0651\u0644\u0648\u0627 \u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u062a\u0627\u0631\u064a\u062e\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646\u060c \u0641\u0644\u0645\u0627 \u062a\u0642\u0627\u0631\u0646\u0647\u0645 \u064a\u0648\u0645 \u0628\u064a\u0648\u0645 \u0628\u062a\u0637\u0644\u0639 \u0641\u062c\u0648\u0629 \u0645\u0634 \u062d\u0642\u064a\u0642\u064a\u0629. \u062f\u0647 \u0633\u0628\u0628\u064a\u0646 \u0628\u064a\u0634\u062a\u063a\u0644\u0648\u0627 \u0645\u0639 \u0628\u0639\u0636: \u0627\u062e\u062a\u0644\u0627\u0641 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0648\u0627\u0644\u0640 cross-device.<\/p>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0633\u0627\u062f\u0633\u060c \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u062a\u0627\u0631\u064a\u062e. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0646\u0633\u0628 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u064a\u0648\u0645 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0627\u0644\u0640 backend \u0628\u064a\u0633\u062c\u0651\u0644\u0647 \u064a\u0648\u0645 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a. \u0644\u0648 \u062d\u062f \u0636\u063a\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0648\u0627\u0634\u062a\u0631\u0649 \u064a\u0648\u0645 \u0627\u0644\u0623\u0631\u0628\u0639\u0627\u0621\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062d\u0637\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0648\u0627\u0644\u0640 backend \u0628\u064a\u062d\u0637\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0639\u0627\u0621. \u0644\u0648 \u0628\u0635\u0651\u064a\u062a \u0639\u0644\u0649 \u064a\u0648\u0645 \u0644\u0648\u062d\u062f\u0647\u060c \u0647\u062a\u0644\u0627\u0642\u064a \u0641\u062c\u0648\u0629\u060c \u0645\u0639 \u0625\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0646\u0641\u0633\u0647\u0627 \u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0646\u062f \u0627\u0644\u0627\u062a\u0646\u064a\u0646\u060c \u0628\u0633 \u0641\u064a \u064a\u0648\u0645\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646.<\/p>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0633\u0627\u0628\u0639\u060c \u0627\u0644\u0640 cross-device. \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0636\u063a\u0637 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0641\u062a\u062d \u0627\u0644\u0644\u0627\u0628\u062a\u0648\u0628 \u0648\u0627\u0634\u062a\u0631\u0649. \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062c\u0647\u0627\u0632\u064a\u0646 \u0628\u064a\u062a\u0643\u0633\u0631\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0645\u0639 \u0642\u064a\u0648\u062f \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629. \u0641\u0645\u0628\u064a\u0639\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u062c\u0627\u0628\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0627\u0628\u062a\u062a\u0646\u0633\u0628\u0634 \u0644\u0647\u060c \u0644\u0623\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0639\u0627\u0631\u0641 \u0625\u0646 \u0627\u0644\u0644\u064a \u0627\u0634\u062a\u0631\u0649 \u0639\u0644\u0649 \u0627\u0644\u0644\u0627\u0628\u062a\u0648\u0628 \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u0644\u064a \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/11-user-journey.png\" alt=\"\u062f\u064a\u0627\u062c\u0631\u0627\u0645 \u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062d\u062f: \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646\u060c \u0628\u0639\u062f \u064a\u0648\u0645\u064a\u0646 \u0627\u0634\u062a\u0631\u0649 \u0645\u0646 \u0627\u0644\u0644\u0627\u0628\u062a\u0648\u0628 \u064a\u0648\u0645 \u0627\u0644\u0623\u0631\u0628\u0639\u0627\u0621\u060c \u0641\u064a\u0633\u0628\u0648\u0643 \u0633\u062c\u0651\u0644\u0647\u0627 \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0648\u0627\u0644\u0640 backend \u0633\u062c\u0651\u0644\u0647\u0627 \u064a\u0648\u0645 \u0627\u0644\u0623\u0631\u0628\u0639\u0627\u0621\" \/><figcaption>\u0631\u062d\u0644\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0627\u062d\u062f \u0628\u062a\u0648\u0636\u0651\u062d \u0627\u0644\u0633\u0628\u0628\u064a\u0646 \u0645\u0639 \u0628\u0639\u0636. \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u064a\u0648\u0645 \u0627\u0644\u0627\u062b\u0646\u064a\u0646\u060c \u0627\u0634\u062a\u0631\u0649 \u0639\u0644\u0649 \u0627\u0644\u0644\u0627\u0628\u062a\u0648\u0628 \u064a\u0648\u0645 \u0627\u0644\u0623\u0631\u0628\u0639\u0627\u0621. \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0633\u062c\u0651\u0644\u0647\u0627 \u064a\u0648\u0645 \u0627\u0644\u0636\u063a\u0637\u060c \u0627\u0644\u0640 backend \u064a\u0648\u0645 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062c\u0647\u0627\u0632\u064a\u0646 \u0645\u0645\u0643\u0646 \u064a\u0646\u0643\u0633\u0631 \u062a\u0645\u0627\u0645\u0627\u064b. \u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u062a\u0627\u0631\u064a\u062e\u064a\u0646\u060c \u0648\u0627\u062d\u062a\u0645\u0627\u0644 \u0645\u062a\u062a\u0646\u0633\u0628\u0634 \u0623\u0635\u0644\u0627\u064b.<\/figcaption><\/figure>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u0628\u0637\u0651\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u064a\u0648\u0645 \u0628\u064a\u0648\u0645. \u0642\u0627\u0631\u0646 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0623\u0633\u0628\u0648\u0639 \u0623\u0648 \u0634\u0647\u0631 \u0643\u0627\u0645\u0644 \u0639\u0634\u0627\u0646 \u0641\u0631\u0648\u0642 \u0627\u0644\u062a\u0648\u0627\u0631\u064a\u062e \u062a\u062a\u0633\u0627\u0648\u0649. \u0648\u0644\u0648 \u0627\u0644\u0641\u062c\u0648\u0629 \u0639\u0646\u062f\u0643 \u0643\u0628\u064a\u0631\u0629 \u0648\u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u064a\u0634\u062a\u0631\u064a \u0639\u0644\u0649 \u0623\u062c\u0647\u0632\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0627\u0639\u0631\u0641 \u0625\u0646 \u062c\u0632\u0621 \u0645\u0646\u0647\u0627 cross-device \u0637\u0628\u064a\u0639\u064a \u0645\u0634 \u062e\u0637\u0623 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<h2>\u0637\u064a\u0628 \u0623\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0646\u0647\u064a \u0631\u0642\u0645 \u0648\u0622\u062e\u062f \u0642\u0631\u0627\u0631\u0627\u062a\u064a \u0625\u0632\u0627\u064a\u061f<\/h2>\n<p>\u0627\u0639\u062a\u0645\u062f \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0644\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0648\u0627\u0644\u0640 backend \u0623\u0648 \u0627\u0644\u0640 MMP \u0647\u0645\u0627 \u0627\u0644\u0645\u0631\u0634\u0651\u062d\u064a\u0646. \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0643\u0645\u0624\u0634\u0631 \u0627\u062a\u062c\u0627\u0647 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0645\u0634 \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/p>\n<p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f. \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0640 backend \u0644\u0648 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0643\u0644\u0647\u0627 \u0628\u062a\u0645\u0631 \u0645\u0646\u0647\u060c \u0623\u0648 \u0627\u0644\u0640 MMP \u0644\u0648 \u0639\u0646\u062f\u0643 \u0642\u0646\u0648\u0627\u062a \u0643\u062a\u064a\u0631 \u0648\u0645\u062d\u062a\u0627\u062c \u062d\u0643\u0645 \u0645\u062d\u0627\u064a\u062f \u0628\u064a\u062c\u0645\u0651\u0639\u0647\u0627. \u0627\u0644\u0645\u0647\u0645 \u0625\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u064a\u0637\u0644\u0639 \u0645\u0646 \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u062b\u0627\u0628\u062a\u060c \u0645\u0634 \u0625\u0646\u0643 \u062a\u0642\u0641\u0632 \u0628\u064a\u0646 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0631\u0642\u0645 \u062c\u0648\u062c\u0644 \u0648\u0631\u0642\u0645 \u0627\u0644\u0640 backend \u062d\u0633\u0628 \u0627\u0644\u0644\u064a \u0645\u0631\u064a\u0651\u062d\u0643.<\/p>\n<p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u0627\u0646\u064a\u0629: \u0631\u0627\u0642\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u060c \u0645\u0634 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u0637\u0644\u0642. \u0644\u0648 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u062f\u0651\u0639\u064a \u062f\u0627\u064a\u0645\u0627\u064b \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0640 backend \u0628\u0646\u0633\u0628\u0629 \u062b\u0627\u0628\u062a\u0629\u060c \u0627\u0644\u0646\u0633\u0628\u0629 \u062f\u064a \u0628\u0642\u062a \u0645\u0639\u0627\u0645\u0644 \u062a\u0635\u062d\u064a\u062d \u0625\u0646\u062a \u0639\u0627\u0631\u0641\u0647. \u062a\u0642\u062f\u0631 \u062a\u0633\u062a\u062e\u062f\u0645 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u0627\u0646\u062a \u0639\u0627\u0631\u0641 \u0625\u0632\u0627\u064a \u062a\u062a\u0631\u062c\u0645\u0647 \u0644\u0644\u062d\u0642\u064a\u0642\u0629.<\/p>\n<p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u0627\u0644\u062a\u0629: \u0627\u0641\u062d\u0635 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u062a\u0642\u0644\u0629. \u0627\u0639\u0645\u0644 holdout test\u060c \u064a\u0639\u0646\u064a \u062a\u0648\u0642\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u062c\u0632\u0621 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u062a\u0634\u0648\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0646\u0642\u0635\u062a \u0642\u062f \u0625\u064a\u0647 \u0641\u0639\u0644\u0627\u064b\u060c \u062f\u0647 \u0628\u064a\u0648\u0631\u064a\u0643 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0639\u064a\u062f \u0639\u0646 \u0627\u062f\u0651\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0651\u0629. \u0623\u0648 \u0627\u0639\u0645\u0644 blended check\u060c \u064a\u0639\u0646\u064a \u0642\u0627\u0631\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0635\u0631\u0641\u0643 \u0628\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0645\u0646 \u0627\u0644\u0640 backend \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p>\u0627\u0644\u0644\u064a \u064a\u0633\u062a\u0627\u0647\u0644 \u0627\u0646\u062a\u0628\u0627\u0647\u0643 \u0645\u0634 \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u062e\u062a\u0644\u0641\u0629. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0647\u062a\u0641\u0636\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u062f\u0627\u064a\u0645\u0627\u064b \u0648\u062f\u0647 \u0637\u0628\u064a\u0639\u064a. \u0627\u0644\u0644\u064a \u064a\u0643\u0644\u0651\u0641\u0643 \u0641\u0639\u0644\u0627\u064b \u0625\u0646\u0643 \u062a\u0648\u0642\u0641 \u062d\u0645\u0644\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0644\u0623\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0642\u0644\u0651\u0644 \u0631\u0642\u0645\u0647\u0627 (under-reporting \u0637\u0628\u064a\u0639\u064a)\u060c \u0623\u0648 \u062a\u0643\u0628\u0651\u0631 \u062d\u0645\u0644\u0629 \u0636\u0639\u064a\u0641\u0629 \u0644\u0623\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u064a\u0636\u062e\u0651\u0645 \u0631\u0642\u0645\u0647\u0627 (over-reporting). \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u063a\u0644\u0637 \u0628\u064a\u0637\u0644\u0639 \u0645\u0646 \u0625\u0646\u0643 \u0635\u062f\u0651\u0642\u062a \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062a\u0631\u062c\u0645\u0647. \u0644\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u062e\u0637\u0648\u0627\u062a\u060c \u0627\u0642\u0631\u0623 <a href=\"\/real-cac-calculation\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a>.<\/p>\n<p><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0644\u064a \u062a\u0637\u0628\u0651\u0642\u0647\u0627 \u0628\u0643\u0631\u0629:<\/strong> \u062b\u0628\u0651\u062a \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f \u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u062d\u0648\u0651\u0644 \u0631\u0642\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0644\u0645\u0624\u0634\u0631 \u0627\u062a\u062c\u0627\u0647 \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u062d\u064a\u062d \u0625\u0646\u062a \u062d\u0627\u0633\u0628\u0647\u0627. \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0641 \u0623\u0648 \u062a\u0643\u0628\u0651\u0631 \u0623\u064a \u062d\u0645\u0644\u0629\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0640 backend \u0645\u0634 \u0641\u064a \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f.<\/p>\n<h2>\u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0628\u064a\u0642\u0648\u0644\u0643 \u0625\u064a\u0647\u061f<\/h2>\n<p>\u062f\u0647 \u062c\u062f\u0648\u0644 \u062a\u0631\u062c\u0639\u0644\u0647 \u0628\u0633\u0631\u0639\u0629 \u0639\u0634\u0627\u0646 \u062a\u0639\u0631\u0641 \u0641\u062c\u0648\u062a\u0643 \u0631\u0627\u064a\u062d\u0629 \u0641\u064a\u0646\u060c \u0648\u0647\u0644 \u062a\u0642\u0644\u0642 \u0648\u0644\u0627 \u062a\u0637\u0645\u0646. \u0627\u0639\u0631\u0641 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0642\u0631\u0651\u0631 \u0627\u0644\u062d\u0644.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0641\u062c\u0648\u0629<\/th>\n<th>\u0625\u064a\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644<\/th>\n<th>\u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629<\/th>\n<th>\u0637\u0628\u064a\u0639\u064a \u0648\u0644\u0627 setup\u061f<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 (over)<\/td>\n<td>\u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0643\u062a\u0631<\/td>\n<td>\u0627\u0644\u0640 double counting \/ view-through \/ \u0646\u0627\u0641\u0630\u0629 \u0637\u0648\u064a\u0644\u0629 \/ de-dup \u063a\u0644\u0637<\/td>\n<td>\u062e\u0644\u064a\u0637: \u063a\u0627\u0644\u0628\u0627\u064b \u0637\u0628\u064a\u0639\u064a \u0645\u0639 \u0627\u062d\u062a\u0645\u0627\u0644 setup<\/td>\n<\/tr>\n<tr>\n<td>\u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 (under)<\/td>\n<td>\u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0628\u062a\u0641\u0648\u0651\u062a \u0645\u0628\u064a\u0639\u0627\u062a<\/td>\n<td>\u0622\u064a\u0641\u0648\u0646 \u0648\u0627\u0644\u0640 ATT \/ cross-device \/ \u0646\u0627\u0641\u0630\u0629 \u0642\u0635\u064a\u0631\u0629<\/td>\n<td>\u063a\u0627\u0644\u0628\u0627\u064b \u0637\u0628\u064a\u0639\u064a (\u0622\u064a\u0641\u0648\u0646)<\/td>\n<\/tr>\n<tr>\n<td>\u0641\u062c\u0648\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u0641\u0627\u062c\u0626\u0629<\/td>\n<td>\u0642\u0641\u0632\u0629 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0631\u0642\u0645<\/td>\n<td>\u0627\u0644\u0640 de-duplication \u063a\u0644\u0637 \/ \u0627\u0644\u062d\u062f\u062b \u0628\u064a\u062a\u0628\u0639\u062a \u0645\u0631\u062a\u064a\u0646<\/td>\n<td>setup \u063a\u0644\u0637\u060c \u0627\u0641\u062d\u0635 \u0641\u0648\u0631\u0627\u064b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"\/app-tracking-mistakes\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0640 tracking \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a><\/li>\n<li><a href=\"\/what-is-att\">ATT \u0628\u0627\u0644\u0639\u0631\u0628\u064a<\/a><\/li>\n<li><a href=\"\/skadnetwork-arabic\">SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a<\/a><\/li>\n<li><a href=\"\/real-cac-calculation\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a><\/li>\n<\/ul>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0647\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646\u064a \u0645\u063a\u0634\u0648\u0634\u061f<\/strong><br \/>\n\u0644\u0623\u060c \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u062e\u062a\u0644\u0627\u0641 \u0645\u0646\u0647\u062c \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0648\u0627\u0644\u0640 backend. \u0627\u0644\u063a\u0634 \u0646\u0627\u062f\u0631. \u0627\u0644\u0623\u0647\u0645 \u0625\u0646\u0643 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u062d\u062c\u0645 \u0627\u0644\u0641\u062c\u0648\u0629 \u0645\u0646\u0637\u0642\u064a \u0648\u0645\u0627\u0641\u064a\u0634 setup \u063a\u0644\u0637 \u0632\u064a double counting \u0628\u064a\u0636\u062e\u0651\u0645 \u0627\u0644\u0631\u0642\u0645.<\/p>\n<p><strong>\u0642\u062f \u0625\u064a\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u061f<\/strong><br \/>\n\u0645\u0641\u064a\u0634 \u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0644\u0643\u0644 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a\u060c \u0628\u0633 \u0641\u062c\u0648\u0629 \u0628\u064a\u0646 15% \u0648 30% \u0634\u0627\u0626\u0639\u0629\u060c \u062e\u0635\u0648\u0635\u0627\u064b \u0645\u0639 \u0622\u064a\u0641\u0648\u0646 \u0648\u0627\u0644\u0640 ATT. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0625\u0646\u0647 \u062b\u0627\u0628\u062a \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u0642\u0641\u0632\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0642\u0644\u0642\u060c \u0645\u0634 \u0648\u062c\u0648\u062f \u0641\u062c\u0648\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.<\/p>\n<p><strong>\u0625\u0632\u0627\u064a \u0623\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 setup \u0648\u0644\u0627 \u0637\u0628\u064a\u0639\u064a\u0629\u061f<\/strong><br \/>\n\u0627\u0641\u062d\u0635 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. over-reporting \u0645\u0641\u0627\u062c\u0626 \u0628\u0639\u062f \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0640 CAPI \u063a\u0627\u0644\u0628\u0627\u064b double counting\u060c \u0648\u062f\u0647 setup \u063a\u0644\u0637. under-reporting \u063a\u0627\u0644\u0628\u0627\u064b \u0622\u064a\u0641\u0648\u0646 \u0623\u0648 cross-device\u060c \u0648\u062f\u0647 \u0637\u0628\u064a\u0639\u064a. \u0627\u0644\u0641\u062d\u0635 \u0627\u0644\u062f\u0642\u064a\u0642 \u0645\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0640 tracking \u0646\u0641\u0633\u0647.<\/p>\n<p><strong>\u0647\u0644 \u0623\u0648\u0642\u0641 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u062e\u0627\u0644\u0635\u061f<\/strong><br \/>\n\u0644\u0623. \u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0645\u0624\u0634\u0631 \u0627\u062a\u062c\u0627\u0647 \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0646\u0633\u0628\u064a \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0628\u0633 \u062e\u064f\u062f \u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u060c \u0627\u0644\u0640 backend \u0623\u0648 \u0627\u0644\u0640 MMP\u060c \u0645\u0634 \u0645\u0646 \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0644\u0648\u062d\u062f\u0647.<\/p>\n<p><strong>\u0627\u0644\u0640 CAPI \u0647\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0641\u0631\u0642\u061f<\/strong><br \/>\n\u0628\u064a\u062d\u0633\u0651\u0646 \u062f\u0642\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0628\u0639\u062f \u0645\u0627 \u0627\u0644\u0640 Pixel \u0628\u0642\u0649 \u0628\u064a\u0636\u064a\u0651\u0639 \u062c\u0632\u0621. \u0628\u0633 \u0644\u0648 \u0627\u062a\u0638\u0628\u0637 \u063a\u0644\u0637 \u0645\u0646 \u063a\u064a\u0631 event ID \u0645\u0648\u062d\u0651\u062f\u060c \u0628\u064a\u0632\u0648\u0651\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0640 double counting. \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0635\u062d \u0647\u0648 \u0627\u0644\u0645\u0647\u0645\u060c \u0645\u0634 \u0645\u062c\u0631\u062f \u0625\u0646\u0643 \u0641\u0639\u0651\u0644\u062a\u0647.<\/p>\n<p><strong>\u0623\u0642\u062f\u0631 \u0623\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u062c\u0648\u062c\u0644 \u0639\u0634\u0627\u0646 \u0623\u0639\u0631\u0641 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u064a\u061f<\/strong><br \/>\n\u0644\u0623. \u0644\u0648 \u062c\u0645\u0639\u062a \u0627\u062f\u0651\u0639\u0627\u0621 \u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0644\u0648\u062d\u062f\u0647\u0627\u060c \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0637\u0644\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0640 double counting\u060c \u0644\u0623\u0646 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u062a\u0639\u062f\u0651 \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0641\u064a \u062c\u0648\u062c\u0644. \u062e\u064f\u062f \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0645\u0646 \u0627\u0644\u0640 backend \u0623\u0648 \u0627\u0644\u0640 MMP\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646\u0647\u0627 \u0628\u0633.<\/p>\n<div class=\"cta-box\">\n<h3>\u0645\u0634 \u0639\u0627\u0631\u0641 \u0627\u0644\u0641\u062c\u0648\u0629 \u0639\u0646\u062f\u0643 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0644\u0627 \u0641\u064a setup \u063a\u0644\u0637 \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0641\u0644\u0648\u0633\u061f<\/h3>\n<p>\u0627\u062d\u062c\u0632 Free Audit \u0648\u0646\u0648\u0631\u064a\u0643 \u0623\u0646\u0647\u064a \u062d\u0645\u0644\u0629 \u0628\u062a\u0628\u064a\u0639 \u0641\u0639\u0644\u0627\u064b. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 tracking \u0648\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0646\u0633\u0628 \u0648\u0627\u0644\u0640 de-duplication\u060c \u0648\u0646\u0642\u0648\u0644\u0643 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0635\u062d \u0627\u0644\u0644\u064a \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h3>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/attribution\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0648\u062b\u064a\u0642 Meta: \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0646\u0633\u0628 (attribution windows) \u0648\u0645\u0646\u0637\u0642 \u0627\u0644\u0642\u064a\u0627\u0633<\/a><\/li>\n<li><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/conversions-api\/deduplication\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0648\u062b\u064a\u0642 Meta: \u0627\u0644\u0640 de-duplication \u0628\u064a\u0646 \u0627\u0644\u0640 Pixel \u0648\u0627\u0644\u0640 CAPI<\/a><\/li>\n<li><a href=\"https:\/\/www.adjust.com\/resources\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0627\u0631\u064a\u0631 Adjust: \u0642\u064a\u0627\u0633 \u0622\u064a\u0641\u0648\u0646 \u0628\u0639\u062f \u0627\u0644\u0640 ATT \u0648 SKAdNetwork<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 (\u0645\u0634 \u0627\u062d\u062a\u064a\u0627\u0644)\",\"description\":\"\u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0641\u062c\u0648\u0629 + \u0625\u0632\u0627\u064a \u062a\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0637\u0628\u064a\u0639\u064a \u0648\u0644\u0627 \u0641\u064a setup \u063a\u0644\u0637 \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0641\u0644\u0648\u0633.\",\"inLanguage\":\"ar\",\"about\":\"\u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\",\"keywords\":\"\u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a, attribution, double counting, view-through, ATT, SKAdNetwork, CAPI\",\"author\":{\"@type\":\"Organization\",\"name\":\"AppScale\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"AppScale\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/appscaleup.com\/logo.png\"}}}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646\u064a \u0645\u063a\u0634\u0648\u0634\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623\u060c \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u062e\u062a\u0644\u0627\u0641 \u0645\u0646\u0647\u062c \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0651\u0629 \u0648\u0627\u0644\u0640 backend. \u0627\u0644\u063a\u0634 \u0646\u0627\u062f\u0631. \u0627\u0644\u0623\u0647\u0645 \u0625\u0646\u0643 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u062d\u062c\u0645 \u0627\u0644\u0641\u062c\u0648\u0629 \u0645\u0646\u0637\u0642\u064a \u0648\u0645\u0627\u0641\u064a\u0634 setup \u063a\u0644\u0637 \u0632\u064a double counting \u0628\u064a\u0636\u062e\u0651\u0645 \u0627\u0644\u0631\u0642\u0645.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0642\u062f \u0625\u064a\u0647 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0645\u0641\u064a\u0634 \u0631\u0642\u0645 \u062b\u0627\u0628\u062a \u0644\u0643\u0644 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a\u060c \u0628\u0633 \u0641\u062c\u0648\u0629 \u0628\u064a\u0646 15% \u0648 30% \u0634\u0627\u0626\u0639\u0629 \u062e\u0635\u0648\u0635\u0627\u064b \u0645\u0639 \u0622\u064a\u0641\u0648\u0646 \u0648\u0627\u0644\u0640 ATT. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0625\u0646\u0647 \u062b\u0627\u0628\u062a \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a. \u0627\u0644\u0642\u0641\u0632\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u062a\u0642\u0644\u0642 \u0645\u0634 \u0648\u062c\u0648\u062f \u0641\u062c\u0648\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0625\u0632\u0627\u064a \u0623\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 setup \u0648\u0644\u0627 \u0637\u0628\u064a\u0639\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0641\u062d\u0635 \u0627\u0644\u0627\u062a\u062c\u0627\u0647. over-reporting \u0645\u0641\u0627\u062c\u0626 \u0628\u0639\u062f \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0640 CAPI \u063a\u0627\u0644\u0628\u0627\u064b double counting \u0648\u062f\u0647 setup \u063a\u0644\u0637. under-reporting \u063a\u0627\u0644\u0628\u0627\u064b \u0622\u064a\u0641\u0648\u0646 \u0623\u0648 cross-device \u0648\u062f\u0647 \u0637\u0628\u064a\u0639\u064a. \u0627\u0644\u0641\u062d\u0635 \u0627\u0644\u062f\u0642\u064a\u0642 \u0645\u062d\u062a\u0627\u062c \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0640 tracking \u0646\u0641\u0633\u0647.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0623\u0648\u0642\u0641 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u062e\u0627\u0644\u0635\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0643\u0645\u0624\u0634\u0631 \u0627\u062a\u062c\u0627\u0647 \u0644\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0646\u0633\u0628\u064a \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0628\u0633 \u062e\u064f\u062f \u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u060c \u0627\u0644\u0640 backend \u0623\u0648 \u0627\u0644\u0640 MMP\u060c \u0645\u0634 \u0645\u0646 \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0644\u0648\u062d\u062f\u0647.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0627\u0644\u0640 CAPI \u0647\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0641\u0631\u0642\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0628\u064a\u062d\u0633\u0651\u0646 \u062f\u0642\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0628\u0639\u062f \u0645\u0627 \u0627\u0644\u0640 Pixel \u0628\u0642\u0649 \u0628\u064a\u0636\u064a\u0651\u0639 \u062c\u0632\u0621. \u0628\u0633 \u0644\u0648 \u0627\u062a\u0638\u0628\u0637 \u063a\u0644\u0637 \u0645\u0646 \u063a\u064a\u0631 event ID \u0645\u0648\u062d\u0651\u062f \u0628\u064a\u0632\u0648\u0651\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0640 double counting. \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0635\u062d \u0647\u0648 \u0627\u0644\u0645\u0647\u0645 \u0645\u0634 \u0645\u062c\u0631\u062f \u0625\u0646\u0643 \u0641\u0639\u0651\u0644\u062a\u0647.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0623\u0642\u062f\u0631 \u0623\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u062c\u0648\u062c\u0644 \u0639\u0634\u0627\u0646 \u0623\u0639\u0631\u0641 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u064a\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0644\u0648 \u062c\u0645\u0639\u062a \u0627\u062f\u0651\u0639\u0627\u0621 \u0643\u0644 \u0645\u0646\u0635\u0651\u0629 \u0644\u0648\u062d\u062f\u0647\u0627 \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0637\u0644\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u0640 double counting\u060c \u0644\u0623\u0646 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u062a\u0639\u062f\u0651 \u0641\u064a \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0641\u064a \u062c\u0648\u062c\u0644. \u062e\u064f\u062f \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0645\u0646 \u0627\u0644\u0640 backend \u0623\u0648 \u0627\u0644\u0640 MMP\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0651\u0627\u062a \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646\u0647\u0627 \u0628\u0633.\"}}\n]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u0641\u062c\u0648\u0629 + \u0625\u0632\u0627\u064a \u062a\u0639\u0631\u0641 \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0637\u0628\u064a\u0639\u064a \u0648\u0644\u0627 \u0641\u064a setup \u063a\u0644\u0637 \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0641\u0644\u0648\u0633.<\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"75","_yoast_wpseo_content_score":"90","footnotes":""},"categories":[1],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f 7 \u0623\u0633\u0628\u0627\u0628 \u0637\u0628\u064a\u0639\u064a\u0629 (\u0645\u0634 \u0627\u062d\u062a\u064a\u0627\u0644) - Appscale\" \/>\n<meta property=\"og:description\" content=\"\u0644\u064a\u0647 \u0627\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f 7 \u0623\u0633\u0628\u0627\u0628 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