{"id":92,"date":"2026-06-06T19:33:09","date_gmt":"2026-06-06T16:33:09","guid":{"rendered":"https:\/\/appscaleup.com\/blog\/?p=92"},"modified":"2026-06-07T19:31:17","modified_gmt":"2026-06-07T16:31:17","slug":"ai-attribution-ios","status":"publish","type":"post","link":"https:\/\/appscaleup.com\/blog\/ai-attribution-ios\/","title":{"rendered":"\u0647\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639\u061f 4 \u062d\u0627\u062c\u0627\u062a \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0641\u0639\u0644\u0627\u064b"},"content":{"rendered":"<p>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u0642\u0649 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0644\u064a \u0643\u0644 \u062d\u062f \u0628\u064a\u0642\u0648\u0644\u0647\u0627 \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639. \u0628\u0639\u062f ATT \u0648 SKAN\u060c \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u064a \u0627\u0644\u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0628\u0642\u062a \u0646\u0627\u0642\u0635\u0629\u060c \u0645\u062c\u0645\u0651\u0639\u0629\u060c \u0648\u0645\u062a\u0623\u062e\u0631\u0629 24 \u0644\u0640 48 \u0633\u0627\u0639\u0629\u060c \u0648\u0625\u0646\u062a \u0628\u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631\u0627\u062a \u0635\u0631\u0641 \u0628\u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0639\u0644\u064a\u0647\u0627.<\/p>\n<p>\u0633\u0645\u0639\u062a \u0625\u0646\u0647 \u0628\u064a\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u060c \u0628\u0633 \u0645\u0634 \u0639\u0627\u0631\u0641 \u062f\u0647 \u0633\u062d\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0644\u0627 \u062d\u0627\u062c\u0629 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0641\u0639\u0644\u0627\u064b. \u0627\u0644\u0645\u0642\u0627\u0644 \u062f\u0647 \u0628\u064a\u0641\u0635\u0644 \u0628\u0635\u062f\u0642 \u0628\u064a\u0646 \u0627\u0644\u0644\u064a \u0627\u0644\u0640 AI \u0628\u064a\u0639\u0645\u0644\u0647 \u062d\u0642\u064a\u0642\u064a \u0648\u0628\u064a\u0646 \u0627\u0644\u0648\u0647\u0645 \u0627\u0644\u0644\u064a \u0645\u0645\u0643\u0646 \u064a\u062d\u0631\u0642\u0644\u0643 \u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0647\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0639\u0644\u0649 \u0637\u0648\u0644\u060c \u0645\u0646 \u063a\u064a\u0631 \u0648\u0639\u0648\u062f \u0641\u0627\u0636\u064a\u0629.<\/p>\n<div class=\"tldr-box\">\n<h2>\u062e\u0644\u0627\u0635\u0629 \u0633\u0631\u064a\u0639\u0629<\/h2>\n<ul>\n<li><strong>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0634 \u0628\u064a\u0631\u062c\u0651\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u0627\u0644\u0644\u064a \u0627\u062a\u063a\u064a\u0651\u0631 \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639.<\/strong> \u0646\u0638\u0627\u0645 iOS \u0645\u0646\u0639 \u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0648\u0627\u0644\u0640 AI \u0645\u0634 \u0628\u064a\u0644\u063a\u064a \u0627\u0644\u0645\u0646\u0639 \u062f\u0647. \u0628\u064a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u060c \u0641\u0628\u064a\u062f\u064a\u0643 \u062a\u0642\u062f\u064a\u0631 \u0645\u062d\u062a\u0631\u0645 \u0645\u0634 \u062d\u0642\u064a\u0642\u0629 \u0645\u0624\u0643\u062f\u0629.<\/li>\n<li><strong>\u0623\u0631\u0628\u0639 \u062d\u0627\u062c\u0627\u062a \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0641\u0639\u0644\u0627\u064b:<\/strong> \u064a\u0643\u0645\u0651\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0646\u0627\u0642\u0635\u0629 (modeled conversions)\u060c \u064a\u062a\u0648\u0642\u0651\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0631\u064a (predictive LTV)\u060c \u064a\u0642\u064a\u0633 \u0623\u062b\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0641\u0648\u0642 (MMM)\u060c \u0648\u064a\u0642\u064a\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a (incrementality). \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062f\u064a \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a.<\/li>\n<li><strong>\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0628\u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0640 10 \u0644\u0640 30%.<\/strong> \u062f\u0647 \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a \u0645\u0634 \u0639\u062f\u0651 \u0645\u0628\u0627\u0634\u0631. \u062a\u0639\u0627\u0645\u0644\u0647 \u0643\u0631\u0642\u0645 \u0645\u0642\u0627\u0633 100% = \u0641\u062e \u063a\u0627\u0644\u064a.<\/li>\n<li><strong>\u0623\u0631\u0642\u0627\u0645 Meta \u0648 Google \u0648 TikTok \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0645\u062c\u0645\u0648\u0639\u0647\u0627 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/strong> \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627. \u0645\u062d\u062a\u0627\u062c \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u064a\u0639\u0627\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/li>\n<li><strong>\u0627\u0644\u0640 AI \u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f: \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a = \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a.<\/strong> \u0644\u0648 \u0627\u0644\u0640 event mapping \u063a\u0644\u0637\u060c \u0647\u064a\u0637\u0644\u0651\u0639\u0644\u0643 \u0631\u0642\u0645 \u0648\u0627\u062b\u0642 \u0648\u063a\u0644\u0637 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u062b\u0642 \u0641\u064a\u0647\u060c \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0644\u0644\u0640 CAC \u0644\u0623 \u0625\u0644\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629.<\/li>\n<\/ul>\n<\/div>\n<div class=\"tldr-box\">\n<h2>\u0642\u0627\u0645\u0648\u0633 \u0633\u0631\u064a\u0639 (\u0627\u0631\u062c\u0639\u0644\u0647 \u0648\u0642\u062a \u0645\u0627 \u062a\u062a\u0648\u0647)<\/h2>\n<ul>\n<li><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a (deterministic):<\/strong> \u062a\u0639\u0631\u0641 \u0628\u0627\u0644\u0638\u0628\u0637 \u0645\u064a\u0646 \u0639\u0645\u0644 install \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0628\u062f\u0644\u064a\u0644 \u0642\u0627\u0637\u0639 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0632\u064a \u0625\u064a\u0635\u0627\u0644 \u0628\u0627\u0633\u0645 \u0627\u0644\u0632\u0628\u0648\u0646. \u0646\u0638\u0627\u0645 iOS \u0623\u0648\u0642\u0641 \u062f\u0647 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 (modeled \/ probabilistic):<\/strong> \u062a\u0639\u064a\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644 \u0648\u0627\u0644\u0625\u062d\u0635\u0627\u0621\u060c \u0645\u0634 \u0628\u062f\u0644\u064a\u0644. \u062a\u0642\u062f\u064a\u0631 \u0645\u062d\u062a\u0631\u0645\u060c \u0645\u0634 \u062d\u0642\u064a\u0642\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (modeled conversions):<\/strong> \u0627\u0644\u0640 conversions \u0627\u0644\u0644\u064a \u0627\u0644\u0640 AI \u0628\u064a\u0642\u062f\u0651\u0631\u0647\u0627 \u0644\u0645\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0646\u0627\u0642\u0635\u0629 \u0628\u0633\u0628\u0628 SKAN \u0648 ATT\u060c \u0639\u0634\u0627\u0646 \u064a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (predictive LTV):<\/strong> \u062a\u0648\u0642\u0651\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0633\u0644\u0648\u0643 \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646\u060c \u0639\u0634\u0627\u0646 \u062a\u0642\u0631\u0631 \u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0633\u062a\u0646\u0649 \u0634\u0647\u0648\u0631.<\/li>\n<li><strong>\u0642\u064a\u0627\u0633 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (MMM):<\/strong> \u062a\u0642\u064a\u0633 \u0623\u062b\u0631 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0641\u0648\u0642 (top-down)\u060c \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0646\u0632\u0644 \u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0632\u064a \u0645\u0627 \u062a\u0628\u0635 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0644\u0647\u0627 \u0645\u0646 \u0628\u0631\u0629 \u0628\u062f\u0644 \u0645\u0627 \u062a\u062a\u0628\u0651\u0639 \u0643\u0644 \u0632\u0628\u0648\u0646.<\/li>\n<li><strong>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality):<\/strong> \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0632\u0627\u0626\u062f \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0639\u0644\u0627\u064b\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0644\u064a \u0645\u0627 \u0643\u0627\u0646\u062a\u0634 \u0647\u062a\u062d\u0635\u0644 \u0644\u0648\u0644\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a.<\/li>\n<\/ul>\n<\/div>\n<h2>\u0647\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0642\u064a\u0627\u0633 iOS \u0641\u0639\u0644\u0627\u064b\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0644\u0623\u060c \u0645\u0634 \u0628\u064a\u0631\u062c\u0651\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a (deterministic) \u0627\u0644\u0644\u064a \u0627\u062a\u063a\u064a\u0651\u0631 \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639. \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u064a\u0639\u0646\u064a \u062a\u0639\u0631\u0641 \u0628\u0627\u0644\u0638\u0628\u0637 \u0645\u064a\u0646 \u0639\u0645\u0644 install \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0628\u062f\u0644\u064a\u0644 \u0642\u0627\u0637\u0639 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0646\u0638\u0627\u0645 iOS \u0645\u0646\u0639 \u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u062f\u0647\u060c \u0648\u0627\u0644\u0640 AI \u0645\u0634 \u0628\u064a\u0644\u063a\u064a \u0627\u0644\u0645\u0646\u0639. \u0627\u0644\u0644\u064a \u0628\u064a\u0639\u0645\u0644\u0647 \u0625\u0646\u0647 \u064a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644 (probabilistic)\u060c \u064a\u0639\u0646\u064a \u0628\u064a\u062f\u064a\u0643 \u062a\u0642\u062f\u064a\u0631 \u0645\u062d\u062a\u0631\u0645 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u060c \u0645\u0634 \u062d\u0642\u064a\u0642\u0629 \u0645\u0624\u0643\u062f\u0629 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644.<\/p>\n<p>\u062e\u0644\u0651\u064a \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0636\u062d. \u0646\u0638\u0627\u0645 iOS \u063a\u064a\u0651\u0631 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0645\u0646 \u0623\u0633\u0627\u0633\u0647\u0627: \u0645\u0641\u064a\u0634 \u062a\u062a\u0628\u0651\u0639 \u0641\u0631\u062f\u064a \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0628\u0639\u062f ATT. \u0644\u0648 \u0644\u0633\u0647 \u0645\u0634 \u0648\u0627\u0636\u062d \u0644\u064a\u0643 \u0625\u0632\u0627\u064a ATT \u0623\u0648\u0642\u0641\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-att\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 ATT<\/a> \u0642\u0628\u0644 \u0645\u0627 \u062a\u0643\u0645\u0651\u0644.<\/p>\n<p>\u0641\u064a\u0647 \u0641\u0631\u0642 \u0628\u064a\u0646 &#8220;\u0628\u064a\u062d\u0644&#8221; \u0648&#8221;\u0628\u064a\u0639\u0648\u0651\u0636&#8221;. \u0643\u0644\u0645\u0629 &#8220;\u064a\u062d\u0644&#8221; \u0645\u0639\u0646\u0627\u0647\u0627 \u064a\u0631\u062c\u0651\u0639 \u0644\u0643 \u0627\u0644\u0644\u064a \u0636\u0627\u0639 \u0632\u064a \u0645\u0627 \u0643\u0627\u0646. \u062f\u0647 \u0645\u0634 \u0628\u064a\u062d\u0635\u0644. \u0643\u0644\u0645\u0629 &#8220;\u064a\u0639\u0648\u0651\u0636&#8221; \u0645\u0639\u0646\u0627\u0647\u0627 \u064a\u062f\u064a\u0643 \u062a\u0642\u062f\u064a\u0631 \u0642\u0631\u064a\u0628 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u062f\u0644 \u0627\u0644\u0641\u0631\u0627\u063a. \u062f\u0647 \u0627\u0644\u0644\u064a \u0628\u064a\u062d\u0635\u0644 \u0641\u0639\u0644\u0627\u064b. \u0644\u0648 \u062f\u062e\u0644\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u062a\u0648\u0642\u0651\u0639 \u0625\u0646\u0647 \u0647\u064a\u0631\u062c\u0651\u0639\u0644\u0643 \u062f\u0642\u0629 \u0645\u0627 \u0642\u0628\u0644 ATT\u060c \u0647\u062a\u0627\u062e\u062f \u0642\u0631\u0627\u0631\u0627\u062a \u063a\u0644\u0637. \u0627\u0644\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0635\u062d: \u062a\u0642\u062f\u064a\u0631 \u0623\u062d\u0633\u0646 \u0645\u0646 \u0627\u0644\u0641\u0631\u0627\u063a\u060c \u0645\u0634 \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0644\u0644\u062d\u0642\u064a\u0642\u0629.<\/p>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a (deterministic) \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 (modeled)\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0627\u0644\u062d\u062a\u0645\u064a \u0628\u064a\u0642\u0648\u0644\u0643 \u0628\u0627\u0644\u0638\u0628\u0637 \u0645\u064a\u0646 \u0639\u0645\u0644 install \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u0628\u062f\u0644\u064a\u0644 \u0642\u0627\u0637\u0639 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 (modeled) \u0628\u064a\u0639\u064a\u062f \u0628\u0646\u0627\u0621 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644. \u0627\u0644\u0623\u0648\u0644 \u062d\u0642\u064a\u0642\u0629\u060c \u0627\u0644\u062a\u0627\u0646\u064a \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a. \u0648\u0646\u0638\u0627\u0645 iOS \u0623\u0648\u0642\u0641 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0628\u0639\u062f ATT.<\/p>\n<p>\u0627\u0644\u062a\u0634\u0628\u064a\u0647 \u0627\u0644\u0644\u064a \u064a\u062b\u0628\u0651\u062a \u0627\u0644\u0641\u0643\u0631\u0629: \u0627\u0644\u0640 AI \u0632\u064a \u0645\u062d\u0642\u0642 \u0628\u064a\u0639\u064a\u062f \u0628\u0646\u0627\u0621 \u0645\u0634\u0647\u062f \u062c\u0631\u064a\u0645\u0629 \u0646\u0627\u0642\u0635\u0629 \u0645\u0646\u0647 \u0644\u0642\u0637\u0627\u062a \u0627\u0644\u0643\u0627\u0645\u064a\u0631\u0627. \u0644\u0648 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0644\u064a \u0645\u0639\u0627\u0647 \u0646\u0636\u064a\u0641\u0629 \u0648\u0643\u0627\u0645\u0644\u0629\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u0646\u0627\u0621 \u0628\u062a\u0637\u0644\u0639 \u0642\u0631\u064a\u0628\u0629 \u062c\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629. \u0644\u0648 \u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0633\u062e\u0629 \u0623\u0648 \u0646\u0627\u0642\u0635\u0629\u060c \u0628\u064a\u0637\u0644\u0651\u0639\u0644\u0643 \u0642\u0635\u0629 \u0645\u0642\u0646\u0639\u0629 \u0628\u0633 \u063a\u0644\u0637. \u0627\u0644\u0641\u0631\u0642 \u0645\u0634 \u0641\u064a \u0630\u0643\u0627\u0621 \u0627\u0644\u0645\u062d\u0642\u0642\u060c \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u0644\u064a \u062f\u062e\u0644\u062a \u0644\u0647. \u062f\u0647 \u0628\u0627\u0644\u0638\u0628\u0637 \u062d\u0627\u0644 \u0627\u0644\u0640 modeling: \u0646\u0641\u0633 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0637\u0644\u0651\u0639\u0644\u0643 \u0631\u0642\u0645 \u0635\u062d \u0623\u0648 \u063a\u0644\u0637 \u062d\u0633\u0628 \u0646\u0638\u0627\u0641\u0629 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a.<\/p>\n<p>\u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0627\u0644\u0643\u0644\u0627\u0645 \u0639\u0646 &#8220;\u062f\u0642\u0629 \u0627\u0644\u0640 AI&#8221; \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0628\u0635 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0643\u0644\u0627\u0645 \u0646\u0627\u0642\u0635. \u0646\u0638\u0627\u0645 SKAN \u0646\u0641\u0633\u0647 \u0628\u064a\u062f\u064a\u0643 \u0625\u0634\u0627\u0631\u0629 \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629\u060c \u0648\u0627\u0644\u0640 AI \u0628\u064a\u0628\u0646\u064a \u0641\u0648\u0642\u0647\u0627. \u0644\u0648 \u0645\u0634 \u0641\u0627\u0647\u0645 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u062f\u064a \u062c\u0627\u064a\u0629 \u0645\u0646\u064a\u0646\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a<\/a>. \u0627\u0644\u0631\u0633\u0645\u0629 \u062a\u062d\u062a \u0628\u062a\u0648\u0636\u0651\u062d \u0625\u0632\u0627\u064a \u0628\u0646\u062a\u0646\u0642\u0651\u0644 \u0645\u0646 \u0625\u0634\u0627\u0631\u0629 iOS \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0644\u0642\u0631\u0627\u0631 \u062a\u0642\u062f\u0631 \u062a\u062b\u0642 \u0641\u064a\u0647.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/07-ai-measurement-flow-fixed.png\" alt=\"\u0631\u0633\u0645 \u062a\u0648\u0636\u064a\u062d\u064a \u0628\u0640 4 \u0645\u0631\u0627\u062d\u0644 \u0628\u064a\u0648\u0636\u0651\u062d \u0625\u0632\u0627\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u064a\u0627\u062e\u062f \u0625\u0634\u0627\u0631\u0629 iOS \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u064a\u0639\u0627\u0644\u062c\u0647\u0627 \u0628\u0627\u0644\u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u062b\u0645 \u0627\u0644\u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0645\u0648\u062b\u0648\u0642\" \/><figcaption>\u0627\u0644\u0631\u062d\u0644\u0629 \u0645\u0646 \u0625\u0634\u0627\u0631\u0629 iOS \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0644\u0642\u0631\u0627\u0631 \u0645\u0648\u062b\u0648\u0642 \u0641\u064a 4 \u0645\u0631\u0627\u062d\u0644: \u0625\u0634\u0627\u0631\u0629 \u0645\u062c\u0645\u0651\u0639\u0629 \u0648\u0645\u062a\u0623\u062e\u0631\u0629 \u0645\u0646 SKAN\u060c \u0646\u0645\u0630\u062c\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u062a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a\u0627\u062a\u060c \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u062b\u0645 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641. \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u064a\u0628\u0642\u0649 \u0645\u0648\u062b\u0648\u0642 \u0628\u0642\u062f \u0645\u0627 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0646\u0636\u064a\u0641\u0629.<\/figcaption><\/figure>\n<h2>\u0625\u064a\u0647 \u0627\u0644\u0644\u064a \u0627\u0644\u0640 AI \u0628\u064a\u0639\u0645\u0644\u0647 \u0641\u0639\u0644\u0627\u064b \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u061f (\u0627\u0644\u0623\u0631\u0628\u0639 \u062d\u0627\u062c\u0627\u062a)<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0623\u0631\u0628\u0639 \u062d\u0627\u062c\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0645\u0641\u064a\u062f\u0629. \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (modeled conversions)\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (predictive LTV)\u060c \u0642\u064a\u0627\u0633 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (MMM)\u060c \u0648\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality) \u0627\u0644\u0644\u064a \u0647\u0648 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a. \u0643\u0644 \u0648\u0627\u062d\u062f\u0629 \u0628\u062a\u062d\u0644 \u062c\u0632\u0621 \u0645\u062e\u062a\u0644\u0641 \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629.<\/p>\n<ol>\n<li><strong>\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (modeled conversions):<\/strong> \u0627\u0644\u0640 AI \u0628\u064a\u0642\u062f\u0651\u0631 \u0627\u0644\u0640 conversions \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0627\u0644\u0644\u064a \u0645\u0627 \u0642\u062f\u0631\u062a\u0634 \u062a\u0634\u0648\u0641\u0647\u0627 \u0628\u0633\u0628\u0628 SKAN \u0648 ATT. \u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0634\u0627\u0646 \u062a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629\u060c \u0645\u0634 \u0639\u0634\u0627\u0646 \u062a\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u0639\u062f\u0651 \u0627\u0644\u0645\u0628\u0627\u0634\u0631.<\/li>\n<li><strong>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (predictive LTV):<\/strong> \u0628\u064a\u062a\u0648\u0642\u0651\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0633\u0644\u0648\u0643\u0647 \u0641\u064a \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646. \u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0634\u0627\u0646 \u062a\u0642\u0631\u0631 \u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0633\u062a\u0646\u0649 \u0634\u0647\u0648\u0631 \u0644\u062d\u062f \u0645\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0638\u0647\u0631.<\/li>\n<li><strong>\u0642\u064a\u0627\u0633 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (MMM):<\/strong> \u0628\u064a\u0642\u064a\u0633 \u0623\u062b\u0631 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0639\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0645\u0646 \u0641\u0648\u0642 (top-down) \u0628\u062f\u0644 \u0645\u0627 \u064a\u062a\u0628\u0651\u0639 \u0643\u0644 \u0639\u0645\u064a\u0644. \u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0634\u0627\u0646 \u062a\u0648\u0632\u0651\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u062d\u062a\u0649 \u0645\u0646 \u063a\u064a\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0631\u062f\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality):<\/strong> \u0628\u064a\u0642\u064a\u0633 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0639\u0644\u0627\u064b\u060c \u064a\u0639\u0646\u064a \u0627\u0644\u0644\u064a \u0645\u0627 \u0643\u0627\u0646\u062a\u0634 \u0647\u062a\u062d\u0635\u0644 \u0644\u0648\u0644\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u062f\u0647 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a \u0644\u0623\u0646\u0647 \u0628\u064a\u062c\u0627\u0648\u0628 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a: \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062f\u0647 \u062c\u0627\u0628 \u0644\u064a \u0641\u0644\u0648\u0633 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627 \u0644\u0623.<\/li>\n<\/ol>\n<p>\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u0644\u064a \u0644\u0627\u0632\u0645 \u062a\u0645\u0633\u0643\u0647: \u0648\u0644\u0627 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0628\u062a\u0639\u0631\u0641 &#8220;\u0645\u064a\u0646 \u0628\u0627\u0644\u0638\u0628\u0637 \u0639\u0645\u0644 install \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646&#8221; \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f\u060c \u0632\u064a \u0645\u0627 \u0630\u0643\u0631\u062a \u0642\u0628\u0644 \u0643\u062f\u0647. \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062f\u064a \u0628\u062a\u0634\u062a\u063a\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u060c \u0645\u0634 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f. \u0627\u0644\u062c\u062f\u0648\u0644 \u062a\u062d\u062a \u0628\u064a\u0644\u062e\u0651\u0635 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0648\u0627\u0645\u062a\u0649 \u062a\u062b\u0642 \u0648\u0627\u0645\u062a\u0649 \u062a\u062d\u0630\u0631.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0623\u062f\u0627\u0629<\/th>\n<th>\u0628\u062a\u0639\u0645\u0644 \u0625\u064a\u0647<\/th>\n<th>\u0627\u0645\u062a\u0649 \u062a\u062b\u0642 \u0641\u064a\u0647\u0627<\/th>\n<th>\u0627\u0645\u062a\u0649 \u062a\u062d\u0630\u0631<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (modeled conversions)<\/td>\n<td>\u062a\u0645\u0644\u0627 \u0627\u0644\u0640 conversions \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0628\u0639\u062f SKAN<\/td>\n<td>\u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/td>\n<td>\u062a\u0628\u0627\u064a\u0646 10 \u0644\u0640 30% \u0639\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (predictive LTV)<\/td>\n<td>\u062a\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0646 \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646<\/td>\n<td>\u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/td>\n<td>\u0625\u0634\u0627\u0631\u0629 \u0645\u0628\u0643\u0631\u0629 \u0636\u0639\u064a\u0641\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0642\u064a\u0627\u0633 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (MMM)<\/td>\n<td>\u062a\u0642\u064a\u0633 \u0623\u062b\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0641\u0648\u0642 (top-down)<\/td>\n<td>\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0643\u0644\u064a<\/td>\n<td>\u0645\u0634 \u0628\u062a\u062f\u0651\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0631\u062f\u064a\u0629<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality \u0639\u0628\u0631 geo \u0623\u0648 holdout)<\/td>\n<td>\u062a\u0642\u064a\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/td>\n<td>\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0630\u0647\u0628\u064a \u0644\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/td>\n<td>\u0645\u062d\u062a\u0627\u062c setup \u0648\u0635\u0628\u0631<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"cta-box\">\n<h3>\u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0640 event setup \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u062f\u0651\u064a \u0627\u0644\u0640 AI \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0636\u064a\u0641\u0629 \u0648\u0644\u0627 \u0645\u0644\u0648\u0651\u062b\u0629\u061f<\/h3>\n<p>\u062f\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0631\u0642\u0645 \u062a\u062b\u0642 \u0641\u064a\u0647 \u0648\u0631\u0642\u0645 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 event setup \u0648\u0627\u0644\u0640 modeling \u0648\u0646\u0648\u0631\u064a\u0643 \u0623\u0646\u0647\u064a \u0623\u0631\u0642\u0627\u0645\u0643 \u062a\u0642\u062f\u0631 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0641\u0639\u0644\u0627\u064b.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h2>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 modeled conversions \u0648\u0644\u064a\u0647 \u0628\u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (modeled conversions) \u0647\u064a \u0627\u0644\u0640 conversions \u0627\u0644\u0644\u064a \u0627\u0644\u0640 AI \u0628\u064a\u0642\u062f\u0651\u0631\u0647\u0627 \u0644\u0645\u0627 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0646\u0627\u0642\u0635\u0629 \u0628\u0633\u0628\u0628 SKAN \u0648 ATT. \u0637\u0628\u064a\u0639\u064a \u0625\u0646\u0647\u0627 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0640 10 \u0644\u0640 30%\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a \u0645\u0634 \u0639\u062f\u0651 \u0645\u0628\u0627\u0634\u0631. \u0627\u0644\u062e\u0637\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0625\u0646\u0643 \u062a\u0639\u0627\u0645\u0644\u0647\u0627 \u0643\u0631\u0642\u0645 \u0645\u0642\u0627\u0633 \u0628\u062f\u0642\u0629 100%.<\/p>\n<p>\u0645\u0646\u064a\u0646 \u0628\u062a\u064a\u062c\u064a \u0627\u0644\u0641\u062c\u0648\u0629 \u062f\u064a\u061f \u0645\u0646 \u0625\u0646 \u0627\u0644\u0640 AI \u0628\u064a\u0634\u0648\u0641 \u062c\u0632\u0621 \u0628\u0633 \u0645\u0646 \u0627\u0644\u0635\u0648\u0631\u0629 (\u0627\u0644\u0644\u064a ATT \u0633\u0645\u062d \u0628\u064a\u0647) \u0648\u0628\u064a\u0642\u062f\u0651\u0631 \u0627\u0644\u0628\u0627\u0642\u064a \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644. \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062f\u0647 \u0645\u062d\u062a\u0631\u0645\u060c \u0628\u0633 \u0628\u0637\u0628\u064a\u0639\u062a\u0647 \u0641\u064a\u0647 \u0647\u0627\u0645\u0634 \u062e\u0637\u0623. \u0645\u0641\u064a\u0634 \u0646\u0645\u0648\u0630\u062c \u0628\u064a\u0637\u0644\u0651\u0639 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u0627\u0644\u0636\u0628\u0637 \u0644\u0645\u0627 \u0646\u0635 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0645\u062d\u062c\u0648\u0628\u0629.<\/p>\n<p>\u0647\u0646\u0627 \u0627\u0644\u0641\u062e \u0627\u0644\u063a\u0627\u0644\u064a \u0628\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0628\u064a\u062a\u0643\u0631\u0631 \u0643\u062a\u064a\u0631. \u062a\u062e\u064a\u0651\u0644 \u0645\u0634\u063a\u0651\u0644 \u0634\u0627\u0641 \u0627\u0644\u0640 ROAS \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0639\u0627\u0644\u064a\u060c \u0641\u0632\u0648\u0651\u062f \u0627\u0644\u0635\u0631\u0641 40% \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647. \u0628\u0639\u062f\u064a\u0646 \u0639\u0645\u0644 geo-test (\u062a\u062c\u0631\u0628\u0629 \u0628\u064a\u0637\u0641\u0651\u064a \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u064a\u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a\u0647\u0627 \u0634\u063a\u0651\u0627\u0644\u060c \u0639\u0634\u0627\u0646 \u064a\u0634\u0648\u0641 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a). \u0644\u0648 \u0627\u0644\u0640 geo-test \u0637\u0644\u0651\u0639 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (\u0627\u0644\u0640 lift) \u0646\u0635 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0628\u0633\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0640 40% \u0632\u064a\u0627\u062f\u0629 \u0643\u0627\u0646\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645\u060c \u0648\u062c\u0632\u0621 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0631\u0627\u062d \u0639\u0644\u0649 \u0647\u0648\u0627.<\/p>\n<p>\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0640 modeled conversions \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0623\u064a\u0648\u0629 (\u0627\u0644\u062d\u0645\u0644\u0629 \u062f\u064a \u0623\u062d\u0633\u0646 \u0645\u0646 \u062f\u064a\u060c \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0637\u0627\u0644\u0639 \u0644\u0641\u0648\u0642)\u060c \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0643\u0628\u064a\u0631 \u0644\u0623. \u0627\u0644\u0631\u0633\u0645 \u062a\u062d\u062a \u0628\u064a\u0648\u0636\u0651\u062d \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0648\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/appscaleup.com\/blog\/wp-content\/uploads\/2026\/06\/07-modeled-vs-actual.png\" alt=\"\u062c\u0631\u0627\u0641 \u0628\u064a\u0642\u0627\u0631\u0646 \u062e\u0637 \u0627\u0644\u0640 conversions \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0645\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u062e\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0628\u064a\u0648\u0636\u0651\u062d \u0641\u062c\u0648\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 \u0645\u0646 10 \u0644\u0640 30% \u0628\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0646 \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a\" \/><figcaption>\u062e\u0637 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 (modeled) \u0641\u0648\u0642\u060c \u0648\u062e\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062d\u062a. \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646\u0647\u0645 \u0637\u0628\u064a\u0639\u064a\u0629 \u0648\u0628\u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 10 \u0644\u0640 30%. \u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0628\u064a\u0645\u0634\u064a \u0645\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u060c \u0628\u0633 \u0645\u0634 \u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0643\u0628\u064a\u0631 \u0644\u0648\u062d\u062f\u0647.<\/figcaption><\/figure>\n<h2>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 predictive LTV \u0648\u0627\u0645\u062a\u0649 \u0623\u062b\u0642 \u0641\u064a\u0647\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 (predictive LTV) \u0647\u064a \u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0640 AI \u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647 \u0641\u064a \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646\u060c \u0639\u0634\u0627\u0646 \u062a\u0642\u0631\u0631 \u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u0633\u062a\u0646\u0649 \u0634\u0647\u0648\u0631. \u062a\u062b\u0642 \u0641\u064a\u0647 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0645\u0627 \u062a\u062b\u0642\u0634 \u0641\u064a\u0647 \u0625\u0644\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<p>\u0644\u064a\u0647 \u062f\u0647 \u0645\u0647\u0645\u061f \u0644\u0623\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062a\u0638\u0647\u0631 \u0628\u0639\u062f \u0634\u0647\u0648\u0631\u060c \u0648\u0625\u0646\u062a \u0645\u062d\u062a\u0627\u062c \u062a\u0642\u0631\u0631 \u062f\u0644\u0648\u0642\u062a\u064a \u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0639\u0644\u0649 \u0623\u0646\u0647\u064a \u062d\u0645\u0644\u0629. \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0628\u062a\u062f\u064a\u0643 \u0625\u0634\u0627\u0631\u0629 \u0628\u062f\u0631\u064a \u0628\u062f\u0644 \u0645\u0627 \u062a\u0646\u062a\u0638\u0631. \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u062f\u0647 \u0645\u064a\u0632\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a\u0647 \u0642\u0648\u064a\u0629.<\/p>\n<p>\u0628\u0633 \u0641\u064a\u0647 \u0634\u0631\u0637 \u0644\u0644\u062b\u0642\u0629. \u0643\u0644\u0645\u0629 &#8220;\u0645\u0639\u0627\u064a\u0631\u0629&#8221; (calibration) \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646\u0643 \u062a\u0642\u0627\u0631\u0646 \u062a\u0648\u0642\u0651\u0639\u0627\u062a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0644\u064a \u0638\u0647\u0631\u062a \u0628\u0639\u062f \u0641\u062a\u0631\u0629\u060c \u0648\u062a\u0639\u062f\u0651\u0644 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u062d\u062f \u0645\u0627 \u064a\u0642\u0631\u0651\u0628 \u0645\u0646\u0647\u0627. \u0632\u064a \u0633\u0627\u0639\u0629 \u0628\u062a\u0638\u0628\u0637\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0627\u0644\u0635\u062d \u0643\u0644 \u0641\u062a\u0631\u0629. \u0645\u0646 \u063a\u064a\u0631 \u0645\u0639\u0627\u064a\u0631\u0629\u060c \u0627\u0644\u0640 predictive LTV \u0631\u0642\u0645 \u0645\u0639\u0644\u0651\u0642 \u0641\u064a \u0627\u0644\u0647\u0648\u0627.<\/p>\n<p>\u0627\u0644\u062e\u0637\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a: \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629. \u0633\u0644\u0648\u0643 \u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0623\u0648 \u064a\u0648\u0645\u064a\u0646 \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0645\u0634 \u0643\u0641\u0627\u064a\u0629 \u0639\u0634\u0627\u0646 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u064a\u0641\u0631\u0651\u0642 \u0628\u064a\u0646 \u0639\u0645\u064a\u0644 \u0647\u064a\u062f\u0641\u0639 \u0643\u062a\u064a\u0631 \u0648\u0639\u0645\u064a\u0644 \u0647\u064a\u0645\u0634\u064a. \u0644\u0648 \u0628\u0646\u064a\u062a \u0642\u0631\u0627\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0629 \u0645\u0628\u0643\u0631\u0629 \u0636\u0639\u064a\u0641\u0629\u060c \u0628\u062a\u0627\u062e\u062f \u0645\u062e\u0627\u0637\u0631\u0629. \u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0627\u0644\u0640 predictive LTV \u0628\u064a\u0643\u0645\u0651\u0644 \u062d\u0633\u0627\u0628 \u0627\u0644\u0640 CAC\u060c \u0645\u0634 \u0628\u064a\u0633\u062a\u0628\u062f\u0644\u0647. \u0644\u0648 \u0645\u062d\u062a\u0627\u062c \u062a\u0641\u0647\u0645 \u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u062f\u064a\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a<\/a>.<\/p>\n<h2>\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0628\u062a\u0637\u0644\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0643\u0644 \u0645\u0646\u0635\u0629 (Meta\u060c Google\u060c TikTok) \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0627\u0644\u062e\u0627\u0635. \u0641\u0644\u0648 \u062c\u0645\u0639\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0645\u0646 \u0627\u0644\u0643\u0644\u060c \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0628\u064a\u0637\u0644\u0639 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u062f\u0647 \u062a\u0636\u0627\u0631\u0628 \u0646\u0645\u0627\u0630\u062c \u0645\u0634 \u0643\u0630\u0628 \u0645\u0642\u0635\u0648\u062f. \u0639\u0634\u0627\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0645\u062d\u062a\u0627\u062c \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u064a\u0639\u0627\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<p>\u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u062f\u064a \u0627\u0633\u0645\u0647\u0627 over-attribution (\u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u0646\u0633\u0628). \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646 \u0643\u0630\u0627 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0646\u0641\u0633 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0645\u0643\u0646 \u064a\u0643\u0648\u0646 \u0634\u0627\u0641 \u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 Meta \u0648\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 TikTok \u0642\u0628\u0644 \u0645\u0627 \u064a\u0634\u062a\u0631\u064a\u060c \u0641\u0627\u0644\u0627\u062a\u0646\u064a\u0646 \u0628\u064a\u062f\u0651\u0639\u0648\u0627 \u0627\u0644\u0641\u0636\u0644. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0625\u0646 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0640 conversions \u0628\u062a\u0627\u0639\u062a\u0647\u0645 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<p>\u0648\u0641\u064a\u0647 \u0646\u0642\u0637\u0629 \u0623\u0647\u0645: \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062a\u0636\u0627\u0631\u0628\u0629 \u0627\u0644\u0645\u0635\u0644\u062d\u0629. \u0634\u0631\u0643\u0629 Meta \u0628\u062a\u0642\u064a\u0633 \u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Meta \u0648\u0628\u062a\u062f\u064a\u0643 \u0627\u0644\u0631\u0642\u0645. \u0644\u0645\u0627 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0644\u064a \u0628\u064a\u0642\u064a\u0633 \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0644\u064a \u0628\u064a\u0628\u064a\u0639\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0627\u0644\u0631\u0642\u0645 \u0628\u064a\u0645\u064a\u0644 \u0644\u0635\u0627\u0644\u062d\u0647 \u0628\u0637\u0628\u064a\u0639\u062a\u0647. \u0645\u0634 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0643\u0630\u0628\u060c \u0628\u0633 \u0645\u0634 \u062d\u064a\u0627\u062f\u064a.<\/p>\n<p>\u0627\u0644\u062d\u0644: \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0628\u064a\u0639\u0627\u064a\u0631 \u0643\u0644 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u0641\u064a \u062d\u0633\u0627\u0628\u0643 \u0627\u0644\u0628\u0646\u0643\u064a. \u062f\u0647 \u062f\u0648\u0631 \u0627\u0644\u0640 MMP (\u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0644\u064a \u0628\u062a\u062c\u0645\u0651\u0639 \u0643\u0644 \u0645\u0635\u0627\u062f\u0631\u0643 \u0648\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversions \u0645\u0646 \u0645\u0643\u0627\u0646 \u0645\u062d\u0627\u064a\u062f). \u0644\u0648 \u0644\u0633\u0647 \u0645\u0634 \u0648\u0627\u0636\u062d \u0644\u064a\u0643 \u062f\u0648\u0631 \u0627\u0644\u0623\u062f\u0627\u0629 \u062f\u064a\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/what-is-mmp\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 MMP<\/a>. \u0627\u0644\u0642\u0627\u0639\u062f\u0629: \u0645\u0627 \u062a\u062c\u0645\u0639\u0634 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u062a\u0639\u0627\u0645\u0644\u0647\u0627 \u0643\u062d\u0642\u064a\u0642\u0629. \u0639\u0627\u064a\u0631\u0647\u0627 \u0628\u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0627\u0644\u0623\u0648\u0644.<\/p>\n<h2>\u0627\u0645\u062a\u0649 \u0623\u062b\u0642 \u0641\u064a \u0631\u0642\u0645 \u0627\u0644\u0640 AI \u0648\u0627\u0645\u062a\u0649 \u0644\u0623 \u0642\u0628\u0644 \u0645\u0627 \u0623\u0632\u0648\u0651\u062f \u0635\u0631\u0641\u061f<\/h2>\n<p>\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629: \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0646\u0633\u0628\u064a (\u0623\u0646\u0647\u064a \u062d\u0645\u0644\u0629 \u0623\u062d\u0633\u0646\u060c \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0631\u0627\u064a\u062d \u0641\u064a\u0646) \u0623\u064a\u0648\u0629\u060c \u062a\u062b\u0642. \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0644\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0623\u060c \u0625\u0644\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality) \u0639\u0628\u0631 geo-test \u0623\u0648 holdout. \u0627\u0644\u0640 AI \u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f\u060c \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a = \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a. \u0644\u0648 \u0627\u0644\u0640 event mapping \u063a\u0644\u0637\u060c \u0647\u064a\u0637\u0644\u0651\u0639\u0644\u0643 \u0631\u0642\u0645 \u0648\u0627\u062b\u0642 \u0648\u063a\u0644\u0637 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a.<\/p>\n<p>\u0643\u0644\u0645\u0629 &#8220;\u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f&#8221; (black-box) \u0645\u0639\u0646\u0627\u0647\u0627 \u0625\u0646\u0643 \u0628\u062a\u0634\u0648\u0641 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0637\u0627\u0644\u0639\u060c \u0628\u0633 \u0645\u0634 \u0634\u0627\u064a\u0641 \u0625\u0632\u0627\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0648\u0635\u0644 \u0644\u0647 \u0628\u0627\u0644\u0638\u0628\u0637. \u062f\u0647 \u0645\u0634 \u0639\u064a\u0628 \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647\u060c \u0628\u0633 \u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0645\u0627 \u062a\u0642\u062f\u0631\u0634 \u062a\u062b\u0642 \u0641\u064a \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0625\u0644\u0627 \u0644\u0648 \u0648\u0627\u062b\u0642 \u0641\u064a \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a. \u0648\u0627\u0644\u0640 holdout \u064a\u0639\u0646\u064a \u0625\u0646\u0643 \u062a\u0645\u0646\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0645\u062a\u0639\u0645\u0651\u062f\u060c \u0648\u062a\u0642\u0627\u0631\u0646 \u0633\u0644\u0648\u0643\u0647\u0645 \u0628\u0645\u062c\u0645\u0648\u0639\u0629 \u0634\u0627\u0641\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0639\u0634\u0627\u0646 \u062a\u0642\u064a\u0633 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0644\u064a \u062c\u0627\u0628\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<p>\u0642\u0628\u0644 \u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 AI\u060c \u0639\u062f\u0651\u064a \u0639\u0644\u0649 \u0627\u0644\u0640 checklist \u062f\u0647:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0640 event setup \u0645\u062a\u062d\u0642\u0651\u0642 \u0645\u0646\u0647\u061f<\/strong> \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0627\u0644\u0644\u064a \u0628\u062a\u0642\u064a\u0633\u0647\u0627 \u0645\u0631\u0628\u0648\u0637\u0629 \u0628\u0627\u0644\u0641\u0644\u0648\u0633 \u0641\u0639\u0644\u0627\u064b\u060c \u0645\u0634 \u0628\u0623\u062d\u062f\u0627\u062b \u0631\u062e\u064a\u0635\u0629 \u0632\u064a &#8220;\u0641\u062a\u062d \u0627\u0644\u062a\u0637\u0628\u064a\u0642&#8221;. \u0627\u0644\u0640 event mapping \u063a\u0644\u0637 = \u0631\u0642\u0645 \u0648\u0627\u062b\u0642 \u0648\u063a\u0644\u0637.<\/li>\n<li><strong>\u0627\u0644\u0631\u0642\u0645 \u0645\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u061f<\/strong> \u0642\u0627\u0631\u0646 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0640 conversions \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0628\u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u062d\u0633\u0627\u0628\u0643. \u0644\u0648 \u0627\u0644\u0641\u062c\u0648\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 30%\u060c \u0641\u064a\u0647 \u062d\u0627\u062c\u0629 \u0645\u062d\u062a\u0627\u062c\u0629 \u0645\u0631\u0627\u062c\u0639\u0629.<\/li>\n<li><strong>\u0639\u0645\u0644\u062a geo-test \u0623\u0648 holdout\u061f<\/strong> \u0645\u0646 \u063a\u064a\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u060c \u0625\u0646\u062a \u0628\u062a\u062b\u0642 \u0641\u064a \u0631\u0642\u0645 \u0645\u062a\u0648\u0642\u0651\u0639 \u0645\u0646 \u063a\u064a\u0631 \u0645\u0627 \u062a\u062a\u0623\u0643\u062f \u0625\u0646\u0647 \u062d\u0642\u064a\u0642\u064a. \u062f\u0647 \u0627\u0644\u0634\u0631\u0637 \u0644\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u0637\u0644\u0642.<\/li>\n<li><strong>\u0628\u062a\u0642\u0627\u0631\u0646 \u0646\u0641\u0633 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a\u061f<\/strong> \u0644\u0648 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u062a\u063a\u064a\u0651\u0631 \u0628\u064a\u0646 \u0627\u0644\u0634\u0647\u0631 \u062f\u0647 \u0648\u0627\u0644\u0644\u064a \u0641\u0627\u062a\u060c \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0634 \u0639\u0627\u062f\u0644\u0629. \u062b\u0628\u0651\u062a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0634\u0627\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u064a\u0628\u0642\u0649 \u0644\u064a\u0647 \u0645\u0639\u0646\u0649.<\/li>\n<\/ul>\n<p>\u062f\u064a \u0646\u0641\u0633 \u0639\u0627\u0626\u0644\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0644\u064a \u0628\u062a\u062e\u0644\u0651\u064a \u0627\u0644\u0642\u064a\u0627\u0633 \u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643. \u0644\u0648 \u0639\u0627\u064a\u0632 \u062a\u0634\u0648\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0644\u064a \u0628\u062a\u062f\u0644\u0651\u0643 \u0625\u0646 \u0627\u0644\u0640 setup \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0636\u0644\u0651\u0644\u0643\u060c \u0627\u0631\u062c\u0639 \u0644\u0640 <a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0640 tracking setup<\/a>.<\/p>\n<h3>\u0627\u0642\u0631\u0623 \u0643\u0645\u0627\u0646<\/h3>\n<ul>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/what-is-att\/\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u0640 ATT: \u0625\u0632\u0627\u064a \u062e\u0635\u0648\u0635\u064a\u0629 Apple \u063a\u064a\u0651\u0631\u062a \u0642\u064a\u0627\u0633 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0639\u0644\u0649 iOS<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/skadnetwork-arabic\/\">SKAdNetwork \u0628\u0627\u0644\u0639\u0631\u0628\u064a: \u0625\u0632\u0627\u064a iOS \u063a\u064a\u0651\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/real-cac-calculation\/\">\u0625\u0632\u0627\u064a \u062a\u062d\u0633\u0628 \u0627\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u062a\u0637\u0628\u064a\u0642\u0643 (\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0644\u064a \u0628\u062a\u0634\u0648\u0641\u0647 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629)<\/a><\/li>\n<li><a href=\"https:\/\/appscaleup.com\/blog\/app-tracking-mistakes\/\">7 \u0639\u0644\u0627\u0645\u0627\u062a \u0625\u0646 \u0627\u0644\u0640 tracking setup \u0628\u062a\u0627\u0639\u0643 \u0628\u064a\u0643\u0630\u0628 \u0639\u0644\u064a\u0643 (\u0648\u0628\u062a\u062e\u0633\u0631 \u0641\u0644\u0648\u0633)<\/a><\/li>\n<\/ul>\n<div class=\"cta-box\">\n<h3>\u0627\u0644\u0640 AI \u0647\u064a\u062f\u064a\u0643 \u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u062b\u0642\u0629 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062c\u0648\u062f\u0629 \u0645\u062f\u062e\u0644\u0627\u062a\u0647\u0627<\/h3>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0648\u062d\u064a\u062f: \u0645\u062f\u062e\u0644\u0627\u062a\u0643 \u0646\u0636\u064a\u0641\u0629 \u0648\u0644\u0627 \u0645\u0644\u0648\u0651\u062b\u0629\u061f \u0641\u064a 30 \u062f\u0642\u064a\u0642\u0629 \u0646\u0631\u0627\u062c\u0639 \u0627\u0644\u0640 event setup \u0648\u0627\u0644\u0640 modeling \u0648\u0646\u0648\u0631\u064a\u0643 \u0623\u0646\u0647\u064a \u0623\u0631\u0642\u0627\u0645 \u062a\u0642\u062f\u0631 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0641\u0639\u0644\u0627\u064b. \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50: \u062a\u0634\u062e\u064a\u0635 \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u062a\u0632\u0627\u0645.<\/p>\n<p><a class=\"button\" href=\"https:\/\/appscaleup.com\/#book\">\u0627\u062d\u062c\u0632 \u062c\u0644\u0633\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0628\u0640 $50<\/a><\/p>\n<\/div>\n<h3>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h3>\n<p><strong>\u0647\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0631\u062c\u0651\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u0627\u0644\u0644\u064a \u0627\u062a\u063a\u064a\u0651\u0631 \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639\u061f<\/strong><br \/>\n\u0644\u0623. \u0627\u0644\u0640 AI \u0628\u064a\u062f\u064a\u0643 \u062a\u0642\u062f\u064a\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064a \u064a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a\u060c \u0645\u0634 \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u0627\u0644\u0644\u064a \u0643\u0627\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0646\u0638\u0627\u0645 iOS \u0645\u0646\u0639 \u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0648\u0627\u0644\u0640 AI \u0628\u064a\u0634\u062a\u063a\u0644 \u062c\u0648\u0647 \u0627\u0644\u0645\u0646\u0639 \u062f\u0647 \u0645\u0634 \u0628\u064a\u0644\u063a\u064a\u0647. \u0627\u0644\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0635\u062d: \u062a\u0642\u062f\u064a\u0631 \u0623\u062d\u0633\u0646 \u0645\u0646 \u0627\u0644\u0641\u0631\u0627\u063a\u060c \u0645\u0634 \u062f\u0642\u0629 \u0645\u0627 \u0642\u0628\u0644 ATT.<\/p>\n<p><strong>\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 modeled conversions \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u061f<\/strong><br \/>\n\u0627\u0644\u0640 modeled conversions \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a \u0628\u064a\u0645\u0644\u0627 \u0627\u0644\u0640 conversions \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0628\u0639\u062f SKAN \u0648 ATT. \u0628\u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0640 10 \u0644\u0640 30% \u0644\u0623\u0646\u0647 \u062a\u0642\u062f\u064a\u0631 \u0645\u0634 \u0639\u062f\u0651 \u0645\u0628\u0627\u0634\u0631. \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0645\u0634 \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0643\u0628\u064a\u0631 \u0644\u0648\u062d\u062f\u0647.<\/p>\n<p><strong>\u0647\u0644 \u0623\u0642\u062f\u0631 \u0623\u0628\u0646\u064a \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0644\u0648\u062d\u062f\u0647\u061f<\/strong><br \/>\n\u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0623\u064a\u0648\u0629 (\u0623\u0646\u0647\u064a \u062d\u0645\u0644\u0629 \u0623\u062d\u0633\u0646). \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0644\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0623\u060c \u0625\u0644\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality) \u0639\u0628\u0631 geo-test \u0623\u0648 holdout. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u0627\u064a\u0631\u0629 \u062f\u064a\u060c \u0645\u0645\u0643\u0646 \u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645.<\/p>\n<p><strong>\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 Meta \u0648 Google \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u064a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f<\/strong><br \/>\n\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0645\u0648\u0630\u062c\u0647\u0627\u060c \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f \u0645\u0645\u0643\u0646 \u064a\u0646\u062d\u0633\u0628 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0631\u0629 (over-attribution). \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062a\u0636\u0627\u0631\u0628\u0629 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0644\u0623\u0646\u0647\u0627 \u0628\u062a\u0642\u064a\u0633 \u0625\u0639\u0644\u0627\u0646\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627. \u0645\u062d\u062a\u0627\u062c \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0632\u064a \u0627\u0644\u0640 MMP \u064a\u0639\u0627\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<p><strong>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 predictive LTV \u0648\u0627\u0645\u062a\u0649 \u0623\u062b\u0642 \u0641\u064a\u0647\u061f<\/strong><br \/>\n\u0647\u0648 \u062a\u0648\u0642\u0651\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0633\u0644\u0648\u0643 \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646\u060c \u0639\u0634\u0627\u0646 \u062a\u0642\u0631\u0631 \u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629. \u062a\u062b\u0642 \u0641\u064a\u0647 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u062a\u0647 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0627\u0644\u062e\u0637\u0631 \u0625\u0646\u0643 \u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0629 \u0645\u0628\u0643\u0631\u0629 \u0636\u0639\u064a\u0641\u0629.<\/p>\n<p><strong>\u064a\u0639\u0646\u064a \u0625\u064a\u0647 \u0625\u0646 \u0627\u0644\u0640 AI \u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633\u061f<\/strong><br \/>\n\u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0628\u062a\u0634\u0648\u0641 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0637\u0627\u0644\u0639 \u0628\u0633 \u0645\u0634 \u0634\u0627\u064a\u0641 \u0625\u0632\u0627\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0648\u0635\u0644 \u0644\u0647. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a = \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a. \u0644\u0648 \u0627\u0644\u0640 event mapping \u063a\u0644\u0637\u060c \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0647\u064a\u0637\u0644\u0651\u0639\u0644\u0643 \u0631\u0642\u0645 \u0648\u0627\u062b\u0642 \u0648\u063a\u0644\u0637 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a. \u0639\u0634\u0627\u0646 \u0643\u062f\u0647 \u0645\u0627 \u062a\u062b\u0642\u0634 \u0641\u064a \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0625\u0644\u0627 \u0644\u0648 \u0648\u0627\u062b\u0642 \u0641\u064a \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a.<\/p>\n<p><strong>\u0625\u064a\u0647 \u0627\u0644\u0640 checklist \u0642\u0628\u0644 \u0645\u0627 \u0623\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0640 AI\u061f<\/strong><br \/>\n\u0623\u0631\u0628\u0639 \u0646\u0642\u0627\u0637: \u0627\u0644\u0640 event setup \u0645\u062a\u062d\u0642\u0651\u0642 \u0645\u0646\u0647 \u0648\u0645\u0631\u0628\u0648\u0637 \u0628\u0627\u0644\u0641\u0644\u0648\u0633\u060c \u0627\u0644\u0631\u0642\u0645 \u0645\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0639\u0645\u0644\u062a geo-test \u0623\u0648 holdout \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u060c \u0648\u0628\u062a\u0642\u0627\u0631\u0646 \u0646\u0641\u0633 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0628\u0631 \u0627\u0644\u0648\u0642\u062a. \u0644\u0648 \u0646\u0642\u0637\u0629 \u0646\u0627\u0642\u0635\u0629\u060c \u0625\u0646\u062a \u0628\u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u0634 \u0645\u062a\u0623\u0643\u062f \u0645\u0646\u0647.<\/p>\n<h3>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h3>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/meridian\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0648\u062b\u064a\u0642 Google: \u0625\u0637\u0627\u0631 Meridian \u0644\u0646\u0645\u0630\u062c\u0629 \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (MMM)<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/measurement\/conversion-lift\" target=\"_blank\" rel=\"noopener nofollow\">\u0645\u0631\u0643\u0632 Meta \u0644\u0644\u0623\u0639\u0645\u0627\u0644: \u0627\u062e\u062a\u0628\u0627\u0631 \u0631\u0641\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversion Lift)<\/a><\/li>\n<li><a href=\"https:\/\/www.appsflyer.com\/blog\/measurement-analytics\/inside-skan\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062f\u0644\u064a\u0644 AppsFlyer: incrementality \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u062f\u0627\u062e\u0644 SKAN<\/a><\/li>\n<li><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/\" target=\"_blank\" rel=\"noopener nofollow\">\u062a\u0648\u062b\u064a\u0642 Apple \u0627\u0644\u0631\u0633\u0645\u064a: SKAdNetwork<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u0647\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0628\u064a\u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639\u061f 4 \u062d\u0627\u062c\u0627\u062a \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0641\u0639\u0644\u0627\u064b (\u0648\u0641\u062e \u063a\u0627\u0644\u064a \u0642\u0628\u0644 \u0645\u0627 \u062a\u0632\u0648\u0651\u062f \u0627\u0644\u0635\u0631\u0641)\",\"description\":\"\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0645\u0634 \u0628\u064a\u0631\u062c\u0651\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a. \u0627\u0639\u0631\u0641 4 \u062d\u0627\u062c\u0627\u062a \u0628\u064a\u0639\u0645\u0644\u0647\u0627 \u0641\u0639\u0644\u0627\u064b \u0648\u0627\u0644\u0641\u062e \u0627\u0644\u063a\u0627\u0644\u064a \u0642\u0628\u0644 \u0645\u0627 \u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0648\u0642\u0651\u0639.\",\"inLanguage\":\"ar\",\"author\":{\"@type\":\"Organization\",\"name\":\"AppScale\",\"url\":\"https:\/\/appscaleup.com\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"AppScale\",\"url\":\"https:\/\/appscaleup.com\"},\"about\":\"\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\"}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0631\u062c\u0651\u0639 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u0627\u0644\u0644\u064a \u0627\u062a\u063a\u064a\u0651\u0631 \u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062b\u0627\u062a iOS \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u062a\u0628\u0639\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623. \u0627\u0644\u0640 AI \u0628\u064a\u062f\u064a\u0643 \u062a\u0642\u062f\u064a\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064a \u064a\u0645\u0644\u0627 \u0627\u0644\u0641\u0631\u0627\u063a\u060c \u0645\u0634 \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u062a\u0645\u064a \u0627\u0644\u0644\u064a \u0643\u0627\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f. \u0646\u0638\u0627\u0645 iOS \u0645\u0646\u0639 \u0627\u0644\u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0641\u0631\u062f\u064a\u060c \u0648\u0627\u0644\u0640 AI \u0628\u064a\u0634\u062a\u063a\u0644 \u062c\u0648\u0647 \u0627\u0644\u0645\u0646\u0639 \u062f\u0647 \u0645\u0634 \u0628\u064a\u0644\u063a\u064a\u0647. \u0627\u0644\u062a\u0648\u0642\u0651\u0639 \u0627\u0644\u0635\u062d: \u062a\u0642\u062f\u064a\u0631 \u0623\u062d\u0633\u0646 \u0645\u0646 \u0627\u0644\u0641\u0631\u0627\u063a\u060c \u0645\u0634 \u062f\u0642\u0629 \u0645\u0627 \u0642\u0628\u0644 ATT.\"}},{\"@type\":\"Question\",\"name\":\"\u0625\u064a\u0647 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 modeled conversions \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0644\u0640 modeled conversions \u062a\u0642\u062f\u064a\u0631 \u0625\u062d\u0635\u0627\u0626\u064a \u0628\u064a\u0645\u0644\u0627 \u0627\u0644\u0640 conversions \u0627\u0644\u0646\u0627\u0642\u0635\u0629 \u0628\u0639\u062f SKAN \u0648 ATT. \u0628\u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0640 10 \u0644\u0640 30% \u0644\u0623\u0646\u0647 \u062a\u0642\u062f\u064a\u0631 \u0645\u0634 \u0639\u062f\u0651 \u0645\u0628\u0627\u0634\u0631. \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629\u060c \u0645\u0634 \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u062a\u0628\u0646\u064a \u0639\u0644\u064a\u0647 \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0643\u0628\u064a\u0631 \u0644\u0648\u062d\u062f\u0647.\"}},{\"@type\":\"Question\",\"name\":\"\u0647\u0644 \u0623\u0642\u062f\u0631 \u0623\u0628\u0646\u064a \u0642\u0631\u0627\u0631 \u0635\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639 \u0644\u0648\u062d\u062f\u0647\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0623\u064a\u0648\u0629. \u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0644\u0644\u0640 CAC \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0623\u060c \u0625\u0644\u0627 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u0629 \u0628\u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (incrementality) \u0639\u0628\u0631 geo-test \u0623\u0648 holdout. \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u0627\u064a\u0631\u0629 \u062f\u064a\u060c \u0645\u0645\u0643\u0646 \u062a\u0632\u0648\u0651\u062f \u0635\u0631\u0641 \u0639\u0644\u0649 \u0631\u0642\u0645 \u0645\u062a\u0636\u062e\u0651\u0645.\"}},{\"@type\":\"Question\",\"name\":\"\u0644\u064a\u0647 \u0623\u0631\u0642\u0627\u0645 Meta \u0648 Google \u0627\u0644\u0645\u062a\u0648\u0642\u0651\u0639\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u064a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0644\u0623\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u062a\u0646\u0633\u0628 \u0627\u0644\u0640 conversion \u0644\u0646\u0641\u0633\u0647\u0627 \u0628\u0646\u0645\u0648\u0630\u062c\u0647\u0627\u060c \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f \u0645\u0645\u0643\u0646 \u064a\u0646\u062d\u0633\u0628 \u0623\u0643\u062a\u0631 \u0645\u0646 \u0645\u0631\u0629 (over-attribution). \u0648\u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u062a\u0636\u0627\u0631\u0628\u0629 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0644\u0623\u0646\u0647\u0627 \u0628\u062a\u0642\u064a\u0633 \u0625\u0639\u0644\u0627\u0646\u0647\u0627 \u0628\u0646\u0641\u0633\u0647\u0627. \u0645\u062d\u062a\u0627\u062c \u0637\u0631\u0641 \u0645\u062d\u0627\u064a\u062f \u0632\u064a \u0627\u0644\u0640 MMP \u064a\u0639\u0627\u064a\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0645\u0642\u0627\u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0643 \u0627\u0644\u0641\u0639\u0644\u064a.\"}},{\"@type\":\"Question\",\"name\":\"\u064a\u0639\u0646\u064a \u0625\u064a\u0647 predictive LTV \u0648\u0627\u0645\u062a\u0649 \u0623\u062b\u0642 \u0641\u064a\u0647\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0647\u0648 \u062a\u0648\u0642\u0651\u0639 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0645\u0646 \u0633\u0644\u0648\u0643 \u0623\u0648\u0644 \u064a\u0648\u0645 \u0623\u0648 \u064a\u0648\u0645\u064a\u0646\u060c \u0639\u0634\u0627\u0646 \u062a\u0642\u0631\u0631 \u0635\u0631\u0641 \u0628\u0633\u0631\u0639\u0629. \u062a\u062b\u0642 \u0641\u064a\u0647 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0648\u0643\u0631\u0642\u0645 \u0645\u0637\u0644\u0642 \u0628\u0639\u062f \u0645\u0639\u0627\u064a\u0631\u062a\u0647 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0641\u0639\u0644\u064a\u0629. \u0627\u0644\u062e\u0637\u0631 \u0625\u0646\u0643 \u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0625\u0634\u0627\u0631\u0629 \u0645\u0628\u0643\u0631\u0629 \u0636\u0639\u064a\u0641\u0629.\"}},{\"@type\":\"Question\",\"name\":\"\u064a\u0639\u0646\u064a \u0625\u064a\u0647 \u0625\u0646 \u0627\u0644\u0640 AI \u0635\u0646\u062f\u0648\u0642 \u0623\u0633\u0648\u062f \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0645\u0639\u0646\u0627\u0647 \u0625\u0646\u0643 \u0628\u062a\u0634\u0648\u0641 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0637\u0627\u0644\u0639 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