{"id":169,"date":"2026-08-29T13:53:46","date_gmt":"2026-08-29T10:53:46","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=169"},"modified":"2026-08-29T13:53:46","modified_gmt":"2026-08-29T10:53:46","slug":"marketing-strategies","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/marketing-strategies\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a: 3 \u0623\u0631\u0642\u0627\u0645 \u062a\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062e\u062a\u0627\u0631 \u0623\u064a \u0642\u0646\u0627\u0629"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #16 \u00b7 MOFU \u00b7 Pillar 3\n     \u0627\u0644\u0639\u0646\u0648\u0627\u0646: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a: 3 \u0623\u0631\u0642\u0627\u0645 \u062a\u062d\u062f\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062e\u062a\u0627\u0631 \u0623\u064a \u0642\u0646\u0627\u0629\n     SLUG: marketing-strategies\n     META: \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u0634 \u0644\u0633\u062a\u0629 \u0642\u0646\u0648\u0627\u062a. 3 \u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u062d\u062f\u062f \u0643\u0644 \u0642\u0631\u0627\u0631: \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u0645\u0646\u062d\u0646\u0649 retention. \u0627\u0644\u062f\u0644\u064a\u0644 \u0628\u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a.\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. Claim \u062b\u0645 Proof. \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a. \u0627\u0628\u062f\u0623 \u0643\u0644 \u0633\u0637\u0631 \u0628\u0643\u0644\u0645\u0629 \u0639\u0631\u0628\u064a\u0629. business-focused: yes.\n     \u0635\u0648\u0631: https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/08\/16-cpi-vs-retention.png \u0641\u064a S5 \u00b7 https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/08\/16-strategy-decision-tree.png \u0641\u064a S6\n     =========================================================== --><\/p>\n<p>\u0644\u0648 \u0633\u0623\u0644\u062a\u0643 \u062f\u0644\u0648\u0642\u062a\u064a: \u0633\u0642\u0641 \u0627\u0644\u0640 CAC (\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u0639\u0644\u0627\u064b) \u0627\u0644\u0644\u064a \u0644\u0648 \u0639\u062f\u0651\u064a\u062a\u0647 \u0628\u062a\u062e\u0633\u0631\u060c \u0643\u0627\u0645 \u0628\u0627\u0644\u0638\u0628\u0637\u061f \u0644\u0648 \u0645\u0641\u064a\u0634 \u0631\u0642\u0645 \u0641\u064a \u062f\u0645\u0627\u063a\u0643\u060c \u064a\u0628\u0642\u0649 \u0625\u0646\u062a \u0645\u0634 \u0639\u0646\u062f\u0643 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0639\u0646\u062f\u0643 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u062a\u0635\u0631\u0641.<\/p>\n<p>\u0623\u063a\u0644\u0628 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u0643\u062a\u0628 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u064a\u0642\u0641 \u0639\u0646\u062f \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629: \u0627\u0644\u0640 4Ps\u060c \u0648\u0645\u0635\u0641\u0648\u0641\u0629 \u0623\u0646\u0633\u0648\u0641\u060c \u0648\u0642\u0645\u0639 AIDA. \u0643\u0644\u0647\u0627 \u0625\u0637\u0627\u0631\u0627\u062a \u062a\u0641\u0643\u064a\u0631 \u0639\u0627\u0645\u0629 \u0627\u062a\u0643\u062a\u0628\u062a \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0634 \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u0645\u0641\u064a\u0634 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0628\u064a\u0642\u0648\u0644\u0643 \u062a\u0635\u0631\u0641 \u0643\u0627\u0645\u060c \u0639\u0644\u0649 \u0645\u064a\u0646\u060c \u0648\u0625\u0645\u062a\u0649 \u062a\u0648\u0642\u0641.<\/p>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u064a\u0635\u0631\u0641 \u064a\u0648\u0645\u064a \u0645\u0634 \u0644\u0633\u062a\u0629 \u0642\u0646\u0648\u0627\u062a\u060c \u062f\u064a \u062a\u0644\u0627\u062a \u0623\u0631\u0642\u0627\u0645 \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u062a\u062d\u0643\u0645 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641. \u062a\u062d\u062a \u0647\u062a\u0644\u0627\u0642\u064a \u0627\u0644\u062a\u0644\u0627\u062a\u0629 \u0628\u0627\u0644\u062d\u0633\u0628\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u062d\u0633\u0628\u0629 \u062a\u0642\u062f\u0631 \u062a\u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u0646\u0647\u0627\u0631\u062f\u0629 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645\u0643 \u0625\u0646\u062a \u0648\u062a\u062e\u0631\u062c \u0645\u0646\u0647\u0627 \u0628\u0642\u0631\u0627\u0631.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0641\u064a 30 \u062b\u0627\u0646\u064a\u0629<\/h3>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u062a\u062d\u062f\u062f \u0628\u062a\u0644\u0627\u062a \u0623\u0631\u0642\u0627\u0645 \u062d\u0627\u0643\u0645\u0629\u060c \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0646\u062a\u064a\u062c\u0629 \u0644\u064a\u0647\u0627 \u0645\u0634 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0645\u062d\u0633\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644: \u062a\u0637\u0628\u064a\u0642 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0645\u062a\u0648\u0633\u0637 \u0637\u0644\u0628 120 \u0631\u064a\u0627\u0644\u060c \u0648\u0647\u0627\u0645\u0634 \u0625\u062c\u0645\u0627\u0644\u064a 25%.<\/p>\n<ul>\n<li><strong>\u0633\u0642\u0641 \u0627\u0644\u0640 CAC = 72 \u0631\u064a\u0627\u0644:<\/strong> \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 30 \u0631\u064a\u0627\u0644 \u00d7 2.4 \u0637\u0644\u0628 \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0627\u0641\u0630\u0629. \u0648\u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a 82 \u0631\u064a\u0627\u0644 (9 \u0631\u064a\u0627\u0644 CPI \u00f7 11% \u0646\u0633\u0628\u0629 install-to-purchase)\u060c \u064a\u0639\u0646\u064a \u062e\u0633\u0627\u0631\u0629 10 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644.<\/li>\n<li><strong>\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback = 90 \u064a\u0648\u0645:<\/strong> \u0639\u062f\u062f \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0644\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627\u0632\u0645 \u064a\u0631\u062c\u0651\u0639 \u0641\u064a\u0647\u0627 \u0641\u0644\u0648\u0633 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u060c \u0648\u0647\u064a \u0642\u0631\u0627\u0631 \u0628\u062a\u0627\u062e\u062f\u0647 \u0625\u0646\u062a \u0645\u0634 \u0631\u0642\u0645 \u0628\u062a\u0642\u064a\u0633\u0647.<\/li>\n<li><strong>\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0640 retention = 25% \u062b\u0645 5%:<\/strong> \u0646\u0633\u0628\u062a\u0627 D1 \u0648 D30 \u0644\u0645\u062a\u0648\u0633\u0637 \u062a\u0637\u0628\u064a\u0642\u0627\u062a iOS \u062d\u0633\u0628 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto\u060c \u0648\u0627\u0644\u0640 D7 \u062d\u0648\u0627\u0644\u064a 11% \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062d\u0646\u0649 \u0628\u064a\u0646\u0647\u0645. \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0635\u062d \u0645\u0639 \u0646\u0637\u0627\u0642 \u0642\u0637\u0627\u0639\u0643 \u0645\u0634 \u0645\u0639 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0630\u064a\u0631 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u0644\u0628 \u0627\u0644\u062d\u0633\u0628\u0629:<\/strong> \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 20% \u0648 40%\u060c \u0641\u0623\u064a \u0633\u0642\u0641 \u0645\u062d\u0633\u0648\u0628 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u064a\u0628\u0642\u0649 \u0645\u062a\u0641\u0627\u0626\u0644.<\/li>\n<\/ul>\n<\/div>\n<div class=\"dictionary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0642\u0628\u0644 \u0645\u0627 \u0646\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645)<\/h3>\n<ul>\n<li><strong>\u0633\u0642\u0641 \u0627\u0644\u0640 CAC:<\/strong> \u0623\u0642\u0635\u0649 \u0645\u0628\u0644\u063a \u062a\u0642\u062f\u0631 \u062a\u062f\u0641\u0639\u0647 \u0639\u0634\u0627\u0646 \u062a\u062c\u064a\u0628 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0628\u064a\u062f\u0641\u0639\u060c \u0648\u0644\u0633\u0647 \u0628\u062a\u0643\u0633\u0628. \u0632\u064a \u0623\u0639\u0644\u0649 \u0633\u0639\u0631 \u062a\u0642\u062f\u0631 \u062a\u0634\u062a\u0631\u064a \u0628\u064a\u0647 \u0628\u0636\u0627\u0639\u0629 \u0642\u0628\u0644 \u0645\u0627 \u0627\u0644\u0628\u064a\u0639 \u064a\u0628\u0642\u0649 \u0628\u062e\u0633\u0627\u0631\u0629.<\/li>\n<li><strong>\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628:<\/strong> \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644 \u0641\u064a \u0625\u064a\u062f\u0643 \u0645\u0646 \u0627\u0644\u0637\u0644\u0628 \u0628\u0639\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062f\u0641\u0639. \u0645\u0634 \u0633\u0639\u0631 \u0627\u0644\u0637\u0644\u0628\u060c \u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u0628\u0642\u0649 \u0645\u0646\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 payback:<\/strong> \u0639\u062f\u062f \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u0644\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u0631\u062c\u0651\u0639 \u0641\u064a\u0647\u0627 \u0641\u0644\u0648\u0633 \u0627\u0643\u062a\u0633\u0627\u0628\u0647. \u0644\u0648 \u062f\u0641\u0639\u062a 72 \u0631\u064a\u0627\u0644 \u0639\u0634\u0627\u0646 \u062a\u062c\u064a\u0628\u0647 \u0648\u0631\u062c\u0651\u0639\u0647\u0645 \u0641\u064a 90 \u064a\u0648\u0645\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback \u0639\u0646\u062f\u0643 90 \u064a\u0648\u0645.<\/li>\n<li><strong>\u0627\u0644\u0640 retention:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0628\u064a\u0631\u062c\u0639\u0648\u0627 \u064a\u0641\u062a\u062d\u0648\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0640 install. \u0627\u0644\u0640 D1 \u064a\u0639\u0646\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u062a\u0627\u0646\u064a\u060c \u0627\u0644\u0640 D7 \u0628\u0639\u062f \u0623\u0633\u0628\u0648\u0639\u060c \u0627\u0644\u0640 D30 \u0628\u0639\u062f \u0634\u0647\u0631.<\/li>\n<li><strong>\u0627\u0644\u0640 cohort:<\/strong> \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0639\u0645\u0644\u0648\u0627 install \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629\u060c \u0648\u0628\u062a\u062a\u0627\u0628\u0639\u0647\u0645 \u0645\u0639 \u0628\u0639\u0636 \u0639\u0644\u0649 \u0637\u0648\u0644. \u0632\u064a \u062f\u0641\u0639\u0629 \u0637\u0644\u0628\u0629 \u062f\u062e\u0644\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0633\u0646\u0629 \u0648\u0628\u062a\u0634\u0648\u0641 \u0643\u0627\u0645 \u0648\u0627\u062d\u062f \u0641\u064a\u0647\u0645 \u0643\u0645\u0651\u0644.<\/li>\n<li><strong>\u0646\u0633\u0628\u0629 install-to-purchase:<\/strong> \u0645\u0646 \u0643\u0644 100 install \u0643\u0627\u0645 \u0648\u0627\u062d\u062f \u0628\u064a\u0648\u0635\u0644 \u0644\u0623\u0648\u0644 \u0634\u0631\u0627\u0621. \u062f\u064a \u0627\u0644\u0642\u0646\u0637\u0631\u0629 \u0628\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<li><strong>\u0627\u0644\u0640 blended CAC:<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0635\u0631\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0642\u0633\u0648\u0645 \u0639\u0644\u0649 \u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u0627\u062f\u060c \u0628\u0645\u0627 \u0641\u064a\u0647\u0645 \u0627\u0644\u0644\u064a \u062c\u0645 \u0645\u0646 \u063a\u064a\u0631 \u0625\u0639\u0644\u0627\u0646. \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0628\u064a\u0648\u0631\u064a\u0643 \u062d\u0642\u064a\u0642\u0629 \u0645\u0627\u0644\u064a\u0629\u060c \u0645\u0634 \u0623\u062f\u0627\u0621 \u0642\u0646\u0627\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 LTV:<\/strong> \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u064a\u0628\u0647\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0637\u0648\u0644 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639\u0627\u0643. \u0645\u0634 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0634\u062a\u0631\u064a\u0627\u062a\u0647\u060c \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0644\u064a \u0628\u064a\u062a\u0628\u0642\u0649 \u0644\u0643 \u0645\u0646\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0640 predictability:<\/strong> \u0642\u062f \u0625\u064a\u0647 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u062a\u0648\u0642\u0639\u0629. \u0644\u0648 \u0635\u0631\u0641\u062a \u0636\u0639\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062c\u0627\u064a\u060c \u062a\u0639\u0631\u0641 \u062a\u0642\u0648\u0644 \u0647\u062a\u062c\u064a\u0628 \u0643\u0627\u0645 \u0639\u0645\u064a\u0644 \u0648\u0644\u0627 \u0644\u0623.<\/li>\n<\/ul>\n<\/div>\n<div class=\"dictionary-box\">\n<h3>\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a (\u0643\u0644 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u062d\u062a \u0628\u062a\u0631\u062c\u0639 \u0644\u0647)<\/h3>\n<p>\u062a\u0637\u0628\u064a\u0642 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c. \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 120 \u0631\u064a\u0627\u0644\u060c \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a 25%\u060c \u0648\u0645\u062a\u0648\u0633\u0637 2.4 \u0637\u0644\u0628 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 90 \u064a\u0648\u0645. \u0627\u0644\u0640 CPI (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install \u0627\u0644\u0648\u0627\u062d\u062f) 9 \u0631\u064a\u0627\u0644\u060c \u0648\u0646\u0633\u0628\u0629 install-to-purchase 11%\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 90,000 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0634\u0647\u0631. \u064a\u0639\u0646\u064a 10,000 install \u0648 1,100 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0641\u064a \u0627\u0644\u0634\u0647\u0631. \u0643\u0644 \u062d\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0645\u062d\u0633\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0628\u0627\u0644\u0638\u0628\u0637. \u062d\u0637 \u0623\u0631\u0642\u0627\u0645\u0643 \u0645\u0643\u0627\u0646\u0647\u0627 \u0648\u0647\u062a\u0637\u0644\u0639 \u0628\u0631\u0642\u0645\u0643 \u0625\u0646\u062a.<\/p>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0623\u063a\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u0641\u0634\u0644 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0628\u062f\u0623\u061f<\/h2>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u0641\u0634\u0644 \u0644\u0623\u0646\u0647\u0627 \u0628\u062a\u0628\u062f\u0623 \u0645\u0646 \u0644\u0633\u062a\u0629 \u0642\u0646\u0648\u0627\u062a \u0645\u0634 \u0645\u0646 \u0623\u0631\u0642\u0627\u0645. \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0648\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0640 retention \u0639\u0646\u062f D1 \u0648 D7 \u0648 D30: \u0627\u0644\u062a\u0644\u0627\u062a\u0629 \u062f\u0648\u0644 \u0647\u0645\u0627 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0646\u062a\u064a\u062c\u062a\u0647. \u0644\u0648 \u0627\u0644\u062a\u0644\u0627\u062a\u0629 \u0645\u0634 \u0645\u0643\u062a\u0648\u0628\u064a\u0646 \u0628\u0631\u0642\u0645 \u0642\u062f\u0627\u0645\u0643\u060c \u0627\u0644\u0644\u064a \u0639\u0646\u062f\u0643 \u0644\u0633\u062a\u0629 \u0623\u0645\u0646\u064a\u0627\u062a \u0645\u0634 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u062a\u0628\u0646\u062a \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0642\u0631\u0627\u0631 \u0633\u0646\u0648\u064a\u0629:<\/strong> \u0627\u0644\u0640 4Ps \u0627\u062a\u0635\u0645\u0645 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u062a\u062a\u0633\u0639\u0651\u0631 \u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0646\u0629. \u0625\u0646\u062a \u0628\u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631 \u062a\u0633\u0639\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u064a \u0643\u0644 \u064a\u0648\u0645\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u0637\u0623 \u0628\u062a\u062a\u0631\u0627\u0643\u0645 \u064a\u0648\u0645\u064a\u0627\u064b.<\/li>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u0648\u0644\u060c \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u063a\u0644\u0637:<\/strong> \u0643\u0644 \u062d\u0645\u0644\u0629 \u062c\u062f\u064a\u062f\u0629 \u0628\u062a\u0628\u062f\u0623 \u0628\u0633\u0624\u0627\u0644 &#8220;\u0646\u062c\u0631\u0628 \u0625\u064a\u0647\u061f&#8221; \u0645\u0634 \u0628\u0633\u0624\u0627\u0644 &#8220;\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0647\u064a\u062d\u0643\u0645 \u0639\u0644\u064a\u0647\u0627 \u0625\u064a\u0647\u061f&#8221;.<\/li>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u062a\u0627\u0646\u064a\u060c \u062a\u0648\u0632\u064a\u0639 \u0628\u0627\u0644\u062d\u0627\u0633\u0629:<\/strong> \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u062a\u0642\u0633\u0645 \u0628\u0627\u0644\u062a\u0633\u0627\u0648\u064a \u0639\u0644\u0649 4 \u0648 5 \u0642\u0646\u0648\u0627\u062a\u060c \u0645\u0634 \u0628\u062d\u0633\u0628 \u0642\u062f \u0625\u064a\u0647 \u0646\u062a\u064a\u062c\u0629 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0645\u062a\u0648\u0642\u0639\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u062a\u0627\u0644\u062a\u060c \u0645\u0641\u064a\u0634 \u0631\u0642\u0645 \u0625\u064a\u0642\u0627\u0641:<\/strong> \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u062a\u0641\u0636\u0644 \u0634\u063a\u0627\u0644\u0629 \u0644\u062d\u062f \u0645\u0627 \u062d\u062f \u064a\u0632\u0647\u0642 \u0645\u0646\u0647\u0627\u060c \u0645\u0634 \u0644\u062d\u062f \u0645\u0627 \u0631\u0642\u0645 \u064a\u062a\u0639\u062f\u0651\u0649.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062c\u0627\u064a\u0629 \u0628\u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0644\u0627\u062a \u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u062d\u062f \u0648\u0631\u0627 \u0627\u0644\u062a\u0627\u0646\u064a. \u0627\u0628\u062f\u0623 \u0628\u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0644\u0623\u0646 \u0643\u0644 \u0642\u0631\u0627\u0631 \u0628\u0639\u062f\u0647 \u0628\u064a\u062a\u0642\u0627\u0633 \u0628\u064a\u0647.<\/p>\n<h2>\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0627\u0644\u0644\u064a \u0644\u0648 \u0639\u062f\u0651\u064a\u062a\u0647 \u0628\u062a\u062e\u0633\u0631\u061f<\/h2>\n<p>\u0633\u0642\u0641 \u0627\u0644\u0640 CAC \u0647\u0648 \u0623\u0642\u0635\u0649 \u0645\u0628\u0644\u063a \u062a\u062f\u0641\u0639\u0647 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0628\u064a\u062f\u0641\u0639 \u0648\u0644\u0633\u0647 \u0628\u062a\u0643\u0633\u0628 \u062f\u0627\u062e\u0644 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback. \u0627\u0644\u062d\u0633\u0628\u0629 \u0633\u0637\u0631\u064a\u0646: \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u00d7 \u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a = \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628. \u0627\u0636\u0631\u0628 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0627\u0641\u0630\u0629\u060c \u0648\u0627\u0644\u0646\u0627\u062a\u062c \u0647\u0648 \u0633\u0642\u0641\u0643. \u0645\u0634 \u062a\u0642\u062f\u064a\u0631 \u0648\u0644\u0627 \u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u060c \u062f\u0647 \u0631\u0642\u0645 \u0628\u064a\u0637\u0644\u0639 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0625\u0646\u062a.<\/p>\n<p>\u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a: 120 \u0631\u064a\u0627\u0644 \u00d7 25% = 30 \u0631\u064a\u0627\u0644 \u0645\u0633\u0627\u0647\u0645\u0629 \u0644\u0643\u0644 \u0637\u0644\u0628. 30 \u00d7 2.4 \u0637\u0644\u0628 \u0641\u064a 90 \u064a\u0648\u0645 = <strong>72 \u0631\u064a\u0627\u0644 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC<\/strong>. \u0644\u062d\u062f \u0647\u0646\u0627 \u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0631\u064a\u062d\u0629.<\/p>\n<p>\u062f\u0644\u0648\u0642\u062a\u064a \u0627\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u0641\u0639\u0644\u064a. \u0627\u0644\u0640 CPI \u0639\u0646\u062f\u0643 9 \u0631\u064a\u0627\u0644\u060c \u0648\u0646\u0633\u0628\u0629 install-to-purchase 11%. \u064a\u0639\u0646\u064a \u0643\u0644 100 install \u0628\u064a\u0637\u0644\u0651\u0639\u0648\u0627 11 \u0639\u0645\u064a\u0644 \u0628\u0633\u060c \u0641\u0645\u062d\u062a\u0627\u062c \u062d\u0648\u0627\u0644\u064a 9 installs \u0639\u0634\u0627\u0646 \u062a\u062c\u064a\u0628 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u0628\u064a\u062f\u0641\u0639. \u0627\u0644\u062d\u0633\u0628\u0629: 9 \u0631\u064a\u0627\u0644 \u00f7 11% = <strong>82 \u0631\u064a\u0627\u0644<\/strong>. \u0627\u0644\u0633\u0642\u0641 72 \u0648\u0627\u0644\u0641\u0639\u0644\u064a 82\u060c \u064a\u0639\u0646\u064a 10 \u0631\u064a\u0627\u0644 \u062e\u0633\u0627\u0631\u0629 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644\u060c \u0648\u0625\u0646\u062a \u0628\u062a\u0642\u0631\u0627 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0648\u0647\u064a \u0628\u062a\u0632\u064a\u062f \u0648\u0641\u0627\u0643\u0631 \u0646\u0641\u0633\u0643 \u0628\u062a\u0646\u0645\u0648. \u0639\u0644\u0649 1,100 \u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c \u062f\u064a 11,000 \u0631\u064a\u0627\u0644 \u0628\u062a\u0637\u0644\u0639 \u0645\u0646 \u0627\u0644\u0647\u0627\u0645\u0634 \u0634\u0647\u0631\u064a\u0627\u064b.<\/p>\n<p>\u0648\u062e\u062f \u0628\u0627\u0644\u0643 \u0625\u0646 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u062f\u064a \u0645\u062d\u0635\u0648\u0631\u0629 \u062c\u0648\u0647 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 90 \u064a\u0648\u0645. \u0627\u0644\u0644\u064a \u0628\u0639\u062f \u0643\u062f\u0647 \u0628\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0643\u0627\u0645 \u0648\u0627\u062d\u062f \u0641\u0636\u0644 \u064a\u0641\u062a\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u064a\u0634\u062a\u0631\u064a \u062a\u0627\u0646\u064a\u060c \u0648\u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u064a \u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0640 retention \u0631\u0642\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0634 \u0631\u0642\u0645 \u0645\u0646\u062a\u062c. \u0647\u0646\u062d\u0633\u0628\u0647 \u0628\u0627\u0644\u0631\u064a\u0627\u0644 \u0641\u064a \u0642\u0633\u0645 \u0644\u0627\u062d\u0642.<\/p>\n<p>\u0648\u0641\u064a\u0647 \u062a\u0641\u0635\u064a\u0644\u0629 \u0628\u062a\u062e\u0644\u064a \u0627\u0644\u0635\u0648\u0631\u0629 \u0623\u0635\u0639\u0628 \u0645\u0646 \u0643\u062f\u0647: \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u064a\u0628\u0642\u0649 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u0646\u0631\u0627\u062c\u0639\u0647\u0627\u060c \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0646\u0633\u0628\u0629 \u0628\u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 20% \u0648 40%\u060c \u0648\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u062a\u0643\u0628\u0631 \u0643\u0644 \u0645\u0627 \u0646\u0633\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a iOS \u0639\u0646\u062f\u0643 \u0643\u0627\u0646\u062a \u0623\u0639\u0644\u0649\u060c \u0644\u0623\u0646 \u062f\u0647 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0644\u064a \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a\u0647 \u0646\u0627\u0642\u0635 \u0623\u0635\u0644\u0627\u064b. \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0644\u064a \u0645\u0627\u0634\u064a\u064a\u0646 \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u0645\u062d\u0633\u0648\u0628 \u0639\u0644\u0649 30%\u060c \u064a\u0639\u0646\u064a \u0646\u0635 \u0627\u0644\u0646\u0637\u0627\u0642 \u062a\u0642\u0631\u064a\u0628\u0627\u064b. \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u062a\u0644\u0627\u062a\u0629. \u0627\u0644\u0623\u0648\u0644 \u0625\u0646 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u0627\u062f \u0643\u0627\u0646 \u0647\u064a\u064a\u062c\u064a organic \u0628\u0631\u0636\u0647 (\u064a\u0639\u0646\u064a \u0643\u0627\u0646 \u0647\u064a\u0648\u0635\u0644 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0645\u0646 \u0646\u0641\u0633\u0647 \u0645\u0646 \u063a\u064a\u0631 \u0625\u0639\u0644\u0627\u0646) \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628\u0647 \u0644\u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u062a\u0627\u0646\u064a \u0625\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u064a\u0633 \u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627\u060c \u0641\u0640 Meta \u0648 Google \u0648 Apple \u0628\u064a\u062f\u0651\u0639\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u062c\u0645\u0648\u0639\u0647\u0645 \u0628\u064a\u0628\u0642\u0649 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u062a\u0627\u0644\u062a \u0625\u0646 \u0625\u0634\u0627\u0631\u0629 iOS \u0628\u062a\u0648\u0635\u0644 \u0639\u0628\u0631 \u0646\u0638\u0627\u0645 SKAN\u060c \u0648\u062f\u0647 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0644\u064a Apple \u0628\u062a\u0628\u0639\u062a \u0628\u064a\u0647 \u0646\u062a\u0627\u064a\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0641\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 \u0628\u064a\u062a\u0642\u062f\u0651\u0631 \u0645\u0634 \u0628\u064a\u062a\u0642\u0627\u0633. \u064a\u0639\u0646\u064a \u0644\u0648 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u0648\u0644\u0643 CAC 63 \u0631\u064a\u0627\u0644\u060c \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0639\u0646\u062f\u0643 \u062d\u0648\u0627\u0644\u064a 82 \u0631\u064a\u0627\u0644. \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a>.<\/p>\n<div class=\"dictionary-box\">\n<h3>\u0627\u062d\u0633\u0628 \u0633\u0642\u0641\u0643 \u062f\u0644\u0648\u0642\u062a\u064a (4 \u0645\u062f\u062e\u0644\u0627\u062a)<\/h3>\n<ul>\n<li><strong>\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628:<\/strong> \u0645\u0646 \u0627\u0644\u0640 backend \u0645\u0634 \u0645\u0646 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a:<\/strong> \u0628\u0639\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0636\u0627\u0639\u0629 \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639. \u0644\u0648 \u0645\u0634 \u0639\u0627\u0631\u0641\u0647 \u0628\u0627\u0644\u0638\u0628\u0637\u060c \u062e\u062f \u0623\u0642\u0644 \u062a\u0642\u062f\u064a\u0631 \u0645\u0639\u0642\u0648\u0644.<\/li>\n<li><strong>\u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0627\u0641\u0630\u0629:<\/strong> \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0640 cohort\u060c \u0645\u0634 \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0644\u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li><strong>\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback:<\/strong> \u062f\u064a \u0642\u0631\u0627\u0631 \u0645\u0634 \u0642\u064a\u0627\u0633. \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0645\u0627\u062a\u0632\u064a\u062f\u0634 \u0639\u0646 \u0646\u0635 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0644\u064a \u0641\u0644\u0648\u0633\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u062a\u063a\u0637\u064a\u0647\u0627. \u064a\u0639\u0646\u064a \u0644\u0648 \u0641\u0644\u0648\u0633\u0643 \u062a\u0643\u0641\u0651\u064a 6 \u0634\u0647\u0648\u0631 \u0635\u0631\u0641\u060c \u0646\u0627\u0641\u0630\u0629 90 \u064a\u0648\u0645 \u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0646\u0627\u0641\u0630\u0629 9 \u0634\u0647\u0648\u0631 \u0645\u0642\u0627\u0645\u0631\u0629.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0633\u0642\u0641 = \u0627\u0644\u0645\u062f\u062e\u0644 \u0627\u0644\u0623\u0648\u0644 \u00d7 \u0627\u0644\u0645\u062f\u062e\u0644 \u0627\u0644\u062a\u0627\u0646\u064a \u00d7 \u0627\u0644\u0645\u062f\u062e\u0644 \u0627\u0644\u062a\u0627\u0644\u062a. \u0648\u062e\u062f \u0628\u0627\u0644\u0643: \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0646\u0642\u0637\u0629 \u062a\u0639\u0627\u062f\u0644 \u0645\u0634 \u0647\u062f\u0641. \u0644\u0648 \u0639\u0627\u064a\u0632 \u0646\u0633\u0628\u0629 LTV\/CAC \u062a\u0642\u0631\u0628 \u0645\u0646 3 \u062f\u0627\u062e\u0644 \u0646\u0627\u0641\u0630\u062a\u0643\u060c \u0627\u0642\u0633\u0645 \u0627\u0644\u0633\u0642\u0641 \u0639\u0644\u0649 3 \u0648\u0627\u0634\u062a\u063a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0643\u0647\u062f\u0641 \u062a\u0634\u063a\u064a\u0644\u064a.<\/p>\n<\/div>\n<h2>\u0623\u0646\u0647\u064a \u0642\u0646\u0648\u0627\u062a \u0627\u0643\u062a\u0633\u0627\u0628 \u062a\u0633\u062a\u062d\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0641\u0639\u0644\u0627\u064b\u061f<\/h2>\n<p>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u062d\u0627\u062c\u062a\u064a\u0646 \u0641\u064a \u0643\u0644 \u0642\u0646\u0627\u0629: \u0642\u062f \u0625\u064a\u0647 \u0646\u062a\u064a\u062c\u062a\u0647\u0627 \u0645\u062a\u0648\u0642\u0639\u0629\u060c \u0648\u0625\u064a\u0647 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0643\u0628\u0651\u0631\u0647\u0627 \u0648\u0644\u0627 \u0648\u0642\u0651\u0641\u0647\u0627. \u0625\u0639\u0644\u0627\u0646\u0627\u062a Meta \u0648 Google \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0646\u062a\u064a\u062c\u062a\u0647\u0627 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0642\u0639 \u0641\u0628\u062a\u0627\u062e\u062f \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0646\u062a\u064a\u062c\u062a\u0647\u0627 \u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0648\u0642\u0639 \u0641\u0628\u062a\u0627\u062e\u062f \u0633\u0642\u0641 \u062a\u062c\u0631\u0628\u0629 \u0635\u063a\u064a\u0631. \u0642\u0646\u0627\u0629 \u0645\u062a\u0630\u0628\u0630\u0628\u0629 \u0648\u0645\u0627\u0644\u0647\u0627\u0634 \u0631\u0642\u0645 \u062d\u0627\u0633\u0645 \u062f\u064a \u062a\u062c\u0631\u0628\u0629\u060c \u0645\u0634 \u0642\u0646\u0627\u0629 \u0646\u0645\u0648.<\/p>\n<p>\u0645\u0639\u0646\u0649 \u0625\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u062a\u0648\u0642\u0639\u0629 \u0625\u0646\u0643 \u0644\u0648 \u0636\u0627\u0639\u0641\u062a \u0635\u0631\u0641\u0647\u0627 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062c\u0627\u064a\u060c \u062a\u0639\u0631\u0641 \u062a\u062a\u0648\u0642\u0639 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0641\u064a \u0646\u0637\u0627\u0642 \u0636\u064a\u0642. \u0643\u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u064a\u0629\u060c \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0640 predictability \u0628\u062a\u062f\u064a\u0643 \u0646\u0637\u0627\u0642 \u062d\u0648\u0627\u0644\u064a\u0646 \u00b1 15% \u0645\u0646 \u062a\u0648\u0642\u0639\u0643. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u0645\u0645\u0643\u0646 \u062a\u062c\u064a\u0628 3 \u0623\u0636\u0639\u0627\u0641 \u0627\u0644\u0634\u0647\u0631 \u062f\u0647 \u0648\u0635\u0641\u0631 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u062c\u0627\u064a \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th scope=\"col\">\u0642\u062f \u0625\u064a\u0647 \u0646\u062a\u064a\u062c\u062a\u0647\u0627 \u0645\u062a\u0648\u0642\u0639\u0629<\/th>\n<th scope=\"col\">\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0644\u064a \u064a\u062d\u0633\u0645<\/th>\n<th scope=\"col\">\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0625\u064a\u0642\u0627\u0641<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0625\u0639\u0644\u0627\u0646\u0627\u062a Meta \u0648 Google \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/td>\n<td>\u0639\u0627\u0644\u064a\u0629<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 purchase \u0645\u0642\u0627\u0628\u0644 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC<\/td>\n<td>\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0642\u0641 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0645\u062a\u062a\u0627\u0644\u064a\u064a\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u062c\u0631 \u0623\u0628\u0644 (Apple Search Ads)<\/td>\n<td>\u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0648\u0645\u062a\u0648\u0633\u0637\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/td>\n<td>\u0646\u0633\u0628\u0629 install-to-purchase \u0644\u0643\u0644 \u0643\u0644\u0645\u0629 \u0628\u062d\u062b<\/td>\n<td>\u062b\u0628\u0627\u062a \u0646\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 (CPA)<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0633\u064a\u0646 \u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a (ASO)<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0628\u0637\u064a\u0626\u0629<\/td>\n<td>\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 (store CVR)<\/td>\n<td>\u0631\u0643\u0648\u062f \u0627\u0644\u0640 CVR \u0628\u0639\u062f \u062f\u0648\u0631\u062a\u064a\u0646 \u062a\u062d\u062f\u064a\u062b<\/td>\n<\/tr>\n<tr>\n<td>\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 (Referral)<\/td>\n<td>\u0645\u062a\u0648\u0633\u0637\u0629 \u0648\u0628\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0640 retention<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u062a\u0647<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0627\u0641\u0632 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628<\/td>\n<\/tr>\n<tr>\n<td>\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646<\/td>\n<td>\u0645\u0646\u062e\u0641\u0636\u0629<\/td>\n<td>\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u0633\u0648\u0628 \u0628\u0643\u0648\u062f \u0623\u0648 \u0631\u0627\u0628\u0637 \u062e\u0644\u0627\u0644 \u0636\u0639\u0641 \u0627\u0644\u0646\u0627\u0641\u0630\u0629<\/td>\n<td>\u0645\u0641\u064a\u0634 \u0643\u0648\u062f \u0648\u0644\u0627 \u0631\u0627\u0628\u0637 \u064a\u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0628\u0627\u0644\u062d\u0645\u0644\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645: \u0627\u0644\u0642\u0646\u0627\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0633\u0642\u0641\u0647\u0627 10% \u0644\u0640 15% \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0640 test budget\u060c \u0648\u0645\u062d\u062f\u062f \u0628\u0627\u0644\u0645\u0628\u0644\u063a \u0645\u0634 \u0628\u0627\u0644\u0623\u0645\u0644. \u064a\u0639\u0646\u064a \u062a\u0643\u062a\u0628 &#8220;3,000 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0634\u0647\u0631 \u0644\u0644\u0645\u0624\u062b\u0631\u064a\u0646&#8221; \u0645\u0634 &#8220;\u0646\u062c\u0631\u0628 \u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u0646\u0634\u0648\u0641&#8221;.<\/p>\n<p>\u0648\u062a\u062d\u0630\u064a\u0631 \u0628\u064a\u0648\u0642\u0651\u0639 \u0643\u062a\u064a\u0631: \u0645\u0627\u062a\u0642\u064a\u0651\u0645\u0634 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0628\u0646\u0641\u0633 \u0645\u0633\u0637\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629. \u062d\u0645\u0644\u0629 \u0627\u0644\u0645\u0624\u062b\u0631 \u0623\u062b\u0631\u0647\u0627 \u0628\u064a\u062a\u0648\u0632\u0639 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0639\u0644\u0649 \u0627\u0644\u0640 organic installs (\u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0644\u064a \u062c\u0627\u064a\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0625\u0639\u0644\u0627\u0646) \u0648\u0643\u0648\u0628\u0648\u0646\u0627\u062a \u0628\u062a\u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u062f \u0634\u0647\u0631\u064a\u0646\u060c \u0641\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u064a\u0648\u0631\u064a\u0643 \u062c\u0632\u0621 \u0635\u063a\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629. \u0627\u0644\u0645\u0633\u0637\u0631\u0629 \u0627\u0644\u0635\u062d \u0644\u064a\u0647\u0627: \u0642\u0627\u0631\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0640 organic installs \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0642\u0628\u0644 \u0648\u0628\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629. \u0644\u0648 \u0645\u0641\u064a\u0634 \u0641\u0631\u0642\u060c \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0627\u062f\u0651\u062a\u0634 \u0646\u062a\u064a\u062c\u0629 \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u0643\u0648\u062f \u0627\u062a\u0633\u062a\u062e\u062f\u0645. \u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0641\u0635\u064a\u0644 \u0623\u0648\u0633\u0639 \u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u062f\u0647 \u0645\u063a\u0637\u0649 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/\">\u0625\u0632\u0627\u064a \u062a\u0632\u0648\u0651\u062f \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643<\/a>.<\/p>\n<div class=\"cta-box\">\n<h3>\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0639\u0646\u062f\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u0623\u0639\u0644\u0649 \u0645\u0646 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0640 20% \u0644\u0640 40%<\/h3>\n<p>\u0644\u0648 \u0627\u0644\u062d\u0633\u0628\u0629 \u0627\u0644\u0644\u064a \u0641\u0648\u0642 \u0637\u0644\u0639\u062a \u0639\u0644\u0649 \u0627\u0644\u062d\u0627\u0641\u0629\u060c \u063a\u0627\u0644\u0628\u0627\u064b \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0634 \u0641\u064a \u0627\u0644\u0642\u0646\u0627\u0629. \u0641\u064a \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 (30 \u062f\u0642\u064a\u0642\u0629) \u0628\u0640 $50 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 tracking \u0648 \u0627\u0644\u0640 CAC setup \u0648\u0646\u0648\u0631\u064a\u0643 \u0641\u064a\u0646 \u0627\u0644\u0641\u0644\u0648\u0633 \u0628\u062a\u0633\u0631\u0651\u0628 \u0628\u0627\u0644\u0638\u0628\u0637.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h2>\u0625\u064a\u0647 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (retention) \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u0644\u064a \u062a\u0642\u0627\u0631\u0646 \u0646\u0641\u0633\u0643 \u0628\u064a\u0647\u0627\u061f<\/h2>\n<p>\u0645\u062a\u0648\u0633\u0637 \u062a\u0637\u0628\u064a\u0642\u0627\u062a iOS \u0628\u064a\u062d\u062a\u0641\u0638 \u0628\u062d\u0648\u0627\u0644\u064a 25% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644 \u0648\u0628\u064a\u0646\u0632\u0644 \u0644\u062d\u0648\u0627\u0644\u064a 5% \u0639\u0646\u062f \u0627\u0644\u064a\u0648\u0645 30\u060c \u0648\u0623\u062c\u0647\u0632\u0629 Android \u062d\u0648\u0627\u0644\u064a 20% \u062b\u0645 4%\u060c \u062d\u0633\u0628 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto (\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0628\u0627\u0644\u0638\u0628\u0637: 25.4% \u0648 5.3% \u0644\u0640 iOS\u060c \u0648 20.2% \u0648 3.8% \u0644\u0640 Android). \u0628\u0633 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645 \u0645\u0627\u064a\u0641\u064a\u062f\u0634 \u0641\u064a \u0642\u0631\u0627\u0631. \u0627\u0644\u0642\u0637\u0627\u0639 \u0647\u0648 \u0627\u0644\u0644\u064a \u064a\u062d\u0643\u0645\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0642\u0637\u0627\u0639 \u0648\u0642\u0637\u0627\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u062a\u0637\u0628\u064a\u0642 \u0648\u062a\u0637\u0628\u064a\u0642 \u062c\u0648\u0647 \u0646\u0641\u0633 \u0627\u0644\u0642\u0637\u0627\u0639.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0642\u0637\u0627\u0639<\/th>\n<th scope=\"col\">\u0646\u0637\u0627\u0642 \u0627\u0644\u0640 D30 \u0627\u0644\u0637\u0628\u064a\u0639\u064a<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/td>\n<td>15% \u0644\u0640 20%<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/td>\n<td>10% \u0644\u0640 15%<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0623\u0644\u0639\u0627\u0628<\/td>\n<td>4% \u0644\u0640 8%<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/td>\n<td>3% \u0644\u0640 6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u062f\u064a \u0645\u0646\u0642\u0648\u0644\u0629 \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 Vmobify \u0644\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639 (\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0641\u064a \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u062a\u062d\u062a)\u060c \u0645\u0634 \u0623\u0631\u0642\u0627\u0645 AppScale. \u0648\u062e\u062f \u0628\u0627\u0644\u0643 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0628\u062a\u0641\u0631\u0642 \u0641\u064a \u0627\u0644\u062d\u0643\u0645: \u062a\u0642\u0631\u064a\u0631 UXCam \u0628\u064a\u0646\u0634\u0631 \u0646\u0641\u0633 \u0627\u0644\u0646\u0637\u0627\u0642\u0627\u062a \u062f\u064a \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u0628\u0633 \u0628\u064a\u0648\u0635\u0641\u0647\u0627 \u0643\u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 (\u0623\u0641\u0636\u0644 25% \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a)\u060c \u0648\u0627\u0644\u0648\u0633\u064a\u0637 \u0639\u0646\u062f\u0647 \u0623\u0642\u0644 \u0628\u0643\u062a\u064a\u0631\u060c \u064a\u0639\u0646\u064a 2% \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648 3% \u0644\u0644\u0623\u0644\u0639\u0627\u0628 \u0639\u0646\u062f D30. \u0641\u0644\u0648 \u062a\u0637\u0628\u064a\u0642 \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0639\u0646\u062f\u0643 \u0648\u0627\u0642\u0641 \u0639\u0644\u0649 3%\u060c \u0625\u0646\u062a \u0641\u0648\u0642 \u0627\u0644\u0648\u0633\u064a\u0637 \u0648\u0645\u0634 \u062a\u062d\u062a \u0627\u0644\u0646\u0637\u0627\u0642\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0631\u0627\u0621\u062a\u064a\u0646 \u0628\u064a\u063a\u064a\u0651\u0631 \u0625\u0646 \u0643\u0646\u062a \u0647\u062a\u0635\u0644\u062d \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0623\u0648\u0644 \u0648\u0644\u0627 \u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u0635\u0631\u0641.<\/p>\n<p>\u0648\u0641\u064a\u0647 \u0641\u0631\u0642 \u062a\u0627\u0646\u064a \u0628\u064a\u062a\u062c\u0627\u0647\u0644\u0647 \u0646\u0627\u0633 \u0643\u062a\u064a\u0631: \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0646\u0641\u0633\u0647 \u0628\u064a\u062d\u0631\u0651\u0643 \u0627\u0644\u0631\u0642\u0645. \u062d\u0633\u0628 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0628\u062a\u0633\u062c\u0651\u0644 \u062d\u0648\u0627\u0644\u064a 14% \u0639\u0646\u062f D30\u060c \u0645\u0642\u0627\u0628\u0644 5.4% \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u064a\u0639\u0646\u064a \u0641\u0631\u0642 2.6 \u0636\u0639\u0641. \u064a\u0639\u0646\u064a \u0644\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0648\u0648\u0627\u0642\u0641 \u0639\u0646\u062f 6%\u060c \u0625\u0646\u062a \u0645\u0634 \u0641\u064a \u0646\u0637\u0627\u0642\u0643 \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u064a\u0628\u0627\u0646 \u0637\u0628\u064a\u0639\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0639\u0627\u0645.<\/p>\n<p>\u0648\u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0646\u0642\u0637\u0629 \u0646\u0641\u0633\u0647\u0627: \u0627\u0642\u0631\u0627 \u0627\u0644\u0645\u0646\u062d\u0646\u0649 \u0645\u0634 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629. \u062e\u062f \u0623\u0631\u0642\u0627\u0645 iOS \u0627\u0644\u0644\u064a \u0641\u0648\u0642\u060c 25% \u0639\u0646\u062f D1 \u0648 5% \u0639\u0646\u062f D30. \u0627\u0644\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0644\u064a \u0628\u064a\u0648\u0635\u0644 \u0628\u064a\u0646\u0647\u0645 \u0628\u064a\u0639\u062f\u0651\u064a \u0639\u0644\u0649 \u062d\u0648\u0627\u0644\u064a 11% \u0639\u0646\u062f D7 (\u062a\u0642\u062f\u064a\u0631 \u0628\u0627\u0633\u062a\u064a\u0641\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0646\u0642\u0637\u062a\u064a\u0646 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u062a\u064a\u0646\u060c \u0645\u0634 \u0631\u0642\u0645 \u0645\u0646\u0634\u0648\u0631). \u064a\u0639\u0646\u064a \u0627\u0644\u0640 D7 \u062d\u0648\u0627\u0644\u064a 45% \u0645\u0646 \u0627\u0644\u0640 D1\u060c \u0648\u0627\u0644\u0640 D30 \u062d\u0648\u0627\u0644\u064a 45% \u0645\u0646 \u0627\u0644\u0640 D7. \u0627\u0644\u0646\u0633\u0628\u062a\u064a\u0646 \u062f\u0648\u0644 \u0628\u064a\u062f\u064a\u0648\u0643 \u062a\u0634\u062e\u064a\u0635 \u0645\u0628\u0627\u0634\u0631:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0646\u0632\u0648\u0644 \u0627\u0644\u062d\u0627\u062f \u0628\u064a\u0646 D1 \u0648 D7:<\/strong> \u0644\u0648 \u0646\u0633\u0628\u0629 D7 \u0645\u0646 D1 \u0639\u0646\u062f\u0643 \u062a\u062d\u062a 30%\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0640 onboarding\u060c \u064a\u0639\u0646\u064a \u0623\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0633\u0627\u0639\u0629 \u0645\u0627 \u064a\u0641\u062a\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u062d\u062f \u0645\u0627 \u064a\u0648\u0635\u0644 \u0644\u0623\u0648\u0644 \u0641\u0627\u064a\u062f\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u062e\u0644 \u0648\u0645\u0641\u0647\u0645\u0634 \u064a\u0639\u0645\u0644 \u0625\u064a\u0647\u060c \u0648\u0645\u0627\u0631\u062c\u0639\u0634.<\/li>\n<li><strong>\u0627\u0644\u0646\u0632\u0648\u0644 \u0627\u0644\u062d\u0627\u062f \u0628\u064a\u0646 D7 \u0648 D30:<\/strong> \u0644\u0648 \u0627\u0644\u0640 D7 \u0645\u062d\u062a\u0631\u0645 \u0648\u0627\u0644\u0640 D30 \u0628\u064a\u0646\u0632\u0644 \u0628\u0633\u0631\u0639\u0629\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0634 \u0641\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0645\u0641\u064a\u0634 \u0633\u0628\u0628 \u0645\u062a\u0643\u0631\u0631 \u064a\u062e\u0644\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0631\u062c\u0639. \u062f\u0647 \u0645\u0644\u0641 \u0645\u0646\u062a\u062c \u0648\u0639\u0631\u0648\u0636\u060c \u0645\u0634 \u0645\u0644\u0641 \u0648\u0627\u062c\u0647\u0629.<\/li>\n<\/ul>\n<p>\u0648\u0631\u0628\u0637 \u0627\u0644\u0642\u0633\u0645 \u062f\u0647 \u0628\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0628\u0627\u0634\u0631: \u0643\u0644 \u0631\u064a\u0627\u0644 \u0627\u0643\u062a\u0633\u0627\u0628 \u0628\u064a\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u0623\u0631\u0636\u064a\u0629 retention \u0636\u0639\u064a\u0641\u0629 \u0628\u064a\u0633\u0631\u0651\u0628 \u0645\u0646 \u062a\u062d\u062a. \u0627\u0644\u0642\u0646\u0627\u0629 \u0645\u0634 \u0628\u062a\u0641\u0634\u0644\u060c \u0627\u0644\u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0635\u0628 \u0639\u0644\u064a\u0647\u0627 \u0647\u064a \u0627\u0644\u0644\u064a \u0645\u0634 \u0645\u0627\u0633\u0643\u0629.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u0631\u0641\u0639 \u0627\u0644\u0640 LTV \u0623\u0643\u062a\u0631: \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15% \u0648\u0644\u0627 \u0631\u0641\u0639 D30 \u0628\u0640 3 \u0646\u0642\u0627\u0637\u061f<\/h2>\n<p>\u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0628\u0646\u0641\u0633 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 90,000 \u0631\u064a\u0627\u0644 \u0634\u0647\u0631\u064a\u0627\u064b \u0648\u0628\u0639\u062f 12 \u0634\u0647\u0631\u060c \u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0645\u0646 4% \u0644\u0640 7% \u0623\u062b\u0631\u0647 \u0623\u0643\u0628\u0631 \u0645\u0646 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15%. \u0627\u0644\u0633\u0628\u0628 \u0628\u0633\u064a\u0637: \u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u064a\u0648\u0641\u0631\u0644\u0643 \u0641\u0644\u0648\u0633 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0639\u0646\u062f \u0627\u0644\u0640 install\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u064a\u0632\u0648\u0651\u062f \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0645\u0646 \u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0643\u0644 \u0634\u0647\u0631 \u0628\u064a\u0641\u0636\u0644 \u0641\u064a\u0647 \u0645\u0639\u0627\u0643. \u062a\u062d\u062a \u0627\u0644\u062d\u0633\u0628\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0634\u0627\u0646 \u062a\u0639\u064a\u062f\u0647\u0627 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645\u0643.<\/p>\n<p>\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u0629 \u0639\u0634\u0627\u0646 \u062a\u0642\u062f\u0631 \u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u062d\u0633\u0628\u0629 \u0628\u0646\u0641\u0633\u0643: \u0645\u064a\u0632\u0627\u0646\u064a\u0629 90,000 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0634\u0647\u0631. \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0641\u064a \u0623\u0648\u0644 90 \u064a\u0648\u0645 72 \u0631\u064a\u0627\u0644 \u0632\u064a \u0645\u0627 \u062d\u0633\u0628\u0646\u0627 \u0641\u0648\u0642. \u0628\u0639\u062f \u0627\u0644\u0640 90 \u064a\u0648\u0645\u060c \u0627\u0644\u0644\u064a \u0628\u064a\u0643\u0645\u0651\u0644 \u0634\u0631\u0627\u0621 \u0647\u0645 \u0627\u0644\u0644\u064a \u0644\u0633\u0647 \u0628\u064a\u0641\u062a\u062d\u0648\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0641\u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 = \u0646\u0633\u0628\u0629 \u0627\u0644\u0640 D30 \u0645\u0636\u0631\u0648\u0628\u0629 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0640 installs. \u0648\u0628\u0646\u0641\u062a\u0631\u0636 \u0625\u0646 \u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646\u0647\u0645 \u0628\u064a\u0639\u0645\u0644 \u0637\u0644\u0628 \u0643\u0644 \u0634\u0647\u0631\u064a\u0646 \u0645\u0646 \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0631\u0627\u0628\u0639 \u0644\u0644\u0634\u0647\u0631 \u0627\u0644\u062a\u0627\u0646\u064a \u0639\u0634\u0631\u060c \u064a\u0639\u0646\u064a 4.5 \u0637\u0644\u0628 \u0625\u0636\u0627\u0641\u064a \u00d7 30 \u0631\u064a\u0627\u0644 \u0645\u0633\u0627\u0647\u0645\u0629 = 135 \u0631\u064a\u0627\u0644 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0646\u0634\u0637. \u063a\u064a\u0651\u0631 \u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u0644\u0631\u0642\u0645\u0643 \u0645\u0646 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0640 cohort.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0628\u0646\u062f<\/th>\n<th scope=\"col\">\u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a<\/th>\n<th scope=\"col\">\u062e\u0641\u0636 \u0627\u0644\u0640 CPI 15%<\/th>\n<th scope=\"col\">\u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0644\u0640 7%<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 CPI<\/td>\n<td>9 \u0631\u064a\u0627\u0644<\/td>\n<td>7.65 \u0631\u064a\u0627\u0644<\/td>\n<td>9 \u0631\u064a\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0639\u062f\u062f \u0627\u0644\u0640 installs \u0634\u0647\u0631\u064a\u0627\u064b<\/td>\n<td>10,000<\/td>\n<td>11,765<\/td>\n<td>10,000<\/td>\n<\/tr>\n<tr>\n<td>\u0639\u0645\u0644\u0627\u0621 \u062f\u0641\u0639\u0648\u0627 (11%)<\/td>\n<td>1,100<\/td>\n<td>1,294<\/td>\n<td>1,100<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0633\u0627\u0647\u0645\u0629 \u0623\u0648\u0644 90 \u064a\u0648\u0645<\/td>\n<td>79,200 \u0631\u064a\u0627\u0644<\/td>\n<td>93,168 \u0631\u064a\u0627\u0644<\/td>\n<td>79,200 \u0631\u064a\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0634\u0647\u0648\u0631 4 \u0644\u0640 12<\/td>\n<td>54,000 \u0631\u064a\u0627\u0644<\/td>\n<td>63,585 \u0631\u064a\u0627\u0644<\/td>\n<td>94,500 \u0631\u064a\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0633\u0627\u0647\u0645\u0629 12 \u0634\u0647\u0631<\/td>\n<td>133,200 \u0631\u064a\u0627\u0644<\/td>\n<td>156,753 \u0631\u064a\u0627\u0644<\/td>\n<td>173,700 \u0631\u064a\u0627\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0633\u0628\u0629 LTV\/CAC<\/td>\n<td>1.48<\/td>\n<td>1.74<\/td>\n<td>1.93<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u062c\u062f\u0648\u0644 \u0641\u064a \u0633\u0637\u0631\u064a\u0646: \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15% \u0636\u0627\u0641 23,553 \u0631\u064a\u0627\u0644\u060c \u0648\u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u062a\u0644\u0627\u062a \u0646\u0642\u0627\u0637 \u0636\u0627\u0641 40,500 \u0631\u064a\u0627\u0644. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u064a\u0646 \u062d\u0648\u0627\u0644\u064a 17,000 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 cohort \u0634\u0647\u0631 \u0648\u0627\u062d\u062f\u060c \u0648\u0628\u064a\u062a\u0643\u0631\u0631 \u0645\u0639 \u0643\u0644 \u0634\u0647\u0631 \u062c\u062f\u064a\u062f. \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 LTV\/CAC \u0641\u064a \u0622\u062e\u0631 \u0635\u0641 \u0647\u064a \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0633\u0627\u0647\u0645\u0629 12 \u0634\u0647\u0631 \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/08\/16-cpi-vs-retention.png\" alt=\"\u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u0628\u064a\u0642\u0627\u0631\u0646 \u0623\u062b\u0631 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0646\u0633\u0628\u0629 15% \u0645\u0642\u0627\u0628\u0644 \u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0645\u0646 4% \u0625\u0644\u0649 7% \u0639\u0644\u0649 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0633\u0627\u0647\u0645\u0629 12 \u0634\u0647\u0631 \u0644\u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629\" \/><figcaption>\u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 90,000 \u0631\u064a\u0627\u0644. \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15% \u0636\u0627\u0641 23,553 \u0631\u064a\u0627\u0644\u060c \u0648\u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0645\u0646 4% \u0644\u0640 7% \u0636\u0627\u0641 40,500 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0640 cohort.<\/figcaption><\/figure>\n<p>\u0648\u062e\u0644\u064a \u0628\u0627\u0644\u0643 \u0625\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0645\u062a\u062d\u064a\u0651\u0632 \u0644\u0635\u0627\u0644\u062d \u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0644\u0623\u0646\u0646\u0627 \u062e\u0644\u0651\u064a\u0646\u0627 \u0645\u0633\u0627\u0647\u0645\u0629 \u0623\u0648\u0644 90 \u064a\u0648\u0645 \u062b\u0627\u0628\u062a\u0629 \u0641\u064a \u0639\u0645\u0648\u062f \u0627\u0644\u0640 retention \u0645\u0639 \u0625\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u064a\u0631\u0641\u0639\u0647\u0627 \u0647\u064a \u0643\u0645\u0627\u0646. \u062d\u062a\u0649 \u0645\u0639 \u0627\u0644\u062a\u062d\u064a\u0651\u0632 \u062f\u0647\u060c \u0627\u0644\u0641\u0631\u0642 \u0644\u0633\u0647 \u0644\u0635\u0627\u0644\u062d \u0627\u0644\u0640 retention. \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u062e\u062f \u0628\u0627\u0644\u0643 \u0625\u0646 7% \u0639\u0646\u062f D30 \u0631\u0642\u0645 \u0641\u0648\u0642 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (3% \u0644\u0640 6%)\u060c \u064a\u0639\u0646\u064a \u062f\u0647 \u0647\u062f\u0641 \u0637\u0645\u0648\u062d \u0645\u0634 \u0646\u0642\u0644\u0629 \u0639\u0627\u062f\u064a\u0629.<\/p>\n<p>\u0644\u0643\u0646 \u0641\u064a\u0647 \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0644\u0627\u0632\u0645 \u064a\u062a\u0642\u0627\u0644: \u0644\u0648 \u0627\u0644\u0640 CPI \u0639\u0646\u062f\u0643 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0633\u0648\u0642 \u0628\u0640 40% \u0623\u0648 \u0623\u0643\u062a\u0631\u060c \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629. \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u060c \u0644\u0648 \u0627\u0644\u0640 CPI 13 \u0631\u064a\u0627\u0644 \u0628\u062f\u0644 9\u060c \u0647\u062a\u062c\u064a\u0628 6,923 install \u0628\u0633 \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u064a\u0646\u0632\u0644 \u0644\u0640 92,259 \u0631\u064a\u0627\u0644. \u0631\u062c\u0648\u0639\u0643 \u0645\u0646 13 \u0644\u0640 9 \u0644\u0648\u062d\u062f\u0647 \u0628\u064a\u0636\u064a\u0641 40,941 \u0631\u064a\u0627\u0644\u060c \u064a\u0639\u0646\u064a \u0641\u064a \u0646\u0641\u0633 \u0645\u0633\u062a\u0648\u0649 \u0645\u0643\u0633\u0628 \u0627\u0644\u0640 retention (40,500 \u0631\u064a\u0627\u0644) \u0623\u0648 \u0623\u0639\u0644\u0649 \u0645\u0646\u0647 \u0634\u0648\u064a\u0629. \u0627\u0644\u0642\u0627\u0639\u062f\u0629: \u0642\u064a\u0633 \u0627\u0644\u0640 CPI \u0628\u062a\u0627\u0639\u0643 \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0644\u0648 \u0637\u0627\u0644\u0639 \u0643\u062a\u064a\u0631 \u0639\u0646 \u0627\u0644\u0633\u0648\u0642 \u0641\u062f\u0647 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0623\u0648\u0644. \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/\">\u0625\u0632\u0627\u064a \u062a\u0642\u0644\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install<\/a>.<\/p>\n<p>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0639\u0644\u0649 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629: \u0637\u0648\u0644 \u0645\u0627 \u0627\u0644\u0640 CPI \u0641\u064a \u0646\u0637\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u0631\u064a\u0627\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0640 onboarding \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u064a\u0631\u062c\u0639 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u0631\u064a\u0627\u0644 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0632\u0627\u062f\u0627\u062a.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0625\u0645\u062a\u0649 \u062a\u0643\u0628\u0651\u0631 \u0627\u0644\u0635\u0631\u0641\u061f<\/h2>\n<p>\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0635\u062d \u062a\u0644\u0627\u062a \u0645\u0631\u0627\u062d\u0644 \u0628\u0634\u0631\u0637 \u062e\u0631\u0648\u062c \u0644\u0643\u0644 \u0648\u0627\u062d\u062f\u0629: \u0642\u064a\u0627\u0633 \u0635\u062d\u064a\u062d \u0623\u0648\u0644\u0627\u064b\u060c \u0628\u0639\u062f\u0647 \u0623\u0631\u0636\u064a\u0629 retention \u0645\u0642\u0628\u0648\u0644\u0629\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u0635\u0631\u0641. \u0648\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0625\u064a\u0642\u0627\u0641: \u0645\u0627\u062a\u0632\u0648\u0651\u062f\u0634 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0623\u0643\u062a\u0631 \u0645\u0646 20% \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u0627\u0644\u0640 D7 \u064a\u0633\u062a\u0642\u0631 \u0648 \u0627\u0644\u0640 payback \u064a\u0642\u0639 \u062c\u0648\u0647 \u0646\u0627\u0641\u0630\u062a\u0643.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/08\/16-strategy-decision-tree.png\" alt=\"\u0634\u062c\u0631\u0629 \u0642\u0631\u0627\u0631 \u0628\u062a\u0644\u0627\u062a \u0645\u0631\u0627\u062d\u0644: \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0634\u0631\u0637 \u062e\u0631\u0648\u062c\u0647\u0627\u060c \u0645\u0631\u062d\u0644\u0629 \u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0640 retention \u0648\u0634\u0631\u0637 \u062e\u0631\u0648\u062c\u0647\u0627\u060c \u062b\u0645 \u0645\u0631\u062d\u0644\u0629 \u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u0635\u0631\u0641 \u0628\u0642\u0627\u0639\u062f\u0629 20 \u0628\u0627\u0644\u0645\u064a\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b\" \/><figcaption>\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0644\u064a\u0647\u0627 \u0634\u0631\u0637 \u062e\u0631\u0648\u062c \u0628\u0631\u0642\u0645. \u0627\u0644\u0642\u0641\u0632 \u0641\u0648\u0642 \u0645\u0631\u062d\u0644\u0629 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0628\u062a\u0643\u0628\u0651\u0631 \u062e\u0637\u0623 \u0645\u0634 \u0628\u062a\u0643\u0628\u0651\u0631 \u0646\u062a\u064a\u062c\u0629.<\/figcaption><\/figure>\n<ul>\n<li><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0627\u0644\u0642\u064a\u0627\u0633:<\/strong> \u0634\u0631\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u062a\u0644\u0627\u062a \u0628\u0646\u0648\u062f. \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 MMP (\u0623\u062f\u0627\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629 \u0632\u064a AppsFlyer \u0623\u0648 Adjust) \u0623\u0642\u0644 \u0645\u0646 15%. \u0648\u0643\u0644 \u062d\u062f\u062b \u0634\u0631\u0627\u0621 \u0628\u064a\u0648\u0635\u0644 \u0628\u0642\u064a\u0645\u062a\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0634 \u0643\u062d\u062f\u062b \u0641\u0627\u0636\u064a. \u0648\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0643\u062a\u0648\u0628 \u0628\u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0641\u0631\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0646\u064a\u0629\u060c \u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0640 retention:<\/strong> \u0634\u0631\u0637 \u0627\u0644\u062e\u0631\u0648\u062c \u0625\u0646 \u0627\u0644\u0640 D7 \u064a\u0633\u062a\u0642\u0631 \u0641\u064a \u0646\u0637\u0627\u0642 \u0646\u0642\u0637\u062a\u064a\u0646 \u0639\u0644\u0649 \u0645\u062f\u0649 3 cohorts \u0645\u062a\u062a\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0640 D30 \u064a\u0628\u0642\u0649 \u062c\u0648\u0647 \u0646\u0637\u0627\u0642 \u0642\u0637\u0627\u0639\u0643 \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0644\u064a \u0641\u0648\u0642. \u0642\u0628\u0644 \u0643\u062f\u0647 \u0623\u064a \u0632\u064a\u0627\u062f\u0629 \u0635\u0631\u0641 \u0628\u062a\u0632\u0648\u0651\u062f \u0639\u062f\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u062f\u062e\u0644\u0648\u0627 \u0648\u0628\u064a\u062e\u0631\u062c\u0648\u0627\u060c \u0645\u0634 \u0639\u062f\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644\u0648\u0627.<\/li>\n<li><strong>\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u062a\u0629\u060c \u0627\u0644\u062a\u0643\u0628\u064a\u0631:<\/strong> \u0632\u064a\u0627\u062f\u0629 20% \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u0643\u062d\u062f \u0623\u0642\u0635\u0649. \u0627\u0644\u0633\u0628\u0628 \u062a\u0634\u063a\u064a\u0644\u064a \u0628\u062d\u062a: \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0643\u0628\u0631 \u0628\u062a\u0639\u062a\u0628\u0631 \u062a\u0639\u062f\u064a\u0644 \u062c\u0648\u0647\u0631\u064a \u0648\u0628\u062a\u0631\u062c\u0651\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0643\u0634\u0627\u0641 (\u0627\u0644\u0640 learning phase)\u060c \u0648\u0633\u0627\u0639\u062a\u0647\u0627 \u0628\u062a\u062f\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0646\u062a\u064a\u062c\u0629 \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0643\u0631\u064a\u0627\u062a\u064a\u0641. \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/meta-app-campaigns-mistakes\/\">\u0623\u062e\u0637\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0644\u0649 Meta<\/a>.<\/li>\n<\/ul>\n<h3>\u0625\u0645\u062a\u0649 \u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0625\u0645\u062a\u0649 \u062a\u0633\u062a\u0646\u0649\u061f<\/h3>\n<p>\u0645\u0627\u062a\u062d\u0643\u0645\u0634 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0642\u0628\u0644 \u0645\u0627 \u064a\u062a\u062d\u0642\u0642 \u0634\u0631\u0637\u064a\u0646 \u0645\u0639 \u0628\u0639\u0636: \u062a\u0639\u062f\u0651\u064a \u0636\u0639\u0641 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u062a\u062c\u064a\u0628 \u062d\u062f \u0623\u062f\u0646\u0649 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u062f\u0641\u0639\u0648\u0627. \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0628\u0644 \u0643\u062f\u0647 \u0645\u0634 \u0642\u0631\u0627\u0631\u060c \u062f\u0647 \u0631\u062f \u0641\u0639\u0644 \u0639\u0644\u0649 \u0636\u0648\u0636\u0627\u0621.<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0634\u0631\u0637 \u0627\u0644\u0623\u0648\u0644\u060c \u0627\u0644\u0648\u0642\u062a:<\/strong> \u0644\u0648 \u0646\u0627\u0641\u0630\u062a\u0643 90 \u064a\u0648\u0645\u060c \u0645\u0627\u062a\u062d\u0643\u0645\u0634 \u0642\u0628\u0644 180 \u064a\u0648\u0645. \u0627\u0644\u0633\u0628\u0628 \u0625\u0646 \u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u064a\u062c\u064a \u0645\u0646 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u062a\u0627\u0646\u064a \u0648\u0627\u0644\u062a\u0627\u0644\u062a\u060c \u0648\u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644\u0648\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0623\u0648\u0644. \u0644\u0648 \u0642\u0641\u0644\u062a \u064a\u0648\u0645 60 \u0625\u0646\u062a \u062d\u0643\u0645\u062a \u0639\u0644\u0649 \u0623\u0648\u0644 \u0637\u0644\u0628 \u0628\u0633.<\/li>\n<li><strong>\u0627\u0644\u0634\u0631\u0637 \u0627\u0644\u062a\u0627\u0646\u064a\u060c \u0627\u0644\u062d\u062c\u0645:<\/strong> \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 40 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0645\u0646 \u0627\u0644\u0642\u0646\u0627\u0629\u060c \u064a\u0639\u0646\u064a \u062d\u0648\u0627\u0644\u064a 360 install \u0628\u0646\u0633\u0628\u0629 11%. \u062a\u062d\u062a \u0627\u0644\u0631\u0642\u0645 \u062f\u0647\u060c \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 install-to-purchase 10% \u0648 13% \u0645\u0645\u0643\u0646 \u064a\u0628\u0642\u0649 \u0635\u062f\u0641\u0629 \u0628\u062d\u062a\u0629.<\/li>\n<li><strong>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0642\u0641\u0644 \u0628\u062f\u0631\u064a:<\/strong> \u062d\u0633\u0627\u0628 Apple Search Ads \u0634\u063a\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629. \u0623\u0648\u0644 3 \u0623\u0633\u0627\u0628\u064a\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0643\u0627\u0646\u062a \u0636\u0639\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u0627\u062a\u0642\u0641\u0644. \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0644\u064a \u0645\u0628\u0627\u0646\u0634 \u0625\u0646 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0627\u0645 \u0623\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0628\u062a\u062a\u062d\u0633\u0646 \u0645\u0639 \u062a\u0631\u0627\u0643\u0645 \u062a\u0627\u0631\u064a\u062e \u0643\u0644\u0645\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0646\u0633\u0628\u0629 install-to-purchase \u0628\u062a\u0637\u0644\u0639 \u0628\u0639\u062f \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0623\u0648\u0644. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u062a\u0642\u0641\u0644\u062a \u0642\u0628\u0644 \u0645\u0627 \u062a\u0631\u062f \u0623\u0635\u0644\u0627\u064b.<\/li>\n<li><strong>\u0625\u0634\u0627\u0631\u0627\u062a \u062a\u063a\u064a\u064a\u0631 \u0641\u0648\u0631\u064a \u0645\u0646 \u063a\u064a\u0631 \u0627\u0646\u062a\u0638\u0627\u0631:<\/strong> \u0627\u062a\u0646\u064a\u0646 \u0628\u0633. \u0627\u0644\u0623\u0648\u0644\u0649 \u062e\u0644\u0644 \u0645\u0624\u0643\u062f \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0632\u064a \u0631\u0627\u0628\u0637 deep link (\u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0644\u064a \u0627\u0644\u0645\u0641\u0631\u0648\u0636 \u064a\u0641\u062a\u062d \u0635\u0641\u062d\u0629 \u0645\u0639\u064a\u0646\u0629 \u062c\u0648\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642) \u0628\u064a\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0635\u0641\u062d\u0629 \u063a\u0644\u0637\u060c \u0623\u0648 \u0623\u062d\u062f\u0627\u062b \u0628\u062a\u0648\u0635\u0644 \u0646\u0627\u0642\u0635\u0629. \u0648\u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u062a\u063a\u064a\u0651\u0631 \u0641\u064a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0646\u0641\u0633\u0647 \u0632\u064a \u062f\u062e\u0648\u0644 \u062f\u0648\u0644\u0629 \u062c\u062f\u064a\u062f\u0629. \u063a\u064a\u0631 \u0643\u062f\u0647 \u0627\u0633\u062a\u0646\u0649.<\/li>\n<\/ul>\n<h2>\u0625\u0632\u0627\u064a \u062a\u0648\u0632\u0651\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 90 \u064a\u0648\u0645 \u0628\u064a\u0646 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u061f<\/h2>\n<p>\u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0640 90 \u064a\u0648\u0645 \u0628\u064a\u062a\u062d\u0631\u0643 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a\u060c \u0645\u0634 \u0646\u0633\u0628\u0629 \u062b\u0627\u0628\u062a\u0629 \u062a\u0643\u062a\u0628\u0647\u0627 \u0645\u0631\u0629: 70% \u0627\u0643\u062a\u0633\u0627\u0628 \u0648 30% \u0627\u062d\u062a\u0641\u0627\u0638 \u0641\u064a \u0623\u0648\u0644 30 \u064a\u0648\u0645\u060c \u0628\u0639\u062f\u064a\u0646 55% \u0648 45%\u060c \u0648\u0641\u064a \u0622\u062e\u0631 30 \u064a\u0648\u0645 50% \u0648 50%. \u0627\u0644\u0645\u0646\u0637\u0642 \u0625\u0646 \u0623\u0648\u0644 \u0634\u0647\u0631 \u0628\u062a\u0634\u062a\u0631\u064a \u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0628\u062a\u0634\u062a\u0631\u064a \u062b\u0628\u0627\u062a\u060c \u0641\u0646\u0635\u064a\u0628 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u064a\u0643\u0628\u0631 \u0643\u0644 \u0634\u0647\u0631. \u0627\u0644\u062c\u062f\u0648\u0644 \u062a\u062d\u062a \u0628\u064a\u0648\u0636\u062d \u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u0628\u064a\u062a\u0635\u0631\u0641 \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0625\u064a\u0647 \u0628\u0627\u0644\u0638\u0628\u0637.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0641\u062a\u0631\u0629<\/th>\n<th scope=\"col\">\u0627\u0643\u062a\u0633\u0627\u0628<\/th>\n<th scope=\"col\">\u062a\u0641\u0639\u064a\u0644 \u0648\u0627\u062d\u062a\u0641\u0627\u0638<\/th>\n<th scope=\"col\">\u0628\u064a\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u0625\u064a\u0647 \u0628\u0627\u0644\u0638\u0628\u0637<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u064a\u0648\u0645 1 \u0644\u0640 30<\/td>\n<td>70%<\/td>\n<td>30%<\/td>\n<td>\u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0640 onboarding\u060c \u062a\u0642\u0644\u064a\u0644 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0648\u0636\u0628\u0637 \u0623\u062d\u062f\u0627\u062b \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0640 MMP<\/td>\n<\/tr>\n<tr>\n<td>\u064a\u0648\u0645 31 \u0644\u0640 60<\/td>\n<td>55%<\/td>\n<td>45%<\/td>\n<td>\u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u062f\u0627\u0629 \u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 (\u0632\u064a MoEngage \u0623\u0648 CleverTap)\u060c \u0648\u0628\u0646\u0627\u0621 \u0631\u062d\u0644\u0627\u062a \u0625\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0631\u0633\u0627\u064a\u0644 \u062c\u0648\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0644\u0623\u064a\u0627\u0645 1 \u0648 3 \u0648 7<\/td>\n<\/tr>\n<tr>\n<td>\u064a\u0648\u0645 61 \u0644\u0640 90<\/td>\n<td>50%<\/td>\n<td>50%<\/td>\n<td>\u062d\u0627\u0641\u0632 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u062a\u0627\u0646\u064a\u060c \u0648 15 \u0646\u0642\u0637\u0629 \u0645\u0646 \u0627\u0644\u0640 50 \u0644\u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (re-engagement) \u0644\u0644\u0646\u0627\u0633 \u0627\u0644\u0644\u064a \u0641\u062a\u062d\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0645\u0634\u062a\u0631\u062a\u0634<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0648\u0641\u064a \u0622\u062e\u0631 \u0643\u0644 30 \u064a\u0648\u0645 \u0641\u064a\u0647 \u0645\u0631\u0627\u062c\u0639\u0629 \u0628\u0623\u0631\u0628\u0639 \u0623\u0631\u0642\u0627\u0645 \u0628\u0633: \u0627\u0644\u0640 D1 \u0648 \u0627\u0644\u0640 D7 \u0644\u0644\u0640 cohort \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0648\u0646\u0633\u0628\u0629 install-to-purchase\u060c \u0648\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0627\u0644\u0640 blended\u060c \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0644\u064a \u0639\u0645\u0644\u0648\u0627 \u0637\u0644\u0628 \u062a\u0627\u0646\u064a. \u0644\u0648 \u062a\u0644\u0627\u062a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u062a\u062d\u0633\u0646\u0648\u0627\u060c \u0643\u0645\u0651\u0644 \u0628\u0646\u0641\u0633 \u0627\u0644\u062a\u0648\u0632\u064a\u0639. \u0644\u0648 \u0627\u062a\u0646\u064a\u0646 \u0623\u0648 \u0623\u0643\u062a\u0631 \u062b\u0627\u0628\u062a\u064a\u0646 \u0623\u0648 \u0646\u0627\u0632\u0644\u064a\u0646\u060c \u062d\u0648\u0651\u0644 10 \u0646\u0642\u0627\u0637 \u0645\u0646 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0641\u064a \u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0644\u064a \u0628\u0639\u062f\u0647. \u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u062f\u0647 \u0644\u062e\u0637\u0629 \u0634\u0647\u0631\u064a\u0629 \u0645\u0643\u062a\u0648\u0628\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/digital-marketing-plan\/\">\u0625\u0632\u0627\u064a \u062a\u0643\u062a\u0628 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a>.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0640 scorecard \u0627\u0644\u0644\u064a \u064a\u0642\u0648\u0644 \u0644\u0643 \u0625\u0646\u0643 \u0645\u0627\u0634\u064a \u0635\u062d\u061f<\/h2>\n<p>\u0644\u0648\u062d\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0627\u0644\u0640 scorecard) \u0633\u0628\u0639 \u0623\u0631\u0642\u0627\u0645 \u0628\u0633\u060c \u0648\u0643\u0644 \u0631\u0642\u0645 \u0644\u064a\u0647 \u0645\u0633\u0624\u0648\u0644 \u0628\u0627\u0633\u0645\u0647 \u0648\u062d\u062f \u0625\u0646\u0630\u0627\u0631 \u0645\u0643\u062a\u0648\u0628. \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u062a\u0644\u0627\u062a\u0629: \u0627\u0644\u0640 CPI\u060c \u0648\u0646\u0633\u0628\u0629 install-to-activation (\u0643\u0627\u0645 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0644\u0644\u064a \u0639\u0645\u0644\u0648\u0627 install \u0648\u0635\u0644 \u0644\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0644\u064a \u0625\u0646\u062a \u0634\u0627\u064a\u0641\u0647\u0627 \u062a\u0641\u0639\u064a\u0644: \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0623\u0648\u0644 \u0628\u062d\u062b\u060c \u0623\u0648 \u0623\u0648\u0644 \u0625\u0636\u0627\u0641\u0629 \u0644\u0644\u0633\u0644\u0629)\u060c \u0648\u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u0635\u0631\u0641. \u0634\u0647\u0631\u064a\u0627\u064b \u0623\u0631\u0628\u0639\u0629: \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0627\u0644\u0640 blended\u060c \u0648 \u0627\u0644\u0640 payback\u060c \u0648 \u0627\u0644\u0640 D30\u060c \u0648\u0646\u0633\u0628\u0629 LTV\/CAC. \u0623\u064a \u0631\u0642\u0645 \u0645\u0627\u0644\u0648\u0634 \u0645\u0633\u0624\u0648\u0644 \u0628\u0627\u0633\u0645\u0647 \u0645\u0627\u0628\u064a\u062a\u0631\u0627\u062c\u0639\u0634.<\/p>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a<\/th>\n<th scope=\"col\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/th>\n<th scope=\"col\">\u062d\u062f \u0627\u0644\u0625\u0646\u0630\u0627\u0631<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 CPI<\/td>\n<td>\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062f\u0641\u0648\u0639<\/td>\n<td>\u0641\u0648\u0642 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0628\u0640 20% \u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0645\u062a\u062a\u0627\u0644\u064a\u064a\u0646<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0633\u0628\u0629 install-to-activation<\/td>\n<td>\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0646\u0645\u0648<\/td>\n<td>\u0646\u0632\u0648\u0644 5 \u0646\u0642\u0627\u0637 \u0639\u0646 \u0645\u062a\u0648\u0633\u0637 \u0622\u062e\u0631 4 \u0623\u0633\u0627\u0628\u064a\u0639<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u0635\u0631\u0641 (spend pacing)<\/td>\n<td>\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062f\u0641\u0648\u0639<\/td>\n<td>\u0627\u0646\u062d\u0631\u0627\u0641 \u0623\u0643\u062a\u0631 \u0645\u0646 15% \u0639\u0646 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<thead>\n<tr>\n<th scope=\"col\">\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0634\u0647\u0631\u064a<\/th>\n<th scope=\"col\">\u0627\u0644\u0645\u0633\u0624\u0648\u0644<\/th>\n<th scope=\"col\">\u062d\u062f \u0627\u0644\u0625\u0646\u0630\u0627\u0631<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a (blended)<\/td>\n<td>\u0645\u0624\u0633\u0633 \u0623\u0648 \u0642\u0627\u0626\u062f \u0627\u0644\u0646\u0645\u0648<\/td>\n<td>\u062a\u062c\u0627\u0648\u0632 85% \u0645\u0646 \u0627\u0644\u0633\u0642\u0641\u060c \u064a\u0639\u0646\u064a 61 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/td>\n<td>\u0645\u0624\u0633\u0633 \u0623\u0648 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/td>\n<td>\u062a\u0639\u062f\u0651\u064a \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u0629 \u0628\u0623\u0643\u062a\u0631 \u0645\u0646 15 \u064a\u0648\u0645<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 D30<\/td>\n<td>\u0645\u0633\u0624\u0648\u0644 \u0627\u0644\u0645\u0646\u062a\u062c<\/td>\n<td>\u0646\u0632\u0648\u0644 \u062a\u062d\u062a \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0644\u0646\u0637\u0627\u0642 \u0642\u0637\u0627\u0639\u0643<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0633\u0628\u0629 LTV\/CAC<\/td>\n<td>\u0645\u0624\u0633\u0633 \u0623\u0648 \u0642\u0627\u0626\u062f \u0627\u0644\u0646\u0645\u0648<\/td>\n<td>\u0646\u0632\u0648\u0644 \u062a\u062d\u062a 1.5 \u064a\u0648\u0642\u0641 \u0623\u064a \u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 \u0641\u064a \u062e\u0645\u0633 \u0646\u0642\u0627\u0637:<\/p>\n<ol>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0644\u0627\u062a \u0623\u0631\u0642\u0627\u0645:<\/strong> \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u0645\u0646\u062d\u0646\u0649 \u0627\u0644\u0640 retention. \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0646\u062a\u064a\u062c\u0629\u060c \u0645\u0634 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0633\u0642\u0641 \u0645\u0646 \u062d\u0633\u0628\u062a\u064a\u0646:<\/strong> \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u00d7 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0627\u0641\u0630\u0629. \u0648\u062f\u0647 \u0646\u0642\u0637\u0629 \u062a\u0639\u0627\u062f\u0644\u060c \u0641\u0627\u0642\u0633\u0645\u0647 \u0639\u0644\u0649 3 \u0644\u0648 \u0639\u0627\u064a\u0632 \u0647\u062f\u0641 \u062a\u0634\u063a\u064a\u0644\u064a.<\/li>\n<li><strong>\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u0640 20% \u0644\u0640 40%:<\/strong> \u064a\u0639\u0646\u064a 63 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 82 \u0631\u064a\u0627\u0644 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0639\u0646\u062f \u0641\u062c\u0648\u0629 30%.<\/li>\n<li><strong>\u0627\u0644\u0640 retention \u0623\u062b\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629:<\/strong> 3 \u0646\u0642\u0627\u0637 \u0641\u064a \u0627\u0644\u0640 D30 \u0636\u0627\u0641\u062a 40,500 \u0631\u064a\u0627\u0644\u060c \u0648\u062e\u0641\u0636 \u0627\u0644\u0640 CPI 15% \u0636\u0627\u0641 23,553 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0645\u0634 \u0627\u062e\u062a\u064a\u0627\u0631\u064a:<\/strong> \u0642\u064a\u0627\u0633\u060c \u062b\u0645 \u0623\u0631\u0636\u064a\u0629 retention\u060c \u062b\u0645 \u062a\u0643\u0628\u064a\u0631 \u0628\u062d\u062f 20% \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b.<\/li>\n<\/ol>\n<div class=\"cta-box\">\n<h3>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0643\u0644\u0647\u0627 \u0648\u0627\u0642\u0641\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0648\u0627\u062d\u062f\u060c \u0648\u0627\u0644\u0631\u0642\u0645 \u062f\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u063a\u0644\u0637<\/h3>\n<p>\u0644\u0648 \u0627\u0644\u0640 CAC \u0627\u0644\u0644\u064a \u0634\u063a\u0627\u0644 \u0628\u064a\u0647 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0629\u060c \u0641\u0627\u0644\u0633\u0642\u0641 \u0627\u0644\u0644\u064a \u062d\u0633\u0628\u062a\u0647 \u0641\u0648\u0642 \u0645\u0634 \u062d\u0642\u064a\u0642\u064a. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 tracking \u0648\u0627\u0644\u0640 attribution (\u0631\u0628\u0637 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647 \u0641\u0639\u0644\u0627\u064b) \u0648\u0646\u0642\u0648\u0644\u0643 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0635\u062d \u0648\u0623\u0646\u0647\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u0628\u064a\u0639.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0639\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/h2>\n<h3>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/h3>\n<p>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a: \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u0623\u0646\u0647\u064a \u0642\u0646\u0648\u0627\u062a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0644\u064a\u0647. \u0627\u0644\u062e\u0637\u0629 \u0647\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630: \u0645\u064a\u0646 \u064a\u0639\u0645\u0644 \u0625\u064a\u0647\u060c \u0625\u0645\u062a\u0649\u060c \u0648\u0628\u0643\u0627\u0645. \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u062a\u062a\u0631\u0627\u062c\u0639 \u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629 \u0623\u0648 \u0644\u0645\u0627 \u0631\u0642\u0645 \u0623\u0633\u0627\u0633\u064a \u064a\u062a\u063a\u064a\u0631. \u0627\u0644\u062e\u0637\u0629 \u0628\u062a\u062a\u0639\u062f\u0644 \u0643\u0644 \u0634\u0647\u0631. \u0623\u063a\u0644\u0628 \u0627\u0644\u0641\u0631\u0642 \u0639\u0646\u062f\u0647\u0627 \u062e\u0637\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0641\u0628\u062a\u0646\u0641\u0630 \u0643\u062a\u064a\u0631 \u0648\u0628\u062a\u0642\u0631\u0631 \u0642\u0644\u064a\u0644. \u0637\u0631\u064a\u0642\u0629 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u062e\u0637\u0629 \u0646\u0641\u0633\u0647\u0627 \u0645\u0634\u0631\u0648\u062d\u0629 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/digital-marketing-plan\/\">\u0645\u0642\u0627\u0644 \u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/a>.<\/p>\n<h3>\u0643\u0627\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642 \u062c\u062f\u064a\u062f \u0641\u064a \u0623\u0648\u0644 3 \u0634\u0647\u0648\u0631\u061f<\/h3>\n<p>\u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0637\u0644\u0639 \u0645\u0646 \u0645\u0639\u0627\u062f\u0644\u0629 \u0645\u0634 \u0645\u0646 \u0646\u0633\u0628\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f. \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 = \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u00d7 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC. \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a: \u0639\u0627\u064a\u0632 1,000 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0641\u064a 90 \u064a\u0648\u0645 \u0648\u0633\u0642\u0641\u0643 72 \u0631\u064a\u0627\u0644\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 72,000 \u0631\u064a\u0627\u0644. \u0648\u0632\u0648\u0651\u062f 20% \u0641\u064a \u0623\u0648\u0644 30 \u064a\u0648\u0645 \u0643\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0639\u0644\u0651\u0645\u060c \u0644\u0623\u0646 \u0627\u0644\u0640 CAC \u0628\u064a\u0628\u062f\u0623 \u0623\u0639\u0644\u0649 \u0642\u0628\u0644 \u0645\u0627 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u062a\u0642\u0631. \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0646\u0627\u062a\u062c \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u062a\u0642\u062f\u0631 \u062a\u062a\u062d\u0645\u0644\u0647\u060c \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0642\u0641 \u0645\u0634 \u0641\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0644\u0627\u0632\u0645 \u062a\u0631\u0641\u0639 \u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0623\u0648\u0644.<\/p>\n<h3>\u0644\u064a\u0647 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062a\u0637\u0628\u064a\u0642\u064a \u0628\u064a\u0642\u0639\u0648\u0627 \u0628\u0633\u0631\u0639\u0629 \u0628\u0639\u062f \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u061f<\/h3>\n<p>\u0627\u0644\u0646\u0632\u0648\u0644 \u0627\u0644\u062d\u0627\u062f \u0628\u064a\u0646 D1 \u0648 D7 \u0645\u0639\u0646\u0627\u0647 \u0645\u0634\u0643\u0644\u0629 onboarding \u0648\u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0623\u0648\u0644 \u0642\u064a\u0645\u0629. \u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u0648\u0644 \u0628\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0633\u0648\u0642: \u062d\u0648\u0627\u0644\u064a 25% \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a iOS \u0628\u064a\u0631\u062c\u0639\u0648\u0627 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644 \u062d\u0633\u0628 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto. \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u0639\u0645\u0644 \u062e\u0637\u0648\u062a\u064a\u0646 \u062a\u0634\u062e\u064a\u0635. \u0627\u0644\u0623\u0648\u0644\u0649: \u0642\u0627\u0631\u0646 \u0627\u0644\u0640 D1 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0640 organic \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629\u060c \u0648\u0644\u0648 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0623\u0642\u0644 \u0645\u0646 \u0646\u0635 \u0627\u0644\u0640 organic \u0641\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0634 \u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0627\u0644\u062a\u0627\u0646\u064a\u0629: \u0642\u064a\u0633 \u0643\u0627\u0645 \u062e\u0637\u0648\u0629 \u0648\u0643\u0627\u0645 \u062f\u0642\u064a\u0642\u0629 \u0628\u064a\u0646 \u0641\u062a\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0623\u0648\u0644 \u0644\u062d\u0638\u0629 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0644\u0648 \u0641\u0648\u0642 3 \u062f\u0642\u0627\u064a\u0642 \u0623\u0648 \u0623\u0643\u062a\u0631 \u0645\u0646 5 \u062e\u0637\u0648\u0627\u062a\u060c \u062f\u064a \u0647\u064a.<\/p>\n<h3>\u0625\u0632\u0627\u064a \u0623\u0639\u0631\u0641 \u0625\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u062f\u064a \u0634\u063a\u0627\u0644\u0629 \u0648\u0644\u0627 \u0644\u0623\u061f<\/h3>\n<p>\u0645\u0627\u062a\u062d\u0643\u0645\u0634 \u0642\u0628\u0644 \u0645\u0627 \u064a\u062a\u062d\u0642\u0642 \u0634\u0631\u0637\u064a\u0646 \u0645\u0639 \u0628\u0639\u0636: \u062a\u0639\u062f\u0651\u064a \u0636\u0639\u0641 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u062a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 40 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0645\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u062f\u064a. \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u062d\u0643\u0645 \u0628\u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u0628\u0633 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0642\u0646\u0627\u0629. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC. \u062d\u0645\u0644\u0627\u062a \u0645\u062a\u062c\u0631 \u0623\u0628\u0644 \u0628\u0646\u0633\u0628\u0629 install-to-purchase \u0644\u0643\u0644 \u0643\u0644\u0645\u0629 \u0628\u062d\u062b. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631. \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u062a\u0647. \u0627\u0644\u062d\u0643\u0645 \u0628\u0623\u0643\u062a\u0631 \u0645\u0646 \u0631\u0642\u0645 \u0628\u064a\u0646\u062a\u0647\u064a \u062f\u0627\u064a\u0645\u0627\u064b \u0628\u0642\u0631\u0627\u0631 \u0645\u0632\u0627\u062c\u064a.<\/p>\n<h3>\u0623\u0635\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0648\u0644\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0623\u0648\u0644\u061f<\/h3>\n<p>\u0627\u0628\u0646\u064a \u0623\u0631\u0636\u064a\u0629 retention \u0645\u0642\u0628\u0648\u0644\u0629 \u0627\u0644\u0623\u0648\u0644 \u062b\u0645 \u0643\u0628\u0651\u0631 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628. \u0627\u0644\u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646 \u0627\u0644\u0640 D7 \u0645\u0633\u062a\u0642\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 3 cohorts \u0645\u062a\u062a\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0640 D30 \u062c\u0648\u0647 \u0646\u0637\u0627\u0642 \u0642\u0637\u0627\u0639\u0643. \u0648\u0627\u0644\u0633\u0628\u0628 \u0631\u0642\u0645\u064a: \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629\u060c \u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0645\u0646 4% \u0644\u0640 7% \u0636\u0627\u0641 40,500 \u0631\u064a\u0627\u0644 \u0644\u0645\u0633\u0627\u0647\u0645\u0629 12 \u0634\u0647\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15% \u0636\u0627\u0641 23,553 \u0631\u064a\u0627\u0644. \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0648 \u0627\u0644\u0640 CPI \u0639\u0646\u062f\u0643 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0628\u0640 40% \u0623\u0648 \u0623\u0643\u062a\u0631\u060c \u0633\u0627\u0639\u062a\u0647\u0627 \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/p>\n<h3>\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f<\/h3>\n<p>\u0644\u062a\u0644\u0627\u062a \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u062a\u0631\u0627\u0643\u0645 \u0641\u0648\u0642 \u0628\u0639\u0636. \u0627\u0644\u0623\u0648\u0644 \u0625\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u064a\u0633 \u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627\u060c \u0641\u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0646\u0635\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u062c\u0645\u0648\u0639\u0647\u0645 \u0628\u064a\u0628\u0642\u0649 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u062a\u0627\u0646\u064a \u0625\u0646 \u0625\u0634\u0627\u0631\u0629 iOS \u0628\u062a\u0648\u0635\u0644 \u0639\u0628\u0631 \u0646\u0638\u0627\u0645 SKAN \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629\u060c \u0641\u062c\u0632\u0621 \u0628\u064a\u062a\u0642\u062f\u0651\u0631 \u0645\u0634 \u0628\u064a\u062a\u0642\u0627\u0633. \u0627\u0644\u062a\u0627\u0644\u062a \u0625\u0646 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0627\u0646 \u0647\u064a\u064a\u062c\u064a organic \u0628\u0631\u0636\u0647 \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628\u0647 \u0644\u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0646 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0638\u0627\u0647\u0631 \u0628\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 20% \u0648 40% \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u0646\u0631\u0627\u062c\u0639\u0647\u0627\u060c \u0648\u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u062a\u0643\u0628\u0631 \u0643\u0644 \u0645\u0627 \u0646\u0633\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a iOS \u0643\u0627\u0646\u062a \u0623\u0639\u0644\u0649. \u0627\u0644\u062d\u0644 \u0625\u0646\u0643 \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 blended \u0645\u0646 \u0627\u0644\u0640 backend \u0648\u062a\u062e\u0644\u064a \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0646 \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u062b\u0627\u0628\u062a.<\/p>\n<h2>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h2>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/digital-marketing-plan\/\">\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a: \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/increase-app-downloads\/\">\u0625\u0632\u0627\u064a \u062a\u0632\u0648\u0651\u062f \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062d\u0631\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/reduce-app-install-cost\/\">\u0625\u0632\u0627\u064a \u062a\u0642\u0644\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 install<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/meta-app-campaigns-mistakes\/\">\u0623\u062e\u0637\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0644\u0649 Meta<\/a><\/li>\n<\/ul>\n<h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxcam.com\/blog\/mobile-app-retention-benchmarks\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 UXCam: \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0640 retention \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/a><\/li>\n<li><a href=\"https:\/\/vmobify.com\/blog\/app-retention-benchmarks\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0642\u0631\u064a\u0631 Vmobify: \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u062d\u0633\u0628 \u0627\u0644\u0642\u0637\u0627\u0639<\/a><\/li>\n<li><a href=\"https:\/\/www.getpanto.ai\/blog\/mobile-app-retention-statistics\" target=\"_blank\" rel=\"noopener nofollow\">\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto: \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a: \u0633\u0642\u0641 \u0627\u0644\u0640 CAC\u060c \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0640 payback\u060c \u0648\u0623\u0646\u0647\u064a \u0642\u0646\u0648\u0627\u062a \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0644\u064a\u0647. \u0627\u0644\u062e\u0637\u0629 \u0647\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630: \u0645\u064a\u0646 \u064a\u0639\u0645\u0644 \u0625\u064a\u0647\u060c \u0625\u0645\u062a\u0649\u060c \u0648\u0628\u0643\u0627\u0645. \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u062a\u062a\u0631\u0627\u062c\u0639 \u0643\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629 \u0623\u0648 \u0644\u0645\u0627 \u0631\u0642\u0645 \u0623\u0633\u0627\u0633\u064a \u064a\u062a\u063a\u064a\u0631. \u0627\u0644\u062e\u0637\u0629 \u0628\u062a\u062a\u0639\u062f\u0644 \u0643\u0644 \u0634\u0647\u0631. \u0623\u063a\u0644\u0628 \u0627\u0644\u0641\u0631\u0642 \u0639\u0646\u062f\u0647\u0627 \u062e\u0637\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0641\u0628\u062a\u0646\u0641\u0630 \u0643\u062a\u064a\u0631 \u0648\u0628\u062a\u0642\u0631\u0631 \u0642\u0644\u064a\u0644. \u0637\u0631\u064a\u0642\u0629 \u0643\u062a\u0627\u0628\u0629 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\u0633\u0642\u0641 \u0627\u0644\u0640 CAC. \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0627\u0644\u0645\u0631\u062c\u0639\u064a: \u0639\u0627\u064a\u0632 1,000 \u0639\u0645\u064a\u0644 \u062f\u0641\u0639 \u0641\u064a 90 \u064a\u0648\u0645 \u0648\u0633\u0642\u0641\u0643 72 \u0631\u064a\u0627\u0644\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0642\u0635\u0649 72,000 \u0631\u064a\u0627\u0644. \u0648\u0632\u0648\u0651\u062f 20% \u0641\u064a \u0623\u0648\u0644 30 \u064a\u0648\u0645 \u0643\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0639\u0644\u0651\u0645\u060c \u0644\u0623\u0646 \u0627\u0644\u0640 CAC \u0628\u064a\u0628\u062f\u0623 \u0623\u0639\u0644\u0649 \u0642\u0628\u0644 \u0645\u0627 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u062a\u0642\u0631. \u0644\u0648 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0646\u0627\u062a\u062c \u0623\u0643\u0628\u0631 \u0645\u0646 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onboarding \u0648\u0632\u0645\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0623\u0648\u0644 \u0642\u064a\u0645\u0629. \u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u0648\u0644 \u0628\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0633\u0648\u0642: \u062d\u0648\u0627\u0644\u064a 25% \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a iOS \u0628\u064a\u0631\u062c\u0639\u0648\u0627 \u0641\u064a \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644 \u062d\u0633\u0628 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a Panto. \u0648\u0628\u0639\u062f\u064a\u0646 \u0627\u0639\u0645\u0644 \u062e\u0637\u0648\u062a\u064a\u0646 \u062a\u0634\u062e\u064a\u0635. \u0627\u0644\u0623\u0648\u0644\u0649: \u0642\u0627\u0631\u0646 \u0627\u0644\u0640 D1 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0640 organic \u0641\u064a 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\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0633\u0642\u0641 \u0627\u0644\u0640 CAC. \u062d\u0645\u0644\u0627\u062a \u0645\u062a\u062c\u0631 \u0623\u0628\u0644 \u0628\u0646\u0633\u0628\u0629 install-to-purchase \u0644\u0643\u0644 \u0643\u0644\u0645\u0629 \u0628\u062d\u062b. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u0640 conversion \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u062a\u062c\u0631. \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u064f\u062d\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u062a\u0647. \u0627\u0644\u062d\u0643\u0645 \u0628\u0623\u0643\u062a\u0631 \u0645\u0646 \u0631\u0642\u0645 \u0628\u064a\u0646\u062a\u0647\u064a \u062f\u0627\u064a\u0645\u0627\u064b \u0628\u0642\u0631\u0627\u0631 \u0645\u0632\u0627\u062c\u064a.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0623\u0635\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0648\u0644\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0623\u0648\u0644\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0628\u0646\u064a \u0623\u0631\u0636\u064a\u0629 retention \u0645\u0642\u0628\u0648\u0644\u0629 \u0627\u0644\u0623\u0648\u0644 \u062b\u0645 \u0643\u0628\u0651\u0631 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628. \u0627\u0644\u0623\u0631\u0636\u064a\u0629 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646 \u0627\u0644\u0640 D7 \u0645\u0633\u062a\u0642\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 3 cohorts \u0645\u062a\u062a\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0640 D30 \u062c\u0648\u0647 \u0646\u0637\u0627\u0642 \u0642\u0637\u0627\u0639\u0643. \u0648\u0627\u0644\u0633\u0628\u0628 \u0631\u0642\u0645\u064a: \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629\u060c \u0631\u0641\u0639 \u0627\u0644\u0640 D30 \u0645\u0646 4% \u0644\u0640 7% \u0636\u0627\u0641 40,500 \u0631\u064a\u0627\u0644 \u0644\u0645\u0633\u0627\u0647\u0645\u0629 12 \u0634\u0647\u0631\u060c \u0628\u064a\u0646\u0645\u0627 \u062e\u0641\u0636 \u0627\u0644\u0640 CPI \u0628\u0640 15% \u0636\u0627\u0641 23,553 \u0631\u064a\u0627\u0644. \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0648 \u0627\u0644\u0640 CPI \u0639\u0646\u062f\u0643 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0628\u0640 40% \u0623\u0648 \u0623\u0643\u062a\u0631\u060c \u0633\u0627\u0639\u062a\u0647\u0627 \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629.\"}},\n{\"@type\":\"Question\",\"name\":\"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0634 \u0628\u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u062a\u0644\u0627\u062a \u0623\u0633\u0628\u0627\u0628 \u0628\u062a\u062a\u0631\u0627\u0643\u0645 \u0641\u0648\u0642 \u0628\u0639\u0636. \u0627\u0644\u0623\u0648\u0644 \u0625\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u064a\u0633 \u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627\u060c \u0641\u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0646\u0635\u0629 \u0628\u062a\u062f\u0651\u0639\u064a \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u062c\u0645\u0648\u0639\u0647\u0645 \u0628\u064a\u0628\u0642\u0649 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u062a\u0627\u0646\u064a \u0625\u0646 \u0625\u0634\u0627\u0631\u0629 iOS \u0628\u062a\u0648\u0635\u0644 \u0639\u0628\u0631 \u0646\u0638\u0627\u0645 SKAN \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629\u060c \u0641\u062c\u0632\u0621 \u0628\u064a\u062a\u0642\u062f\u0651\u0631 \u0645\u0634 \u0628\u064a\u062a\u0642\u0627\u0633. \u0627\u0644\u062a\u0627\u0644\u062a \u0625\u0646 \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0627\u0646 \u0647\u064a\u064a\u062c\u064a organic \u0628\u0631\u0636\u0647 \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628\u0647 \u0644\u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0646 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0639\u0644\u0649 \u0645\u0646 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