{"id":42,"date":"2026-06-01T23:38:21","date_gmt":"2026-06-01T20:38:21","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=42"},"modified":"2026-06-03T18:30:18","modified_gmt":"2026-06-03T15:30:18","slug":"appsflyer-vs-adjust","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/appsflyer-vs-adjust\/","title":{"rendered":"AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0648\u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0627\u0644\u0644\u064a \u0645\u062d\u062f\u0634 \u0628\u064a\u0642\u0648\u0644\u0643 \u0639\u0644\u064a\u0647\u0627)"},"content":{"rendered":"<p><!-- ===========================================================\n     \u0645\u0642\u0627\u0644 #3 | MOFU | Comparison (MMP)\n     \u0627\u0644\u0639\u0646\u0648\u0627\u0646: AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0648\u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0627\u0644\u0644\u064a \u0645\u062d\u062f\u0634 \u0628\u064a\u0642\u0648\u0644\u0643 \u0639\u0644\u064a\u0647\u0627)\n     META: AppsFlyer \u0648\u0644\u0627 Adjust \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645: \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u00d7 \u062d\u062c\u0645\u0643 \u0647\u0648 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0641\u0627\u062a\u0648\u0631\u0629 \u062a\u0641\u0631\u0642 \u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a. \u0627\u0639\u0631\u0641 \u0623\u0646\u0647\u064a MMP \u0623\u0646\u0633\u0628 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0651\u0639 \u0639\u0642\u062f \u0633\u0646\u0629.\n     SLUG: appsflyer-vs-adjust\n     \u0642\u0648\u0627\u0639\u062f: \u0645\u0645\u0646\u0648\u0639 em dashes. \u0635\u0648\u0631 placeholders \u0628\u0627\u0644\u0640 NAME \u0639\u0634\u0627\u0646 \u0627\u0644\u0640 inline-image \u064a\u0633\u062a\u0628\u062f\u0644\u0647\u0627: cost-curve, decision-tree.\n     =========================================================== --><\/p>\n<p>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0640 MMP \u0627\u0644\u063a\u0644\u0637 \u0645\u0634 \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0627\u0634\u062a\u0631\u0627\u0643 \u0632\u064a\u0627\u062f\u0629 \u0628\u0633. \u0628\u064a\u0643\u0644\u0651\u0641\u0643 \u0639\u0642\u062f \u0633\u0646\u0629 \u0643\u0627\u0645\u0644\u060c \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0648\u0633\u0651\u0639 (scaling) \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643.<\/p>\n<p>\u0648\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0634 <strong>AppsFlyer \u0648\u0644\u0627 Adjust<\/strong> \u0643\u0623\u062f\u0627\u0629 \u0623\u0642\u0648\u0649. \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u00d7 \u062d\u062c\u0645 \u062a\u0637\u0628\u064a\u0642\u0643. \u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0631\u0642 \u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u0633\u0646\u0648\u064a\u0627\u064b. \u0648\u0627\u0644\u0640 MMP (\u064a\u0639\u0646\u064a Mobile Measurement Partner\u060c \u0634\u0631\u064a\u0643 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a) \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0646\u0633\u0628 \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 (install) \u0648\u0643\u0644 \u062d\u062f\u062b \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u062a\u0647\u060c \u0648\u0628\u062a\u062c\u0645\u0651\u0639 \u0642\u064a\u0627\u0633 \u0643\u0644 \u0642\u0646\u0648\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u064a \u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629. \u062a\u062e\u064a\u0651\u0644\u0647\u0627 \u062d\u064e\u0643\u064e\u0645 \u0645\u062d\u0627\u064a\u062f \u0628\u064a\u0642\u0648\u0644 \u0644\u0643 \u0643\u0644 \u0645\u0646\u0635\u0629 \u062c\u0627\u0628\u062a \u0643\u0627\u0645 \u0639\u0645\u064a\u0644 \u0628\u0635\u062f\u0642. \u0644\u0648 \u0644\u0633\u0647 \u0645\u0634 \u0641\u0627\u0647\u0645 \u062f\u0648\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u062f\u064a \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP<\/a> \u0627\u0644\u0623\u0648\u0644\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u0643\u0645\u0651\u0644 \u0647\u0646\u0627.<\/p>\n<div class=\"tldr-box\">\n<h2>\u062e\u0644\u0627\u0635\u0629 \u0633\u0631\u064a\u0639\u0629 (TL;DR)<\/h2>\n<ul>\n<li><strong>\u0645\u0641\u064a\u0634 MMP &#8220;\u0623\u062d\u0633\u0646&#8221; \u0645\u0637\u0644\u0642.<\/strong> \u0641\u064a\u0647 \u0623\u0646\u0633\u0628 \u0644\u062d\u062c\u0645\u0643 \u00d7 \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631\u0647.<\/li>\n<li><strong>\u0623\u062f\u0627\u0629 AppsFlyer<\/strong> \u0628\u062a\u062d\u0627\u0633\u0628\u0643 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 (per-conversion): \u0623\u0648\u0644 12 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0645\u062c\u0627\u0646\u0627\u064b \u0641\u064a \u0628\u0627\u0642\u0629 Growth\u060c \u0628\u0639\u062f\u0647\u0627 \u062d\u0648\u0627\u0644\u064a $0.07 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0629. \u0623\u0642\u0648\u0649 \u0641\u064a \u0627\u0644\u0631\u0628\u0637 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (integrations) \u0648\u0641\u064a \u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 (fraud) \u0639\u0646 \u0637\u0631\u064a\u0642 \u0623\u062f\u0627\u0629 Protect360.<\/li>\n<li><strong>\u0623\u062f\u0627\u0629 Adjust<\/strong> \u0628\u062a\u062d\u0627\u0633\u0628\u0643 \u0628\u0627\u0634\u062a\u0631\u0627\u0643 \u062b\u0627\u0628\u062a \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645 (\u0646\u0645\u0648\u0630\u062c MTU\u060c \u064a\u0639\u0646\u064a \u0628\u062a\u062f\u0641\u0639 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0634\u0647\u0631\u064a\u0627\u064b \u0645\u0634 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629). \u0628\u062a\u0643\u0633\u0628 \u0645\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0631\u0627\u0633\u062e \u0627\u0644\u0644\u064a \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0647 \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u0645\u0639\u0627\u0647 (retention \u0639\u0627\u0644\u064a).<\/li>\n<li><strong>\u0639\u0646\u062f 100 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0634\u0647\u0631\u064a\u0627\u064b<\/strong>\u060c \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0645\u0645\u0643\u0646 \u064a\u0637\u0644\u0639 \u062d\u0648\u0627\u0644\u064a $84 \u0623\u0644\u0641 \u0641\u064a \u0627\u0644\u0633\u0646\u0629\u060c \u0641\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u062b\u0627\u0628\u062a \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0628\u0642\u0649 \u0623\u0631\u062e\u0635.<\/li>\n<li><strong>\u0627\u0644\u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0627\u0633\u0645:<\/strong> \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0635\u062d (setup). \u0623\u062f\u0627\u0629 \u063a\u0627\u0644\u064a\u0629 \u0648\u0625\u0646\u062a \u0638\u0627\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (event mapping) \u0623\u0648 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633 iOS (SKAN) \u063a\u0644\u0637\u060c \u0628\u062a\u0637\u0644\u0651\u0639\u0644\u0643 \u0623\u0631\u0642\u0627\u0645 \u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643.<\/li>\n<\/ul>\n<\/div>\n<div class=\"tldr-box\">\n<h2>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 \u0644\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a<\/h2>\n<ul>\n<li><strong>\u0627\u0644\u0640 MMP:<\/strong> \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0645\u062d\u0627\u064a\u062f\u0629 \u0628\u062a\u0642\u0648\u0644 \u0644\u0643 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0627\u0628\u062a \u0643\u0627\u0645 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u0627\u064b (\u0632\u064a AppsFlyer \u0648 Adjust).<\/li>\n<li><strong>\u0627\u0644\u0640 conversion (\u0627\u0644\u0639\u0645\u0644\u064a\u0629):<\/strong> \u0623\u064a \u062e\u0637\u0648\u0629 \u0645\u0647\u0645\u0629 \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u062a\u062d\u0645\u064a\u0644\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u0623\u0648 \u0634\u0631\u0627\u0621. \u0648\u062f\u064a \u0627\u0644\u0644\u064a AppsFlyer \u0628\u064a\u062d\u0627\u0633\u0628\u0643 \u0639\u0644\u064a\u0647\u0627.<\/li>\n<li><strong>\u0646\u0645\u0648\u0630\u062c MTU:<\/strong> \u0627\u062e\u062a\u0635\u0627\u0631 Monthly Tracked Users\u060c \u064a\u0639\u0646\u064a \u0628\u062a\u062f\u0641\u0639 \u0634\u0647\u0631\u064a\u0627\u064b \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0627\u0644\u0623\u062f\u0627\u0629 \u0628\u062a\u062a\u0628\u0639\u0647\u0645\u060c \u0645\u0634 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0644\u0648\u062d\u062f\u0647\u0627.<\/li>\n<li><strong>\u0627\u0644\u0640 retention:<\/strong> \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0644\u064a \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0628\u0639\u062f \u0645\u0627 \u062d\u0645\u0651\u0644\u0648\u0647\u060c \u0645\u0634 \u0628\u064a\u0645\u0634\u0648\u0627 \u0628\u0639\u062f \u0623\u0648\u0644 \u0645\u0631\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 SDK:<\/strong> \u0643\u0648\u062f \u0635\u063a\u064a\u0631 \u0628\u062a\u0631\u0643\u0651\u0628\u0647 \u062c\u0648\u0651\u0647 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0634\u0627\u0646 \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u0642\u062f\u0631 \u062a\u0642\u064a\u0633 \u0648\u062a\u0642\u0631\u0623 \u0627\u0644\u0623\u062d\u062f\u0627\u062b.<\/li>\n<li><strong>\u0627\u0644\u0640 SKAN (SKAdNetwork):<\/strong> \u0646\u0638\u0627\u0645 Apple \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u064a\u0633 \u0625\u0639\u0644\u0627\u0646\u0627\u062a iOS \u0628\u0634\u0643\u0644 \u0645\u062c\u0647\u0651\u0644 \u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u0641\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0628\u062a\u064a\u062c\u064a \u062a\u0642\u062f\u064a\u0631\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0640 ATT:<\/strong> \u0634\u0627\u0634\u0629 \u0627\u0644\u0625\u0630\u0646 \u0627\u0644\u0644\u064a \u0628\u062a\u0638\u0647\u0631 \u0639\u0644\u0649 iPhone \u0648\u0628\u062a\u0633\u0623\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0633\u0645\u062d \u0628\u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0644\u0627 \u0644\u0623.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 AppsFlyer \u0648 Adjust \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0645\u0634 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0628\u064a\u0639\u0645\u0644\u0648\u0627 \u0646\u0641\u0633 \u0627\u0644\u0634\u063a\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a. \u0628\u064a\u0631\u0628\u0637\u0648\u0627 \u0643\u0644 \u062a\u062d\u0645\u064a\u0644 \u0628\u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u062a\u0647 (attribution) \u0648\u064a\u0642\u064a\u0633\u0648\u0627 \u0648\u064a\u062c\u0645\u0651\u0639\u0648\u0627 \u0642\u0646\u0648\u0627\u062a\u0643 \u0641\u064a \u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0643\u0628\u064a\u0631 \u0625\u0646\u0647\u0645 \u0628\u064a\u062d\u0627\u0633\u0628\u0648\u0643 \u0628\u0637\u0631\u064a\u0642\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u0648\u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f \u0641\u0627\u062a\u0648\u0631\u062a\u0643 \u0645\u0634 \u0642\u0627\u064a\u0645\u0629 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a.<\/p>\n<p>\u0634\u0631\u0643\u0629 AppsFlyer \u0628\u062a\u0645\u0634\u064a \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 (per-conversion). \u064a\u0639\u0646\u064a \u0628\u062a\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0645\u0647\u0645\u0629 \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0641\u064a \u0628\u0627\u0642\u0629 Growth \u0628\u062a\u0627\u062e\u062f \u0623\u0648\u0644 12 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0645\u062c\u0627\u0646\u0627\u064b\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0628\u062a\u062f\u0641\u0639 \u062d\u0648\u0627\u0644\u064a $0.07 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0629. \u0623\u0645\u0627 Adjust \u0641\u0628\u062a\u0645\u0634\u064a \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0634\u062a\u0631\u0627\u0643 \u062b\u0627\u0628\u062a (MTU)\u060c \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0648\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/p>\n<ul>\n<li>\u0639\u0646\u062f 100 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0647\u0631\u060c \u0646\u0645\u0648\u0630\u062c AppsFlyer \u0628\u064a\u0637\u0644\u0639 \u062d\u0648\u0627\u0644\u064a $84 \u0623\u0644\u0641 \u0641\u064a \u0627\u0644\u0633\u0646\u0629 \u0644\u0648 \u062d\u0633\u0628\u062a\u0647\u0627 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629.<\/li>\n<li>\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0646\u0645\u0648 \u0628\u064a\u062a\u0639\u0636 \u0645\u0646 \u0627\u0644\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629\u060c \u0644\u0623\u0646 \u0643\u0644 \u0642\u0641\u0632\u0629 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u062a\u0642\u0641\u0632 \u0645\u0639\u0627\u0647\u0627 \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629.<\/li>\n<li>\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0631\u0627\u0633\u062e \u0627\u0644\u0644\u064a \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0647 \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u0645\u0639\u0627\u0647 (retention \u0639\u0627\u0644\u064a) \u0645\u0645\u0643\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u064a\u0637\u0644\u0639\u0644\u0647 \u0623\u0631\u062e\u0635.<\/li>\n<li>\u0627\u0644\u0642\u0631\u0627\u0631 = \u062d\u062c\u0645\u0643 \u00d7 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0645\u0634 &#8220;\u0645\u064a\u0646 \u0623\u0642\u0648\u0649&#8221;.<\/li>\n<\/ul>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/03-cost-curve.png\" alt=\"\u0645\u0646\u062d\u0646\u0649 \u062a\u0643\u0644\u0641\u0629 \u0628\u064a\u0642\u0627\u0631\u0646 \u0646\u0645\u0648\u0630\u062c AppsFlyer per-conversion \u0628\u0646\u0645\u0648\u0630\u062c Adjust MTU \u0645\u0639 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0640 conversions \u0627\u0644\u0634\u0647\u0631\u064a\u0629\" \/><figcaption>\u0646\u0645\u0648\u0630\u062c per-conversion \u0628\u064a\u0637\u0644\u0639 \u0632\u0647\u064a\u062f \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0648\u0628\u064a\u062a\u0635\u0627\u0639\u062f \u0645\u0639 \u0643\u0644 conversion. \u0646\u0645\u0648\u0630\u062c MTU\/\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u062b\u0628\u062a \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645. \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0642\u0627\u0637\u0639 \u0647\u064a \u0627\u0644\u0644\u064a \u0628\u062a\u062d\u0633\u0645 \u0623\u0646\u0647\u064a \u0623\u0631\u062e\u0635\u0644\u0643.<\/figcaption><\/figure>\n<h2>\u0625\u0645\u062a\u0649 \u064a\u0643\u0648\u0646 AppsFlyer \u0647\u0648 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d \u0644\u062a\u0637\u0628\u064a\u0642\u0643\u061f<\/h2>\n<p>\u0645\u0646\u0637\u0642\u064a \u0644\u0648 \u0645\u062d\u062a\u0627\u062c \u062a\u062d\u0644\u064a\u0644\u0627\u062a (analytics) \u0623\u0639\u0645\u0642\u060c \u0648\u0631\u0628\u0637 \u0623\u0648\u0633\u0639 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (integrations)\u060c \u0648\u062d\u0645\u0627\u064a\u0629 \u062c\u062f\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 (fraud\u060c \u064a\u0639\u0646\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0623\u0648 \u0646\u0642\u0631\u0627\u062a \u0648\u0647\u0645\u064a\u0629 \u0628\u062a\u0627\u0643\u0644 \u0645\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643). \u0644\u0648 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0628\u064a\u0627\u0643\u0644 \u0645\u0646 15% \u0644\u0640 30% \u0645\u0646 \u0635\u0631\u0641 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a (installs) \u0628\u062a\u0627\u0639\u062a\u0643\u060c \u0623\u062f\u0627\u0629 Protect360 \u0645\u0645\u0643\u0646 \u062a\u0648\u0641\u0651\u0631\u0644\u0643 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0641\u0639\u0647 \u0641\u064a\u0647\u0627 \u0623\u0635\u0644\u0627\u064b.<\/p>\n<ul>\n<li>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0623\u0639\u0645\u0642 \u0645\u0639 \u0648\u0635\u0648\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645 (raw data\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0642\u0628\u0644 \u0645\u0627 \u062a\u062a\u0644\u062e\u0651\u0635).<\/li>\n<li>\u0623\u0648\u0633\u0639 \u0634\u0628\u0643\u0629 \u0631\u0628\u0637 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 (\u0623\u0643\u062a\u0631 \u0645\u0646 9,000 \u0634\u0631\u064a\u0643).<\/li>\n<li>\u0623\u062f\u0627\u0629 Protect360 \u0644\u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0648\u062d\u062c\u0628 \u0627\u0644\u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629.<\/li>\n<li>\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0644\u064a \u0634\u0628\u0643\u0627\u062a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0643\u062a\u064a\u0631.<\/li>\n<\/ul>\n<p>\u064a\u0639\u0646\u064a \u0644\u0648 \u0634\u0628\u0643\u0627\u062a\u0643 \u0643\u062a\u064a\u0631 \u0648\u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0639\u0646\u062f\u0643 \u062d\u0642\u064a\u0642\u064a \u0645\u0634 \u0646\u0638\u0631\u064a\u060c \u0627\u0644\u0641\u0644\u0648\u0633 \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0641\u0639\u0647\u0627 \u0644\u0640 AppsFlyer \u0628\u062a\u0631\u062c\u0639\u0644\u0643 \u0641\u064a \u0635\u0648\u0631\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0634 \u0628\u062a\u062a\u0633\u0631\u0651\u0642 \u0641\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0648\u0647\u0645\u064a\u0629.<\/p>\n<h2>\u0625\u0645\u062a\u0649 \u064a\u0628\u0642\u0649 Adjust \u0623\u0648\u0641\u0631\u0644\u0643 \u0641\u0639\u0644\u0627\u064b\u061f<\/h2>\n<p>\u0623\u062f\u0627\u0629 Adjust \u0628\u062a\u0643\u0633\u0628 \u0641\u064a \u062d\u0627\u0644\u062a\u064a\u0646 \u0648\u0627\u0636\u062d\u062a\u064a\u0646. \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0639\u0627\u064a\u0632\u0629 \u062a\u0643\u0644\u0641\u0629 \u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645\u060c \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0631\u0627\u0633\u062e \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0647 \u0628\u064a\u0641\u0636\u0644\u0648\u0627 \u0645\u0639\u0627\u0647 (retention \u0639\u0627\u0644\u064a). \u0644\u0645\u0627 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u062b\u0627\u0628\u062a \u0646\u0633\u0628\u064a\u0627\u064b \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0643\u062a\u064a\u0631\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0628\u064a\u0637\u0644\u0639 \u0623\u0631\u062e\u0635 \u0645\u0646 \u0627\u0644\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629.<\/p>\n<ul>\n<li>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062b\u0627\u0628\u062a\u0629 \u0639\u0627\u064a\u0632\u0629 \u062a\u0643\u0644\u0641\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0633\u0644\u0641\u0627\u064b\u060c \u0645\u0646 \u063a\u064a\u0631 \u0645\u0641\u0627\u062c\u0622\u062a \u0641\u064a \u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629.<\/li>\n<li>\u062a\u0637\u0628\u064a\u0642 \u0631\u0627\u0633\u062e \u0648\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0647 \u062b\u0627\u0628\u062a\u064a\u0646\u060c \u0641\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u0634\u0647\u0631\u064a \u0628\u064a\u0637\u0644\u0639 \u0623\u0631\u062e\u0635 \u0645\u0646 \u062d\u0633\u0627\u0628 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0639\u0644\u0649 \u062d\u062f\u0629.<\/li>\n<li>\u0645\u0641\u0627\u062c\u0622\u062a \u0623\u0642\u0644 \u0648\u0642\u062a \u0627\u0644\u062a\u0648\u0633\u0651\u0639 (scaling) \u0627\u0644\u0633\u0631\u064a\u0639.<\/li>\n<\/ul>\n<p>\u0627\u0644\u0641\u0643\u0631\u0629 \u0628\u0633\u064a\u0637\u0629. \u0644\u0648 \u062a\u0637\u0628\u064a\u0642\u0643 \u0628\u064a\u0634\u062a\u063a\u0644 \u0639\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062b\u0627\u0628\u062a\u0629 \u0628\u062a\u062a\u0641\u0627\u0639\u0644 \u0643\u062a\u064a\u0631\u060c \u0625\u0646\u062a \u0628\u062a\u062f\u0641\u0639 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0646\u0627\u0633 \u0645\u0631\u0629 \u0628\u0639\u062f \u0645\u0631\u0629 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629. \u0647\u0646\u0627 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u062b\u0627\u0628\u062a \u0628\u064a\u0648\u0642\u0641 \u0627\u0644\u0646\u0632\u064a\u0641.<\/p>\n<div class=\"cta-box\">\n<h3>\u0645\u0634 \u0639\u0627\u0631\u0641 \u062a\u0637\u0628\u064a\u0642\u0643 \u0641\u064a \u0623\u0646\u0647\u064a \u062e\u0627\u0646\u0629\u061f<\/h3>\n<p>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0646 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0646\u0629. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0628\u0646\u0631\u0627\u062c\u0639 \u062d\u062c\u0645\u0643 \u0648\u0646\u0642\u0648\u0644\u0643 \u0623\u0646\u0647\u064a \u0646\u0645\u0648\u0630\u062c \u062a\u0633\u0639\u064a\u0631 \u0628\u064a\u062e\u062f\u0645\u0643 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0651\u0639.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<h2>\u0644\u064a\u0647 \u0645\u064a\u0646\u0641\u0639\u0634 \u062a\u0631\u0643\u0651\u0628 \u0623\u0643\u0648\u0627\u062f \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 (SDK) \u0645\u0639 \u0628\u0639\u0636 \u0648\u062a\u0623\u062c\u0651\u0644 \u0627\u0644\u0642\u0631\u0627\u0631\u061f<\/h2>\n<p>\u0644\u0623\u0646 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u062a\u0627\u0639 iOS (\u0627\u0644\u0644\u064a \u0628\u064a\u0633\u0645\u0651\u0648\u0647 SKAN postback\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0631\u062c\u0639 \u0645\u0646 Apple \u0641\u064a\u0647\u0627 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646) \u0628\u064a\u0631\u0648\u062d \u0644\u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633. \u062d\u062a\u0649 \u0644\u0648 \u0631\u0643\u0651\u0628\u062a \u0643\u0648\u062f \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 (SDK) \u0645\u0639 \u0628\u0639\u0636\u060c \u0648\u0627\u062d\u062f\u0629 \u0628\u0633 \u0647\u062a\u0627\u062e\u062f \u0646\u062a\u0627\u064a\u062c \u0642\u064a\u0627\u0633 iOS\u060c \u0648\u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0647\u062a\u0634\u062a\u063a\u0644 \u0639\u0645\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0647\u0645.<\/p>\n<ul>\n<li>\u0646\u062a\u064a\u062c\u0629 \u0642\u064a\u0627\u0633 iOS (\u0627\u0644\u0640 SKAN) \u0628\u062a\u062a\u0631\u062c\u0639 \u0644\u0623\u062f\u0627\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0645\u0634 \u0627\u0644\u0627\u062a\u0646\u064a\u0646.<\/li>\n<li>\u0646\u0638\u0627\u0645 iOS \u0628\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062f\u0647 \u0628\u0639\u062f \u0634\u0627\u0634\u0629 \u0625\u0630\u0646 \u0627\u0644\u062a\u062a\u0628\u0639 (ATT)\u060c \u064a\u0639\u0646\u064a \u0623\u0643\u0628\u0631 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/li>\n<li>\u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0645\u0632\u062f\u0648\u062c \u0628\u064a\u062f\u064a\u0643 \u0625\u062d\u0633\u0627\u0633 \u0623\u0645\u0627\u0646 \u0643\u0630\u0627\u0628. \u0641\u0627\u0643\u0631 \u0625\u0646\u0643 \u0628\u062a\u0642\u0627\u0631\u0646\u060c \u0648\u0625\u0646\u062a \u0628\u062a\u0642\u0627\u0631\u0646 \u0623\u062f\u0627\u0629 \u0634\u0627\u064a\u0641\u0629 \u0628\u0623\u062f\u0627\u0629 \u0639\u0645\u064a\u0627\u0621.<\/li>\n<\/ul>\n<p>\u064a\u0639\u0646\u064a \u0641\u0643\u0631\u0629 &#8220;\u0623\u0631\u0643\u0651\u0628\u0647\u0645 \u0648\u0623\u0642\u0631\u0631 \u0628\u0639\u062f\u064a\u0646&#8221; \u0645\u0634 \u0628\u062a\u0623\u062c\u0651\u0644 \u0627\u0644\u0642\u0631\u0627\u0631. \u0628\u062a\u062e\u0644\u064a\u0643 \u062a\u0627\u062e\u062f \u0627\u0644\u0642\u0631\u0627\u0631 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0643\u0633\u0648\u0631\u0629.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u062a\u0628\u062f\u064a\u0644 \u0645\u0646 \u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u0627\u0646\u064a\u0629\u061f<\/h2>\n<p>\u0645\u0634 \u0628\u0636\u063a\u0637\u0629 \u0632\u0631 \u0632\u064a \u0645\u0627 \u062d\u062f \u0645\u0645\u0643\u0646 \u064a\u062a\u062e\u064a\u0651\u0644. \u0639\u0642\u062f \u0627\u0644\u0633\u0646\u0629 \u0644\u0633\u0647 \u0634\u063a\u0651\u0627\u0644\u060c \u0641\u0628\u062a\u062f\u0641\u0639 \u0644\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0648\u0625\u0646\u062a \u0628\u062a\u0631\u0643\u0651\u0628 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0648\u0641\u0648\u0642\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u0643\u064a\u0628 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0643\u0648\u062f (SDK) \u0648\u0643\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (events) \u0645\u0646 \u062c\u062f\u064a\u062f\u060c \u0648\u0628\u0639\u062f\u0647\u0627 \u0645\u0646 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0644\u0623\u0631\u0628\u0639\u0629 \u062a\u0634\u063a\u0651\u0644 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0645\u0639 \u0628\u0639\u0636 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a (parallel run) \u0639\u0634\u0627\u0646 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0637\u0627\u0628\u0642\u0629. \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u063a\u0644\u0637 \u0628\u064a\u062a\u062f\u0641\u0639 \u0645\u0631\u062a\u064a\u0646.<\/p>\n<ul>\n<li>\u0639\u0642\u062f \u0633\u0646\u0629 \u0642\u0627\u0626\u0645 \u0644\u0633\u0647 \u0628\u062a\u062f\u0641\u0639\u0647 \u0644\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0644\u064a \u0639\u0627\u064a\u0632 \u062a\u0633\u064a\u0628\u0647\u0627.<\/li>\n<li>\u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0643\u0648\u062f (SDK) \u0648\u0643\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (events) \u0645\u0646 \u062c\u062f\u064a\u062f.<\/li>\n<li>\u0645\u0646 2 \u0644\u0640 4 \u0623\u0633\u0627\u0628\u064a\u0639 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0644\u0644\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0637\u0627\u0628\u0642\u0629.<\/li>\n<li>\u062e\u0637\u0631 \u0641\u062c\u0648\u0629 \u0641\u064a \u0627\u0644\u0631\u0628\u0637 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a (attribution) \u0641\u064a \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644\u060c \u064a\u0639\u0646\u064a \u0641\u062a\u0631\u0629 \u0628\u062a\u0642\u0631\u0631 \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0627\u0642\u0635\u0629.<\/li>\n<\/ul>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/03-decision-tree.png\" alt=\"\u0634\u062c\u0631\u0629 \u0642\u0631\u0627\u0631 \u0628\u062a\u0648\u062c\u0651\u0647\u0643 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 AppsFlyer \u0648\u0644\u0627 Adjust \u062d\u0633\u0628 \u062d\u062c\u0645 \u0627\u0644\u0640 conversions \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0640 retention \u0648\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0640 fraud\" \/><figcaption>\u0634\u062c\u0631\u0629 \u0642\u0631\u0627\u0631 \u0633\u0631\u064a\u0639\u0629: \u062d\u062c\u0645\u0643 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0628\u0639\u062f \u0627\u0644\u0640 scaling\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0640 retention\u060c \u0648\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0640 fraud \u0647\u0645\u0627 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u062f\u062f\u0648\u0627 \u0627\u0644\u0641\u0631\u0639 \u0627\u0644\u0635\u062d. \u0645\u0634 \u0627\u0633\u0645 \u0627\u0644\u0623\u062f\u0627\u0629.<\/figcaption><\/figure>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0644\u064a \u0645\u062d\u062f\u0634 \u0628\u064a\u0642\u0648\u0644\u0643 \u0639\u0644\u064a\u0647\u0627 \u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0651\u0639\u061f<\/h2>\n<p>\u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0625\u0646 \u0623\u0642\u0648\u0649 \u0623\u062f\u0627\u0629\u060c \u0644\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0628 (setup) \u063a\u0644\u0637\u060c \u0628\u062a\u0637\u0644\u0651\u0639\u0644\u0643 \u0623\u0631\u0642\u0627\u0645 \u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0638\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (event mapping) \u0646\u0627\u0642\u0635\u060c \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633 iOS (SKAN) \u063a\u0644\u0637\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 (fraud rules) \u0645\u0634 \u0645\u062a\u0641\u0639\u0651\u0644\u0629\u060c \u0648\u0641\u062c\u0623\u0629 \u0628\u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0633\u0651\u0639 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062e\u0631\u0628\u0627\u0646. \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0635\u062d \u0645\u0639 \u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637 \u062a\u0633\u0627\u0648\u064a \u062e\u0633\u0627\u0631\u0629 \u0645\u0632\u062f\u0648\u062c\u0629.<\/p>\n<ul>\n<li>\u0638\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u063a\u0644\u0637\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0628\u062a\u062a\u062d\u0633\u0628 \u063a\u0644\u0637\u060c \u0641\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (ROAS) \u0627\u0644\u0644\u064a \u0628\u062a\u0634\u0648\u0641\u0647 \u0645\u0634 \u062d\u0642\u064a\u0642\u064a.<\/li>\n<li>\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633 iOS \u063a\u0644\u0637\u060c \u064a\u0639\u0646\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0636\u0627\u064a\u0639\u0629 \u0623\u0648 \u0645\u062a\u0643\u0631\u0631\u0629 \u0639\u0644\u0649 iPhone.<\/li>\n<li>\u0642\u0648\u0627\u0639\u062f \u0643\u0634\u0641 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 \u0645\u0634 \u0645\u062a\u0641\u0639\u0651\u0644\u0629\u060c \u064a\u0639\u0646\u064a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u0636\u064a\u0639 \u0641\u064a \u062a\u062d\u0645\u064a\u0644\u0627\u062a \u0648\u0647\u0645\u064a\u0629 \u0648\u0625\u0646\u062a \u0641\u0627\u0643\u0631\u0647\u0627 \u0634\u063a\u0651\u0627\u0644\u0629.<\/li>\n<\/ul>\n<p>\u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u0646\u0641\u0633 \u0627\u0644\u0646\u0645\u0637 \u0627\u0644\u0644\u064a \u0628\u0646\u0634\u0648\u0641\u0647 \u0641\u064a <a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a>. \u062a\u0637\u0628\u064a\u0642 \u062f\u0641\u0639 \u0644\u0623\u063a\u0644\u0649 \u0623\u062f\u0627\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0623\u0631\u0642\u0627\u0645\u0647 \u0628\u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0647 \u0644\u0623\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u0645\u062a\u0633\u0627\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0644\u064a \u062a\u062d\u0633\u0645 \u0628\u064a\u0647\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0642\u064a\u0639\u061f<\/h2>\n<p>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0651\u0639\u060c \u062c\u0627\u0648\u0628 \u0639\u0644\u0649 \u062e\u0645\u0633 \u0646\u0642\u0627\u0637 \u0628\u0635\u062f\u0642. \u0644\u0648 \u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u064a \u0648\u0627\u062d\u062f\u0629 \u0641\u064a\u0647\u0645\u060c \u0625\u0646\u062a \u0645\u0634 \u062c\u0627\u0647\u0632 \u062a\u0648\u0642\u0651\u0639 \u0639\u0642\u062f \u0633\u0646\u0629.<\/p>\n<ul>\n<li>\u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0628\u0639\u062f \u0627\u0644\u062a\u0648\u0633\u0651\u0639\u060c \u0645\u0634 \u062d\u062c\u0645\u0643 \u062f\u0644\u0648\u0642\u062a\u064a.<\/li>\n<li>\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062d\u062c\u0645\u0643 \u062f\u0647 (\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0648\u0644\u0627 \u0627\u0634\u062a\u0631\u0627\u0643 \u062b\u0627\u0628\u062a).<\/li>\n<li>\u0627\u0644\u0631\u0628\u0637 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a (integrations) \u0627\u0644\u0644\u064a \u0645\u062d\u062a\u0627\u062c\u0647 \u0641\u0639\u0644\u0627\u064b\u060c \u0645\u0634 \u0627\u0644\u0644\u064a \u0634\u0643\u0644\u0647 \u062d\u0644\u0648 \u0641\u064a \u0627\u0644\u0642\u0627\u064a\u0645\u0629.<\/li>\n<li>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644 (fraud) \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0639\u0646\u062f\u0643. \u0634\u0628\u0643\u0627\u062a\u0643 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0645\u0639\u0631\u0651\u0636\u0629 \u0648\u0644\u0627 \u0644\u0623.<\/li>\n<li>\u0645\u064a\u0646 \u0647\u064a\u0638\u0628\u0637 \u0627\u0644\u0623\u062f\u0627\u0629 \u0648\u064a\u062f\u064a\u0631\u0647\u0627 \u0628\u0639\u062f \u0643\u062f\u0647. \u0627\u0644\u0623\u062f\u0627\u0629 \u0645\u0646 \u063a\u064a\u0631 \u062d\u062f \u064a\u0638\u0628\u0637\u0647\u0627 \u0645\u062c\u0631\u062f \u0641\u0627\u062a\u0648\u0631\u0629.<\/li>\n<\/ul>\n<h2>\u062c\u062f\u0648\u0644: \u0623\u0646\u0647\u064a \u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0637\u0644\u0639 \u0623\u0631\u062e\u0635 \u062d\u0633\u0628 \u062d\u062c\u0645\u0643\u061f<\/h2>\n<p>\u062f\u0647 \u0645\u0644\u062e\u0635 \u0633\u0631\u064a\u0639 \u0644\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u062d\u062c\u0645\u0643 \u0648\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0646\u0633\u0628. \u0627\u0642\u0631\u0623\u0647 \u0643\u0627\u062a\u062c\u0627\u0647 \u0639\u0627\u0645\u060c \u0645\u0634 \u0643\u0642\u0631\u0627\u0631 \u0646\u0647\u0627\u0626\u064a\u060c \u0644\u0623\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642 \u0644\u062a\u0637\u0628\u064a\u0642.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u062d\u062c\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \/ \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629<\/th>\n<th>\u0646\u0645\u0648\u0630\u062c AppsFlyer (\u062f\u0641\u0639 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629)<\/th>\n<th>\u0646\u0645\u0648\u0630\u062c Adjust (\u0627\u0634\u062a\u0631\u0627\u0643 \u062b\u0627\u0628\u062a)<\/th>\n<th>\u0627\u0644\u0623\u0646\u0633\u0628 \u0645\u062a\u0648\u0642\u0639\u0627\u064b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0635\u063a\u064a\u0631 \u0648\u0633\u0631\u064a\u0639 \u0627\u0644\u0646\u0645\u0648 (\u062a\u062d\u062a 12 \u0623\u0644\u0641)<\/td>\n<td>\u0645\u062c\u0627\u0646\u064a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0628\u0639\u062f\u064a\u0646 \u0628\u064a\u0642\u0641\u0632<\/td>\n<td>\u062a\u0643\u0644\u0641\u0629 \u062b\u0627\u0628\u062a\u0629 \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645<\/td>\n<td>\u062d\u0633\u0628 \u0633\u0631\u0639\u0629 \u0627\u0644\u0646\u0645\u0648<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u062a\u0648\u0633\u0637 (50 \u0623\u0644\u0641 \u0641\u064a \u0627\u0644\u0634\u0647\u0631)<\/td>\n<td>\u0628\u062a\u062a\u0635\u0627\u0639\u062f \u0645\u0639 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629<\/td>\n<td>\u0645\u062a\u0648\u0642\u0639\u0629 \u0644\u0648 \u0639\u062f\u062f \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u0633\u062a\u0642\u0631<\/td>\n<td>\u0631\u0627\u062c\u0639 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644<\/td>\n<\/tr>\n<tr>\n<td>\u0643\u0628\u064a\u0631 \/ 100 \u0623\u0644\u0641 \u0641\u0623\u0643\u062a\u0631<\/td>\n<td>\u062d\u0648\u0627\u0644\u064a $84 \u0623\u0644\u0641 \u0641\u064a \u0627\u0644\u0633\u0646\u0629<\/td>\n<td>\u0628\u064a\u0645\u064a\u0644 \u0644\u0644\u0623\u0631\u062e\u0635 \u0644\u0648 \u0627\u0644\u0640 retention \u0639\u0627\u0644\u064a<\/td>\n<td>\u0623\u062f\u0627\u0629 Adjust \u063a\u0627\u0644\u0628\u0627\u064b<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0633\u062a\u0648\u0649 \u0627\u062d\u062a\u064a\u0627\u0644 (fraud) \u0639\u0627\u0644\u064a<\/td>\n<td>\u0623\u062f\u0627\u0629 Protect360 \u0642\u0648\u064a\u0629<\/td>\n<td>\u0623\u0636\u0639\u0641 \u0646\u0633\u0628\u064a\u0627\u064b<\/td>\n<td>\u0623\u062f\u0627\u0629 AppsFlyer<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>\u0645\u0644\u0627\u062d\u0638\u0629: \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u062f\u064a \u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0648\u0628\u062a\u062a\u063a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631. \u0631\u0627\u062c\u0639\u0647\u0627 \u0648\u0642\u062a \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0643\u0644 \u0623\u062f\u0627\u0629\u060c \u0648\u0639\u0644\u0649 \u062d\u062c\u0645\u0643 \u0625\u0646\u062a \u0628\u0627\u0644\u0630\u0627\u062a.<\/em><\/p>\n<h2>\u064a\u0628\u0642\u0649 \u0623\u0646\u0647\u064a MMP \u0623\u062d\u0633\u0646 \u0641\u064a \u0627\u0644\u0622\u062e\u0631\u061f<\/h2>\n<p>\u0645\u0641\u064a\u0634 &#8220;\u0623\u062d\u0633\u0646 MMP&#8221; \u0645\u0637\u0644\u0642. \u0641\u064a\u0647 &#8220;\u0623\u0646\u0633\u0628 MMP \u0644\u062d\u062c\u0645\u0643&#8221;\u060c \u0648\u062a\u0631\u0643\u064a\u0628 (setup) \u064a\u062e\u0644\u064a\u0647 \u064a\u0642\u0648\u0644 \u0627\u0644\u0635\u062f\u0642. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0635\u063a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0646\u0645\u0648 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0631\u062a\u0627\u062d \u0645\u0639 \u0646\u0645\u0648\u0630\u062c \u0645\u062a\u0648\u0642\u0639\u060c \u0648\u0627\u0644\u0631\u0627\u0633\u062e \u0639\u0627\u0644\u064a \u0627\u0644\u0640 retention \u0645\u0645\u0643\u0646 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u062b\u0627\u0628\u062a \u064a\u0643\u0633\u0628\u0647. \u0628\u0633 \u062f\u0647 \u0643\u0644\u0647 \u0628\u064a\u0642\u0639 \u0644\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633.<\/p>\n<p>\u064a\u0639\u0646\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0635\u062d \u0644\u0644\u0642\u0631\u0627\u0631: \u062d\u062f\u0651\u062f \u062d\u062c\u0645\u0643 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u060c \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0646\u0633\u0628\u060c \u0648\u0628\u0639\u062f\u064a\u0646 \u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0644\u064a \u0647\u064a\u0638\u0628\u0637 \u0627\u0644\u0623\u062f\u0627\u0629 \u0639\u0627\u0631\u0641 \u064a\u062e\u0644\u064a\u0647\u0627 \u062a\u0642\u0648\u0644 \u0627\u0644\u0635\u062f\u0642. \u0627\u0644\u0627\u0633\u0645 \u0639\u0644\u0649 \u0627\u0644\u0639\u0642\u062f \u0622\u062e\u0631 \u062d\u0627\u062c\u0629 \u062a\u0634\u063a\u0644 \u0628\u0627\u0644\u0643 \u0628\u064a\u0647\u0627.<\/p>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0647\u0644 AppsFlyer \u0623\u063a\u0644\u0649 \u0645\u0646 Adjust\u061f<\/strong><br \/>\n\u0645\u0641\u064a\u0634 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u00d7 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0635\u063a\u064a\u0631 \u0627\u0644\u0644\u064a \u062a\u062d\u062a 12 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0645\u0645\u0643\u0646 \u064a\u0628\u062f\u0623 \u0645\u062c\u0627\u0646\u064a \u0639\u0644\u0649 AppsFlyer. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0644\u064a \u0639\u0646\u062f 100 \u0623\u0644\u0641 \u0641\u0623\u0643\u062a\u0631 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0644\u0627\u0642\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u0631\u062e\u0635\u0644\u0647 \u0644\u0648 \u0627\u0644\u0640 retention \u0639\u0627\u0644\u064a. \u0627\u062d\u0633\u0628\u0647\u0627 \u0639\u0644\u0649 \u062d\u062c\u0645\u0643 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0634 \u062d\u062c\u0645\u0643 \u0627\u0644\u062d\u0627\u0644\u064a.<\/p>\n<p><strong>\u0623\u0642\u062f\u0631 \u0623\u0631\u0643\u0651\u0628 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0648\u0623\u0642\u0627\u0631\u0646\u061f<\/strong><br \/>\n\u062a\u0642\u0646\u064a\u0627\u064b \u0623\u064a\u0648\u0629. \u0628\u0633 \u062a\u0642\u0631\u064a\u0631 \u0642\u064a\u0627\u0633 iOS (\u0627\u0644\u0640 SKAN) \u0628\u064a\u0631\u062c\u0639 \u0644\u0623\u062f\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u060c \u0641\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0644\u0649 iPhone \u0645\u0634 \u0639\u0627\u062f\u0644\u0629. \u0648\u0627\u062d\u062f\u0629 \u0647\u062a\u0634\u0648\u0641 \u0646\u062a\u0627\u064a\u062c \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0647\u062a\u0634\u062a\u063a\u0644 \u0639\u0645\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u062f\u0647. \u0641\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0628\u062a\u062f\u064a\u0643 \u0625\u062d\u0633\u0627\u0633 \u0623\u0645\u0627\u0646 \u0643\u0630\u0627\u0628.<\/p>\n<p><strong>\u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0633\u0647\u0644 \u0628\u0639\u062f\u064a\u0646\u061f<\/strong><br \/>\n\u0644\u0623. \u0639\u0642\u062f \u0633\u0646\u0629 \u0644\u0633\u0647 \u0634\u063a\u0651\u0627\u0644\u060c \u0632\u0627\u0626\u062f \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u0643\u064a\u0628 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0643\u0648\u062f (SDK) \u0648\u0643\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (events)\u060c \u0632\u0627\u0626\u062f \u0645\u0646 2 \u0644\u0640 4 \u0623\u0633\u0627\u0628\u064a\u0639 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0639\u0634\u0627\u0646 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0637\u0627\u0628\u0642\u0629. \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u063a\u0644\u0637 \u0628\u064a\u062a\u062f\u0641\u0639 \u0645\u0631\u062a\u064a\u0646\u060c \u0641\u0627\u0644\u0623\u062d\u0633\u0646 \u062a\u062e\u062a\u0627\u0631 \u0635\u062d \u0645\u0646 \u0627\u0644\u0623\u0648\u0644.<\/p>\n<p><strong>\u0644\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637\u060c \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u063a\u0644\u0649 \u0628\u062a\u0646\u0641\u0639\u061f<\/strong><br \/>\n\u0644\u0623. \u0627\u0644\u062a\u0631\u0643\u064a\u0628 (setup) \u0627\u0644\u0635\u062d \u0623\u0647\u0645 \u0645\u0646 \u0627\u0633\u0645 \u0627\u0644\u0623\u062f\u0627\u0629. \u0623\u062f\u0627\u0629 \u063a\u0627\u0644\u064a\u0629 \u0648\u0625\u0646\u062a \u0638\u0627\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (event mapping) \u063a\u0644\u0637 \u0623\u0648 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633 iOS (SKAN) \u063a\u0644\u0637\u060c \u0628\u062a\u0637\u0644\u0651\u0639\u0644\u0643 \u0623\u0631\u0642\u0627\u0645 \u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0635\u062d \u0645\u0639 \u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637 \u062a\u0633\u0627\u0648\u064a \u062e\u0633\u0627\u0631\u0629 \u0645\u0632\u062f\u0648\u062c\u0629.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u0637\u0628\u064a\u0642\u0643 \u0623\u0639\u0645\u0649 \u0639\u0646 \u0623\u0631\u0628\u0627\u062d\u0647 \u0628\u062f\u0648\u0646\u0647\u061f<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking setup \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 (\u0648\u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633)<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a: \u0625\u0632\u0627\u064a iOS \u063a\u064a\u0651\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643<\/a><\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0648\u0642\u0651\u0639 \u0639\u0642\u062f \u0633\u0646\u0629 \u0645\u0639 \u0623\u064a MMP<\/h3>\n<p>\u062e\u0644\u0651\u064a\u0646\u0627 \u0646\u0631\u0627\u062c\u0639 \u062d\u062c\u0645\u0643 \u0648\u0627\u0644\u0640 setup \u0648\u0646\u0642\u0648\u0644\u0643 \u0623\u0646\u0647\u064a \u0623\u062f\u0627\u0629 \u062a\u062e\u062f\u0645\u0643 \u0641\u0639\u0644\u0627\u064b. \u0627\u062d\u062c\u0632 Free Audit: 30 \u062f\u0642\u064a\u0642\u0629 \u062a\u0634\u062e\u064a\u0635 \u0645\u062c\u0627\u0646\u064a\u060c \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 Free Audit<\/a><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u0647\u0644 AppsFlyer \u0623\u063a\u0644\u0649 \u0645\u0646 Adjust\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0645\u0641\u064a\u0634 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062f\u0629. \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u00d7 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0635\u063a\u064a\u0631 \u0627\u0644\u0644\u064a \u062a\u062d\u062a 12 \u0623\u0644\u0641 \u0639\u0645\u0644\u064a\u0629 \u0645\u0645\u0643\u0646 \u064a\u0628\u062f\u0623 \u0645\u062c\u0627\u0646\u064a \u0639\u0644\u0649 AppsFlyer. \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0644\u064a \u0639\u0646\u062f 100 \u0623\u0644\u0641 \u0641\u0623\u0643\u062a\u0631 \u063a\u0627\u0644\u0628\u0627\u064b \u0628\u064a\u0644\u0627\u0642\u064a \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0623\u0631\u062e\u0635\u0644\u0647 \u0644\u0648 \u0627\u0644\u0640 retention \u0639\u0627\u0644\u064a. \u0627\u062d\u0633\u0628\u0647\u0627 \u0639\u0644\u0649 \u062d\u062c\u0645\u0643 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0634 \u062d\u062c\u0645\u0643 \u0627\u0644\u062d\u0627\u0644\u064a.\"}},{\"@type\":\"Question\",\"name\":\"\u0623\u0642\u062f\u0631 \u0623\u0631\u0643\u0651\u0628 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0648\u0623\u0642\u0627\u0631\u0646\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u062a\u0642\u0646\u064a\u0627\u064b \u0623\u064a\u0648\u0629. \u0628\u0633 \u062a\u0642\u0631\u064a\u0631 \u0642\u064a\u0627\u0633 iOS (\u0627\u0644\u0640 SKAN) \u0628\u064a\u0631\u062c\u0639 \u0644\u0623\u062f\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0633\u060c \u0641\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0644\u0649 iPhone \u0645\u0634 \u0639\u0627\u062f\u0644\u0629. \u0648\u0627\u062d\u062f\u0629 \u0647\u062a\u0634\u0648\u0641 \u0646\u062a\u0627\u064a\u062c \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0627\u0646\u064a\u0629 \u0647\u062a\u0634\u062a\u063a\u0644 \u0639\u0645\u064a\u0627\u0621 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u062f\u0647. \u0641\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0628\u062a\u062f\u064a\u0643 \u0625\u062d\u0633\u0627\u0633 \u0623\u0645\u0627\u0646 \u0643\u0630\u0627\u0628.\"}},{\"@type\":\"Question\",\"name\":\"\u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0633\u0647\u0644 \u0628\u0639\u062f\u064a\u0646\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0639\u0642\u062f \u0633\u0646\u0629 \u0644\u0633\u0647 \u0634\u063a\u0651\u0627\u0644\u060c \u0632\u0627\u0626\u062f \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u0643\u064a\u0628 \u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u0643\u0648\u062f (SDK) \u0648\u0643\u0644 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (events)\u060c \u0632\u0627\u0626\u062f \u0645\u0646 2 \u0644\u0640 4 \u0623\u0633\u0627\u0628\u064a\u0639 \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u062a\u064a\u0646 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0639\u0634\u0627\u0646 \u062a\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u062a\u0637\u0627\u0628\u0642\u0629. \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u063a\u0644\u0637 \u0628\u064a\u062a\u062f\u0641\u0639 \u0645\u0631\u062a\u064a\u0646\u060c \u0641\u0627\u0644\u0623\u062d\u0633\u0646 \u062a\u062e\u062a\u0627\u0631 \u0635\u062d \u0645\u0646 \u0627\u0644\u0623\u0648\u0644.\"}},{\"@type\":\"Question\",\"name\":\"\u0644\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637\u060c \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u063a\u0644\u0649 \u0628\u062a\u0646\u0641\u0639\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0627\u0644\u062a\u0631\u0643\u064a\u0628 \u0627\u0644\u0635\u062d \u0623\u0647\u0645 \u0645\u0646 \u0627\u0633\u0645 \u0627\u0644\u0623\u062f\u0627\u0629. \u0623\u062f\u0627\u0629 \u063a\u0627\u0644\u064a\u0629 \u0648\u0625\u0646\u062a \u0638\u0627\u0628\u0637 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u063a\u0644\u0637 \u0623\u0648 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633 iOS \u063a\u0644\u0637\u060c \u0628\u062a\u0637\u0644\u0651\u0639\u0644\u0643 \u0623\u0631\u0642\u0627\u0645 \u062a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0635\u062d \u0645\u0639 \u062a\u0631\u0643\u064a\u0628 \u063a\u0644\u0637 \u062a\u0633\u0627\u0648\u064a \u062e\u0633\u0627\u0631\u0629 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