{"id":37,"date":"2026-06-01T22:43:25","date_gmt":"2026-06-01T19:43:25","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=37"},"modified":"2026-06-03T18:30:17","modified_gmt":"2026-06-03T15:30:17","slug":"what-is-mmp","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/what-is-mmp\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u0637\u0628\u064a\u0642\u0643 \u0623\u0639\u0645\u0649 \u0639\u0646 \u0623\u0631\u0628\u0627\u062d\u0647 \u0628\u062f\u0648\u0646\u0647\u061f"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #2 | MOFU | Pillar (MMP)\n     \u0627\u0644\u0639\u0646\u0648\u0627\u0646: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u0637\u0628\u064a\u0642\u0643 \u0623\u0639\u0645\u0649 \u0639\u0646 \u0623\u0631\u0628\u0627\u062d\u0647 \u0628\u062f\u0648\u0646\u0647\u061f\n     META: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP\u061f \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0645\u062d\u0627\u064a\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u0648\u0642\u0641 \u0627\u0644\u0640 double-counting \u0628\u064a\u0646 Meta \u0648\u062c\u0648\u062c\u0644 \u0648\u064a\u0648\u0631\u064a\u0643 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u062c\u0627\u0628\u0644\u0643 \u0641\u0644\u0648\u0633 \u0641\u0639\u0644\u0627\u064b. \u0627\u0639\u0631\u0641 \u0644\u064a\u0647 \u062a\u0637\u0628\u064a\u0642\u0643 \u0645\u062d\u062a\u0627\u062c\u0647.\n     SLUG: what-is-mmp\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. \u0635\u0648\u0631: https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/02-platform-vs-real.png \u062c\u0631\u0627\u0641\u060c https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/02-mmp-flow.png \u062f\u064a\u0627\u062c\u0631\u0627\u0645.\n     =========================================================== --><\/p>\n<p>\u0644\u0648 \u0628\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0637\u0628\u064a\u0642\u0643 \u0641\u064a \u0645\u0646\u0635\u0627\u062a \u0632\u064a Meta \u0648\u062c\u0648\u062c\u0644 \u0648 TikTok\u060c \u062c\u0631\u0651\u0628 \u0627\u0639\u0645\u0644 \u062d\u0627\u062c\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u062c\u0645\u0639 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (conversions\u060c \u064a\u0639\u0646\u064a \u0623\u064a \u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u0648\u0644 \u0625\u0646\u0647\u0627 \u0647\u064a \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u062a\u0647) \u0627\u0644\u0644\u064a \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u062f\u0651\u0639\u064a\u0647\u0627 \u0644\u0646\u0641\u0633\u0647\u0627. \u0647\u062a\u0644\u0627\u0642\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<p>\u062f\u0647 \u0627\u0633\u0645\u0647 <strong>double-counting<\/strong>\u060c \u064a\u0639\u0646\u064a \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062d\u0633\u0628\u062a \u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0631\u0629. \u0648\u0627\u0644\u0633\u0628\u0628 \u0625\u0646 \u0646\u0635 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0645\u0646\u0641\u0648\u062e\u0629. \u0627\u0644\u0640 <strong>MMP<\/strong> (\u0627\u062e\u062a\u0635\u0627\u0631 Mobile Measurement Partner\u060c \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629) \u0647\u0648 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0644\u064a \u0628\u064a\u0648\u062d\u0651\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0644\u0643\u0646 \u0644\u0648 \u0645\u062a\u0638\u0628\u0651\u0637 \u063a\u0644\u0637\u060c \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631.<\/p>\n<div class=\"glossary-box\">\n<h3>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639<\/h3>\n<ul>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 \u0628\u062a\u0642\u0648\u0644\u0643 \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0648\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0643 \u062c\u062a \u0645\u0646 \u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646 \u0641\u0639\u0644\u0627\u064b. \u0632\u064a \u062d\u064e\u0643\u064e\u0645 \u0645\u0633\u062a\u0642\u0644 \u0645\u0634 \u0628\u064a\u0634\u062c\u0651\u0639 \u0623\u064a \u0641\u0631\u064a\u0642.<\/li>\n<li><strong>\u0627\u0644\u0640 attribution (\u0627\u0644\u0646\u0633\u0628):<\/strong> \u0631\u0628\u0637 \u0627\u0644\u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647.<\/li>\n<li><strong>\u0627\u0644\u0640 conversion (\u0627\u0644\u0639\u0645\u0644\u064a\u0629):<\/strong> \u0623\u064a \u062d\u062f\u062b \u0645\u0647\u0645 \u0632\u064a \u062a\u062d\u0645\u064a\u0644 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0634\u062a\u0631\u0627\u0643.<\/li>\n<li><strong>\u0627\u0644\u0640 double-counting:<\/strong> \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062a\u062a\u062d\u0633\u0628 \u0644\u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0646\u0635\u0629\u060c \u0641\u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0628\u064a\u0637\u0644\u0639 \u0645\u0646\u0641\u0648\u062e.<\/li>\n<li><strong>\u0627\u0644\u0640 SDK:<\/strong> \u0643\u0648\u062f \u0635\u063a\u064a\u0631 \u0628\u064a\u062a\u062d\u0637 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0634\u0627\u0646 \u064a\u0633\u062c\u0651\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644 \u0648\u064a\u0628\u0639\u062a\u0647 \u0644\u0644\u0640 MMP.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP (Mobile Measurement Partner)\u061f<\/h2>\n<p>\u0627\u0644\u0640 MMP \u0647\u0648 \u0637\u0631\u0641 \u062b\u0627\u0644\u062b \u0645\u062d\u0627\u064a\u062f \u0628\u064a\u0642\u064a\u0633 \u0648\u064a\u0646\u0633\u0628 \u0643\u0644 \u062a\u062b\u0628\u064a\u062a \u0648\u0643\u0644 \u062d\u062f\u062b \u062c\u0648\u0651\u0647 \u062a\u0637\u0628\u064a\u0642\u0643 \u0644\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647 \u0641\u0639\u0644\u0627\u064b. \u0645\u0634 Meta. \u0645\u0634 \u062c\u0648\u062c\u0644. \u0637\u0631\u0641 \u0645\u0646\u0641\u0635\u0644 \u0639\u0646 \u0643\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0628\u064a\u0648\u062d\u0651\u062f \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0628\u0645\u0639\u064a\u0627\u0631 \u0642\u064a\u0627\u0633 \u0648\u0627\u062d\u062f.<\/p>\n<p>\u0623\u0634\u0647\u0631 \u0627\u0644\u0623\u062f\u0648\u0627\u062a: AppsFlyer \u0648 Adjust \u0648 Singular \u0648 Branch. \u0643\u0644\u0647\u0645 \u0628\u064a\u0634\u062a\u063a\u0644\u0648\u0627 \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0637\u0642: \u0641\u064a \u0643\u0648\u062f \u0635\u063a\u064a\u0631 (SDK) \u0628\u064a\u062a\u062d\u0637 \u062c\u0648\u0651\u0647 \u062a\u0637\u0628\u064a\u0642\u0643 \u0628\u064a\u0633\u062c\u0651\u0644 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644\u060c \u0648\u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u062a\u062c\u0645\u0651\u0639 \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f.<\/p>\n<p>\u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 (in-app analytics \u0632\u064a Firebase \u0623\u0648 Amplitude) \u0628\u0633\u064a\u0637 \u0628\u0633 \u0645\u0647\u0645. \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0644\u0648\u0643 \u0628\u062a\u0642\u0648\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0645\u0644 \u0625\u064a\u0647 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u0627\u0644\u0640 MMP \u0628\u064a\u0642\u0648\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0647 \u062c\u0647 \u0645\u0646\u064a\u0646\u060c \u0648\u0623\u0646\u0647\u064a \u0625\u0639\u0644\u0627\u0646 \u0647\u0648 \u0627\u0644\u0644\u064a \u062f\u0641\u0639 \u0627\u0644\u062a\u062d\u0645\u064a\u0644. \u0627\u0644\u0623\u0648\u0644 \u0628\u064a\u0642\u064a\u0633 \u0627\u0644\u0633\u0644\u0648\u0643. \u0627\u0644\u062a\u0627\u0646\u064a \u0628\u064a\u0642\u064a\u0633 \u0627\u0644\u0646\u0633\u0628 (attribution)\u060c \u064a\u0639\u0646\u064a \u0645\u064a\u0646 \u062c\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/p>\n<h2>\u0644\u064a\u0647 \u0645\u062c\u0645\u0648\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/h2>\n<p>\u0627\u0644\u0633\u0628\u0628 \u0625\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0646\u0641\u0633 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 Meta\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0639\u0644\u0649 TikTok \u0642\u0628\u0644 \u0645\u0627 \u064a\u0634\u062a\u0631\u064a. \u0627\u0644\u062a\u0644\u0627\u062a\u0629 \u0628\u064a\u0627\u062e\u062f\u0648\u0627 \u0627\u0644\u0643\u0631\u064a\u062f\u062a \u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629.<\/p>\n<p>\u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645. \u0645\u0646\u0635\u0629 Meta \u0628\u062a\u0642\u0648\u0644 100 \u0639\u0645\u0644\u064a\u0629\u060c \u062c\u0648\u062c\u0644 \u0628\u062a\u0642\u0648\u0644 60\u060c \u0648 TikTok \u0628\u062a\u0642\u0648\u0644 40. \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0648\u0631\u0642\u064a\u0627\u064b 200. \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062a\u0627\u0639\u062a\u0643 (backend) 120. \u064a\u0639\u0646\u064a \u062d\u0648\u0627\u0644\u064a 40% \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062f\u064a \u0648\u0647\u0645\u064a\u0629 \u0648\u0645\u0643\u0631\u0631\u0629.<\/p>\n<p>\u0627\u0644\u0623\u062b\u0631 \u0645\u0634 \u0645\u062c\u0631\u062f \u0631\u0642\u0645 \u063a\u0644\u0637 \u0639\u0644\u0649 \u0648\u0631\u0642\u0629. \u0625\u0646\u062a \u0628\u062a\u0632\u0648\u0651\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0642\u0646\u0627\u0629 \u0628\u062a\u0627\u062e\u062f \u0643\u0631\u064a\u062f\u062a \u0645\u0634 \u0628\u062a\u0627\u0639\u0647\u0627\u060c \u0648\u0628\u062a\u0642\u0641\u0644 \u0642\u0646\u0627\u0629 \u0634\u063a\u0651\u0627\u0644\u0629 \u0641\u0639\u0644\u0627\u064b \u0644\u0623\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0627 \u0628\u0627\u064a\u0646\u0629 \u0623\u0636\u0639\u0641. \u0627\u0644\u0642\u0631\u0627\u0631 \u0646\u0641\u0633\u0647 \u0628\u064a\u062a\u0642\u0644\u0628 \u0631\u0623\u0633\u0627\u064b \u0639\u0644\u0649 \u0639\u0642\u0628.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/02-platform-vs-real.png\" alt=\"\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u062c\u0645\u0648\u0639 conversions \u0627\u0644\u0645\u0646\u0635\u0627\u062a 200 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 120 \u0628\u0639\u062f \u0627\u0644\u0640 MMP\" \/><figcaption>\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0645\u062c\u0645\u0648\u0639\u0647\u0627 \u0628\u064a\u062f\u0651\u0639\u064a 200 \u0639\u0645\u0644\u064a\u0629. \u0627\u0644\u062d\u0642\u064a\u0642\u064a 120. \u0627\u0644\u0640 80 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u062f\u064a double-counting \u0628\u062a\u0627\u062e\u062f \u0639\u0644\u064a\u0647\u0627 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u063a\u0644\u0637.<\/figcaption><\/figure>\n<h2>\u0644\u064a\u0647 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0646\u0641\u0633\u0647\u0627 \u0645\u0634 \u0628\u062f\u064a\u0644 \u0639\u0646 \u0627\u0644\u0640 MMP\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0642\u064a\u0633 \u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627 (self-attributing network). \u064a\u0639\u0646\u064a \u0647\u064a \u0627\u0644\u0642\u0627\u0636\u064a \u0648\u0647\u064a \u0627\u0644\u062e\u0635\u0645 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u0645\u0646\u0635\u0629 Meta \u0628\u062a\u0642\u064a\u0633 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Meta \u0648\u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0646\u0641\u0633\u0647\u0627. \u0648\u062c\u0648\u062c\u0644 \u0628\u062a\u0639\u0645\u0644 \u0646\u0641\u0633 \u0627\u0644\u062d\u0627\u062c\u0629. \u0645\u0641\u064a\u0634 \u062d\u062f \u0641\u064a\u0647\u0645 \u0639\u0646\u062f\u0647 \u062f\u0627\u0641\u0639 \u064a\u0642\u0648\u0644\u0643 &#8220;\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0647 \u0645\u0643\u0646\u0634 \u0628\u0633\u0628\u0628\u064a&#8221;.<\/p>\n<p>\u062f\u0647 \u062a\u0636\u0627\u0631\u0628 \u0645\u0635\u0627\u0644\u062d \u0648\u0627\u0636\u062d. \u0643\u0644 \u0644\u0627\u0639\u0628 \u0628\u064a\u062d\u0627\u0648\u0644 \u064a\u0627\u062e\u062f \u0623\u0643\u0628\u0631 \u0643\u0631\u064a\u062f\u062a \u0645\u0645\u0643\u0646 \u0639\u0634\u0627\u0646 \u064a\u0628\u0627\u0646 \u0625\u0646 \u0627\u0644\u0635\u0631\u0641 \u0639\u0644\u064a\u0647 \u0645\u0631\u0628\u062d. \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0645\u0646\u0641\u0648\u062e \u0627\u0644\u0644\u064a \u0634\u0648\u0641\u0646\u0627\u0647 \u0641\u0648\u0642.<\/p>\n<p>\u0627\u0644\u0640 MMP \u0628\u064a\u062d\u0644 \u062f\u0647 \u0644\u0623\u0646\u0647 \u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f \u0645\u062d\u0627\u064a\u062f (single source of truth). \u064a\u0639\u0646\u064a \u0645\u0631\u062c\u0639 \u0648\u0627\u062d\u062f \u0643\u0644 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0631\u062c\u0639\u0644\u0647 \u0628\u062f\u0644 \u0645\u0627 \u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0642\u0648\u0644 \u0643\u0644\u0627\u0645\u0647\u0627. \u0645\u0634 \u0628\u064a\u0628\u064a\u0639 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0641\u0645\u0639\u0646\u062f\u0648\u0634 \u0645\u0635\u0644\u062d\u0629 \u0641\u064a \u0625\u0646\u0647 \u064a\u0646\u0641\u062e \u0623\u0631\u0642\u0627\u0645 \u0642\u0646\u0627\u0629 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0642\u0646\u0627\u0629. \u0628\u064a\u0634\u064a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a (de-duplication) \u0648\u0628\u064a\u0648\u0631\u064a\u0643 \u0645\u064a\u0646 \u062c\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u0627\u064b.<\/p>\n<div class=\"cta-box\">\n<h3>\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646 \u0623\u0631\u0642\u0627\u0645\u0643 \u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/h3>\n<p>\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u0627\u062e\u062f \u0639\u0644\u064a\u0647\u0627 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629\u061f \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0646\u0634\u0648\u0641 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0646\u0633\u0628 (attribution setup) \u0628\u062a\u0627\u0639\u0643 \u0648\u0646\u0648\u0631\u064a\u0643 \u0623\u064a \u0642\u0646\u0627\u0629 \u0628\u062a\u0627\u062e\u062f \u0643\u0631\u064a\u062f\u062a \u0645\u0634 \u0628\u062a\u0627\u0639\u0647\u0627.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a><\/p>\n<\/div>\n<h2>\u0625\u0632\u0627\u064a \u0628\u064a\u0634\u062a\u063a\u0644 \u0627\u0644\u0640 MMP \u0639\u0645\u0644\u064a\u0627\u064b\u061f<\/h2>\n<p>\u0627\u0644\u0623\u0633\u0627\u0633 \u0625\u0646 \u0641\u064a SDK \u0628\u064a\u062a\u062d\u0637 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642. \u062f\u0647 \u0627\u0644\u0643\u0648\u062f \u0627\u0644\u0644\u064a \u0628\u064a\u062e\u0644\u064a \u0627\u0644\u0640 MMP \u064a\u0634\u0648\u0641 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644 \u0648\u064a\u0631\u0628\u0637\u0647 \u0628\u0645\u0635\u062f\u0631\u0647. \u0627\u0644\u0645\u0633\u0627\u0631 \u0628\u064a\u0645\u0634\u064a \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u062f\u0647.<\/p>\n<ol>\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u062f\u0648\u0633 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0623\u064a \u0645\u0646\u0635\u0629.<\/li>\n<li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0642\u0631\u0629 \u0628\u062a\u0631\u0648\u062d \u0644\u0644\u0640 MMP.<\/li>\n<li>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u062b\u0628\u0651\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u064a\u0641\u062a\u062d\u0647.<\/li>\n<li>\u0627\u0644\u0640 SDK \u0628\u064a\u0633\u062c\u0651\u0644 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0648\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0644\u064a \u0628\u0639\u062f\u0647.<\/li>\n<li>\u0627\u0644\u0640 MMP \u0628\u064a\u0637\u0627\u0628\u0642 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0628\u0627\u0644\u0646\u0642\u0631\u0629 \u0648\u064a\u0646\u0633\u0628\u0647 \u0644\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u062d.<\/li>\n<li>\u0643\u0644 \u062f\u0647 \u0628\u064a\u0638\u0647\u0631 \u0641\u064a \u0644\u0648\u062d\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u0648\u0627\u062d\u062f\u0629 \u0644\u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<\/ol>\n<p>\u0639\u0646\u0635\u0631\u064a\u0646 \u0628\u064a\u062d\u062f\u062f\u0648\u0627 \u062f\u0642\u0629 \u0643\u0644 \u062f\u0647. \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u0640 <strong>attribution window<\/strong>\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0644\u064a \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u0646\u0642\u0631\u0629 \u062a\u062a\u062d\u0633\u0628 \u0633\u0628\u0628 \u0627\u0644\u062a\u062b\u0628\u064a\u062a. \u0648\u0627\u0644\u062a\u0627\u0646\u064a \u0627\u0644\u0640 <strong>event mapping<\/strong>\u060c \u064a\u0639\u0646\u064a \u0625\u0632\u0627\u064a \u0628\u062a\u0631\u0628\u0637 \u0623\u062d\u062f\u0627\u062b \u062a\u0637\u0628\u064a\u0642\u0643 (\u0634\u0631\u0627\u0621\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u0627\u0634\u062a\u0631\u0627\u0643) \u0628\u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0644\u064a \u0627\u0644\u0640 MMP \u0628\u064a\u0642\u064a\u0633\u0647\u0627. \u0644\u0648 \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u062f\u0648\u0644 \u0645\u0638\u0628\u0648\u0637\u064a\u0646\u060c \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0628\u0642\u0649 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/02-mmp-flow.png\" alt=\"\u0631\u0633\u0645 \u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0640 MMP \u0645\u0646 \u0646\u0642\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u062a\u062b\u0628\u064a\u062a \u0644\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0644\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0648\u062d\u0629 \u0627\u0644\u0645\u0648\u062d\u0651\u062f\u0629\" \/><figcaption>\u0645\u0633\u0627\u0631 \u0627\u0644\u0640 MMP: \u0646\u0642\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062a\u0631\u0648\u062d \u0644\u0644\u0640 MMP\u060c \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u064a\u062a\u0633\u062c\u0651\u0644\u060c \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u062a\u062a\u0645\u0637\u0628\u0642\u060c \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u062a\u0648\u0631\u064a\u0643 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/figcaption><\/figure>\n<h2>\u0625\u0632\u0627\u064a \u0646\u0638\u0627\u0645 iOS \u0648 \u0627\u0644\u0640 ATT \u063a\u064a\u0651\u0631\u0648\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u061f<\/h2>\n<p>\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b iOS 14.5\u060c \u0634\u0631\u0643\u0629 Apple \u062f\u062e\u0651\u0644\u062a \u0645\u064a\u0632\u0629 \u0627\u0633\u0645\u0647\u0627 \u0627\u0644\u0640 ATT (\u0627\u062e\u062a\u0635\u0627\u0631 App Tracking Transparency\u060c \u064a\u0639\u0646\u064a \u0634\u0641\u0627\u0641\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a). \u062f\u0644\u0648\u0642\u062a\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0627\u0632\u0645 \u064a\u0637\u0644\u0628 \u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0642\u0628\u0644 \u0645\u0627 \u064a\u062a\u062a\u0628\u0639\u0647. \u0648\u0647\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0638\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0634\u0627\u0634\u0629 \u0628\u062a\u0633\u0623\u0644 &#8220;\u0647\u0644 \u062a\u0633\u0645\u062d \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u062a\u062a\u0628\u0639\u0643\u061f&#8221;. \u0648\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u062a\u0631\u0641\u0636.<\/p>\n<p>\u0627\u0644\u0631\u0641\u0636 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0628\u062a\u0641\u0642\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645. \u0648\u0628\u062a\u0636\u0637\u0631 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0638\u0627\u0645 <a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\"><strong>SKAdNetwork<\/strong><\/a> (\u0648\u0627\u062e\u062a\u0635\u0627\u0631\u0647 SKAN)\u060c \u0648\u0647\u0648 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0628\u062f\u064a\u0644 \u0627\u0644\u0644\u064a \u0639\u0645\u0644\u062a\u0647 Apple \u0644\u0644\u0642\u064a\u0627\u0633. \u0628\u0633 \u0628\u064a\u0627\u0646\u0627\u062a SKAN \u0645\u062c\u0645\u0651\u0639\u0629 (\u064a\u0639\u0646\u064a \u0628\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u0647\u064a\u0626\u0629 \u0623\u0631\u0642\u0627\u0645 \u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0645\u0634 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0648\u062d\u062f\u0647)\u060c \u0648\u0645\u062a\u0623\u062e\u0631\u0629\u060c \u0648\u0645\u062d\u062f\u0648\u062f\u0629 \u062c\u062f\u0627\u064b \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0644\u064a \u0643\u0627\u0646 \u0645\u062a\u0627\u062d \u0642\u0628\u0644 \u0643\u062f\u0647.<\/p>\n<p>\u0647\u0646\u0627 \u0628\u064a\u064a\u062c\u064a \u062f\u0648\u0631 \u0627\u0644\u0640 MMP. \u0628\u062f\u0644 \u0645\u0627 \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a SKAN \u0644\u0648\u062d\u062f\u0647\u0627 \u0648\u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a Android \u0644\u0648\u062d\u062f\u0647\u0627\u060c \u0627\u0644\u0640 MMP \u0628\u064a\u0648\u062d\u0651\u062f \u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0645\u0639 \u0628\u0627\u0642\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0641\u064a \u0635\u0648\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u0645\u0634 \u0628\u064a\u0631\u062c\u0651\u0639\u0644\u0643 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u060c \u0644\u0623\u0646 \u0645\u062d\u062f\u0634 \u064a\u0642\u062f\u0631\u060c \u0628\u0633 \u0628\u064a\u062e\u0644\u064a\u0643 \u062a\u062f\u064a\u0631 \u0627\u0644\u0642\u064a\u0648\u062f \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0628\u062f\u0644 \u0645\u0627 \u062a\u062a\u0644\u062e\u0628\u0637 \u0628\u064a\u0646 \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0641\u0631\u0642\u0629.<\/p>\n<h2>\u0625\u0632\u0627\u064a \u0627\u0644\u0640 MMP \u0628\u064a\u0648\u0635\u0651\u0644\u0643 \u0644\u0640 ROAS \u0648 LTV \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\u061f<\/h2>\n<p>\u0644\u0645\u0627 \u0627\u0644\u0640 MMP \u0628\u064a\u0648\u0642\u0641 \u0627\u0644\u0640 double-counting\u060c \u0628\u064a\u0631\u0628\u0637 \u0643\u0644 \u0631\u064a\u0627\u0644 \u0635\u0631\u0641\u062a\u0647 \u0628\u0625\u064a\u0631\u0627\u062f \u062d\u0642\u064a\u0642\u064a \u0645\u0631\u062a\u0628\u0637 \u0628\u0645\u0635\u062f\u0631\u0647 \u0627\u0644\u0635\u062d. \u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062f\u064a\u0643 <strong>ROAS<\/strong> (\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0635\u0631\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u060c \u064a\u0639\u0646\u064a \u0643\u0644 \u0631\u064a\u0627\u0644 \u0635\u0631\u0641\u062a\u0647 \u0631\u062c\u0651\u0639\u0644\u0643 \u0643\u0627\u0645) \u0635\u0627\u062f\u0642 \u0628\u062f\u0644 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u0641\u0648\u062e \u0627\u0644\u0644\u064a \u0628\u062a\u0648\u0631\u064a\u0643 \u0625\u064a\u0627\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/p>\n<p>\u0648\u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u060c \u0627\u0644\u0640 MMP \u0628\u064a\u0631\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0644\u064a \u0628\u062a\u062d\u0635\u0644 \u0628\u0639\u062f \u0627\u0644\u062a\u062b\u0628\u064a\u062a (\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u0627\u0646\u064a\u060c \u0627\u0644\u062a\u062c\u062f\u064a\u062f) \u0628\u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0644\u064a \u062c\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u0648\u0635\u0651\u0644\u0643 \u0644\u0640 <strong>LTV<\/strong> (\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0644 \u0639\u0645\u0631\u0647 \u0645\u0639\u0627\u0643\u060c \u064a\u0639\u0646\u064a \u0643\u0644 \u0627\u0644\u0641\u0644\u0648\u0633 \u0627\u0644\u0644\u064a \u0647\u064a\u062f\u0641\u0639\u0647\u0627 \u0645\u0634 \u0623\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u0633) \u062d\u0642\u064a\u0642\u064a \u0644\u0643\u0644 \u0642\u0646\u0627\u0629\u060c \u0645\u0634 \u0645\u062c\u0631\u062f \u0642\u064a\u0645\u0629 \u0623\u0648\u0644 \u0644\u062d\u0638\u0629.<\/p>\n<p>\u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0643 \u0628\u062a\u0648\u0632\u0651\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u064a\u0628 \u0639\u0645\u0644\u0627\u0621 \u063a\u0627\u0644\u064a\u064a\u0646 \u0628\u0633 \u0628\u064a\u062f\u0641\u0639\u0648\u0627 \u0623\u0643\u062a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0628\u062a\u0627\u062e\u062f \u062d\u0642\u0647\u0627\u060c \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">CAC<\/a> \u0628\u062a\u0627\u0639\u0647\u0627 \u0628\u0627\u064a\u0646 \u0623\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649.<\/p>\n<h2>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629: MMP \u0645\u062a\u0638\u0628\u0651\u0637 \u063a\u0644\u0637 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631<\/h2>\n<p>\u0627\u0645\u062a\u0644\u0627\u0643 MMP \u0645\u0634 \u0636\u0645\u0627\u0646 \u0625\u0646 \u0623\u0631\u0642\u0627\u0645\u0643 \u0635\u062d\u064a\u062d\u0629. \u062f\u0647 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0644\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u0646\u0627\u0633 \u0628\u062a\u0641\u0648\u0651\u062a\u0647. \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0632\u0627\u0626\u0641\u0629 \u0641\u064a \u0631\u0642\u0645 \u063a\u0644\u0637 \u0623\u062e\u0637\u0631 \u0645\u0646 \u0625\u0646\u0643 \u0645\u0639\u0646\u062f\u0643\u0634 \u0631\u0642\u0645 \u0623\u0635\u0644\u0627\u064b\u060c \u0644\u0623\u0646\u0643 \u0628\u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0648\u0625\u0646\u062a \u0645\u0637\u0645\u0651\u0646.<\/p>\n<p>\u0627\u0644\u0643\u0633\u0631 \u0628\u064a\u064a\u062c\u064a \u0645\u0646 \u062d\u0627\u062c\u0627\u062a \u0632\u064a \u062f\u064a. \u0623\u062d\u062f\u0627\u062b (events) \u0646\u0627\u0642\u0635\u0629 \u0623\u0648 \u0645\u0643\u0631\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u062a\u0628\u0639. \u0642\u064a\u0645 SKAN \u0645\u062a\u062d\u0637\u0648\u0637\u0629 \u0639\u0634\u0648\u0627\u0626\u064a \u0645\u0646 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642 \u0648\u0627\u0636\u062d. \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u064a\u0642\u0629 (deep links\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0644\u064a \u0628\u062a\u0641\u062a\u062d \u0635\u0641\u062d\u0629 \u0645\u0639\u064a\u0651\u0646\u0629 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642) \u0645\u0643\u0633\u0648\u0631\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u063a\u0644\u0637. \u0646\u0648\u0627\u0641\u0630 \u0627\u0644\u0646\u0633\u0628 (attribution windows) \u0633\u0627\u064a\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062a\u0638\u0628\u0637 \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0634\u0631\u0627\u0626\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<p>\u0623\u064a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u062f\u064a \u0628\u062a\u062e\u0644\u064a \u0627\u0644\u0644\u0648\u062d\u0629 \u0627\u0644\u0645\u0648\u062d\u0651\u062f\u0629 \u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 \u0628\u0647\u062f\u0648\u0621. \u062f\u0647 <a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">\u062c\u0632\u0621 \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a> \u0627\u0644\u0644\u064a \u0628\u0646\u0634\u0648\u0641\u0647\u0627 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0646\u062f\u0647\u0627 MMP \u0628\u0627\u0644\u0641\u0639\u0644 \u0648\u0641\u0627\u0643\u0631\u0629 \u0625\u0646 \u0643\u0644 \u062d\u0627\u062c\u0629 \u062a\u0645\u0627\u0645.<\/p>\n<h2>\u0647\u0644 \u0627\u0644\u0640 MMP \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0642\u0648\u0644 \u0627\u0644\u0635\u062f\u0642\u061f (\u0642\u0627\u0626\u0645\u0629 \u0641\u062d\u0635 \u0633\u0631\u064a\u0639\u0629)<\/h2>\n<p>\u062e\u0645\u0633 \u0623\u0633\u0626\u0644\u0629 \u062a\u062c\u0627\u0648\u0628 \u0639\u0644\u064a\u0647\u0627 \u0628\u0635\u062f\u0642 \u062f\u0644\u0648\u0642\u062a\u064a. \u0644\u0648 \u0641\u064a\u0647 \u0648\u0627\u062d\u062f \u0625\u062c\u0627\u0628\u062a\u0647 &#8220;\u0644\u0623&#8221; \u0623\u0648 &#8220;\u0645\u0634 \u0645\u062a\u0623\u0643\u062f&#8221;\u060c \u0641\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u0631\u0631 \u0628\u064a\u0647\u0627 \u0641\u064a\u0647\u0627 \u0643\u0633\u0631.<\/p>\n<ul>\n<li>\u0643\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0645\u0647\u0645\u0629 (\u0634\u0631\u0627\u0621\u060c \u0627\u0634\u062a\u0631\u0627\u0643\u060c \u062a\u062c\u062f\u064a\u062f) \u0645\u0639\u0631\u0651\u0641\u0629 \u0648\u0628\u062a\u062a\u0633\u062c\u0651\u0644 \u0635\u062d\u061f<\/li>\n<li>\u0642\u064a\u0645 SKAN \u0645\u062a\u062d\u0637\u0648\u0637\u0629 \u0628\u0645\u0646\u0637\u0642 \u0648\u0627\u0636\u062d \u0648\u0645\u0631\u0628\u0648\u0637 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/li>\n<li>\u0627\u0644\u0640 deep links \u0634\u063a\u0651\u0627\u0644\u0629 \u0648\u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0635\u062d\u061f<\/li>\n<li>\u0627\u0644\u0640 attribution windows \u0645\u062a\u0638\u0628\u0651\u0637\u0629 \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0634\u0631\u0627\u0626\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0634 \u0639\u0644\u0649 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u061f<\/li>\n<li>\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 MMP \u0628\u062a\u0637\u0627\u0628\u0642 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u062a\u0642\u0631\u064a\u0628\u0627\u064b (\u0641\u064a \u062d\u062f\u0648\u062f \u0641\u062c\u0648\u0629 \u0645\u0639\u0642\u0648\u0644\u0629)\u061f<\/li>\n<\/ul>\n<h2>\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629: \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0644\u0648\u062d\u062f\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0648\u062d\u0651\u062f\u0629 \u0628\u0639\u062f MMP<\/h2>\n<p>\u062f\u0647 \u0645\u062b\u0627\u0644 \u0645\u062a\u0643\u0631\u0631 \u0628\u0646\u0634\u0648\u0641\u0647 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u062a\u0635\u0631\u0641 \u0639\u0644\u0649 \u062a\u0644\u062a \u0642\u0646\u0648\u0627\u062a \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u062d\u0651\u062f \u0627\u0644\u0642\u064a\u0627\u0633:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0642\u0646\u0627\u0629<\/th>\n<th>\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u0629<\/th>\n<th>\u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0639\u062f MMP<\/th>\n<th>\u0627\u0644\u0641\u0631\u0642<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0645\u0646\u0635\u0629 Meta<\/td>\n<td>100<\/td>\n<td>55<\/td>\n<td>-45<\/td>\n<\/tr>\n<tr>\n<td>\u062c\u0648\u062c\u0644<\/td>\n<td>60<\/td>\n<td>38<\/td>\n<td>-22<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646\u0635\u0629 TikTok<\/td>\n<td>40<\/td>\n<td>27<\/td>\n<td>-13<\/td>\n<\/tr>\n<tr>\n<td><strong>\u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/strong><\/td>\n<td><strong>200<\/strong><\/td>\n<td><strong>120<\/strong><\/td>\n<td><strong>-80 (\u062d\u0648\u0627\u0644\u064a 40%)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>40% \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0643\u0627\u0646\u062a \u062a\u0643\u0631\u0627\u0631. \u0623\u064a \u0642\u0631\u0627\u0631 \u062a\u0648\u0633\u0651\u0639 (scaling) \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0639\u0645\u0648\u062f &#8220;\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0639\u0644\u0646\u0629&#8221; \u0628\u064a\u0648\u0632\u0651\u0639 \u0641\u0644\u0648\u0633 \u0639\u0644\u0649 \u0648\u0647\u0645.<\/p>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0647\u0644 \u0623\u062d\u062a\u0627\u062c MMP \u0644\u0648 \u0628\u0635\u0631\u0641 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u061f<\/strong><br \/>\n\u062d\u062a\u0649 \u0645\u0639 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0645\u062d\u0627\u064a\u062f \u0628\u064a\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0627 \u0628\u062f\u0644 \u0645\u0627 \u062a\u0635\u062f\u0651\u0642\u0647\u0627 \u0639\u0644\u0649 \u0639\u0645\u0627\u0647\u0627\u060c \u0648\u0628\u064a\u062c\u0647\u0651\u0632\u0643 \u0644\u0644\u062a\u0648\u0633\u0651\u0639 \u0644\u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0642\u0646\u0648\u0627\u062a\u060c \u0648\u0628\u064a\u0631\u0628\u0637 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (LTV). \u0648\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0640 double-counting \u0628\u062a\u0643\u0628\u0631 \u0645\u0639 \u0643\u0644 \u0642\u0646\u0627\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0636\u064a\u0641\u0647\u0627\u060c \u0641\u0627\u0644\u0623\u062d\u0633\u0646 \u062a\u0628\u0646\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0635\u062d \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/p>\n<p><strong>\u0623\u062e\u062a\u0627\u0631 AppsFlyer \u0648\u0644\u0627 Adjust\u061f<\/strong><br \/>\n\u0645\u0641\u064a\u0634 &#8220;\u0623\u062d\u0633\u0646&#8221; \u0645\u0637\u0644\u0642\u060c \u0641\u064a\u0647 \u0623\u0646\u0633\u0628 \u0644\u062d\u0627\u0644\u062a\u0643 \u062d\u0633\u0628 \u062d\u062c\u0645\u0643 \u0648\u0642\u0646\u0648\u0627\u062a\u0643 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0646\u0641\u0633\u0647\u0627 \u0647\u0648 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0635\u062d. \u0623\u062f\u0627\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0645\u062a\u0638\u0628\u0651\u0637\u0629 \u063a\u0644\u0637 \u0628\u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 \u0632\u064a \u0623\u064a \u0623\u062f\u0627\u0629 \u062a\u0627\u0646\u064a\u0629. \u0641\u0635\u0651\u0644\u0646\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/a><\/p>\n<p><strong>\u0647\u0644 \u0627\u0644\u0640 MMP \u0628\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 iOS \u0648 ATT \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u061f<\/strong><br \/>\n\u0644\u0623. \u0628\u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062f\u064a\u0631 \u0642\u064a\u0648\u062f SKAN \u0648\u062a\u0648\u062d\u0651\u062f\u0647\u0627 \u0645\u0639 \u0628\u0627\u0642\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0628\u0633 \u0627\u0644\u062f\u0642\u0629 \u0642\u0644\u0651\u062a \u0644\u0643\u0644 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0628\u0639\u062f ATT \u0648\u0645\u062d\u062f\u0634 \u064a\u0642\u062f\u0631 \u064a\u0631\u062c\u0651\u0639\u0647\u0627 \u0632\u064a \u0627\u0644\u0623\u0648\u0644. \u0627\u0644\u0634\u0637\u0627\u0631\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u0638\u0628\u064a\u0637 \u0642\u064a\u0645 SKAN \u0628\u0645\u0646\u0637\u0642 \u0645\u0631\u0628\u0648\u0637 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking setup \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 (\u0648\u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633)<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/\">\u0645\u0642\u0627\u0631\u0646\u0629 AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">\u0634\u0631\u062d SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a: \u0625\u0632\u0627\u064a iOS \u063a\u064a\u0651\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0639\u0646\u062f\u0643 MMP \u0628\u0633 \u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646\u0647 \u0628\u064a\u0642\u0648\u0644\u0643 \u0627\u0644\u0635\u062f\u0642\u061f<\/h3>\n<p>\u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 event mapping \u0648\u0642\u064a\u0645 SKAN \u0648\u0627\u0644\u0640 attribution windows\u060c \u0648\u0646\u0648\u0631\u064a\u0643 \u0641\u064a\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0623\u062d\u062a\u0627\u062c MMP \u0644\u0648 \u0628\u0635\u0631\u0641 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u062d\u062a\u0649 \u0645\u0639 \u0645\u0646\u0635\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0645\u062d\u0627\u064a\u062f \u0628\u064a\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0631\u0642\u0627\u0645\u0647\u0627 \u0628\u062f\u0644 \u0645\u0627 \u062a\u0635\u062f\u0651\u0642\u0647\u0627 \u0639\u0644\u0649 \u0639\u0645\u0627\u0647\u0627\u060c \u0648\u0628\u064a\u062c\u0647\u0651\u0632\u0643 \u0644\u0644\u062a\u0648\u0633\u0651\u0639 \u0644\u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0642\u0646\u0648\u0627\u062a\u060c \u0648\u0628\u064a\u0631\u0628\u0637 \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (LTV). \u0648\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0640 double-counting \u0628\u062a\u0643\u0628\u0631 \u0645\u0639 \u0643\u0644 \u0642\u0646\u0627\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u0636\u064a\u0641\u0647\u0627\u060c \u0641\u0627\u0644\u0623\u062d\u0633\u0646 \u062a\u0628\u0646\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0635\u062d \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.\"}},{\"@type\":\"Question\",\"name\":\"\u0623\u062e\u062a\u0627\u0631 AppsFlyer \u0648\u0644\u0627 Adjust\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0645\u0641\u064a\u0634 \u0623\u062d\u0633\u0646 \u0645\u0637\u0644\u0642\u060c \u0641\u064a\u0647 \u0623\u0646\u0633\u0628 \u0644\u062d\u0627\u0644\u062a\u0643 \u062d\u0633\u0628 \u062d\u062c\u0645\u0643 \u0648\u0642\u0646\u0648\u0627\u062a\u0643 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643. \u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u0646\u0641\u0633\u0647\u0627 \u0647\u0648 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