{"id":146,"date":"2026-06-22T00:21:57","date_gmt":"2026-06-21T21:21:57","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=146"},"modified":"2026-06-22T00:21:58","modified_gmt":"2026-06-21T21:21:58","slug":"app-marketing-cost","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/app-marketing-cost\/","title":{"rendered":"\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062c\u0648\u0627\u0644\u061f \u062f\u0644\u064a\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u064a\u062d\u062f\u062f \u0643\u0645 \u062a\u0642\u062f\u0631 \u062a\u0635\u0631\u0641)"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #12 \u2014 \u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062c\u0648\u0627\u0644\u061f \u062f\u0644\u064a\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\n     SLUG: app-marketing-cost\n     META: \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0645\u0634 \u0631\u0642\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0647\u064a \u0645\u0639\u0627\u062f\u0644\u0629. \u0623\u0631\u0642\u0627\u0645 CPI \u0648 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 2025 + \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0631\u064a\u0627\u0644.\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. Claim \u2192 Proof. \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a.\n     =========================================================== --><\/p>\n<p>\u0645\u0639\u0638\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0633\u0623\u0644 &#8220;\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642&#8221; \u0628\u064a\u0633\u0623\u0644 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u063a\u0644\u0637. \u0647\u0648 \u0639\u0627\u064a\u0632 \u0631\u0642\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0634\u0647\u0631\u064a \u064a\u062d\u0637\u0647 \u0641\u064a \u0627\u0644\u0625\u0643\u0633\u0644 \u0648\u064a\u0645\u0634\u064a. \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0625\u0646 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062c\u0648\u0627\u0644 \u0645\u0634 \u0631\u0642\u0645 \u062a\u062d\u0637\u0647\u060c \u0647\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0628\u064a\u0632\u0646\u0633 \u062a\u0637\u0644\u0639 \u0645\u0646 \u0623\u0631\u0642\u0627\u0645\u0643 \u0625\u0646\u062a.<\/p>\n<p>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 (\u0627\u0644\u0640 install\u060c \u064a\u0639\u0646\u064a \u0644\u0645\u0627 \u062d\u062f \u064a\u0646\u0632\u0651\u0644 \u062a\u0637\u0628\u064a\u0642\u0643 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632\u0647) \u0645\u0645\u0643\u0646 \u064a\u0643\u0644\u0641\u0643 $3.70. \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645\u0627 \u064a\u0648\u0635\u0644 \u0644\u0645\u0631\u062d\u0644\u0629 \u0625\u0646\u0647 \u064a\u0634\u062a\u0631\u064a \u0641\u0639\u0644\u0627\u064b \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0643\u0644\u0651\u0641\u0643 $40. \u0627\u0644\u0641\u0631\u0642 \u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u0642\u0631\u0631 \u0644\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u064a\u0643\u0633\u0628 \u0648\u0644\u0627 \u0628\u064a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633.<\/p>\n<p>\u0647\u0646\u0627 \u0647\u0646\u0641\u0643\u0651\u0643 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0637\u0628\u0642\u0629 \u0637\u0628\u0642\u0629. \u0648\u0641\u064a \u0627\u0644\u0622\u062e\u0631 \u0647\u062a\u0637\u0644\u0639 \u0628\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0631\u064a\u0627\u0644 \u0632\u064a\u0627\u062f\u0629.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u0628\u062f\u0623)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 CPI:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f (Cost Per Install). \u0628\u062a\u062f\u0641\u0639 \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062d\u062f \u064a\u0639\u0645\u0644 install \u0644\u062a\u0637\u0628\u064a\u0642\u0643.<\/li>\n<li><strong>\u0627\u0644\u0640 CAC:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a \u0641\u0639\u0644\u0627\u064b. \u0628\u062a\u062f\u0641\u0639 \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u0639\u0645\u064a\u0644 \u064a\u062d\u0645\u0651\u0644 \u0648\u064a\u062f\u0641\u0639.<\/li>\n<li><strong>\u0627\u0644\u0640 LTV:<\/strong> \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0645\u0631\u0647 \u0645\u0639\u0627\u0643. \u0628\u064a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0625\u062c\u0645\u0627\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u064a\u0633\u064a\u0628\u0643.<\/li>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 (\u0632\u064a AppsFlyer \u0623\u0648 Adjust) \u0628\u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0643\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0648\u062a\u0631\u0628\u0637 \u0627\u0644\u0635\u0631\u0641 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f.<\/li>\n<li><strong>\u0627\u0644\u0640 payback:<\/strong> \u0641\u064a \u0642\u062f \u0625\u064a\u0647 \u0634\u0647\u0631 \u0628\u062a\u0631\u062c\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0635\u0631\u0641\u062a\u0647\u0627 \u0639\u0634\u0627\u0646 \u062a\u0643\u0633\u0628\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution:<\/strong> \u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647. \u0645\u064a\u0646 \u0627\u0644\u0633\u0628\u0628 \u0625\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0647 \u062c\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 unit economics:<\/strong> \u0631\u0628\u062d \u0623\u0648 \u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f. \u0628\u064a\u0643\u0644\u0641\u0643 \u0643\u0627\u0645\u060c \u0648\u0628\u064a\u0631\u062c\u0651\u0639\u0644\u0643 \u0643\u0627\u0645.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0627\u0644\u0633\u0624\u0627\u0644 &#8220;\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642&#8221; \u0628\u064a\u062a\u062c\u0627\u0648\u0628 \u063a\u0644\u0637\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u062e\u0644\u0637 \u0628\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642\u0647\u060c \u0623\u0648 \u0628\u062a\u0631\u0645\u064a \u0631\u0642\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642 \u0648\u0631\u0627\u0647. \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0645\u0634 \u0633\u0639\u0631 \u062b\u0627\u0628\u062a. \u0647\u064a \u062a\u0627\u0628\u0639\u0629 \u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0628\u062a\u0627\u0639\u0643: \u0643\u0627\u0645 \u0628\u064a\u0643\u0644\u0641\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a \u0641\u0639\u0644\u0627\u064b\u060c \u0648\u0641\u064a \u0642\u062f \u0625\u064a\u0647 \u0628\u062a\u0631\u062c\u0639 \u0627\u0644\u0641\u0644\u0648\u0633. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0623\u064a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0628\u0642\u0649 \u062a\u062e\u0645\u064a\u0646.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062e\u0644\u0637 \u0627\u0644\u0623\u0648\u0644: \u062a\u0637\u0648\u064a\u0631 vs \u062a\u0633\u0648\u064a\u0642.<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062f\u0641\u0639\u0629 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0635\u0631\u0648\u0641 \u0645\u062a\u0643\u0631\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0640 media spend (\u0627\u0644\u0641\u0644\u0648\u0633 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0641\u0639\u0647\u0627 \u0644\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629). \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0645\u0627\u0644\u0647\u0645\u0634 \u0639\u0644\u0627\u0642\u0629. \u0645\u0641\u064a\u0634 \u0631\u0642\u0645 \u062a\u0637\u0648\u064a\u0631 \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0647\u062a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n<li><strong>\u0627\u0644\u062e\u0644\u0637 \u0627\u0644\u062a\u0627\u0646\u064a: &#8220;\u0631\u0642\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u0645\u064a&#8221;.<\/strong> \u062d\u062f \u064a\u0642\u0648\u0644 \u0644\u0643 &#8220;\u0627\u0635\u0631\u0641 20,000 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0634\u0647\u0631&#8221;. \u0637\u0628 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0625\u064a\u0647\u061f \u0644\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0631\u062c\u0651\u0639\u0644\u0643 \u0631\u0628\u062d \u0641\u064a \u0634\u0647\u0631\u064a\u0646\u060c \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0642\u0644\u064a\u0644. \u0644\u0648 \u0628\u064a\u0631\u062c\u0651\u0639 \u0641\u064a 12 \u0634\u0647\u0631\u060c \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u062d\u0631\u0642 \u0643\u0627\u0634\u0643. \u0646\u0641\u0633 \u0627\u0644\u0631\u0642\u0645 \u0642\u0631\u0627\u0631 \u0635\u062d \u0648\u0642\u0631\u0627\u0631 \u063a\u0644\u0637 \u062d\u0633\u0628 \u0623\u0631\u0642\u0627\u0645\u0643.<\/li>\n<li><strong>\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629:<\/strong> \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0634 \u0631\u0642\u0645\u060c \u0647\u064a \u0645\u0639\u0627\u062f\u0644\u0629. \u0645\u062f\u062e\u0644\u0627\u062a\u0647\u0627: \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0648\u0627\u0644\u0640 LTV\u060c \u0648\u0627\u0644\u0640 payback. \u0644\u0645\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u062f\u0648\u0644\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u0637\u0644\u0639 \u0644\u0648\u062d\u062f\u0647\u0627. \u0645\u0646 \u063a\u064a\u0631\u0647\u0645 \u0625\u0646\u062a \u0628\u062a\u0642\u0627\u0645\u0631.<\/li>\n<\/ul>\n<h2>\u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u062a\u0643\u0648\u0651\u0646 \u0645\u0646 \u0643\u0627\u0645 \u0637\u0628\u0642\u0629\u061f<\/h2>\n<p>\u0645\u0646 3 \u0637\u0628\u0642\u0627\u062a: \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u0640 media spend \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0641\u0639\u0647 \u0644\u0644\u0645\u0646\u0635\u0627\u062a. \u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 MMP \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0627\u0644\u062a\u0627\u0644\u062a\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u063a\u0644\u0637. \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u062d\u0633\u0628 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0633\u060c \u0648\u0628\u062a\u0646\u0633\u0649 \u0625\u0646 \u0627\u0644\u0637\u0628\u0642\u062a\u064a\u0646 \u0627\u0644\u062a\u0627\u0646\u064a\u062a\u064a\u0646 \u0647\u0645\u0627 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f\u0648\u0627 \u0644\u0648 \u0627\u0644\u0635\u0631\u0641 \u0628\u064a\u0643\u0633\u0628 \u0648\u0644\u0627 \u0628\u064a\u062e\u0633\u0631.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/12-cost-layers.png\" alt=\"\u062f\u064a\u0627\u062c\u0631\u0627\u0645 \u064a\u0648\u0636\u062d 3 \u0637\u0628\u0642\u0627\u062a \u0644\u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642: media spend\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u063a\u0644\u0637\" \/><figcaption>\u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 3 \u0637\u0628\u0642\u0627\u062a. \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0634\u0648\u0641 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0633\u060c \u0648\u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0644\u062a\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u0628\u062a\u0623\u0643\u0644 \u0627\u0644\u0631\u0628\u062d \u0628\u0635\u0645\u062a.<\/figcaption><\/figure>\n<ul>\n<li><strong>\u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0644\u0640 media spend.<\/strong> \u0627\u0644\u0641\u0644\u0648\u0633 \u0627\u0644\u0644\u064a \u0628\u062a\u0646\u0632\u0644 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0632\u064a Meta \u0648 Google \u0648 TikTok \u0648 Apple Search Ads. \u062f\u0647 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u0623\u063a\u0644\u0628 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0633\u0645\u064a\u0647 &#8220;\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221;. \u0648\u0647\u0648 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0634 \u0643\u0644\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0646\u064a\u0629: \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/strong> \u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u0640 MMP\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0648 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u062f\u064a \u0645\u0634 \u0645\u0635\u0627\u0631\u064a\u0641 \u0639\u0644\u0649 \u062c\u0646\u0628. \u062f\u064a \u062c\u0632\u0621 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u062a\u0643\u0633\u0628\u0647.<\/li>\n<li><strong>\u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0644\u062a\u0629: \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u063a\u0644\u0637.<\/strong> \u062f\u064a \u0627\u0644\u0623\u0642\u0644 \u0648\u0636\u0648\u062d\u0627\u064b \u0648\u0627\u0644\u0623\u0643\u062a\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b. \u0644\u0645\u0627 \u0627\u0644\u0640 attribution \u0645\u0634 \u0628\u064a\u0631\u0628\u0637 \u0627\u0644\u0635\u0631\u0641 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u060c \u0628\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u0628\u062a\u0628\u0627\u0646 \u0643\u0648\u064a\u0633\u0629 \u0648\u0647\u064a \u0628\u062a\u062e\u0633\u0631. \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u062f\u064a \u0645\u0634 \u0628\u062a\u0638\u0647\u0631 \u0641\u064a \u0623\u064a \u0641\u0627\u062a\u0648\u0631\u0629\u060c \u0628\u0633 \u0628\u062a\u0638\u0647\u0631 \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0627\u0644\u0628\u0646\u0643\u064a \u0622\u062e\u0631 \u0627\u0644\u0634\u0647\u0631.<\/li>\n<\/ul>\n<h2>\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (CPI) \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a 2025\u061f<\/h2>\n<p>\u0627\u0644\u0640 CPI \u0641\u064a 2025 \u062a\u0642\u0631\u064a\u0628\u0627\u064b $4.70 \u0639\u0644\u0649 iOS\u060c \u0648$3.70 \u0639\u0644\u0649 Android\u060c \u0648$3.75 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 Meta. \u0644\u0643\u0646 \u0627\u0644\u0631\u0642\u0645 \u062e\u0627\u062f\u0639. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a \u0641\u0639\u0644\u0627\u064b (\u0627\u0644\u0640 CPA) \u0645\u0645\u0643\u0646 \u062a\u0648\u0635\u0644 $38 \u0648\u0623\u0643\u062a\u0631 \u0639\u0644\u0649 Meta. \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0631\u0642\u0645 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0631\u062e\u064a\u0635 \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u064a \u0627\u0644\u0644\u064a \u0628\u062a\u0623\u0643\u0644 \u0631\u0628\u062d\u0643.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/12-cpi-vs-cac.png\" alt=\"\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u0628\u0627\u0644\u0623\u0639\u0645\u062f\u0629 \u064a\u0642\u0627\u0631\u0646 CPI \u0627\u0644\u0631\u062e\u064a\u0635 \u0628\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0623\u0639\u0644\u0649 \u0628\u0639\u0634\u0631 \u0645\u0631\u0627\u062a \u0639\u0644\u0649 Meta\" \/><figcaption>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0640 $3.75 \u0639\u0644\u0649 Meta\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a \u0628\u064a\u0648\u0635\u0644 $38+. \u0627\u0644\u0641\u062c\u0648\u0629 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 10 \u0623\u0636\u0639\u0627\u0641.<\/figcaption><\/figure>\n<ul>\n<li><strong>\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 CPI \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0635\u0629:<\/strong> \u0646\u0638\u0627\u0645 iOS \u062d\u0648\u0627\u0644\u064a $4.70\u060c \u0648 Android \u062d\u0648\u0627\u0644\u064a $3.70\u060c \u0648\u0645\u0646\u0635\u0629 Meta \u062d\u0648\u0627\u0644\u064a $3.75. \u0646\u0638\u0627\u0645 iOS \u0628\u064a\u0637\u0644\u0639 \u0623\u063a\u0644\u0649 \u0644\u0623\u0646 \u062c\u0645\u0647\u0648\u0631\u0647 \u0628\u064a\u0635\u0631\u0641 \u0623\u0643\u062a\u0631\u060c \u0641\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0639\u0644\u064a\u0647 \u0623\u0639\u0644\u0649.<\/li>\n<li><strong>\u0627\u0644\u0640 CPA \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639:<\/strong> \u0641\u064a \u0627\u0644\u0640 e-commerce \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0643\u0644\u0641 $6 \u0644\u0640 $10. \u0641\u064a \u0627\u0644\u0640 fintech \u0628\u064a\u0643\u0644\u0641 $8 \u0644\u0640 $12 \u0644\u0623\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u062b\u0642\u0629 \u0623\u0637\u0648\u0644\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0627\u062c \u062e\u0637\u0648\u0627\u062a \u0623\u0643\u062a\u0631 \u0642\u0628\u0644 \u0645\u0627 \u064a\u062d\u0637 \u0641\u0644\u0648\u0633\u0647.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0631\u062e\u064a\u0635 \u0645\u0634 \u0645\u0639\u0646\u0627\u0647 \u0639\u0645\u064a\u0644 \u0631\u062e\u064a\u0635.<\/strong> \u0645\u0645\u0643\u0646 \u062a\u062c\u064a\u0628 1,000 install \u0628\u0640 $3.70\u060c \u064a\u0637\u0644\u0639 \u0645\u0646\u0647\u0645 50 \u0628\u0633 \u0628\u064a\u0634\u062a\u0631\u0648\u0627. \u064a\u0628\u0642\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0643\u0644\u0651\u0641\u0643 $74 \u0645\u0634 $3.70. \u062f\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0640 CPI \u0648\u0627\u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a>.<\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0645\u0646\u0635\u0629 \/ \u0627\u0644\u0642\u0637\u0627\u0639<\/th>\n<th>\u0627\u0644\u0640 CPI (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644)<\/th>\n<th>\u0627\u0644\u0640 CAC \/ CPA \u0627\u0644\u062d\u0642\u064a\u0642\u064a (\u0639\u0645\u064a\u0644 \u0628\u064a\u0634\u062a\u0631\u064a)<\/th>\n<th>\u0627\u0644\u0641\u062c\u0648\u0629<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0646\u0638\u0627\u0645 iOS (\u0639\u0627\u0645)<\/td>\n<td>~$4.70<\/td>\n<td>\u062d\u0633\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<td>\u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0638\u0627\u0645 Android (\u0639\u0627\u0645)<\/td>\n<td>~$3.70<\/td>\n<td>\u062d\u0633\u0628 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td>\n<td>\u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 Meta<\/td>\n<td>~$3.75<\/td>\n<td>\u062d\u062a\u0649 $38+<\/td>\n<td>~10x<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u0637\u0627\u0639 e-commerce<\/td>\n<td>\u0645\u062a\u063a\u064a\u0631<\/td>\n<td>$6-$10<\/td>\n<td>\u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u0637\u0627\u0639 fintech<\/td>\n<td>\u0645\u062a\u063a\u064a\u0631<\/td>\n<td>$8-$12<\/td>\n<td>\u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0646\u0632\u0651\u0644 \u0631\u0642\u0645 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062e\u0633\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062f\u0647 \u0645\u0648\u0636\u0648\u0639 \u0644\u0648\u062d\u062f\u0647 \u0634\u0631\u062d\u0646\u0627\u0647 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/\">\u0625\u0632\u0627\u064a \u062a\u0642\u0644\u0644 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/a>.<\/p>\n<div class=\"cta-box\">\n<h3>\u0634\u0627\u064a\u0641 CPI \u062d\u0644\u0648 \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0628\u0633 \u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646\u0647 \u0628\u064a\u062a\u062d\u0648\u0651\u0644 \u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f<\/h3>\n<p>\u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0627\u0644\u0644\u064a \u0628\u0646\u0643\u0634\u0641\u0647. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0628\u0646\u0628\u0635 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628\u0643 \u0648\u0646\u0648\u0631\u064a\u0643 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a\u060c \u0645\u0634 \u0631\u0642\u0645 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0644\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0641\u0631\u062d \u0628\u064a\u0647. \u0639\u0644\u0634\u0627\u0646 \u062a\u0639\u0631\u0641 \u0628\u062a\u062f\u0641\u0639 \u0643\u0627\u0645 \u0641\u0639\u0644\u0627\u064b \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u064a\u062f\u0641\u0639\u0644\u0643.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h2>\u0643\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u062a\u062d\u062a\u0627\u062c \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u061f<\/h2>\n<p>\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 validation (\u0644\u0645\u0627 \u0644\u0633\u0647 \u0628\u062a\u062e\u062a\u0628\u0631 \u0647\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u062a\u062c\u064a\u0628 \u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u062f\u0641\u0639\u0648\u0627) \u0628\u062a\u0628\u062f\u0623 \u0645\u0646 $3,000 \u0625\u0644\u0649 $5,000 \u0634\u0647\u0631\u064a\u0627\u064b \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\u060c \u064a\u0639\u0646\u064a \u062d\u0648\u0627\u0644\u064a 11,000 \u0644\u0640 19,000 \u0631\u064a\u0627\u0644. \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 scale \u0645\u0645\u0643\u0646 \u062a\u0648\u0635\u0644 \u0645\u0646 $15,000 \u0644\u0640 $50,000 \u0648\u0623\u0643\u062a\u0631. \u0628\u0634\u0631\u0637 \u0648\u0627\u062d\u062f: \u0625\u0646 \u0627\u0644\u0640 payback \u062a\u062d\u062a \u0627\u0644\u0633\u064a\u0637\u0631\u0629. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0634 \u0631\u0642\u0645 \u0639\u0634\u0648\u0627\u0626\u064a\u060c \u0647\u064a \u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u0640 unit economics.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0640 validation \u0648\u0647\u062f\u0641\u0647:<\/strong> \u0627\u0644\u0631\u0642\u0645 \u0645\u0646 $3,000 \u0644\u0640 $5,000 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0645\u0634 \u0639\u0634\u0627\u0646 \u062a\u0643\u0628\u0631\u060c \u0647\u0648 \u0639\u0634\u0627\u0646 \u062a\u062c\u0645\u0639 \u062f\u0627\u062a\u0627 \u0643\u0641\u0627\u064a\u0629 \u062a\u062c\u0627\u0648\u0628 \u0633\u0624\u0627\u0644 \u0648\u0627\u062d\u062f: \u0627\u0644\u0642\u0646\u0627\u0629 \u062f\u064a \u0628\u062a\u062c\u064a\u0628 \u0639\u0645\u0644\u0627\u0621 \u0628\u064a\u0634\u062a\u0631\u0648\u0627 \u0628\u0631\u0628\u062d \u0648\u0644\u0627 \u0644\u0623. \u0623\u0642\u0644 \u0645\u0646 \u0643\u062f\u0647 \u0645\u0641\u064a\u0634 \u062f\u0627\u062a\u0627 \u0643\u0641\u0627\u064a\u0629 \u062a\u0642\u0631\u0631\u060c \u0623\u0643\u062a\u0631 \u0645\u0646 \u0643\u062f\u0647 \u0628\u062a\u062d\u0631\u0642 \u0641\u0644\u0648\u0633 \u0639\u0644\u0649 \u062d\u0627\u062c\u0629 \u0644\u0633\u0647 \u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0645\u0646\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0640 scale \u0648\u0645\u062a\u0649:<\/strong> \u0645\u0627\u062a\u0632\u0648\u0651\u062f\u0634 \u0644\u0640 $15,000+ \u0625\u0644\u0627 \u0644\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u0623\u062b\u0628\u062a\u062a \u0625\u0646 \u0627\u0644\u0640 payback \u0645\u0642\u0628\u0648\u0644. \u0627\u0644\u0640 scaling \u0628\u0633\u0631\u0639\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u062b\u0628\u0627\u062a \u0628\u064a\u0636\u0627\u0639\u0641 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0645\u0634 \u0627\u0644\u0631\u0628\u062d. \u0644\u0648 \u0627\u0644\u0642\u0646\u0627\u0629 \u0628\u062a\u062e\u0633\u0631 \u0639\u0644\u0649 $3,000\u060c \u0647\u062a\u062e\u0633\u0631 \u0623\u0643\u062a\u0631 \u0639\u0644\u0649 $30,000.<\/li>\n<li><strong>\u0627\u0644\u0642\u0627\u0639\u062f\u0629:<\/strong> \u0645\u0627\u062a\u0632\u0648\u0651\u062f\u0634 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0642\u0628\u0644 \u0645\u0627 \u0627\u0644\u0640 payback \u064a\u062b\u0628\u062a. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0645\u0634 \u0627\u0644\u0639\u0643\u0633. \u0623\u064a \u0632\u064a\u0627\u062f\u0629 \u0642\u0628\u0644 \u0627\u0644\u0625\u062b\u0628\u0627\u062a \u0647\u064a \u0645\u0642\u0627\u0645\u0631\u0629 \u0628\u0643\u0627\u0634 \u062d\u0642\u064a\u0642\u064a.<\/li>\n<\/ul>\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645\u061f (CAC Payback)<\/h2>\n<p>\u0627\u0644\u0631\u0642\u0645 \u0647\u0648 \u0627\u0644\u0640 CAC payback period: \u0641\u064a \u0642\u062f \u0625\u064a\u0647 \u0634\u0647\u0631 \u0628\u062a\u0631\u062c\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0635\u0631\u0641\u062a\u0647\u0627. \u0623\u0642\u0644 \u0645\u0646 2 \u0644\u0640 3 \u0634\u0647\u0648\u0631 \u064a\u0639\u0646\u064a \u0643\u0628\u0651\u0631 \u0628\u062b\u0642\u0629. 12 \u0634\u0647\u0631 \u064a\u0639\u0646\u064a \u0623\u064a \u062a\u0648\u0633\u0651\u0639 \u0628\u064a\u062d\u0631\u0642 \u0627\u0644\u0643\u0627\u0634. \u0645\u062b\u0627\u0644: \u0644\u0648 \u0627\u0644\u0640 CAC \u0628\u0640 $40 \u0648\u0631\u0628\u062d \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0648\u0627\u062d\u062f $15\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0640 payback \u062a\u0642\u0631\u064a\u0628\u0627\u064b 3 \u0637\u0644\u0628\u0627\u062a \u0644\u0643\u0644 \u0639\u0645\u064a\u0644.<\/p>\n<ul>\n<li><strong>\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0640 CAC payback:<\/strong> \u0647\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0627\u062e\u062f\u0647 \u0639\u0634\u0627\u0646 \u064a\u0631\u062c\u0651\u0639 \u0644\u0643 \u0627\u0644\u0641\u0644\u0648\u0633 \u0627\u0644\u0644\u064a \u0635\u0631\u0641\u062a\u0647\u0627 \u0639\u0644\u0634\u0627\u0646 \u062a\u0643\u0633\u0628\u0647. \u0644\u0648 \u0635\u0631\u0641\u062a $40 \u0639\u0634\u0627\u0646 \u062a\u0643\u0633\u0628 \u0639\u0645\u064a\u0644\u060c \u0627\u0644\u0640 payback \u0647\u0648 \u0627\u0645\u062a\u0649 \u0627\u0644\u0640 $40 \u062f\u064a \u0628\u062a\u0631\u062c\u0639 \u0645\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a\u0647.<\/li>\n<li><strong>\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631:<\/strong> \u0623\u0642\u0644 \u0645\u0646 3 \u0634\u0647\u0648\u0631 \u064a\u0639\u0646\u064a \u0627\u0644\u0628\u0627\u0628 \u0645\u0641\u062a\u0648\u062d \u0644\u0644\u0640 scale. \u062d\u0648\u0627\u0644\u064a 12 \u0634\u0647\u0631 \u064a\u0639\u0646\u064a \u062e\u0637\u0631\u060c \u0644\u0623\u0646 \u0627\u0644\u0643\u0627\u0634 \u0628\u064a\u062e\u0631\u062c \u062f\u0644\u0648\u0642\u062a\u064a \u0648\u0628\u064a\u0631\u062c\u0639 \u0628\u0639\u062f \u0633\u0646\u0629\u060c \u0648\u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0645\u0643\u0646 \u062a\u062e\u0644\u0635 \u0641\u0644\u0648\u0633 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0631\u062c\u0639.<\/li>\n<li><strong>\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong> CAC \u0628\u0640 $40\u060c \u0648\u0631\u0628\u062d \u0627\u0644\u0637\u0644\u0628 $15. \u064a\u0639\u0646\u064a \u0645\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0639\u0645\u0644 \u0642\u0631\u0627\u0628\u0629 3 \u0637\u0644\u0628\u0627\u062a \u0639\u0634\u0627\u0646 \u062a\u062a\u0639\u0627\u062f\u0644. \u0644\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0639\u0627\u062f\u064a \u0628\u064a\u0637\u0644\u0628 \u0645\u0631\u0629 \u0643\u0644 \u0634\u0647\u0631\u060c \u0627\u0644\u0640 payback \u062a\u0642\u0631\u064a\u0628\u0627\u064b 3 \u0634\u0647\u0648\u0631. \u0644\u0648 \u0628\u064a\u0637\u0644\u0628 \u0645\u0631\u0629 \u0643\u0644 4 \u0634\u0647\u0648\u0631\u060c \u0627\u0644\u0640 payback \u0628\u0642\u0649 \u0633\u0646\u0629\u060c \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u062a\u0642\u0644\u0628.<\/li>\n<li><strong>\u0644\u064a\u0647 \u062f\u0647 \u0627\u0644\u0631\u0642\u0645:<\/strong> \u0627\u0644\u0640 payback \u0647\u0648 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0648\u0651\u0644 \u0633\u0624\u0627\u0644 &#8220;\u0643\u0627\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629\u061f&#8221; \u0644\u0642\u0631\u0627\u0631. \u0644\u0648 \u0627\u0644\u0640 payback \u0642\u0635\u064a\u0631\u060c \u0643\u0644 \u0631\u064a\u0627\u0644 \u0632\u064a\u0627\u062f\u0629 \u0628\u064a\u0631\u062c\u0639 \u0628\u0633\u0631\u0639\u0629 \u0641\u062a\u0642\u062f\u0631 \u062a\u0643\u0628\u0631. \u062d\u0633\u0627\u0628 \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a>\u060c \u0645\u0634 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0648\u0631\u064a\u0647\u0648\u0644\u0643.<\/li>\n<\/ul>\n<h2>\u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0641\u064a\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0623\u0643\u0644 \u0631\u0628\u062d\u0643\u061f<\/h2>\n<p>\u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u0636\u0627\u0626\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u063a\u0644\u0637. \u0628\u062a\u0641\u0636\u0644 \u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u062d\u0645\u0644\u0629 CPI \u0631\u062e\u064a\u0635\u0629 \u0628\u0633 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0645\u0627\u064a\u0634\u062a\u0631\u0648\u0634. \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u0628\u062a\u0648\u0642\u0641 \u062d\u0645\u0644\u0629 CPI \u063a\u0627\u0644\u064a\u0629 \u0628\u0633 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0623\u0639\u0644\u0649 LTV. \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u063a\u0644\u0637 \u062f\u064a \u0645\u0645\u0643\u0646 \u062a\u0636\u0627\u0639\u0641 \u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0623\u064a \u0641\u0627\u062a\u0648\u0631\u0629.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0623\u0648\u0644:<\/strong> \u062d\u0645\u0644\u0629 \u062a\u062d\u0645\u064a\u0644\u0647\u0627 \u0628\u0640 $2\u060c \u0628\u062a\u0628\u0627\u0646 \u0623\u0631\u062e\u0635 \u062d\u0645\u0644\u0629 \u0639\u0646\u062f\u0643\u060c \u0641\u0628\u062a\u0632\u0648\u0651\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u0627. \u0628\u0633 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u064a\u0628\u0647\u0645 \u0628\u064a\u0639\u0645\u0644\u0648\u0627 install \u0648\u0645\u0627 \u064a\u0634\u062a\u0631\u0648\u0634. \u0627\u0644\u0640 CPI \u0631\u062e\u064a\u0635\u060c \u0648\u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0627\u0646\u0647\u0627\u0626\u064a \u0644\u0623\u0646 \u0645\u0641\u064a\u0634 \u062d\u062f \u0628\u064a\u062f\u0641\u0639. \u0625\u0646\u062a \u0628\u062a\u0645\u0648\u0651\u0644 \u062d\u0645\u0644\u0629 \u0628\u062a\u062c\u064a\u0628 \u0623\u0631\u0642\u0627\u0645 \u062c\u0645\u064a\u0644\u0629 \u0648\u0635\u0641\u0631 \u0625\u064a\u0631\u0627\u062f.<\/li>\n<li><strong>\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u062a\u0627\u0646\u064a:<\/strong> \u062d\u0645\u0644\u0629 \u062a\u062d\u0645\u064a\u0644\u0647\u0627 \u0628\u0640 $6\u060c \u0628\u062a\u0628\u0627\u0646 \u063a\u0627\u0644\u064a\u0629\u060c \u0641\u0628\u062a\u0648\u0642\u0641\u0647\u0627. \u0628\u0633 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0628\u064a\u0634\u062a\u0631\u0648\u0627 \u0623\u0643\u062a\u0631 \u0648\u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u0645\u0639\u0627\u0643 \u0623\u0637\u0648\u0644\u060c \u064a\u0639\u0646\u064a \u0623\u0639\u0644\u0649 LTV. \u0642\u0641\u0644\u062a \u0623\u062d\u0633\u0646 \u0642\u0646\u0627\u0629 \u0639\u0646\u062f\u0643 \u0644\u0623\u0646\u0643 \u062d\u0643\u0645\u062a \u0639\u0644\u0649 \u0631\u0642\u0645 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u0633.<\/li>\n<li><strong>\u0644\u064a\u0647 \u0645\u0627\u062a\u0638\u0647\u0631\u0634 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u064a\u0629:<\/strong> \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0628\u062a\u0648\u0631\u064a\u0643 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0648\u0627\u0644\u0646\u0642\u0631\u0629\u060c \u0645\u0634 \u0628\u062a\u0648\u0631\u064a\u0643 \u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0627\u0634\u062a\u0631\u0649 \u0648\u0641\u0636\u0644. \u0641\u0628\u062a\u0642\u0631\u0631 \u0639\u0644\u0649 \u0646\u0635 \u0627\u0644\u0635\u0648\u0631\u0629.<\/li>\n<li><strong>\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a:<\/strong> \u0627\u0644\u0640 tracking \u0648\u0627\u0644\u0640 attribution \u0645\u0634 \u0628\u064a\u0631\u0628\u0637\u0648\u0627 \u0627\u0644\u0635\u0631\u0641 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u062f\u0647 \u0646\u0641\u0633 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u064a <a href=\"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/\">\u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a\u0643<\/a>.<\/li>\n<\/ul>\n<h2>\u0643\u0627\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 (MMP + \u0627\u0644\u0641\u0631\u064a\u0642)\u061f<\/h2>\n<p>\u0641\u0627\u062a\u0648\u0631\u0629 \u0627\u0644\u0640 MMP \u0632\u064a AppsFlyer \u0623\u0648 Adjust \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u062f\u062f \u0627\u0644\u0640 conversions\u060c \u064a\u0639\u0646\u064a \u0628\u062a\u0643\u0628\u0631 \u0645\u0639 \u0646\u0645\u0648\u0643. \u0648\u0641\u0648\u0642\u0647\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0648 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a. \u0627\u0644\u062a\u0643\u0644\u0641\u062a\u064a\u0646 \u062f\u0648\u0644 \u0644\u0627\u0632\u0645 \u064a\u062a\u062d\u0637\u0648\u0627 \u0641\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0644\u064a\u0629\u060c \u0645\u0634 \u064a\u062a\u0634\u0627\u0644\u0648\u0627 \u0639\u0644\u0649 \u062c\u0646\u0628 \u0643\u0623\u0646\u0647\u0645 \u0645\u0635\u0627\u0631\u064a\u0641 \u062b\u0627\u0628\u062a\u0629 \u0645\u0646\u0641\u0635\u0644\u0629.<\/p>\n<ul>\n<li><strong>\u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0640 MMP:<\/strong> \u0623\u063a\u0644\u0628 \u0627\u0644\u0640 MMPs \u0628\u062a\u062d\u0627\u0633\u0628\u0643 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0640 conversions \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u064a\u0633\u0647\u0627 (\u064a\u0639\u0646\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0632\u064a \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0648\u0627\u0644\u0634\u0631\u0627\u0621). \u064a\u0639\u0646\u064a \u0643\u0644 \u0645\u0627 \u0643\u0628\u0631\u062a\u060c \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0643\u0628\u0631\u062a \u0645\u0639\u0627\u0643. \u062f\u0647 \u0637\u0628\u064a\u0639\u064a\u060c \u0628\u0633 \u0644\u0627\u0632\u0645 \u062a\u062d\u0637\u0647 \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0645\u0646 \u0628\u062f\u0631\u064a \u0639\u0634\u0627\u0646 \u0645\u0627 \u064a\u0641\u0627\u062c\u0626\u0643\u0634.<\/li>\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0648 \u0627\u0644\u0648\u0643\u0627\u0644\u0629:<\/strong> \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0634\u063a\u0644 \u0628\u0646\u064a \u0622\u062f\u0645. \u0633\u0648\u0627\u0621 \u0645\u0648\u0638\u0641 \u0639\u0646\u062f\u0643 \u0623\u0648 \u0648\u0643\u0627\u0644\u0629 \u0628\u0631\u0651\u0647\u060c \u062f\u0647 \u0645\u0635\u0631\u0648\u0641 \u0634\u0647\u0631\u064a \u0628\u064a\u062f\u062e\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u062a\u0643\u0633\u0628\u0647. \u0644\u0648 \u0646\u0633\u064a\u062a\u0647 \u0645\u0646 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629\u060c \u0627\u0644\u0640 CAC \u0627\u0644\u0644\u064a \u0628\u062a\u062d\u0633\u0628\u0647 \u0646\u0627\u0642\u0635.<\/li>\n<li><strong>\u0627\u0644\u0642\u0627\u0639\u062f\u0629:<\/strong> \u0627\u062f\u0645\u062c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0640 CAC \u0627\u0644\u0643\u0644\u064a. \u0644\u0648 \u0627\u0644\u0640 media spend $40 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644\u060c \u0648\u0623\u0636\u0641\u062a $8 \u0623\u062f\u0648\u0627\u062a \u0648\u0625\u062f\u0627\u0631\u0629\u060c \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a $48 \u0645\u0634 $40. \u0644\u0648 \u0645\u062d\u062a\u0627\u0631 \u062a\u062e\u062a\u0627\u0631 MMP\u060c \u0634\u0648\u0641 \u0645\u0642\u0627\u0631\u0646\u062a\u0646\u0627 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">AppsFlyer \u0648\u0644\u0627 Adjust<\/a>.<\/li>\n<\/ul>\n<h2>\u0647\u0644 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0627\u0644\u062e\u0644\u064a\u062c \u0645\u062e\u062a\u0644\u0641\u0629\u061f<\/h2>\n<p>\u0646\u0639\u0645. \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0627\u0644\u062e\u0644\u064a\u062c \u0627\u0644\u0640 CPI \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0640 LTV \u0643\u0645\u0627\u0646 \u0623\u0639\u0644\u0649. \u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0635\u062d \u0645\u0634 \u0639\u0644\u0649 \u0631\u062e\u0635 \u0627\u0644\u062a\u062b\u0628\u064a\u062a\u060c \u0647\u0648 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV:CAC. \u0645\u062b\u0627\u0644: \u0625\u0639\u0644\u0627\u0646\u0627\u062a Apple Search Ads \u0628\u062a\u0633\u062c\u0651\u0644 \u0645\u0639\u062f\u0644 \u0646\u0642\u0631 (\u0627\u0644\u0640 TTR) \u062d\u0648\u0627\u0644\u064a 5.5% \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629. \u0631\u0642\u0645 \u0642\u0648\u064a \u0628\u064a\u062e\u0644\u064a \u0627\u0644\u0642\u0646\u0627\u0629 \u062f\u064a \u062a\u0633\u062a\u0627\u0647\u0644 \u0631\u063a\u0645 \u062a\u0643\u0644\u0641\u062a\u0647\u0627.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0640 CPI \u0623\u0639\u0644\u0649 \u0644\u0643\u0646 \u0627\u0644\u0640 LTV \u0623\u0639\u0644\u0649:<\/strong> \u0645\u0627\u064a\u0646\u0641\u0639\u0634 \u062a\u0642\u0627\u0631\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0628\u062a\u0643\u0644\u0641\u062a\u0647 \u0641\u064a \u0633\u0648\u0642 \u0646\u0627\u0634\u0626 \u0648\u062a\u0642\u0648\u0644 &#8220;\u063a\u0627\u0644\u064a&#8221;. \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0623\u0639\u0644\u0649\u060c \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0635\u0631\u0641 \u0623\u0643\u062a\u0631. \u0627\u0644\u063a\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u064a\u062a\u0639\u0648\u0651\u0636 \u0641\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li><strong>\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0635\u062d: \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV:CAC.<\/strong> \u0644\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0643\u0644\u0641\u0643 $40 (CAC) \u0648\u0628\u064a\u0631\u062c\u0651\u0639\u0644\u0643 $160 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0645\u0631\u0647 (LTV)\u060c \u0627\u0644\u0646\u0633\u0628\u0629 4:1. \u062f\u064a \u0642\u0646\u0627\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0641\u064a\u0647\u0627 \u063a\u0627\u0644\u064a. \u0627\u0644\u0631\u062e\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0646\u0633\u0628\u0629 \u0645\u0634 \u0641\u064a \u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644.<\/li>\n<li><strong>\u0631\u0642\u0645 ASA \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629:<\/strong> \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Apple Search Ads \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062d\u0648\u0627\u0644\u064a 5.5%\u060c \u0648\u062f\u0647 \u0645\u0631\u062a\u0641\u0639. \u0645\u0639\u0646\u0627\u0647 \u0625\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0632\u064a \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0648\u0635\u0644\u0643 \u0628\u0646\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0641\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u064a\u0628\u0642\u0649 \u0623\u0639\u0644\u0649. \u0648\u0644\u0648 \u0628\u062a\u062f\u0648\u0651\u0631 \u0639\u0644\u0649 <strong>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/strong> \u062a\u0638\u0628\u0637 \u0644\u0643 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062f\u064a\u060c \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0644\u064a \u062a\u0633\u0623\u0644 \u0639\u0644\u064a\u0647 \u0647\u0648 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV:CAC \u0645\u0634 \u0631\u062e\u0635 \u0627\u0644\u062a\u062b\u0628\u064a\u062a.<\/li>\n<\/ul>\n<h2>\u0625\u0632\u0627\u064a \u062a\u0639\u0631\u0641 \u0625\u0646\u0643 \u062c\u0627\u0647\u0632 \u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643\u061f (\u0627\u0644\u062e\u0644\u0627\u0635\u0629)<\/h2>\n<p>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u0623\u0644 &#8220;\u0643\u0627\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629\u061f&#8221;\u060c \u0627\u0633\u0623\u0644 &#8220;\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0643\u0627\u0645\u060c \u0648\u0627\u0644\u0640 payback \u0643\u0627\u0645\u061f&#8221;. \u0644\u0648 \u0645\u0634 \u0642\u0627\u062f\u0631 \u062a\u062c\u0627\u0648\u0628 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u062f\u064a \u0628\u0631\u0642\u0645\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0640 tracking setup \u0628\u062a\u0627\u0639\u0643 \u0645\u0634 \u0628\u064a\u0642\u064a\u0633 \u0635\u062d\u060c \u0648\u0623\u064a \u0631\u064a\u0627\u0644 \u0647\u062a\u0635\u0631\u0641\u0647 \u0647\u064a\u0628\u0642\u0649 \u062a\u062e\u0645\u064a\u0646. \u062f\u0647 \u0627\u0644\u0644\u064a \u0644\u0627\u0632\u0645 \u062a\u0638\u0628\u0637\u0647 \u0627\u0644\u0623\u0648\u0644\u060c \u0642\u0628\u0644 \u0623\u064a \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0629 = \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0623\u0631\u0642\u0627\u0645.<\/strong> \u0644\u0648 \u0639\u0646\u062f\u0643 \u0631\u0642\u0645 \u0648\u0627\u0636\u062d \u0644\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0627\u0644\u0640 payback\u060c \u0625\u0646\u062a \u062c\u0627\u0647\u0632 \u062a\u0635\u0631\u0641 \u0648\u062a\u0643\u0628\u0631 \u0628\u062b\u0642\u0629. \u0643\u0644 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0647\u062a\u0628\u0642\u0649 \u0642\u0631\u0627\u0631 \u0645\u062d\u0633\u0648\u0628 \u0645\u0634 \u0642\u0645\u0627\u0631.<\/li>\n<li><strong>\u0644\u0648 \u0645\u0634 \u0642\u0627\u062f\u0631 \u062a\u062c\u0627\u0648\u0628\u060c \u0627\u0644\u0640 setup \u0647\u0648 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/strong> \u0645\u0634 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0635\u0631\u0641 \u0641\u0648\u0642 \u0642\u064a\u0627\u0633 \u063a\u0644\u0637 \u0628\u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0628\u0646\u0641\u0633 \u0627\u0644\u0646\u0633\u0628\u0629. \u0638\u0628\u0651\u0637 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0648\u0644\u060c \u0628\u0639\u062f\u064a\u0646 \u0643\u0628\u0651\u0631.<\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0627\u0644\u0640 CAC \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0637\u0644\u0639 \u0648\u0625\u0646\u062a \u0645\u0634 \u0639\u0627\u0631\u0641 \u0644\u064a\u0647\u061f<\/h3>\n<p>\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0628\u062a\u0631\u062c\u0639 \u0627\u0645\u062a\u0649\u061f \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0643\u0634\u0641 \u0641\u064a\u0646 \u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633 \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0628\u0627\u0644\u0638\u0628\u0637\u060c \u0648\u0646\u062f\u064a\u0643 \u0631\u0642\u0645 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0648\u0627\u0644\u0640 payback \u0639\u0634\u0627\u0646 \u062a\u0639\u0631\u0641 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0628\u0623\u0645\u0627\u0646. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u061f<\/strong><br \/>\n\u0645\u0646 $3,000 \u0644\u0640 $5,000 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 validation\u060c \u0648\u0628\u064a\u0648\u0635\u0644 $15,000 \u0644\u0640 $50,000 \u0648\u0623\u0643\u062a\u0631 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 scale\u060c \u0628\u0634\u0631\u0637 \u0627\u0644\u0640 payback \u062a\u062d\u062a \u0627\u0644\u0633\u064a\u0637\u0631\u0629. \u0627\u0644\u0631\u0642\u0645 \u062a\u0627\u0628\u0639 \u0644\u0644\u0640 unit economics \u0645\u0634 \u062b\u0627\u0628\u062a.<\/p>\n<p><strong>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 CPI \u0648 CAC\u061f<\/strong><br \/>\n\u0627\u0644\u0640 CPI \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062b\u0628\u064a\u062a\u060c \u0648\u0627\u0644\u0640 CAC \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u0634\u062a\u0631\u064a \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0640 CPI \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 $3.70 \u0648\u0627\u0644\u0640 CAC $40 \u0644\u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0644\u0642\u0631\u0627\u0631 \u064a\u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0640 CAC \u0645\u0634 \u0627\u0644\u0640 CPI.<\/p>\n<p><strong>\u0647\u0644 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0631\u062e\u064a\u0635 \u0645\u0639\u0646\u0627\u0647 \u062a\u0633\u0648\u064a\u0642 \u0623\u0631\u062e\u0635\u061f<\/strong><br \/>\n\u0644\u0623. \u062a\u062d\u0645\u064a\u0644 \u0631\u062e\u064a\u0635 \u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0627\u064a\u0634\u062a\u0631\u0648\u0634 \u0628\u064a\u0631\u0641\u0639 \u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a. \u0627\u0644\u0631\u062e\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062a\u0642\u0627\u0633 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV:CAC \u0645\u0634 \u0628\u0633\u0639\u0631 \u0627\u0644\u062a\u062d\u0645\u064a\u0644.<\/p>\n<p><strong>\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (CPI) \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/strong><br \/>\n\u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0640 LTV \u0623\u0639\u0644\u0649. \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV:CAC. \u0645\u0624\u0634\u0631\u0627\u062a \u0632\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0641\u064a Apple Search Ads \u062d\u0648\u0627\u0644\u064a 5.5% \u0628\u062a\u062f\u0644 \u0625\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062f\u064a \u062a\u0633\u062a\u0627\u0647\u0644.<\/p>\n<p><strong>\u0645\u062a\u0649 \u0623\u0632\u0648\u0651\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/strong><br \/>\n\u0644\u0645\u0627 \u0627\u0644\u0640 CAC payback \u064a\u062b\u0628\u062a \u062a\u062d\u062a 2 \u0644\u0640 3 \u0634\u0647\u0648\u0631. \u0641\u0648\u0642 \u0643\u062f\u0647 \u0623\u064a \u0632\u064a\u0627\u062f\u0629 \u0628\u062a\u062d\u0631\u0642 \u0643\u0627\u0634. \u0638\u0628\u0651\u0637 \u0627\u0644\u0642\u064a\u0627\u0633 \u0642\u0628\u0644 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0635\u0631\u0641.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/\">\u0644\u064a\u0647 \u0627\u0644\u0640 CPI \u0645\u0634 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0635\u062d \u0627\u0644\u0644\u064a \u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u064a\u0647<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">AppsFlyer \u0648\u0644\u0627 Adjust\u061f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/\">\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0645\u0628\u064a\u0639\u0627\u062a\u0643<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0645\u0646 3,000 \u0625\u0644\u0649 5,000 \u062f\u0648\u0644\u0627\u0631 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0640 validation\u060c \u0648\u0628\u064a\u0648\u0635\u0644 \u0645\u0646 15,000 \u0625\u0644\u0649 50,000 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\u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 2025 + \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0631\u064a\u0627\u0644.<\/p>\n","protected":false},"author":1,"featured_media":145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_linkdex":"82","_yoast_wpseo_content_score":"90","footnotes":""},"categories":[1],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062c\u0648\u0627\u0644\u061f \u062f\u0644\u064a\u0644 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