{"id":153,"date":"2026-06-25T00:32:17","date_gmt":"2026-06-24T21:32:17","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=153"},"modified":"2026-06-25T00:32:17","modified_gmt":"2026-06-24T21:32:17","slug":"digital-marketing-plan","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/digital-marketing-plan\/","title":{"rendered":"\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642: \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u064a \u0628\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u062a\u062a\u0627\u0628\u0639\u0647\u0627 \u0641\u0639\u0644\u0627\u064b"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #13 \u2014 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642: \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u064a \u0628\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645\n     SLUG: digital-marketing-plan\n     META: \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u062d\u0627\u0643\u0645 \u0648\u0627\u062d\u062f (CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641). \u0642\u0627\u0644\u0628 7 \u062e\u0637\u0648\u0627\u062a + \u062c\u062f\u0648\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 + KPIs \u0623\u0633\u0628\u0648\u0639\u064a\u0629\u060c \u0645\u0634 SWOT \u0639\u0644\u0649 PowerPoint.\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. Claim \u2192 Proof. \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a. \u0627\u0628\u062f\u0623 \u0643\u0644 \u0633\u0637\u0631 \u0628\u0643\u0644\u0645\u0629 \u0639\u0631\u0628\u064a\u0629.\n     =========================================================== --><\/p>\n<p>\u0645\u0639\u0638\u0645 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0643\u062a\u0648\u0628\u0629 \u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0634\u0631\u0643\u0627\u062a\u060c \u0645\u0634 \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0628\u062a\u0627\u062e\u062f \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645\u060c \u062a\u0642\u0633\u0651\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u062d\u062f\u0633 \u0639\u0644\u0649 Meta \u0648 Google \u0648 TikTok \u0648 ASA\u060c \u062a\u0637\u0644\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0628\u0639\u062f \u0634\u0647\u0631\u064a\u0646 \u062a\u0642\u0639\u062f \u062a\u0628\u0635 \u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0634 \u0639\u0627\u0631\u0641 \u0623\u064a \u0628\u0646\u062f \u062c\u0627\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u064a\u062f\u0641\u0639\u0648\u0627 \u0641\u0639\u0644\u0627\u064b.<\/p>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0634 \u0625\u0646\u0643 \u0645\u0634 \u0634\u0627\u0637\u0631. \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0646 \u0627\u0644\u0642\u0627\u0644\u0628 \u0646\u0641\u0633\u0647 \u0645\u0646 \u063a\u064a\u0631 \u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a \u0644\u0644\u0642\u064a\u0627\u0633. \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0627\u0632\u0645 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u062d\u0627\u0643\u0645\u060c \u0648\u0643\u0644 \u062e\u0637\u0648\u0629 \u0641\u064a\u0647\u0627 \u062a\u062a\u0631\u0628\u0637 \u0628\u0627\u0644\u0631\u0642\u0645 \u062f\u0647. \u063a\u064a\u0631 \u0643\u062f\u0647 \u0647\u062a\u0641\u0636\u0644 \u0628\u062a\u0632\u0648\u0651\u062f \u0648\u062a\u0642\u0644\u0644 \u0628\u0627\u0644\u0639\u0627\u0637\u0641\u0629.<\/p>\n<p>\u0647\u0646\u0627 \u0647\u062a\u0628\u0646\u064a \u0627\u0644\u062e\u0637\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0643\u0633 \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645. \u062a\u0628\u062f\u0623 \u0645\u0646 \u0631\u0642\u0645 \u0628\u064a\u0632\u0646\u0633\u060c \u062a\u0646\u0632\u0644 \u0644\u0640 7 \u062e\u0637\u0648\u0627\u062a \u062a\u0646\u0641\u064a\u0630\u064a\u0629\u060c \u0648\u062a\u062e\u0631\u062c \u0628\u062c\u062f\u0648\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0642\u0627\u0626\u0645\u0629 KPIs \u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u062a\u0642\u062f\u0631 \u062a\u0646\u0633\u062e\u0647\u0627 \u0648\u062a\u0634\u062a\u063a\u0644 \u0628\u064a\u0647\u0627 \u0628\u0643\u0631\u0629.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u0628\u062f\u0623)<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 CAC:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b (Customer Acquisition Cost). \u0635\u0631\u0641\u062a \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062d\u062f \u064a\u062d\u0645\u0651\u0644 \u0648\u064a\u0648\u0635\u0644 \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062f\u0641\u0639.<\/li>\n<li><strong>\u0627\u0644\u0640 CPI:<\/strong> \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f (Cost Per Install). \u0628\u062a\u062f\u0641\u0639 \u0643\u0627\u0645 \u0639\u0634\u0627\u0646 \u062d\u062f \u064a\u0639\u0645\u0644 install \u0644\u0644\u062a\u0637\u0628\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0640 LTV:<\/strong> \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0645\u0631\u0647 \u0645\u0639\u0627\u0643. \u0628\u064a\u0635\u0631\u0641 \u0643\u0627\u0645 \u0625\u062c\u0645\u0627\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u064a\u0633\u064a\u0628\u0643.<\/li>\n<li><strong>\u0627\u0644\u0640 payback:<\/strong> \u0641\u064a \u0642\u062f \u0625\u064a\u0647 \u0634\u0647\u0631 \u0628\u062a\u0631\u062c\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u0635\u0631\u0641\u062a\u0647\u0627 \u0639\u0634\u0627\u0646 \u062a\u0643\u0633\u0628\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution:<\/strong> \u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647. \u0632\u064a \u0644\u0645\u0627 \u062a\u0633\u0623\u0644 \u0632\u0628\u0648\u0646: \u0625\u0646\u062a \u062c\u0627\u064a \u0645\u0646 \u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646.<\/li>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 (\u0632\u064a AppsFlyer \u0623\u0648 Adjust) \u0628\u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0643\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0648\u062a\u0631\u0628\u0637 \u0627\u0644\u0635\u0631\u0641 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f.<\/li>\n<li><strong>\u0627\u0644\u0640 blended CAC:<\/strong> \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u062e\u0644\u0648\u0637. \u062a\u062c\u0645\u0639 \u0643\u0644 \u0635\u0631\u0641\u0643 \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u062a\u0642\u0633\u0645\u0647 \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0634 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629.<\/li>\n<li><strong>\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 (intent):<\/strong> \u0642\u062f \u0625\u064a\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0642\u0631\u064a\u0628 \u0645\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0647\u0648 \u0634\u0627\u064a\u0641 \u0625\u0639\u0644\u0627\u0646\u0643. \u0627\u0644\u0644\u064a \u0628\u064a\u0628\u062d\u062b \u0639\u0646 \u062a\u0637\u0628\u064a\u0642\u0643 \u0646\u064a\u062a\u0647 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0644\u064a \u0634\u0627\u064a\u0641 \u0641\u064a\u062f\u064a\u0648 \u0648\u0647\u0648 \u0628\u064a\u062a\u0633\u0644\u0649.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645 \u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u064a\u0641\u0634\u0644 \u0645\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u061f<\/h2>\n<p>\u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645 (\u062a\u062d\u0644\u064a\u0644 SWOT \u0648 \u0627\u0644\u0640 4Ps) \u0628\u064a\u0648\u0635\u0641 \u0648\u0636\u0639\u0643 \u0628\u0633\u060c \u0645\u0634 \u0628\u064a\u0642\u0648\u0644\u0643 &#8220;\u0627\u0635\u0631\u0641 \u0647\u0646\u0627\u060c \u062a\u0648\u0642\u0651\u0639 \u0643\u0630\u0627 install \u0628\u0643\u0630\u0627 CAC&#8221;. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u064a\u062a\u0642\u0627\u0633 \u0628\u0640 unit economics: \u0627\u0644\u0640 CPI \u0648 \u0627\u0644\u0640 CAC \u0648 \u0627\u0644\u0640 payback \u0648 \u0627\u0644\u0640 LTV. \u062e\u0637\u0629 \u0628\u062a\u0628\u062f\u0623 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u062f\u0644 \u0631\u0642\u0645 \u062a\u0646\u0641\u064a\u0630\u064a \u0628\u062a\u0637\u0644\u0639 \u0635\u0641\u062d\u0627\u062a \u062d\u0644\u0648\u0629 \u0639\u0644\u0649 PowerPoint\u060c \u0648\u0635\u0641\u0631 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0637\u0629 \u0648\u0635\u0641\u064a\u0629 \u0648\u062e\u0637\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629:<\/strong> \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0628\u062a\u0642\u0648\u0644 &#8220;\u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0646\u0627 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0648\u0641\u0631\u0635\u062a\u0646\u0627 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a&#8221;. \u0643\u0644\u0627\u0645 \u0635\u062d \u0648\u0645\u0634 \u0628\u064a\u063a\u064a\u0651\u0631 \u062d\u0627\u062c\u0629. \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0628\u062a\u0642\u0648\u0644 &#8220;\u0633\u0642\u0641 \u0627\u0644\u0640 CAC 60 \u0631\u064a\u0627\u0644\u060c \u0646\u0635\u0631\u0641 35% \u0639\u0644\u0649 ASA \u0644\u0623\u0646 \u0646\u064a\u062a\u0647\u0627 \u0623\u0639\u0644\u0649&#8221;. \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u062a\u062a\u0639\u0644\u0651\u0642 \u0639\u0644\u0649 \u0627\u0644\u062d\u064a\u0637\u0629\u060c \u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0628\u062a\u062a\u062d\u0637 \u0641\u064a \u062d\u0633\u0627\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n<li><strong>\u0644\u064a\u0647 \u0627\u0644\u0640 4Ps \u0645\u0627\u0644\u0647\u0627\u0634 \u0645\u0639\u0646\u0649 \u0644\u062a\u0637\u0628\u064a\u0642 B2C:<\/strong> \u0627\u0644\u0640 4Ps (\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u0645\u0643\u0627\u0646\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0627\u062a\u0639\u0645\u0644\u062a \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0631\u0641\u0648\u0641 \u0627\u0644\u0645\u062a\u0627\u062c\u0631. \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0645\u0641\u064a\u0634 \u0639\u0646\u062f\u0647 &#8220;\u0645\u0643\u0627\u0646&#8221; \u0628\u0627\u0644\u0645\u0639\u0646\u0649 \u062f\u0647\u060c \u0648\u0627\u0644\u0633\u0639\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0645\u0634 \u0628\u0633\u0639\u0631 \u0639\u0644\u0628\u0629. \u0644\u0645\u0627 \u062a\u062c\u0628\u0631 \u062a\u0637\u0628\u064a\u0642\u0643 \u0641\u064a \u0627\u0644\u0642\u0627\u0644\u0628 \u062f\u0647 \u0628\u062a\u0636\u064a\u0651\u0639 \u0648\u0642\u062a \u0641\u064a \u062e\u0627\u0646\u0627\u062a \u0645\u0627\u0644\u0647\u0627\u0634 \u0639\u0644\u0627\u0642\u0629 \u0628\u0642\u0631\u0627\u0631 \u0627\u0644\u0635\u0631\u0641.<\/li>\n<li><strong>\u0627\u0644\u062e\u0637\u0629 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0645\u0634 \u0627\u0644\u062a\u062d\u0644\u064a\u0644:<\/strong> \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0644\u064a \u062a\u0642\u0644\u0628 \u0628\u064a\u0647\u0627 \u0643\u0644 \u062d\u0627\u062c\u0629. \u062d\u062f\u0651\u062f \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0627\u0644\u0623\u0648\u0644 (\u0633\u0642\u0641 \u0627\u0644\u0640 CAC)\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u064a\u062a\u062d\u0627\u0643\u0645 \u0644\u0647. \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629\u060c \u0643\u0627\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0625\u0645\u062a\u0649 \u062a\u0643\u0628\u0651\u0631\u060c \u0625\u0645\u062a\u0649 \u062a\u0648\u0642\u0641. \u0627\u0644\u0631\u0642\u0645 \u0647\u0648 \u0627\u0644\u0641\u0644\u062a\u0631\u060c \u0645\u0634 \u0627\u0644\u062a\u062d\u0644\u064a\u0644.<\/li>\n<\/ul>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/13-plan-pyramid.png\" alt=\"\u0647\u0631\u0645 \u0628\u064a\u0648\u0636\u062d \u0625\u0646 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0641\u064a \u0627\u0644\u0642\u0645\u0629\u060c \u0648\u062a\u062d\u062a\u0647 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u0633\" \/><figcaption>\u0627\u0644\u062e\u0637\u0629 \u0647\u0631\u0645 \u0645\u0642\u0644\u0648\u0628. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0641\u064a \u0627\u0644\u0642\u0645\u0629\u060c \u0648\u0643\u0644 \u062e\u0637\u0648\u0629 \u062a\u062d\u062a\u0647 \u0628\u062a\u062a\u062d\u0627\u0643\u0645 \u0644\u0647. \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645 \u0628\u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a\u0637\u0644\u0639 \u0645\u0642\u0644\u0648\u0628.<\/figcaption><\/figure>\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0627\u0644\u0644\u064a \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0627\u0644\u062e\u0637\u0629 \u0643\u0644\u0647\u0627\u061f<\/h2>\n<p>\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0647\u0648 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0628\u062a\u062d\u0633\u0628\u0647 \u0645\u0646 \u0627\u0644\u0640 LTV \u0648 \u0627\u0644\u0640 payback. \u0645\u062b\u0627\u0644: \u0644\u0648 \u0627\u0644\u0640 LTV \u0639\u0644\u0649 6 \u0634\u0647\u0648\u0631 180 \u0631\u064a\u0627\u0644\u060c \u0648\u0639\u0627\u064a\u0632 \u0627\u0644\u0640 payback \u0634\u0647\u0631\u064a\u0646 (\u064a\u0639\u0646\u064a \u062a\u0631\u062c\u0651\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0623\u0648\u0644 \u0634\u0647\u0631\u064a\u0646)\u060c \u064a\u0628\u0642\u0649 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u062a\u0642\u0631\u064a\u0628\u0627\u064b 60 \u0631\u064a\u0627\u0644. \u0643\u0644 \u0628\u0646\u062f \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0628\u064a\u062a\u062d\u0627\u0643\u0645 \u0644\u0644\u0631\u0642\u0645 \u062f\u0647. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0639\u062f\u0651\u064a\u0647 \u0628\u062a\u062a\u0642\u0644\u0644\u060c \u0648\u0627\u0644\u0644\u064a \u062a\u062d\u062a\u0647 \u0628\u062a\u062a\u0632\u0648\u0651\u062f.<\/p>\n<ul>\n<li><strong>\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/strong> \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0640 LTV\u060c \u0648\u062a\u0642\u0631\u0631 \u0642\u062f \u0625\u064a\u0647 \u0645\u0646\u0647 \u0645\u0633\u062a\u0639\u062f \u062a\u0635\u0631\u0641\u0647 \u0639\u0634\u0627\u0646 \u062a\u0643\u0633\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0641\u062a\u0631\u0629 \u0627\u0644\u0640 payback \u0627\u0644\u0644\u064a \u062a\u0631\u064a\u0651\u062d\u0643. \u0644\u0648 \u0627\u0644\u0643\u0627\u0634 \u0639\u0646\u062f\u0643 \u0636\u064a\u0651\u0642\u060c \u062e\u0644\u064a \u0627\u0644\u0633\u0642\u0641 \u0646\u0633\u0628\u0629 \u0623\u0635\u063a\u0631 \u0645\u0646 \u0627\u0644\u0640 LTV \u0639\u0634\u0627\u0646 \u0627\u0644\u0641\u0644\u0648\u0633 \u062a\u0631\u062c\u0639 \u0628\u0633\u0631\u0639\u0629. \u0644\u0648 \u0639\u0646\u062f\u0643 \u062a\u0645\u0648\u064a\u0644 \u0648\u0646\u0641\u0633 \u0637\u0648\u064a\u0644\u060c \u062a\u0642\u062f\u0631 \u062a\u0631\u0641\u0639 \u0627\u0644\u0633\u0642\u0641 \u0648\u062a\u0643\u0628\u0651\u0631 \u0623\u0633\u0631\u0639.<\/li>\n<li><strong>\u0645\u062b\u0627\u0644 \u0645\u062d\u0633\u0648\u0628:<\/strong> \u062a\u0637\u0628\u064a\u0642 \u062a\u0648\u0635\u064a\u0644\u060c \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0637\u0644\u0628 12 \u0637\u0644\u0628 \u0641\u064a 6 \u0634\u0647\u0648\u0631\u060c \u0631\u0628\u062d\u0643 \u0645\u0646 \u0627\u0644\u0637\u0644\u0628 15 \u0631\u064a\u0627\u0644. \u064a\u0628\u0642\u0649 \u0627\u0644\u0640 LTV \u0639\u0644\u0649 6 \u0634\u0647\u0648\u0631 180 \u0631\u064a\u0627\u0644. \u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0631\u062c\u0651\u0639 \u0641\u0644\u0648\u0633\u0643 \u0641\u064a 3 \u0634\u0647\u0648\u0631 (\u064a\u0639\u0646\u064a 6 \u0637\u0644\u0628\u0627\u062a)\u060c \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0628\u062a\u0627\u0639\u0643 90 \u0631\u064a\u0627\u0644. \u0644\u0648 \u0639\u0627\u064a\u0632 payback \u0634\u0647\u0631\u064a\u0646 \u0628\u0633\u060c \u0627\u0644\u0633\u0642\u0641 \u064a\u0646\u0632\u0644 \u0644\u0640 60 \u0631\u064a\u0627\u0644. \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u062a\u062d\u0631\u0643 \u0645\u0639 \u0646\u064e\u0641\u064e\u0633\u0643 \u0627\u0644\u0645\u0627\u0644\u064a.<\/li>\n<li><strong>\u0644\u064a\u0647 \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u062a\u062d\u0637 \u0623\u0648\u0644 \u0627\u0644\u062e\u0637\u0629:<\/strong> \u0644\u0623\u0646\u0647 \u0627\u0644\u0641\u0644\u062a\u0631 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0631\u0631 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0628\u0639\u062f\u0647. \u0645\u0646 \u063a\u064a\u0631\u0647 \u0628\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u0627\u0644\u0633\u0645\u0639\u0629\u060c \u0648\u062a\u0648\u0632\u0651\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u062d\u062f\u0633\u060c \u0648\u062a\u0643\u0628\u0651\u0631 \u0628\u0627\u0644\u062d\u0645\u0627\u0633. \u0645\u0639 \u0627\u0644\u0631\u0642\u0645\u060c \u0643\u0644 \u0642\u0631\u0627\u0631 \u0628\u064a\u0628\u0642\u0649 \u0639\u0646\u062f\u0647 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u0636\u062d\u0629: \u0628\u064a\u0642\u0631\u0651\u0628\u0646\u064a \u0645\u0646 \u0627\u0644\u0633\u0642\u0641 \u0648\u0644\u0627 \u0628\u064a\u0628\u0639\u0651\u062f\u0646\u064a.<\/li>\n<li><strong>\u062a\u062d\u0630\u064a\u0631:<\/strong> \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u0637\u0644\u0639 \u0635\u062d \u0628\u0633 \u0644\u0648 \u0627\u0644\u0640 LTV \u0648 \u0627\u0644\u0640 CAC \u0627\u0644\u0644\u064a \u0628\u062a\u062d\u0633\u0628 \u0628\u064a\u0647\u0645 \u062d\u0642\u064a\u0642\u064a\u064a\u0646. \u0644\u0648 \u0628\u062a\u0627\u062e\u062f \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0639\u0644\u0649 \u0639\u064a\u0646\u0643\u060c \u0627\u0644\u0633\u0642\u0641 \u0647\u064a\u0637\u0644\u0639 \u063a\u0644\u0637 \u0648\u0627\u0644\u062e\u0637\u0629 \u0643\u0644\u0647\u0627 \u0647\u062a\u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0648\u0647\u0645. <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a> \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u064a\u062c\u064a \u0642\u0628\u0644 \u0627\u0644\u062e\u0637\u0629 \u062f\u064a.<\/li>\n<\/ul>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0640 7 \u062e\u0637\u0648\u0627\u062a \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 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\u062c\u062f\u064a\u062f\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644. \u0648\u0644\u0645\u0627 \u0642\u0646\u0627\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u062a\u0639\u064a\u062f \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u0631\u062e\u0635. \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u064a\u062a\u062d\u0631\u0643 \u0628\u0627\u0644\u0631\u0642\u0645\u060c \u0645\u0634 \u0628\u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u0644\u0627 \u0628\u0623\u064a \u0642\u0646\u0627\u0629 &#8220;\u0646\u0650\u0641\u0633\u0643 \u0641\u064a\u0647\u0627&#8221;.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/13-budget-table.png\" alt=\"\u062c\u062f\u0648\u0644 \u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u062a\u0648\u0635\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 100 \u0623\u0644\u0641 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 ASA \u0648 Meta \u0648 Google \u0648 TikTok \u0645\u0639 \u0633\u0642\u0641 CAC \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\" \/><figcaption>\u062a\u0648\u0632\u064a\u0639 100k \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 4 \u0642\u0646\u0648\u0627\u062a \u0628\u0642\u0627\u0639\u062f\u0629 70\/20\/10. \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0633\u0642\u0641 CAC \u0648\u0625\u062c\u0631\u0627\u0621 \u0648\u0627\u0636\u062d \u0644\u0648 \u0639\u062f\u0651\u0627\u0647. \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0642\u0631\u0627\u0631 \u0631\u0642\u0645\u064a \u0645\u0634 \u0630\u0648\u0642.<\/figcaption><\/figure>\n<ul>\n<li><strong>\u0642\u0627\u0639\u062f\u0629 70\/20\/10:<\/strong> \u0627\u0644\u0640 70% \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062b\u0628\u062a\u0629 \u0639\u0634\u0627\u0646 \u062a\u062d\u0645\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0644\u064a \u0628\u064a\u062c\u064a\u0628 \u0644\u0643 \u0639\u0645\u0644\u0627\u0621 \u0628\u0631\u0628\u062d. \u0627\u0644\u0640 20% \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0648\u0627\u0639\u062f\u0629 \u0639\u0634\u0627\u0646 \u062a\u0643\u0628\u0651\u0631 \u0645\u0635\u0627\u062f\u0631\u0643 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0642\u0627\u0645\u0631 \u0628\u0643\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0627\u0644\u0640 10% \u0644\u0644\u062a\u062c\u0627\u0631\u0628 \u0639\u0634\u0627\u0646 \u062f\u0627\u064a\u0645\u0627\u064b \u064a\u0643\u0648\u0646 \u0639\u0646\u062f\u0643 \u0642\u0646\u0627\u0629 \u062c\u0627\u064a\u0629 \u0628\u062f\u0644 \u0645\u0627 \u062a\u062a\u0641\u0627\u062c\u0626 \u0644\u0645\u0627 \u0642\u0646\u0627\u0629 \u0642\u062f\u064a\u0645\u0629 \u062a\u063a\u0644\u0649.<\/li>\n<li><strong>\u0645\u062b\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u062a\u0648\u0635\u064a\u0644 \u0628\u0640 100k \u0631\u064a\u0627\u0644 \u0634\u0647\u0631\u064a\u0627\u064b:<\/strong> 70% (70k) \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0644\u064a \u0627\u0644\u0640 CAC \u0641\u064a\u0647\u0627 \u0645\u062b\u0628\u062a \u062a\u062d\u062a 60 \u0631\u064a\u0627\u0644\u060c 20% (20k) \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0628\u062a\u0642\u0631\u0651\u0628 \u0645\u0646 \u0627\u0644\u0633\u0642\u0641 \u0648\u0628\u062a\u062e\u062a\u0628\u0631 \u0627\u0644\u062a\u0648\u0633\u0639\u060c 10% (10k) \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u062c\u062f\u064a\u062f\u0629 \u0628\u062a\u062c\u0631\u0651\u0628\u0647\u0627 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 \u062a\u062d\u062a \u0628\u062a\u0641\u0635\u0651\u0644 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u064a\u0646 ASA \u0648 Meta \u0648 Google \u0648 TikTok.<\/li>\n<li><strong>\u0645\u062a\u0649 \u062a\u0646\u0642\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0642\u0646\u0627\u0629 \u0644\u0642\u0646\u0627\u0629:<\/strong> \u0644\u0645\u0627 \u0642\u0646\u0627\u0629 \u062a\u0639\u062f\u0651\u064a \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0645\u062a\u062a\u0627\u0644\u064a\u064a\u0646\u060c \u062a\u0628\u0635 \u0627\u0644\u0623\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0640 creative \u0642\u0628\u0644 \u0645\u0627 \u062a\u0642\u0641\u0644. \u0644\u0648 \u0627\u0644\u0640 creative \u0627\u062a\u062c\u062f\u0651\u062f \u0648\u0627\u0644\u0640 CAC \u0644\u0633\u0647 \u0641\u0648\u0642 \u0627\u0644\u0633\u0642\u0641\u060c \u062a\u0646\u0642\u0644 \u0627\u0644\u0641\u0644\u0648\u0633 \u0644\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0623\u0631\u062e\u0635 \u0627\u0644\u0644\u064a \u0644\u0633\u0647 \u0639\u0646\u062f\u0647\u0627 \u0645\u0633\u0627\u062d\u0629. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u0633\u064a\u0644 \u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0643\u0648\u064a\u0633\u0629\u060c \u0645\u0634 \u0628\u062a\u0641\u0636\u0644 \u062b\u0627\u0628\u062a\u0629 \u0639\u0634\u0627\u0646 &#8220;\u0643\u062f\u0647 \u0643\u062f\u0647 \u062f\u0627\u0641\u0639&#8221;.<\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th>\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/th>\n<th>% \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/th>\n<th>\u0627\u0644\u0645\u0628\u0644\u063a<\/th>\n<th>\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/th>\n<th>\u0625\u062c\u0631\u0627\u0621 \u0644\u0648 \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0642\u0641<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0625\u0639\u0644\u0627\u0646\u0627\u062a Apple Search Ads<\/td>\n<td>\u0639\u0627\u0644\u064a\u0629<\/td>\n<td>35%<\/td>\n<td>35k<\/td>\n<td>\u2264 50 \u0631\u064a\u0627\u0644<\/td>\n<td>\u062d\u0627\u0641\u0638 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0627\u062e\u062a\u0628\u0631 keywords \u0623\u0648\u0633\u0639<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 Meta<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629<\/td>\n<td>35%<\/td>\n<td>35k<\/td>\n<td>\u2264 60 \u0631\u064a\u0627\u0644<\/td>\n<td>\u0642\u0644\u0651\u0644 \u0648\u0627\u0646\u0642\u0644 \u0644\u0640 ASA<\/td>\n<\/tr>\n<tr>\n<td>\u062d\u0645\u0644\u0627\u062a Google App Campaigns<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629<\/td>\n<td>20%<\/td>\n<td>20k<\/td>\n<td>\u2264 65 \u0631\u064a\u0627\u0644<\/td>\n<td>\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 creative \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0641<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 TikTok<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636\u0629 (\u062a\u062c\u0631\u0628\u0629)<\/td>\n<td>10%<\/td>\n<td>10k<\/td>\n<td>\u2264 70 \u0631\u064a\u0627\u0644<\/td>\n<td>\u0623\u0648\u0642\u0641 \u0644\u0648 \u0639\u062f\u0651\u0649 \u0627\u0644\u0633\u0642\u0641 \u0623\u0633\u0628\u0648\u0639\u064a\u0646<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0641\u0647\u0645 \u0645\u0646 \u0641\u064a\u0646 \u0628\u062a\u0637\u0644\u0639 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u064a \u0623\u0635\u0644\u0627\u064b \u0648\u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u062f\u0647 \u0645\u0641\u0635\u0651\u0644 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/app-marketing-cost\/\">\u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/a>.<\/p>\n<h2>\u0644\u064a\u0647 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u0648\u0646 attribution \u0628\u062a\u062a\u0642\u0627\u0633 \u0628\u0623\u0631\u0642\u0627\u0645 \u0643\u0627\u0630\u0628\u0629\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 (\u0632\u064a Meta \u0648 Google) \u0628\u062a\u0646\u0633\u0628 \u0644\u0646\u0641\u0633\u0647\u0627 conversions \u0645\u0634 \u0628\u062a\u0627\u0639\u062a\u0647\u0627 \u0623\u0635\u0644\u0627\u064b. \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u0648\u0644\u0643 \u0627\u0644\u0640 CAC \u0645\u0646\u062e\u0641\u0636\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0640 MMP \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0628\u064a\u0642\u0648\u0644\u0648\u0627 \u0631\u0642\u0645 \u0623\u0639\u0644\u0649. \u062e\u0637\u0629 \u0628\u062a\u062a\u063a\u0630\u0651\u0649 \u0645\u0646 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0644\u0648\u062d\u062f\u0647\u0627 \u0628\u062a\u062a\u062d\u0631\u0643 \u0641\u064a \u0627\u0644\u0636\u0644\u0645\u0629. \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062a\u0643\u0631\u0631: \u0628\u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637 \u0644\u0623\u0646\u0647\u0627 &#8220;\u0628\u062a\u0628\u0627\u0646&#8221; \u0623\u0631\u062e\u0635 \u0641\u064a \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0629.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/13-platform-vs-blended.png\" alt=\"\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0640 CAC \u0627\u0644\u0644\u064a \u062a\u0642\u0648\u0644\u0647 \u0645\u0646\u0635\u0629 Meta \u0628\u0627\u0644\u0640 blended CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0646 \u0627\u0644\u0640 MMP \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\" \/><figcaption>\u0645\u0646\u0635\u0629 Meta \u0628\u062a\u0642\u0648\u0644 CAC 40 \u0631\u064a\u0627\u0644. \u0627\u0644\u0640 blended CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a 72 \u0631\u064a\u0627\u0644. \u0627\u0644\u0641\u062c\u0648\u0629 \u0647\u064a \u0627\u0644\u0644\u064a \u0628\u062a\u062e\u0644\u064a\u0643 \u062a\u0643\u0628\u0651\u0631 \u0642\u0646\u0627\u0629 \u0628\u062a\u062e\u0633\u0631 \u0648\u0623\u0646\u062a \u0641\u0627\u0643\u0631\u0647\u0627 \u0628\u062a\u0643\u0633\u0628.<\/figcaption><\/figure>\n<ul>\n<li><strong>\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648 \u0627\u0644\u0640 MMP:<\/strong> \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u062d\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0644\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0633 \u0625\u0639\u0644\u0627\u0646\u0647\u0627 \u0641\u064a \u0623\u064a \u0648\u0642\u062a. \u0641\u0644\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646 Meta \u0648\u0628\u0639\u062f\u064a\u0646 \u0628\u062d\u062b \u0641\u064a ASA \u0648\u0646\u0632\u0651\u0644\u060c \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0628\u064a\u062f\u0651\u0639\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644. \u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0644\u0627\u0642\u064a\u0647\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u0640 MMP \u0628\u064a\u062d\u0643\u0645 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u064a\u0646\u0633\u0628 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0644\u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0628\u0633.<\/li>\n<li><strong>\u0644\u064a\u0647 \u0627\u0644\u0640 attribution \u0628\u064a\u062e\u0644\u064a \u0627\u0644\u062e\u0637\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633:<\/strong> \u0645\u0646 \u063a\u064a\u0631 \u0631\u0628\u0637 \u0627\u0644\u0635\u0631\u0641 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u0627\u0644\u0640 KPIs \u0627\u0644\u0644\u064a \u0628\u062a\u062a\u0627\u0628\u0639\u0647\u0627 \u0623\u0631\u0642\u0627\u0645 \u0645\u0632\u064a\u0651\u0641\u0629. \u0627\u0644\u0640 attribution \u0628\u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u062e\u0637\u0629 \u0645\u0646 \u062a\u062e\u0645\u064a\u0646 \u0644\u0642\u0631\u0627\u0631\u060c \u0644\u0623\u0646\u0647 \u0628\u064a\u0631\u062c\u0651\u0639 \u0644\u0643 \u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u0645\u0648\u062b\u0648\u0642 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u062a\u0642\u062f\u0631 \u062a\u062d\u0627\u0643\u0645\u0647 \u0644\u0633\u0642\u0641 \u0627\u0644\u0640 CAC.<\/li>\n<li><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0641\u062c\u0648\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645:<\/strong> \u062a\u0637\u0628\u064a\u0642 \u062a\u062c\u0627\u0631\u0629 \u0635\u0631\u0641 100k \u0639\u0644\u0649 Meta \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0642\u0627\u0644\u062a \u062c\u0627\u0628\u062a 2,500 \u0639\u0645\u064a\u0644\u060c \u064a\u0639\u0646\u064a CAC 40 \u0631\u064a\u0627\u0644. \u0627\u0644\u0640 MMP \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0642\u0627\u0644\u0648\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646 1,390\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a 72 \u0631\u064a\u0627\u0644. \u0644\u0648 \u0627\u0644\u062e\u0637\u0629 \u0627\u062a\u0628\u0646\u062a \u0639\u0644\u0649 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0627\u0644\u0641\u0631\u064a\u0642 \u0643\u0628\u0651\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0648\u0647\u0648 \u0641\u0648\u0642 \u0627\u0644\u0633\u0642\u0641 \u0628\u0640 12 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644\u060c \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062d\u062f \u064a\u0627\u062e\u062f \u0628\u0627\u0644\u0647.<\/li>\n<\/ul>\n<p>\u0639\u0634\u0627\u0646 \u062a\u0641\u0647\u0645 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062d\u0644 \u0627\u0644\u0641\u062c\u0648\u0629 \u062f\u064a\u060c \u0627\u0642\u0631\u0623 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP<\/a>. \u0648\u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0634\u0648\u0641 \u0646\u0641\u0633 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0628\u0623\u0645\u062b\u0644\u0629\u060c \u062f\u0647 <a href=\"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/\">\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a>.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0640 KPIs \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u062a\u0627\u0628\u0639\u0647\u0627 \u0641\u064a \u062e\u0637\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/h2>\n<p>\u062a\u0627\u0628\u0639 \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b 5 \u0623\u0631\u0642\u0627\u0645 \u0628\u0633: \u0627\u0644\u0640 CPI\u060c \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u060c \u0627\u0644\u0640 blended CAC\u060c \u0627\u0644\u0640 payback\u060c \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0643\u0645\u0644\u0648\u0627 \u0623\u0648\u0644 \u062d\u062f\u062b \u0642\u064a\u0645\u0629. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644\u0643 &#8220;\u0643\u0628\u0651\u0631&#8221; \u0647\u0648 blended CAC \u062b\u0627\u0628\u062a \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 \u0645\u0639 payback \u0645\u0639\u0642\u0648\u0644. \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0648\u0644\u0643 &#8220;\u0648\u0642\u0651\u0641&#8221; \u0647\u0648 CAC \u0628\u064a\u0631\u062a\u0641\u0639 \u0641\u0648\u0642 \u0627\u0644\u0633\u0642\u0641 \u0645\u0639 \u062a\u062f\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0640 retention (\u064a\u0639\u0646\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u064a\u0631\u062c\u0639\u0648\u0627 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0639\u062f \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0628\u062a\u0642\u0644).<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0631\u0642\u0645<\/th>\n<th>\u0645\u0639\u0646\u0627\u0647<\/th>\n<th>\u0627\u0644\u0625\u0634\u0627\u0631\u0629 (\u0643\u0628\u0651\u0631 \u0623\u0645 \u0648\u0642\u0651\u0641)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u0640 CPI<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f<\/td>\n<td>\u0645\u0624\u0634\u0631 \u0645\u0628\u0643\u0631 \u0628\u0633. \u0631\u062e\u0635\u0647 \u0644\u0648\u062d\u062f\u0647 \u0645\u0634 \u0633\u0628\u0628 \u062a\u0643\u0628\u0651\u0631<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u062f\u0641\u0648\u0639<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0645\u0646 \u0642\u0646\u0627\u0629 \u0645\u0639\u064a\u0646\u0629<\/td>\n<td>\u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 = \u0627\u0644\u0642\u0646\u0627\u0629 \u0634\u063a\u0627\u0644\u0629. \u0641\u0648\u0642\u0647 = \u0631\u0627\u062c\u0639\u0647\u0627<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0640 blended CAC<\/td>\n<td>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0635\u0631\u0641 \u00f7 \u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627<\/td>\n<td>\u062b\u0627\u0628\u062a \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 = \u0643\u0628\u0651\u0631 \u0628\u062b\u0642\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0640 payback<\/td>\n<td>\u0643\u0627\u0645 \u0634\u0647\u0631 \u062a\u0631\u062c\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/td>\n<td>\u062a\u062d\u062a 3 \u0634\u0647\u0648\u0631 = \u0635\u062d\u0651\u064a. \u0628\u064a\u0637\u0648\u0644 = \u062e\u0641\u0651\u0641<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0633\u0628\u0629 \u0623\u0648\u0644 \u062d\u062f\u062b \u0642\u064a\u0645\u0629<\/td>\n<td>\u0643\u0627\u0645 % \u0648\u0635\u0644\u0648\u0627 \u0644\u0623\u0648\u0644 \u0637\u0644\u0628 \u0623\u0648 \u062f\u0641\u0639\u0629<\/td>\n<td>\u0628\u062a\u0646\u0632\u0644 = \u062a\u0648\u0642\u0651\u0641 \u0648\u0631\u0627\u062c\u0639 \u0627\u0644\u062c\u0648\u062f\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 paid CAC \u0648 blended CAC:<\/strong> \u0627\u0644\u0640 paid CAC \u0628\u064a\u062d\u0633\u0628 \u0627\u0644\u0642\u0646\u0627\u0629 \u0644\u0648\u062d\u062f\u0647\u0627\u060c \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 Meta \u0628\u062a\u062c\u064a\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0643\u0627\u0645. \u0627\u0644\u0640 blended CAC \u0628\u064a\u0627\u062e\u062f \u0643\u0644 \u0635\u0631\u0641\u0643 \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0648\u064a\u0642\u0633\u0645\u0647 \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627. \u0627\u0644\u0640 paid \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u062a\u0643\u0628\u0651\u0631\u060c \u0627\u0644\u0640 blended \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0643\u0643\u0644 \u0628\u064a\u0643\u0633\u0628 \u0648\u0644\u0627 \u0628\u064a\u062e\u0633\u0631. \u0644\u0627\u0632\u0645 \u0627\u0644\u0627\u062a\u0646\u064a\u0646\u060c \u0627\u0644\u0623\u0648\u0644 \u0644\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0627\u0646\u064a \u0644\u0644\u062d\u0643\u0645 \u0627\u0644\u0646\u0647\u0627\u0626\u064a.<\/li>\n<li><strong>\u0644\u064a\u0647 \u0623\u0648\u0644 \u062d\u062f\u062b \u0642\u064a\u0645\u0629 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u062b\u0628\u064a\u062a:<\/strong> \u0627\u0644\u0640 install \u0645\u062c\u0631\u062f \u0625\u0646 \u062d\u062f \u0646\u0632\u0651\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0645\u0645\u0643\u0646 \u064a\u0642\u0641\u0644\u0647 \u0648\u064a\u0645\u0634\u064a. \u0623\u0648\u0644 \u062d\u062f\u062b \u0642\u064a\u0645\u0629 (\u0623\u0648\u0644 \u0637\u0644\u0628 \u062a\u0648\u0635\u064a\u0644\u060c \u0623\u0648\u0644 \u062f\u0641\u0639\u0629\u060c \u0623\u0648\u0644 \u062d\u062c\u0632) \u0647\u0648 \u0623\u0648\u0644 \u062f\u0644\u064a\u0644 \u0625\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0647 \u0645\u0645\u0643\u0646 \u064a\u0628\u0642\u0649 \u0639\u0645\u064a\u0644 \u0628\u064a\u062f\u0641\u0639. \u062d\u0645\u0644\u0629 \u0628\u062a\u062c\u064a\u0628 1,000 install \u064850 \u0637\u0644\u0628 \u0623\u0648\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u062d\u0645\u0644\u0629 \u0628\u062a\u062c\u064a\u0628 500 install \u0648200 \u0637\u0644\u0628. \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u062b \u062f\u0647 \u0628\u064a\u0643\u0634\u0641 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0646\u0627\u0629 \u0628\u062f\u0631\u064a \u0642\u0628\u0644 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<\/ul>\n<h2>\u0625\u0645\u062a\u0649 \u0627\u0644\u062e\u0637\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0640 scale\u061f<\/h2>\n<p>\u0627\u0644\u062e\u0637\u0629 \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0640 scale \u0644\u0645\u0627 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u064a\u0628\u0642\u0649 \u0645\u0633\u062a\u0642\u0631 \u0648\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0628\u0624 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0642\u0628\u0644 \u0645\u0627 \u062a\u0636\u062e \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0644\u0648 \u0627\u0644\u0640 CAC \u0628\u064a\u062a\u0642\u0644\u0651\u0628 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u060c \u0625\u0646\u062a \u0628\u062a\u0636\u062e\u0651 \u0641\u0644\u0648\u0633 \u0641\u064a \u0639\u062f\u0645 \u0627\u0633\u062a\u0642\u0631\u0627\u0631\u060c \u0648\u0627\u0644\u0640 scaling \u0647\u064a\u0643\u0628\u0651\u0631 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0628\u0646\u0641\u0633 \u0646\u0633\u0628\u0629 \u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0641\u0631\u0648\u0636 \u064a\u0643\u0628\u0651\u0631 \u0627\u0644\u0631\u0628\u062d. \u0627\u0644\u062b\u0628\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0636\u062e\u060c \u0645\u0634 \u0627\u0644\u0639\u0643\u0633.<\/p>\n<ul>\n<li><strong>\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0629:<\/strong> \u0627\u0644\u0640 CAC \u062b\u0627\u0628\u062a \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 \u0644\u0643\u0627\u0645 \u0623\u0633\u0628\u0648\u0639 \u0645\u062a\u062a\u0627\u0644\u064a\u060c \u0648\u0627\u0644\u0640 payback \u0645\u062a\u0648\u0642\u0639 \u0648\u0623\u0646\u062a \u0642\u0627\u062f\u0631 \u062a\u0642\u0648\u0644 &#8220;\u0644\u0648 \u0635\u0631\u0641\u062a 50k \u0632\u064a\u0627\u062f\u0629\u060c \u0647\u062c\u064a\u0628 \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0643\u0630\u0627 \u0639\u0645\u064a\u0644 \u0628\u0643\u0630\u0627 CAC&#8221;. \u0644\u0645\u0627 \u0628\u062a\u0642\u062f\u0631 \u062a\u062a\u0646\u0628\u0623 \u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0628\u062b\u0642\u0629\u060c \u0625\u0646\u062a \u062c\u0627\u0647\u0632 \u062a\u0643\u0628\u0651\u0631\u060c \u0648\u0643\u0644 \u0631\u064a\u0627\u0644 \u0632\u064a\u0627\u062f\u0629 \u0628\u064a\u0628\u0642\u0649 \u0642\u0631\u0627\u0631 \u0645\u062d\u0633\u0648\u0628.<\/li>\n<li><strong>\u0639\u0644\u0627\u0645\u0629 \u0625\u0646\u0643 \u0644\u0633\u0647:<\/strong> \u0627\u0644\u0640 CAC \u0628\u064a\u062a\u0642\u0644\u0651\u0628 \u0645\u0646 \u0623\u0633\u0628\u0648\u0639 \u0644\u0623\u0633\u0628\u0648\u0639 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u0623\u0648 \u0627\u0644\u0640 attribution \u0628\u062a\u0627\u0639\u0643 \u0645\u0634 \u0645\u0648\u062b\u0648\u0642 \u0641\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0623\u0635\u0644\u0627\u064b. \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u062f\u064a \u0627\u0644\u0640 scaling \u0645\u0642\u0627\u0645\u0631\u0629. \u0638\u0628\u0651\u062a \u0627\u0644\u062b\u0628\u0627\u062a \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0648\u0644\u060c \u0628\u0639\u062f\u064a\u0646 \u0627\u0636\u062e\u0651.<\/li>\n<\/ul>\n<h2>\u0642\u0627\u0644\u0628 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u062c\u0627\u0647\u0632 \u0644\u0644\u0646\u0633\u062e<\/h2>\n<p>\u062f\u0647 \u0642\u0627\u0644\u0628 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642 \u062c\u0627\u0647\u0632 \u062a\u0646\u0633\u062e\u0647 \u0648\u062a\u0645\u0644\u0627\u0647: \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645\u060c \u0627\u0644\u0647\u062f\u0641\u060c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 70\/20\/10\u060c \u0627\u0644\u0640 KPIs\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629. \u0628\u0633 \u062e\u0644\u064a \u0641\u064a \u0628\u0627\u0644\u0643: \u0627\u0644\u0642\u0627\u0644\u0628 \u064a\u0633\u0627\u0648\u064a \u0635\u0641\u0631 \u0644\u0648 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u063a\u0630\u0651\u064a\u0647 \u0628\u064a\u0647\u0627 \u063a\u0644\u0637. \u0638\u0628\u0651\u0637 \u0623\u0631\u0642\u0627\u0645\u0643 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u0645\u0644\u0627 \u0627\u0644\u062e\u0627\u0646\u0627\u062a.<\/p>\n<ol>\n<li><strong>\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645:<\/strong> \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 = ______ \u0631\u064a\u0627\u0644. (\u0645\u062d\u0633\u0648\u0628 \u0645\u0646 \u0627\u0644\u0640 LTV \u0648 \u0627\u0644\u0640 payback \u0627\u0644\u0645\u0637\u0644\u0648\u0628).<\/li>\n<li><strong>\u0627\u0644\u0647\u062f\u0641 \u0628\u0631\u0642\u0645 \u0628\u064a\u0632\u0646\u0633:<\/strong> ______ \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u062f\u0641\u0639 \u0634\u0647\u0631\u064a\u0627\u064b \u0628\u0640 CAC \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641\u060c \u0628\u062d\u0644\u0648\u0644 ______ .<\/li>\n<li><strong>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u064a \u0628\u064a\u062f\u0641\u0639:<\/strong> \u0645\u064a\u0646 \u0628\u0627\u0644\u0638\u0628\u0637 (\u0633\u0644\u0648\u0643\u060c \u062a\u0643\u0631\u0627\u0631\u060c \u0645\u0646\u0637\u0642\u0629\u060c \u062a\u0648\u0642\u064a\u062a)\u060c \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627 \u0642\u0628\u0644 \u0643\u062f\u0647.<\/li>\n<li><strong>\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u062d\u0633\u0628 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621:<\/strong> \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0646\u064a\u0629 \u0623\u0648\u0644\u0627\u064b (ASA\u060c \u0628\u062d\u062b Google)\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u0646\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 (TikTok\u060c Meta \u0644\u0644\u0640 awareness).<\/li>\n<li><strong>\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 70\/20\/10:<\/strong> 70% \u0645\u062b\u0628\u062a\u060c 20% scaling\u060c 10% \u062a\u062c\u0627\u0631\u0628. \u0645\u0639 \u0633\u0642\u0641 CAC \u0648\u0625\u062c\u0631\u0627\u0621 \u0648\u0627\u0636\u062d \u0644\u0643\u0644 \u0642\u0646\u0627\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 KPIs \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629:<\/strong> \u0627\u0644\u0640 CPI\u060c \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u060c \u0627\u0644\u0640 blended CAC\u060c \u0627\u0644\u0640 payback\u060c \u0646\u0633\u0628\u0629 \u0623\u0648\u0644 \u062d\u062f\u062b \u0642\u064a\u0645\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629:<\/strong> \u0645\u064a\u0639\u0627\u062f \u062b\u0627\u0628\u062a \u0623\u0633\u0628\u0648\u0639\u064a\u060c \u0642\u0631\u0627\u0631 \u0648\u0627\u062d\u062f \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 (\u0643\u0628\u0651\u0631 \/ \u062d\u0627\u0641\u0638 \/ \u0642\u0644\u0651\u0644 \/ \u0623\u0648\u0642\u0641) \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0631\u0642\u0645\u0647\u0627 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0633\u0642\u0641.<\/li>\n<\/ol>\n<p><strong>\u062a\u062d\u0630\u064a\u0631 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u0627\u0644\u0628:<\/strong> \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0642\u0628\u0644 \u0627\u0644\u0642\u0627\u0644\u0628. \u0644\u0648 \u0627\u0644\u0640 CAC \u0648\u0627\u0644\u0640 LTV \u0627\u0644\u0644\u064a \u062d\u0627\u0637\u0651\u0647\u0645 \u0641\u064a \u0627\u0644\u062e\u0627\u0646\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0623\u062e\u0648\u0630\u064a\u0646 \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0627\u0644\u062e\u0637\u0629 \u0643\u0644\u0647\u0627 \u0647\u062a\u0637\u0644\u0639 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645. \u0627\u0628\u062f\u0623 \u0628\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u062d\u0633\u0627\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a> \u0627\u0644\u0623\u0648\u0644.<\/p>\n<div class=\"cta-box\">\n<h3>\u062e\u0637\u062a\u0643 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0635\u062d \u0648\u0644\u0627 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629\u061f<\/h3>\n<p>\u0627\u0644\u0642\u0627\u0644\u0628 \u0633\u0647\u0644 \u062a\u0645\u0644\u0627\u0647. \u0627\u0644\u0635\u0639\u0628 \u0625\u0646\u0643 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u063a\u0630\u0651\u064a\u0647 \u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50\u060c \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 tracking \u0648 \u0627\u0644\u0640 CAC setup \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0648\u0646\u0648\u0631\u064a\u0643 \u0641\u064a\u0646 \u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633 \u0628\u0627\u0644\u0638\u0628\u0637.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0639\u0646 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642<\/h2>\n<p><strong>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u061f<\/strong><br \/>\n\u062e\u0637\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648 \u0627\u0644\u0640 conversions \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629. \u062e\u0637\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u062a\u0628\u0646\u064a \u0639\u0644\u0649 unit economics: \u0627\u0644\u0640 CPI \u0648 \u0627\u0644\u0640 CAC \u0648 \u0627\u0644\u0640 payback\u060c \u0648\u0628\u062a\u0645\u0631 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u062e\u062a\u0644\u0641\u0629 \u0632\u064a \u0627\u0644\u0640 ASA \u0648 \u0627\u0644\u0640 MMP. \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u0648\u0642\u0639 \u0628\u064a\u0641\u0634\u0644 \u0645\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0623\u0646\u0647 \u0645\u0641\u064a\u0647\u0648\u0634 \u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a \u0644\u0644\u0642\u064a\u0627\u0633 \u0628\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<p><strong>\u0643\u064a\u0641 \u0623\u062d\u0633\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/strong><br \/>\n\u0627\u0628\u062f\u0623 \u0645\u0646 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u0639\u0627\u064a\u0632\u0647\u0645 \u0634\u0647\u0631\u064a\u0627\u064b. \u0627\u0636\u0631\u0628\u0647\u0645 \u0641\u064a \u0628\u0639\u0636 \u064a\u0637\u0644\u0639 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0635\u0631\u0641. \u0648\u0632\u0651\u0639 \u0627\u0644\u0646\u0627\u062a\u062c \u0628\u0642\u0627\u0639\u062f\u0629 70\/20\/10 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0634 \u0631\u0642\u0645 \u0628\u062a\u0631\u0645\u064a\u0647. \u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u0641\u064a \u0645\u0642\u0627\u0644 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.<\/p>\n<p><strong>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/strong><br \/>\n\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0627\u0644\u0645\u062d\u0633\u0648\u0628 \u0645\u0646 \u0627\u0644\u0640 LTV \u0648 \u0627\u0644\u0640 payback. \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0627\u0644\u0644\u064a \u0643\u0644 \u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0628\u064a\u062a\u062d\u0627\u0643\u0645 \u0644\u0647. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0639\u062f\u0651\u064a\u0647 \u0628\u062a\u062a\u0642\u0644\u0644\u060c \u0648\u0627\u0644\u0644\u064a \u062a\u062d\u062a\u0647 \u0628\u062a\u062a\u0632\u0648\u0651\u062f. \u0645\u0646 \u063a\u064a\u0631\u0647 \u0627\u0644\u062e\u0637\u0629 \u062a\u062e\u0645\u064a\u0646.<\/p>\n<p><strong>\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f<\/strong><br \/>\n\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0644\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0633 \u0625\u0639\u0644\u0627\u0646\u0647\u0627\u060c \u0641\u0628\u064a\u062d\u0635\u0644 \u062a\u0643\u0631\u0627\u0631 \u0641\u064a \u0639\u062f\u0651 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0644\u0627\u0642\u064a\u0647\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0627\u0644\u0640 MMP \u0628\u064a\u062d\u0643\u0645 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u064a\u0646\u0633\u0628 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0644\u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f\u060c \u0641\u064a\u0637\u0644\u0639 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<p><strong>\u0647\u0644 \u0641\u064a \u0642\u0627\u0644\u0628 \u062c\u0627\u0647\u0632 \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f<\/strong><br \/>\n\u0622\u0647\u060c \u0627\u0644\u0642\u0627\u0644\u0628 \u0641\u0648\u0642 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644: \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645\u060c \u0627\u0644\u0647\u062f\u0641\u060c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 70\/20\/10\u060c \u0627\u0644\u0640 KPIs\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629. \u0628\u0633 \u0627\u0644\u0642\u0627\u0644\u0628 \u064a\u0633\u0627\u0648\u064a \u0635\u0641\u0631 \u0644\u0648 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u063a\u0630\u0651\u064a\u0647 \u063a\u0644\u0637. \u0638\u0628\u0651\u0637 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0623\u0648\u0644.<\/p>\n<p><strong>\u0625\u0645\u062a\u0649 \u0623\u0639\u0631\u0641 \u0625\u0646 \u062e\u0637\u062a\u064a \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0640 scale\u061f<\/strong><br \/>\n\u0644\u0645\u0627 \u0627\u0644\u0640 CAC \u064a\u0628\u0642\u0649 \u062b\u0627\u0628\u062a \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 \u0644\u0643\u0627\u0645 \u0623\u0633\u0628\u0648\u0639 \u0645\u062a\u062a\u0627\u0644\u064a \u0648 \u0627\u0644\u0640 payback \u0645\u062a\u0648\u0642\u0639\u060c \u0648\u062a\u0642\u062f\u0631 \u062a\u062a\u0646\u0628\u0623 \u0628\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0635\u0631\u0641 \u0627\u0644\u0632\u064a\u0627\u062f\u0629. \u0644\u0648 \u0627\u0644\u0640 CAC \u0628\u064a\u062a\u0642\u0644\u0651\u0628 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639 \u0623\u0648 \u0627\u0644\u0640 attribution \u0645\u0634 \u0645\u0648\u062b\u0648\u0642\u060c \u0625\u0646\u062a \u0644\u0633\u0647 \u0645\u0634 \u062c\u0627\u0647\u0632\u060c \u0648\u0627\u0644\u0640 scaling \u0647\u064a\u0643\u0628\u0651\u0631 \u0627\u0644\u062e\u0633\u0627\u0631\u0629.<\/p>\n<h2>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h2>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-marketing-cost\/\">\u0643\u0645 \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f \u062f\u0644\u064a\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c\u0647<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/facebook-numbers-vs-sales\/\">\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u062e\u0637\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u062a\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0640 conversions \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0629. \u062e\u0637\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u062a\u0628\u0646\u064a \u0639\u0644\u0649 unit economics: \u0627\u0644\u0640 CPI \u0648\u0627\u0644\u0640 CAC \u0648\u0627\u0644\u0640 payback\u060c \u0648\u0628\u062a\u0645\u0631 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0648\u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u062e\u062a\u0644\u0641\u0629 \u0632\u064a \u0627\u0644\u0640 ASA \u0648\u0627\u0644\u0640 MMP. \u0627\u0644\u0642\u0627\u0644\u0628 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0645\u0648\u0642\u0639 \u0628\u064a\u0641\u0634\u0644 \u0645\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0623\u0646\u0647 \u0645\u0641\u064a\u0647\u0648\u0634 \u0639\u0645\u0648\u062f \u0641\u0642\u0631\u064a \u0644\u0644\u0642\u064a\u0627\u0633 \u0628\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0643\u064a\u0641 \u0623\u062d\u0633\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0628\u062f\u0623 \u0645\u0646 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u0639\u0627\u064a\u0632\u0647\u0645 \u0634\u0647\u0631\u064a\u0627\u064b\u060c \u0627\u0636\u0631\u0628\u0647\u0645 \u0641\u064a \u0628\u0639\u0636 \u064a\u0637\u0644\u0639 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0644\u0635\u0631\u0641\u060c \u0648\u0648\u0632\u0651\u0639 \u0627\u0644\u0646\u0627\u062a\u062c \u0628\u0642\u0627\u0639\u062f\u0629 70\/20\/10 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0627\u0628\u0639\u0629 \u0644\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0634 \u0631\u0642\u0645 \u0628\u062a\u0631\u0645\u064a\u0647.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0623\u0647\u0645 \u0641\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0640 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0627\u0644\u0645\u062d\u0633\u0648\u0628 \u0645\u0646 \u0627\u0644\u0640 LTV \u0648\u0627\u0644\u0640 payback. \u0647\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645 \u0627\u0644\u0644\u064a \u0643\u0644 \u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062e\u0637\u0629 \u0628\u064a\u062a\u062d\u0627\u0643\u0645 \u0644\u0647. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0639\u062f\u0651\u064a\u0647 \u0628\u062a\u062a\u0642\u0644\u0644\u060c \u0648\u0627\u0644\u0644\u064a \u062a\u062d\u062a\u0647 \u0628\u062a\u062a\u0632\u0648\u0651\u062f.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0644\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0633 \u0625\u0639\u0644\u0627\u0646\u0647\u0627\u060c \u0641\u0628\u064a\u062d\u0635\u0644 \u062a\u0643\u0631\u0627\u0631 \u0641\u064a \u0639\u062f\u0651 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u062c\u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0644\u0627\u0642\u064a\u0647\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0627\u0644\u0640 MMP \u0628\u064a\u062d\u0643\u0645 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u064a\u0646\u0633\u0628 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0644\u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0641\u064a\u0637\u0644\u0639 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0641\u064a \u0642\u0627\u0644\u0628 \u062c\u0627\u0647\u0632 \u0644\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0622\u0647\u060c \u0627\u0644\u0642\u0627\u0644\u0628: \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0627\u0643\u0645\u060c \u0627\u0644\u0647\u062f\u0641\u060c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 70\/20\/10\u060c \u0627\u0644\u0640 KPIs\u060c \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629. \u0628\u0633 \u0627\u0644\u0642\u0627\u0644\u0628 \u064a\u0633\u0627\u0648\u064a \u0635\u0641\u0631 \u0644\u0648 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u063a\u0630\u0651\u064a\u0647 \u063a\u0644\u0637. \u0638\u0628\u0651\u0637 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0623\u0648\u0644.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0625\u0645\u062a\u0649 \u0623\u0639\u0631\u0641 \u0625\u0646 \u062e\u0637\u062a\u064a \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0640 scale\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0645\u0627 \u0627\u0644\u0640 CAC \u064a\u0628\u0642\u0649 \u062b\u0627\u0628\u062a \u062a\u062d\u062a \u0627\u0644\u0633\u0642\u0641 \u0644\u0643\u0627\u0645 \u0623\u0633\u0628\u0648\u0639 \u0645\u062a\u062a\u0627\u0644\u064a \u0648\u0627\u0644\u0640 payback \u0645\u062a\u0648\u0642\u0639\u060c \u0648\u062a\u0642\u062f\u0631 \u062a\u062a\u0646\u0628\u0623 \u0628\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0635\u0631\u0641 \u0627\u0644\u0632\u064a\u0627\u062f\u0629. \u0644\u0648 \u0627\u0644\u0640 CAC \u0628\u064a\u062a\u0642\u0644\u0651\u0628 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639 \u0623\u0648 \u0627\u0644\u0640 attribution \u0645\u0634 \u0645\u0648\u062b\u0648\u0642\u060c \u0625\u0646\u062a \u0644\u0633\u0647 \u0645\u0634 \u062c\u0627\u0647\u0632 \u0648\u0627\u0644\u0640 scaling \u0647\u064a\u0643\u0628\u0651\u0631 \u0627\u0644\u062e\u0633\u0627\u0631\u0629.\"}}\n]}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u062d\u0627\u0643\u0645 \u0648\u0627\u062d\u062f (CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641). \u0642\u0627\u0644\u0628 7 \u062e\u0637\u0648\u0627\u062a + \u062c\u062f\u0648\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 + KPIs 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